!

A!GLANCE!AT!THE!EVENTS!AT!
SINGAPORE!FOOD!FESTIVAL!2010

CORE!EVENTS!
CLARKE!QUAY!FOOD!STREET!!
! Clarke! Quay! Food! Street! is! back! again! on! the! Date:!16!~!24!Jul!2010!
Read! Bridge! for! Singapore! Food! Festival! 2010!! Time:!4pm!to!11pm!
Taste!the!array!of!different!Chinese!delicacies!by! Venue:!Clarke!Quay!Read!Bridge!
more! than! 30! stalls! from! various! famous! Pricing:! Payment! via! Singapore!
restaurants!and!hawkers!all!under!one!roof!and! Food!Festival!Souvenir!Card!
experience!dining!on!the!Bridge!with!your!family! !
and!friends!! Promotions:!
! ! Receive! $5*! drink! voucher! for!
every!$50*!spent!
!
! Receive!a!Rewards!Card!to!enjoy!a!
! free! coffee! or! free! bite! from!
! Central! when! you! spend! $10*! at!
! Clarke!Quay!Food!Street!during!the!
Singapore!Food!Festival.!
!
! Redeem! an! additional! $5! Central!
! voucher! when! you! spend! $15*! in!
Central.!
Promotion!is!valid!from!16!July!to!24!July.!

SINGAPORE!CHINESE!DIALECT!TINGKAT!CRUISE!!
`! Enjoy! mouth"watering! bites! served! in! a! tingkat! Date:!16!~!25!Jul!2010!
(tiffin! carrier)! from! different! Singapore! Chinese! Time:!4pm!to!10pm!
dialects! on! a! boat! while! you! take! a! relaxing! Duration:!45!minutes!per!cruise!
cruise!along!the!Singapore!River! Venue:!Merlion!Park!
! Pricing:!$35!
Cruise!Schedule! (inclusive!of!a!free!tingkat!and!meal)!
4pm!"!4.45pm!/!5pm!"!5.45pm!/! Promotion:! Standard! Chartered!
6pm!"!6.45pm!/!7pm!"!7.45pm!/! Card!members!enjoy!20%!off*!
8pm!"!8.45pm!/!9pm!"!9.45pm! Starhub!customers!enjoy!10%!off*
! !
Embarkation/Disembarkation! !
Merlion!Park!
!
Tingkat!Menu!
Teo! Chew! Carrot! Cake,! Hainanese! Chicken! Rice!
Balls,! Cantonese! Fu! Chok! Tong! Shui,! Fried!
Hokkien! Mee,! Hakka! Soon! Kueh! &! Pokka! Green!
Tea!Drink!
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A!GLANCE!AT!THE!EVENTS!AT!
SINGAPORE!FOOD!FESTIVAL!2010

CORE!EVENTS!
SINGAPORE!CHINESE!DIALECT!STREET!SNACKS!
Take!a!walk!down!memory!lane!as!we!re"create! Date:!16!~!25!Jul!2010!
old!Singapore!River!bustling!with!activity!at!this! Time:!4pm!to!11pm!
year’s! Singapore! Food! Festival.! Street! Venue:!Various!
entertainment! and! nostalgic! street! snacks! that! Pricing:!Free!Admission!
our! forefathers! enjoyed! will! also! be! a! key! !
feature!at!the!event!
!
Venue!&!Performances!Schedule!
Clifford!Square!(Wayang!Performance)!
"!7.30pm!to!8.30pm!
"!9.00pm!to!10.00pm!
!
Central's!River!Promenade!(Hand!Puppets)!
"!8pm!to!8.30pm!
!"!9pm!to!9.30pm!
!
Merlion!Park!(String!Puppets)!
"!7.30pm!to!8pm!
"!8.30pm!to!9.00pm!

SINGAPORE!CHINESE!DIALECT!HERITAGE!FEAST!
! Prepare! your! taste! buds! for! a! gastronomic! Date:!25!Jul!2010!
adventure! as! five! buffet! lines! full! of! sumptuous! Time:!5pm!to!10pm!
delights! "! totaling! to! more! than! 100! dishes! –! Venue:!Clarke!Quay!Read!Bridge!
hailing! from! five! different! Singapore! Chinese! Pricing:!$38!Adult,!$22!for!children!
Dialect! groups,! will! be! set! up! to! finish! off! the! (below!age!of!12)!
Singapore!Food!Festival!2010!with!a!bang!! Purchase!tickets!on!
! www.singaporefoodfestival.com.sg
Participating!restaurants! Promotion:! Standard! Chartered!
Cantonese:!Tian!Jin!Hai!! Card! members! enjoy! 20%! off*;!
Hainanese:!Yeh!Lai!Siang! Starhub!customer!enjoy!10%!off*!
Hakka:!Kew’s!garden!! !
Hokkien:!Gim!Tim!
Teo!Chew:!Chu!Yi!Kitchen!
!
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A!GLANCE!AT!THE!EVENTS!AT!
SINGAPORE!FOOD!FESTIVAL!2010

CORE!EVENTS!
MAKANSUTRA!SFF!CULINARY!MASTER!CLASSES!
! Discover! interesting! cooking! tips! –! from! Date:!17!~!25!Jul!2010!
choosing!the!right!ingredients!to!whipping!up!a! Time:!Various!
delectable! Singapore! Chinese! Dialect! dish!! Venue:!Various!
Choose! from! a! wide! variety!of! cooking!classes! Pricing:!from!$55!
ranging! from! hands"on! classes! to! engaging! Promotion:!Standard!Chartered!
cooking!demonstrations!! Cardmembers!enjoys!20%!off*;!
! Starhub!customer!enjoys!10%!off*!
The!Master!Classes!give!you!an!insight!into!the!
culinary! culture! of! some! of! these! multi"award!
winners,! which! include! the! Makansutra! Street!
Food!Masters!and!Legends!Awards.!
!

SINGAPORE!RIVER!MARKET!
! The! Singapore! River! Market! is! back! again!! This! Date:!16!~!18!&!23!~!25!Jul!2010!
year's! bazaar! by! the! river! is! in! conjunction! with! Time:!4pm!to!11pm!
the!Singapore!Food!Festival!with!savvy!shoppers! Venue:!Central!River!Promenade!!
and!a!large!contingent!of!food!enthusiasts!to!jazz! Pricing:!Free!Admission!
up!this!event!!! !
!
While! adults! shop! to! their! hearts’! content,! the!
kids!may!treat!themselves!to!an!exciting!weekend!
of! face"painting,! balloon! sculpturing! and! street!
jugglers.!So!take!a!break!from!the!usual!business!
of!hustle!and!bustle!and!join!us!for!two!weekends!
of!frolic!down!the!Singapore!River!!

!
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A!GLANCE!AT!THE!EVENTS!AT!
SINGAPORE!FOOD!FESTIVAL!2010

FRINGE!EVENTS!
SENTOSA!KITCHEN!PARTY!
! In! partnership! with! this! year's! Singapore! Food! Date:!9!&!10!Jul!2010!
Festival,!Sentosa!proudly!presents!The!Kitchen! Time:!7pm!onwards!!
Party!at!35!Artillery!Road,!an!exclusive!private! Venue:!35!Artillery!Road,!Sentosa!
dining! room! tucked! away! in! the! lush! greenery! Pricing:!$148++!
of! Sentosa.! ! Look! forward! to! an! evening! of! Age!restriction:!18!and!above!
culinary!adventures!as!you!explore!Cantonese,! Visit!www.sentosa.com.sg!for!more!information!
Hainanese! and! Hakka! cuisines.! ! Whet! your! Promotion:!!Standard!Chartered!Card!
palates! with! cocktails! and! fine! wines! at! the! members!enjoy!15%!off.*!
cold! bar,! located! within! the! Garde! Manger! !
pantry.! The! Kitchen! Party! will! also! feature! the!
works! of! food! photographers! where! you! can!
learn!more!about!“The!Art!of!Food”.!!

CHINESE!CULINARY!SECRETS!WITH!CHEF!HIEW!!
! Award"winning! Chef! Hiew! Gun! Khong! started!
his! culinary! career! in! Chinese! restaurants!
before!honing!his!skills!to!perfection!under!the!
tutelage! of! renowned! Chef! Jerome! Leung.!
Currently!the!Executive!Chinese!Chef!of!Cherry!
Garden! Chinese! restaurant! at! Mandarin!
Oriental,!Singapore,!Chef!Hiew!will!be!revealing!
his! secret! recipes! for! “Cantonese! Style! Wok"
Fried! Glutinous! Rice! with! Chinese! Sausage,!
Peanuts! and! Chinese! Parsley”! and! “Traditional!
Braised!Beef!Brisket!with!Onion!and!Ginger”.!
Date:!24!Jul!2010!!
Time:!4pm!to!6pm!(cooking!class,!
followed!by!dinner!at!6pm)!!
Venue:!Mandarin!Oriental,!Singapore!
5!Raffles!Avenue,!Marina!Square,!S039797!
Price:!S$118!(inclusive!of!6"course!
Singapore!Food!Festival!set!dinner)!!
Class!size:!Max!30!pax!
!

COOKING!CLASS!AT!MANDAI!ZOO!!
! Learn! how! to! cook! Singapore! iconic! dishes! Date:!21!Jul!2010!
(Hakka! Thunder! Tea! Rice! &! Chilli! Crab)! with! Time:!1pm!to!5pm!
Chef!Liew!at!the!Ah!Meng!Pavilion.!It!will!be!a! Venue:!Ah!Meng!Pavilion!@!Mandai!Zoo!
hands"on! session! where! participants! can! Pricing:!$80!per!pax!
prepare! the! dishes! under! the! guidance! from! For!bookings,!please!call!6360!8560!or!email!
catering_sales@zoo.com.sg!
the! chef.! Be! prepared! for! an! exciting!
experience!cooking!and!dining!in!the!wild!! !

SFF!COOKING!GAME!“GRANDMA’S!KITCHEN”!
! Singapore!Food!Festival!is!going!digital!with!the!creation!of!the!inaugural!online!cooking!
game!! It! will! be! available! for! download! as! an! iPhone! application! and! also! available! on!
the!SFF!website!(www.singaporefoodfestival.com)!!
!
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A!GLANCE!AT!THE!EVENTS!AT!
SINGAPORE!FOOD!FESTIVAL!2010

FRINGE!EVENTS!
CENTRAL!!!
! Central!Dining!Rewards! Date:!9!Jul!~!1!Aug!2010!
Shop! and! dine! in! Central! and! stand! to! win! Time:!5.30pm!to!7pm!!
fabulous!prizes!in!the!SURE!WIN!Jackpot!with!a! Venue:!Central!
minimum! $30! spend*! (max.! 3! single! day! Promotion:! Standard! Chartered!
receipts)!from!9!Jul!to!1!Aug!!! Cardmembers! enjoy! double! chances!
! at!the!SURE!WIN!Jackpot*.!
Central!Food!Festival! !
Food!Mosaic!Card!@!Gallery!(9!Jul!to!1!Aug)! FREE! Parking!! after! 5pm! (Monday! to!
Design! your! own! Mosaic! and! stand! to! win! Friday)! with! a! min.! spend! of! $50*! in!
$100*! Central! voucher!! Simply! spend! $10*! to! Central!via!Standard!Chartered!Card!
receive! a! Food! Mosaic! card! and! decorate! the!
card!with!food!items!such!as!beans!and!nuts.!
!
Food!Fair!@!Gallery!(9!Jul!to!1!Aug)!
In! conjunction! with! the! Singapore! Food!
Festival,! a! food! fair! will! be! held! in! Central.!
Tantalize!your!taste!buds!as!you!indulge!in!old!
time! favorites! and! signature! dishes! from!
Central!food!tenants.!

SFF!EVENTS!@!KRETA!AYER!SQUARE!(CHINATOWN)
! Embark!on!a!food!heritage!journey!at!Kreta!Ayer!Square!in!Chinatown!from!tasting!the!
signature! dishes! from! famous! Chinese! restaurants! to! making! the! longest! Rice! Roll.!
Aspiring! cooks! can! also! take! part! in! the! cooking! competition! to! showcase! the! secret!
family!recipe!that!has!been!passed!down!for!generations!!
!
Food!Street!@!Kreta!Ayer!Square:!
Date:!24!&!25!Jul!2010!
Time:!12pm!to!8pm!
!
Cooking!Competition:!
Date:!24!Jul!2010!
Time:!2.30pm!
*Registration!required.!For!more!information,!please!log!on!to!www.chinatown.org.sg!
!
The!Longest!Rice!Roll:!
Date:!25!Jul!2010!
Time:!2.30pm!

SFF!EVENTS!@!HAWKER!CENTERS!!
! In! conjunction! with! this! year’s! Singapore! Food! Festival,! NEA! will! be! organising! an!
exciting!array!of!activities!and!entertainment!to!celebrate!the!annual!festival.!The!event!
will! be! held! on! two! separate! weekends! at! Tiong! Bahru! Market! and! East! Coast! Lagoon!
Food!Village!to!delight!and!surprise!everyone!!!
Visit!www.myHawkers.sg!for!more!information.!
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A!GLANCE!AT!THE!EVENTS!AT!
SINGAPORE!FOOD!FESTIVAL!2010

FRINGE!EVENTS!
COOKING!DEMO!@!KOPITIAM!SENGKANG!SINGAPORE!
! Join!our!Makan!Guru,!Mr!K.F!Seetoh!for!a!fun" Date:!10!Jul!2010!
filled! cooking! demonstration! at! Kopitiam! Time:!5.30pm!to!7pm!!
Square.! He! will! be! giving! helpful! tips! and! Venue:!Kopitiam!Square,!Sengkang!
insights! on! how! to! cook! a! variety! of! hearty,! Pricing:!Free!admission*!
easy"to"cook!local!delicacies.!! !

SINGAPORE!LARGEST!KUEH!LAPIS!EVER!!
! Come!visit!the!largest!Kueh!Lapis!cake!sculpture!to!be!assembled!in!Singapore.!
!
In! an! attempt! to! enter! the! Singapore! Book! of! Records,! the! iconic! thousand"layer! cake!
will! take! the! shape! of! The! Fullerton! Hotel! Singapore,! which! is! renowned! for! its!
delectable! interpretation! of! this! traditional! treat.! With! aromatic! hints! of! buttery!
cinnamon,!this!richly!flavoured!cake!is!meticulously!baked!layer!by!layer,!and!delicately!
assembled!to!represent!the!historic!landmark’s!unique!Palladian!architectural!structure.!
The!cake’s!many!tiers!are!said!to!symbolise!the!upward!path!of!progress.!!
!
Guess!the!weight!of!this!culinary!masterpiece!and!stand!to!win!attractive!prizes!!
!
It!will!be!on!display!at!The!Fullerton!Hotel!Singapore!lobby!from!16!–!25!July!2010.!!

SFF!POST!CARD!BOOK!
Culinary!Treasures!of!Singapore!–!Singapore!Chinese!Dialect!Food!
! Dine! in! Singapore! and! redeem! a! unique! recipe! post! card! book! with! collectible! stamps!
when! you! spend! a! minimum! of! $50*! for! Standard! Chartered! Card! members! and! $80*!
when!you!pay!with!other!modes!(Max.!of!2!receipts!in!a!single!day).!
!
Promotion!is!valid!only!for!tourists!from!28!Jun!~!1!Aug.!
!
Redemption!points!
! Singapore!Visitors!Centre!@!Orchard!Road!
(28!June!to!1!August,!9.30am!to!10.30pm!daily)!
! Singapore!Visitors!Centre!@!Arrival!Halls!of!Terminal!1,!2!&!3!
(28!June!to!1!August,!6am!to!2am!daily)!
! SFF!Food!Street!@!Clarke!Quay!
(16!to!24!July,!4pm!to!11pm!daily)!

SFF!FOOD!&!BEVERAGE!PRIVILEGES!
! Foodies! can! enjoy! attractive! dining! privileges! Date:!28!Jun!~!1!Aug!2010!
and! promotions! from! various! participating! Venues!to!obtain!SFF!Dining!Booklet:!
malls! and! restaurants.! Stand! to! win! attractive! ! Singapore!Visitors!Centre!@!Changi!
Airpost!and!Orchard!Road!
prizes!by!taking!part!in!the!SFF!Lucky!Draw!with!
! Major!Hotels!
a!minimum!spend!of!$30.!Simply!get!a!copy!of! ! Tourist!precincts!
the!SFF!Dining!Booklet!for!more!information.! Pricing:!min.!$30!spend!