MARISSA STROMINGER

EMAIL: MJBSTROMINGER@GMAIL.COM
LOCATED: NEW YORK MOBILE: 206-979-0440
MARISSASTROMINGER_LINKEDIN

GLOBAL MARKETING & BUSINESS LEADER

Global marketing executive and chief of staff operations leader with proven success for accelerating results in software/technology, consumer packaged
goods, and the digital media space. Roles spanning from B2B, consumer B2C marketing, product marketing, and business operations. Deep focus on
achieving results by strategizing and conceptualizing from concept-to-reality is a passion and experience. Implementing systems and tools to have
deeper insights and utilizing those insights to create a better go-to-market is a "geek" side of who I am.
Forward-looking initiator, skilled at revamping existing products and taking new products to markets to propel new business growth and revenues.

Recognized for utilizing diverse lead generation, acquisition and retention marketing methods across marketing mediums resulting in growth.

Adaptable to new products, markets and industries. Embrace opportunities to learn at a rapid pace. Able to define strategies for business growth.

High-achiever with high moral character and integrity; consistently exceed established goals, frequently earn recognition for performance.

AREAS OF EXPERTISE LEADERSHIP STYLE

Business & Marketing Strategy B2B Marketing Field
Marketing Trade Marketing Channel Marketing Brand
Development & Positioning Consumer B2C Brand
Marketing Acquisition & Retention marketing Strategic
Planning Product Development & Introduction Marketing
Communications Event Mgmt. CRM Digital & Social
Media Business Operations Budget Management &
Forecasting Agency Relationship Management
PASSIONATE ABOUT PEOPLE. Lead teams invested in others success.
THRIVE AT
Reformer hard working, take action & driving change. Getting results!
Positive-Can Do Attitude. Being grounded.
Leading, coaching & inspiring to learn & grow.
Developing & attracting talent and results through teamwork.
Collaborating and motivating is a key mantra.

PROFESSIONAL WORK HISTORY

AOL
SENIOR DIRECTOR, VP CONSUMER MARKETING & OPERATIONS
AOL
July 2015 December 30, 2016 New York, New York
Report to CMO leading global Consumer Marketing and Operations. Built the Consumer Marketing organization and Marketing Operations team
responsible for customer acquisition, retention, marketing operations and partnerships for Huffington Post, RYOT, Autoblog, MAKERS, BUILD,
MOVIEFONE, Engadget, and Style Me Pretty. As Head of Consumer Marketing led the product introduction of MAKERS into the United Kingdom
resulting in millions engaged ahead of goals. As head of Marketing Operations ensured on track budget and savings, and new global holistic customer
contact tools and tracking in place ensuring ROI and increased consumer experience.

MICROSOFT
GLOBAL HEAD MARKETING
MICROSOFT
2013 July 2015 New York, New York
Led a globally based field/trade marketing team in the advertising and online business. Provided worldwide leveragable Marketing execution programs &
assets, Sales Enablement Tools, Global Events, Campaigns/Initiatives & Resources to beget reach, shift perception, follow up opportunities/leads,
engagement and SAT. Executed new initiatives never done before. Resulted in double digit revenue growth.
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MICROSOFT CONTINUED
DIRECTOR MARKETING
MICROSOFT
2008 July 2013 New York, New York
Led field and channel marketing and business strategy/chief of staff. Controlled a multi-million dollar marketing budget, managed developer marketing
team, and supported strategy for a team of 95+. Shaped, guided, and delivered-on the strategy/execution to garner technology adoption results in B2B,
ISV/SI partners, developers, IT Pros, students, startups. Drove marketing strategy and market differentiation via innovative new ways to go to market
resulting in double-digit growth in trial, downloads, and revenue. Proud of:

Year-over-year organization health scores with 100% having confidence in their immediate manager improve their performance to deliver results.
Led Developer Marketing in new ways through communities, start-ups, partners and online. Example: Landed online campaign resulting in significant
Azure growth. Due to its creativity and interest, it was also scaled to over 42 countries participating worldwide.
Piloted and implemented new marketing communications platforms for organizational efficiency and cost savings.
Identified whitespace initiatives with multi-faceted engagement campaigns in EPG/SMB space garnering 10X customer reach and millions in new leads.

DIRECTOR CUSTOMER MARKETING

MICROSOFT
2006 2008 Redmond, Washington
Developed the new global company-wide global customer framework/strategy for engagement with Business Decision Makers (C-level execs & Line of
Business). Gained Microsoft executive approval on the case for change to go-to-market. Delivered the customer offer strategy, Global Direct Marketing
and Relationship Marketing framework (CRM) along with the baseline measurement targets required to drive selling business applications to business
through BDMs while ensuring increased relevance, customer satisfaction and spend efficiencies for engagement.
DIRECTOR MARKETING & PARTNER PROGRAMS
MICROSOFT
2000 2006 Redmond, Washington
Led global marketing for Microsoft Learning to drive ~$300 Million+ business. Included: Microsoft Certification, Microsoft Certified Partners for Learning
Solutions, Microsoft Certified Trainers, Microsoft Press to Retail/Academic. Proud of: Led team to launch multi-year campaign that revitalized Microsoft
Certification driving growth for first time in 5 years. Increased Learning & Certification B2B presence resulting in $20 million new revenue stream.

PEPSICO
1991 1999 Canada
Various marketing and channel sales manager roles:
-National Sales & Mktg. Mgr., Prestige Accounts (Toronto)
-Product Marketing Mgr. (Toronto) Proud of: Launched Frappuccino bottles. Launched new packaging formats to thwart private label and win in Canada.
-Regional Field Marketing Manager (Winnipeg)

INDUSTRIES LANGUAGES EDUCATION

Computer Software Technology Consumer English
Packaged Goods French ASPER SCHOOL OF BUSINESS, UNIVERSITY OF
MANITOBA - CANADA
Digital Media
Bachelor Commerce Honors Degree
(Double major: Actuarial Sciences; Mktg.)

SPEAKING: Attend & speaker at various

industry & local engagements.