Contents:

Executive summary
Introduction
Description of business venture
Organizational plan
Industry analysis
Marketing plan
Finance plan
Operational plan
Executive Summary:

BuyAnyTime is focused on grocery retail business and organic waste management. It plans
to connect millions of household customers with producers. BuyAnyTime is virtual market
place available 24 X 7 facilitating easy buying daily grocery to the its customers and
resolving their biodegradable waste problem. BuyAnyTime aims to tap the growing Indian
consumer goods market.
BuyAnyTime plans to start with its presence in Hyderabad and then increase its regional
base to more cities in India.
This business plan talks about the company information in terms of Vision, Mission,
Objectives, and Values. This document describes the basic business model describing the
categories of business, details of the processes and salient features.
The operations describe the operations, logistics involved and the SCM in details. How we
optimize it to give best value to the customers. It also talks about the inventory
management and type of operations model we use.
The market analysis gives us the clear picture of the present situation and how we handle
the situation for our benefit. How we form a brand and spread the awareness customers.
The marketing also segregates the customer segment and how we reach them. It also talks
about the advertisement strategy.
The financials take care of the capital estimation, breakeven analysis, and profit estimation.
It also talks about the fund sourcing, fund distribution and growth strategies. The financials
also include the exit strategy.
We believe BuyAnyTime as a disruptive technology destined to remove the traditional way
of trading way of trading not only in India but also all over the world.
Introduction:
Company: BuyAnyTime Inc.
Groceries sell irrespective of state of economy. You can stop going to movie and restaurants
but theres no way to you can live without soap, toothpaste, vegetables and snacks. Caught
in the citys pace, tedious commuting and long working hours after that traffic jams on
roads, then again lack parking is also adding pain to consumer to buy their grocery.
Organised grocery retail is under penetrated and unprofitable due to high rents and utility
bills. As a result finding a good store, which carries all of what a customer wants are not
always possible. The local kirana (pop mom shop) is too small, carrying only 1,000 SKUs and
hence doesnt always meet the need of customers. As because of rapid urbanization
population in cities is increasing very rapidly. So consumers are facing many problems.
There are thousands of new vehicles are adding everyday that making situation worst.
According to McKinsey study India has 250millions people who are in middle class and they
are frequently visiting super market to buy their daily groceries articles. India has 210million
active internet users who frequently buy online. Due to access of internet consumers prefer
buying online instead of going to a supermarket. Now consumers want to save time to earn
more they dont want to spend hours in buying their weekly/monthly groceries. Consumers
want comfortable and easy shopping. The above said factors directly indicate that grocery at
doorstep have a great potential and growth of internet users and people income make it
more attractive. The company BuyAnyTime is a start company in the field of providing
product at doorsteps and at the same time demand for organic product is rising day by day.
Proper garbage disposal is also adding pain to consumers. In India, online shopping and
organic farming is becoming popular everyday consumers prefer buying online instead of
going o the market and they want to give their garbage to anyone and there is huge energy
deficiency. By providing easy shopping alternative and experience of real time shopping. The
product portfolio consist of buying product from producer, receiving order for daily grocery,
delivery within time bound and collecting garbage converting into organic manure and
extracting methane gas and using it as company working based on the method that those
consumer who find it difficult to buy product from market can find a better experience of
shopping at better prices and farmers will easily get technology to increase their soil fertility
further.

The company will be started in Hyderabad. Main target of our company will be higher
middle and middle class consumers and farmers who are facing problems due to lack of
infrastructure. BuyAnyTime identified such consumers as target and came up with the
strategies to tap this particular market and serve the needs for mutual benefits.
Company Information:
BuyAnyTime is focused on online as well as offline retail and biodegradable waste
management business. It plans to minimize producer-consumer gap and connecting them
directly. BuyAnyTime is available to serve customer 24 X 7. It is a virtual market facilitating
easy buying and selling of groceries and resolving biodegradable waste problem. It converts
biodegradable waste into organic manure and methane gas.

Vision:
Make daily grocery available all over India.

To become the largest seller of daily grocery and even usage of kitchen garbage

Mission:
The mission of BuyAnyTime is making shopping fun for customers by saving customers time
by delivering of daily grocery to the consumer doorstep within time bound at better prices
by minimizing producer and consumer gap and resolving biodegradable waste problem by
converting it into organic manure.

Objectives:
The main objectives of BuyAnyTime are:

To established BuyAnyTime as a company of repute by next one year.

To serve our customer flawlessly.

To minimize the producer-consumer gap and providing household customer better prices .

To make the shopping consumer-friendly

To save customers time

To give our customer best value of money and quickest service

To reduce pollution in the cities

To provide best price to farmer of their production

Values:
We aim to build our business along the great path of values and business ethics which
includes:

Integrity

Leading change

Excellence

Quality

Respect for individual

Consumer satisfaction above all things

Business Plan:
BuyAnyTime is a common platform where consumers can buy their all household need at
one place. It provides greater convenience to the buyer. It also collect the biodegradable
waste from the houses at free of cost to solve the waste problems of buyers.

Producers Consumers
(Farmers)
OrgSup
Revolution
Waste producer
Goods
Company (Household, Society)

Decomposition of waste
and organic manure and
methane gas
The business process for BuyAnyTime is very simple. The process can be segregated into the
following:

1. Buying Process

Buying Process

This process allows customers to buy different products

Browse Select Register/Guest Payment Feedback

Browse

Browsing is clicking through lists of titles called categories until one find something they are
interested in.
Select
Before one buys or place an order, they can know about the item and seller to make an
informed decision, pay attention to the:
Listing information
Product details
Shipping and payment details

Registration
To buy from BuyAnyTime is customer wish whether he want to register or want to continue
as guest. It's fast, easy and free. They can shop and place orders on BuyAnyTime. The
registration involves the following steps:
1. Contact Information
2. UserID & Password Creation
3. Email Confirmation

Payment
After the buyers have selected their products they are given a choice of selecting their
payment mode/method. They can select any of the following method
Cash on Delivery (COD)
ATM/Debit/Credit Card

Feedback
Feedback is made up of comments and ratings left by members who have bought from us.
Once you have received your item, it is time to leave feedback for the seller and the item,
letting future buyers know about your experience with the BuyAnyTime.
Type of information typically included in seller feedback:
Satisfaction with the item
Quality of communication
Quality of packaging
 Promptness of shipping
Courteousness

Operation Model
Stock it yourself model
In this we are maintaining our integrated warehouses that are able to handle shipments to
customers, so by keeping the warehouses we are fulfilling the orders. Through this we have
full control over the fulfilment process. As we are starting a new business, so we have kept
one warehouse in limited area.

Our demand chain is as follows according to two approaches:

Manufacturer Warehouse Customers

Time slots for delivery

We have different time slots depending upon the demand of the customers. They are
categorized as:
3 HOUR
This is the best time slot provided by us and it will deliver the products within 3 hour after
the order is placed. In this category we will not provide any discounts as the service level is
highest in this category. This will target mostly the working people who dont have time and
they just order when they want any product.
6 HOUR
Customers will get a certain minimal amount of discount in this time slot. This will target the
family based customers who plan to make something few hours later and need the products
in a few hours of time. They will be generally middle sized customers.
1 DAY
Quite a god amount of discount would be given to these customers as they are just directly
reducing good amount of transportation cost i.e. from warehouse to consumers. These
customers are also the family based customers but their demand is slightly flexible than the
previous time slot. This will target customers who are middle-sized and above.
2 DAY
This will mainly target the upper segments that are used to keep product stock. They will be
benefited maximum discounts as the transportation costs are least here because time to
deliver products is too large. In this much time several orders can be seen in the places
around the ordered places.

Warehouse to customer
This includes the cost of shipping the products from the warehouse to the customers. We
have warehouse in the area where the demand is high and if some item will not be available
in the warehouse then we will buy that item from the producers. If the time slot is in 1 day
or 2 day then we will ship the items directly from the producers using the cross docking
strategy.
Waste Management
Collection
In this process we will collect garbage from the households and societies e.g. hostel mess,
temples etc.
Transformation
After collecting all the waste we will convert it into the organic manure and methane gas.

Distribution
After converting into the goods we will distribute organic manure free of cost to farmers
and we will sell methane gas at reasonable prices to rural households which are using
conventional source of energy.

Market Research:
Situational Analysis
The traditional practice of buying grocery is characterized by:
1. Manual Process
2. Time Consuming
3. Does not give best value for money
4. Time constrained
5. Inconvenient
6. No Quality Assurance

BuyAnyTime home delivery services can be as much as 70% cheaper than compared to
current costs of customers visiting the store using their our car and spare time. Most of the
e-groceries are making home deliveries using a third party service provider, but we are
giving through our personal delivery van and executives.

Unmet Customer Needs

We have identified the following pain points in the industry that eGrocery.com can get away
with.
1. Convenience
In this fast paced life of metros customer does not have time to drive down to the shop and
get the groceries. The drive takes petrol and time along with traffic frustrations. The
customer needs convenience of door step delivery.
2. Quality
The traditional system does not assure quality. We plan to operate at 6 sigma and we would
replace any defects and customer satisfaction is our top priority. Degradable quality leads to
hassle, inconvenience. Customers do not need those so we aim to take care of these
requirements.
3. Value for Money
BuyAnyTime promises a great value for money for all its offerings. It promises the cheapest
deals in the market than any other methods as we provide discounts for all deals.
5C Analysis:

1. Company

It is a product delivery and garbage collection based company

Product line: Module deliver daily household grocery and gather garbage and
into organic manure and methane gas

Image in market: New Entrance

Technology and experience: Delivery, No experience

2. Collaborators:

Producer for production of product

Delivery boy

No intermediaries

3. Customer

Segmentation: Quality and prices

Target: Middle class household

Positioning: Customized products, better prices, timely delivery

4. Competitors

E.g. Supermarket, online grocery website etc.

Their product: Grocery in supermarkets, grocery via local pop mom shops, grocery
through retailers etc.
SWOT for competitors

Strengths Weakness

1. Brand value 1. High prices

2. Experience 2. No own products dependency on
3. Established in market local retailers
4. Resources available to them- 3. Quality of products
Human, finance, infrastructure 4. Services available either on
etc internet
5. Vast customer base 5. No home delivery
6. Limited in few locations only
7. Product range

Opportunity Threats

1. Income growth, 1. Competitors from big

2. Rapid urbanization supermarket
3. E-grocery gaining popularity 2. Lack of common fixed price
4. Growing demand 3. Intense competition from
5. Increasing awareness of traditional retailers
consumers about products and
services.
6. Sourcing directly from farmers;
no middlemen could earn more
profit as number of farmers will
increase five times in next 5
years
7. Changing customers requirement
and lifestyle.
8. Innovation for new product
development.
9. Private label sector has been
boosted by economic downturn.
10. Order on every device
11. No minimum order
12. Cultural diversity

5. Business Climate (Indian context)

30-40% of the business will be online in the online in retail sector in FY16
Indian grocery market is the sixth largest grocery market in the world
Globally, the e-grocery market is growing seven times faster
Government is
Indian e-grocery market is growing at a rate of 19% YoY.
 STP analysis:

Segmentation: Quality and prices Demographic and Benefits, single-source solution for the
busy consumer today
Geographic: Initially in Hyderabad region. If our resources permit we will expand our
services outside the region.

Demographic: we have selected a) Grocery and b) Biodegradable waste as our demographic

variable.

Benefits: its mainly, with regard to companies, which will sort for certain benefits from
these training program provided to the trainees.

Thus we find quality and prices more suitable to justify the choices.

Target market: Middle class households and professional working class in urban and semi
urban areas.
Positioning:

We positioned our products as: Customized, Convenient, Variety and Value , oriented
(CCVV) products.

b. Marketing strategy:

As we in service industry, we have considered seven different aspect for our marketing
strategy as follows:

Seven (7) Ps:

Product: Customized product package, better prices, flexible delivery timings and, cash on
delivery, quality, create and save list, set auto order and reminder

Price:

Place: Web, Internet, android app Hyderabad, No intermediaries or distributors,

Promotion: E-commerce sites on web/internet, Business news paper, Social Media

marketing tools, initial visits or monthly visit to selected areas by member. Personal
networking.

People: Member partners, 2 delivery boys, 1 office staffs to carry down day to day
operation, 1 waste collector, 1 IT expert.

Physical Components: Infrastructure- rented office, Computers/laptops, office furniture,

bikes, tempo, refrigerator
 Process:

Consumer Stock person Delivery

person Confirmation
place an notified
delivered and follow up
order
within hours for repurchase

Website Package product

Delivered the Timely reminders
and dispatch from
Mobile website product and collect by:
the stock
money
Android app SMS

Mobile Email

Advertisement Strategy
This section is very important as per our business and the race of competition. We have
planned the different ways to promote and advertise out site.
Advertising it in the known & popular social sites as facebook, twitter,instagram etc.
Indexing of our sites In different and popular Search Engines and product & offers
available in our website.
Using media planning i.e. newspaper, magzines.
Social messaging app as whatsapp, hike, line etc.
The following are the proposed advertisement strategies for BuyAnyTime.

Natural Search
This is achieved by registering ourselves in various search engines across like Google, MSN
Search, Mooter etc. They also optimize their page for improved page ranking.

Rich Media
Rich Media / Multimedia advertisements featured in various social networking sites.
All these leads to effective buyer marketing leading to continued growth

Financial Plan:
BuyAnyTime is not just a web start up. We have brick and mortar setup also. We have kept
the setup to be minimal so that we can realistically build on that later. The setup to be
spread in one city and then incrementing around strategic locations.

Capital Estimation:
Our initial setup would be renting official space rather than buying it on building this add to
our flexibility. We plan to have the following:
Fixed Assets

Investment @ Number Time Total

Office/Warehouse 6,000 1 12 72,000
Tempo 6,000 1 12 72,000
Bike 40,000 2 80,000
Laptop 40,000 2 80,000
Delivery Boy 6,000 2 12 1,44,000
Garbage Collector 6,000 2 12 1,44,000
Internet 1,000 1 12 12,000
Stock Person 6,000 1 12 72,000
Telephone 1,500 4 6,000
Refrigerator 70,000 1 70,000
Printer 7,500 1 7,500
Furniture 9,000 9,000
Electricity Bill 1500 12 18,000
Web developer 7,000 12 84,000
Mobile 5,000 4 20,000
Working capital 1,22,000
Total 9,50,000

Fund Sourcing
We plan to go for bank loans, venture capitalists and individual contribution for risk
mitigation.

Individual Contribution
Rs 50,000
Venture Capitalists Contribution
Rs 4,50,000
Bank Loan
Rs 4,50,000
Break Even Analysis
Month Investment Revenue Profit
1 3,60,000 30,000 -3,30,000
2 2,00,000 36,000 -1,64,000
3 2,50,000 72,000 -1,78,000
4 2,80,000 70,000 -2,10,000
5 3,40,000 80,000 -2,20,000
6 3,80,000 1,90,000 -1,90,000
7 4,00,000 2,10,000 -1,90,000
8 4,20,000 2,40,000 -1,80,000
9 4,20,000 3,20,000 -1,00,000
10 4,20,000 5,04,000 84,000
11 4,40,000 6,40,000 2,00,000

We plan to reach breakeven within 10 months of startup.