Documente Academic
Documente Profesional
Documente Cultură
1.0 Introduction
Philippines, we are able to have our own combination group of species which is fit to our
lumpiang shanghai which filled with different classic Filipino native dishes. A lot of
Filipino dishes which love by all Filipino, but we choose top five dishes as follows. A
lumpiang Sinigang, a sour flavor of meat with vegetable that came from kamias,
sampalok, santol and any other sour fruit. Next one is the lumpiang Sisig a delicious
and cholesterol-laden Pampanga dish. The third flavor is lumpiang Dinuguan made from
internal part of pork such as blood, lever and intestine. Second to the last is the
lumpiang Seafood which made from any seafoods such as fish, crab and other
seafoods. The last one lumpiang Laing which filled with Gabe with coconut milk. All
The proponent want to conceptualize a native dish and made an innovation for
all-time favorite Filipino Ulam by giving a new twist, taste and flavor of lumpia namely
UlaShanghai. The ULA came from the word ULAM means the delicious main dish
that goes with the rice can be a meat dish, fried dish or vegetable stew. While the word
shanghai came from the word itself shanghai pastries of Chinese origin similar to fresh
or fried spring rolls popular in Asia, when combine together can be called
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Background of the Study
The proponent of the proposed business are consist of 6 college students with
Management and Tourism Management. They conduct a business plan and come up to
enter into food industry. Cooking is one of their inborn talents even though they were in
different field. They choose to set a standard form to build and interfere the wide range
of cooking different kinds of food and by exploring, they introduce the innovative form of
1.2 Proponents
James O. Valenciano and Justine M. Medina. They all worked hard to conceptualize the
product and its named. Mr. Deuda, He is the one who gave the idea of Shanghai
products with a twist for the propose business, as part of this study. Mr. Valenciano and
Mr. Medina, they are the researcher who gather some data that are needed, prepare a
survey, questionnaire that a can be used in this study. On the other hand, Ms.
Cabigayan and Ms. Falcotelo, they are the editor who is responsible in checking the
details of the gathered data and Lastly, Ms. Rocha, who research for the supplier of the
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1.3 Proposed Location
The propose business will be located at Barangay Sto. Nino. A. Mabini Street. City
of Binan Laguna in front of Perpetual University Help System Binan Campus. The site
was chosen of its strategic location. Where the supplies of public and private services
are adequate, labor supply and raw materials are readily available. The proposed
The proponents named the business UlaShanghai, UlaShanghai came from its
own name, as a combination of Ulam a Filipino term for authentic dishes and
Filipino well known dishes wrapped with the lumpia wrapper, rather than grind meat or
vegetables. Ulashanghai is fulfill with the uniqueness of its filling, we also emphasize
lumpia as the main dish containing different flavor and also it is easy to remember.
General Objectives
To create a business model that is feasible and viable in all business aspects such as
Specific Objectives
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The proponents would seek to the consumers for these following question:
Business Tax
Employment Opportunities
Waste Management
Consumer
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CHAPTER II
To offer competitive and innovative product to the customers and should identify
the primary and secondary target market. Improve the distinctive marketing strategies
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LAING DINUGUAN SINIGANG SEAFOOD SISIG
Many Filipino love to eat and try something new that is why the proponent come
up to a very different dishes that everyone can enjoy. The proponent want to break the
ordinary shanghai and give something healthy and recognized by many Filipino, it has
different variety of native dishes, if you are concern to your health nutrition you can try
the Ulashanghai Laing, if you want something fishy you can try the Ulashanghai
Seafood, and for famous dishes you may choose from the Ulashanghai Sinigang,
2.1.2 Place
System Binan Campus. Attractive place for the residents of Binan since the school was
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a good publicity. The reason why the proponents choose this location is that different
kinds of customers can be found like students, worker, and client or even passengers
that will serves as our Target Market. In addition, Binan was the richest municipality in
Laguna with an annual gross income of P677 million and net income of P250 million, as
purchase decision. Sales promotion are tools of making rise to increase product usage
2.1.3.1 Advertisement
of flyers including the basic information of business such as name, address, Facebook
Page and contact number to make it accessible for them easy to find the establishment
location. For those customers who would like to know about Ulashanghai products just
visit @www.ulashanghai.com.ph
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2.1.3.2 Sales Promotion
On the first day, Ulashanghai proponent will be having balloons and sound system that
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2.1.3.4 Packaging
Since many potential customers first notice a new product after it has arrived on the
shelves of a stall, it is vital that the packaging provide consumer with information they
need to know and to make them have a purchase. Ulashanghai packaging is also an
eco-friendly material.
These are the eco bags that Ulashanghai will use for to-go or eat-in orders.
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Ulashanghais packaging of the product, with rice box and healthtea Juice.
2.1.4 Pricing
The price of the particular product is one of the factors that influence the consumer to
buy products or not. But then, the target price would still be subject to change
depending on the cost of the materials, labor and overhead to be incurred in order to
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2.2 Market Environment
Target Market
The target market of the proposed business is the residents of Sto. Antonio Binan
Laguna which has approximately 283, 396 population. Students of Perpetual University
SWOT ANALYSIS
Strengths
Low investment
Accessible location
Weaknesses
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Opportunities
Branch expansion
Threats
UlaShanghai Business will collect their ground pork, seafood, vegetables and
other raw materials from Rowenas Buhay All Around located at the public market area
Rowenas Buhay All Around has their own stocks of groceries, a mini Rowenas
meat shop inside the Store, while fruits and vegetables can be seen outside before the
entry. Rowenas Buhay All Around can be found beside of wet market area and almost
close to the Tiyos Bakery. The Rowena Buhay All Around such a wide area and open
for anybody to serve. Rowena Buhay All Around is almost tenure in this industry and
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We choose them as a proponents supplier for they offer all that we needed. The
2.4 Competitors
These are the Ulashanghais great competitors who offer not the same line of
product but in the same location and same ventures which is food. The advantage of
our product is the goodness, uniqueness, nutritious, and has a reasonable price that
can give to the customers. The variety and flavor of our food would be the edge of our
CHAPTER III
3.0 Technical Aspects
3.1 Stall location
The propose business will be located at Barangay Sto. Nino A. Mabini Street.
City of Binan Laguna in front of Perpetual University Help System Binan Campus. The
site was chosen of its strategic location. Where the supplies of public and private
services are adequate, labor supply and raw materials are readily available. The
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proposed location is near the Supermarket, Plaza, Church, School/University and
Hospitals wherein there are a mass of people even weekdays and even more on
weekends.
3.1.2 Layout
The stall will scope 2.7 meters (1.5 m X 1.2 m) and will be located at Perpetual Help
System of Binan near by the 7 eleven.
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3.1.3Supplies and Equipment
Chopping Board
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Toothpick and
Plastic Cups Toothpick Stand
Napkin Stand Disposable Spoon and
Fork
Chopstick
Service Tray Tong Set Plate
pron
Cleaning Supplies
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Trash Bag
Trash Bim
Office Supplies
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Description of the Product
Ulashanghai offers different Filipino dishes wrapped in lumpia wrapper and them
deep-fried to crisp. Dinugua, Sinigang, Laing, Sisig, and Seafood will be included in the
introductory menu.
UlaShanghai aims to innovate the Filipino dishes and adapt to the fast-paced
delicious and satisfying meals that appeal to all clients, in all social and economic class.
UlaShanghai is a rice meal that specializes in Authentic Filipino cuisine. The main
products are varieties of Filipino dishes and Garlic rice that are prepared fresh in front
of the customer. These are uniquely packed in convenient take-out boxes served hot
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INGREDIENTS
Procedure
Butter
enough,
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Add the rice
less than
Ulashanghai Sisig
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Ingredients
pig ears
ground pork
1 onion (minced)
2 gloves garlic (minced)
Siling labuyo
Egg
Salt and pepper
Soy sauce
Mayonnaise
Procedure
garlic
saute.
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Add the ground pork and
well.
to taste
mix well
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Ulashanghai Seafood
Ingredients
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2tbsp oil
tahong
Procedure
about 3 minutes.
well done.
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Drain the seafood
to wrap
Ulashanghai Sinigang
Ingredients
2tbsp oil
1 medium sized onion minced
2 cloves of garlic minced
Siling labuyo
Raddish
Seasoning
Salt to taste
Kangkong leaves
Ground pork
Procedures
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Saute the onion and garlic
well.
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Add salt and pepper to taste
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procedure of wrapping the
Ulashanghai Sinigang.
Ulashanghai Laing
Ingredients
Procedure
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Add the dried taro leaves
about 40 to 50 minutes.
another 3 minutes.
aside.
onion.
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Add the ground pork and wait until well
done.
well done.
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Ulashanghai Dinuguan
Ingredients
Oil
Chopped onion
Chopped garlic
Salt
Pepper
Vinegar
Ground pork
Pigs blood
Siling labuyo
Procedure
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Add the ground pork and cook until well
done.
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CHAPTER IV
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One of the most important human activities is managing. Ever since people
began forming groups to accomplish aims they could not achieve as individuals,
managing has been essential to ensure the coordination of individual efforts. And as
many organized groups have become large, the task of managers has been rising in
importance.
The business is said to form under Partnership: The most common form of
The store operation open daily from 08:00 am to 09:00 pm. Operating hours may
The table below presents the people that will be working behind Ulashanghai. It
shows the employees respective positions, number of hours in a day and their
respective salarie
General Manger
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Production Staff/
Service Crew Cook
The following are the ROLES AND RESPONSIBILITIES of every Member of the
Organization:
General Manager
These professionals oversee resort staff and operations and are responsible for
They are expected to regularly inspect units and the grounds to make sure the
They also ensure that guests have an excellent customer service experience.
customers.
Employers prefer managers who have a bachelor's degree and three to five
upbeat attitude.
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The Production Staff is responsible for preparing food items for the foodservice
areas and ensures food items do not run low. The incumbent prepares high quality food
Prepare food items for the food service areas and restock buffet as needed.
Organize bills that come up for order and prepare food orders as required.
pleasing.
SERVICE CREW
The Service Crew is responsible for serving. Excellent customer service is required
at all times. To be a Service Crew you have to be able to think fast and have a good
memory and be good at arithmetic. That's because in a lot of places the customers want
their food right away, and you have to be able to remember their orders and write them
down on the check correctly. You have to add up the items on the check without making
a mistake. In fancier places the customers are not in so much of a rush, but that also
means they expect extra courtesy and better service. So, in these places you can relax
a bit more, but you have to pay more attention to the customers. They might want you to
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explain what goes into their meal and how it is cooked. This position directly supervised
by the management, and will assist in a variety of areas, including, but not limited to:
The store operation open daily from 08:00 am to 09:00 pm; all employees should
arrive before the said time. They are expected to come earlier before the opening of the
stall so that they could have time to clean, check and grooming. They should clean the
CHAPTER V
The proposed business needs an initial capital of Three Hundred Fifty Four
Thousand Five Hundred Eighteen Pesos (Php 354, 518.89) to meet the necessary
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B. Machinery and Equipment 10 years
C. Furniture and Fixtures 5 years
D. Leasehold Improvement 5 years
E. Stall 10 years
2. The demand and supply of Ulashanghai is assumed to increase 5% annually.
3. No salvage value is estimated. Property, Plant and Equipment will be depreciated
administration.
9. Salaries and benefits will remain the same for the first five (5) years of operation.
10. 25% of supplies are unused and are assumed to increase 1% annually.
11. Production tools and supplies are assumed to increase 2% annually.
12. 15% of Raw Materials are assumed to be on hand at the end of the period.
13. 2% of Finished Goods Inventory are assumed to be unsold at the end of the
period.
14. Indirect materials are assumed to increase 1% annually.
15. Sales are assumed to increase 5% annually.
16. An account called Advances to partners will be added if there will be a loss in
the operation.
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5.5 SCHEDULES
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5.5.2 RAW MATERIALS
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5.5.3 INDIRECT MATERIALS
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5.5.4 SALARIES AND EXPENSES
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5.5.5 SSS, HDMF AND PHILHEALTH
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5.5.6 PRODUCTION TOOLS
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5.5.8 PRODUCTION EQUIPMENT
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5.5.11 DEPRECIATION EXPENSE
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5.5.13 UTILITIES EXPENSE
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5.5.16 VARIABLE COST
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5.5.18 FACTORY OVERHEAD
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5.6 FINANCIAL STATEMENTS
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5.6.2 STATEMENT OF CHANGES IN EQUITY
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5.6.3 STATEMENT OF FINANCIAL POSITION
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5.6.4 STATEMENT OF CASH FLOWS
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5.7 NOTES
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5.7.2 COST OF GOODS SOLD
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5.7.3 SELLING AND ADMINISTRATIVE EXPENSE
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5.7.4 INVENTORIES
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5.7.5 PROPERTY, PLANT AND EQUIPMENT
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5.7.6 TRADE AND OTHER PAYABLES
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5.7.7 INCOME TAX PAYABLE
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5.8.3 RETURN ON INVESTMENT
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5.9.2 DEBT TO EQUITY RATIO
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5.11.2 FIXED ASSET TURNOVER
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5.12.6 INTERNAL RATE OF RETURN
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Chapter VI
The Proposed Business is primarily aims to generate profit. Henceforth, the social
and economic benefits of the community must not be neglected. In fact, this should be
one of the things taken into consideration. This portion of the study will serve as an aid
6.1 Consumer
Costumer are the wealth of the organization. The proposed business ensures that
each customer meet their need and wants by providing a good quality and assure
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TAXES. The proposed business can help add to internal revenue of the government
EMPLOYMENT. Some position in the proposed business, such as service crew and
long as they can perform their job, in this view, opportunity is open to those people
waste of potentially useful materials, reduce the consumption of fresh raw materials,
reduce energy usage, reduce air pollution (from incineration) and water pollution
(from landfilling) by reducing the need for conventional waste disposal and lower
Compost is organic matter that has been decomposed and recycled as a fertilizer
and soil amendment. Compost is a key ingredient in organic farming. At the simplest
level, the process of composing simply requires making a heap of wetted organic
matter known as green waste (leaves, food waste) and waiting for the materials to
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CHAPTER VII
7.1 SUMMARY
The product will be used for the fulfillment of the main objective of the business. The
possible generating of profit and giving the best effort to satisfy the customers needs
and wants in terms of products and services offered to customers. This will be attained
through proper business operation and cooperation among the staff of the stall. All will
be done to satisfy every customer who will patronize the product. The successful
implementation of such activities will help the business to further improve as an entity
and develop its operational functions to attract more customers in the future.
Ulashanghai offers different Filipino dishes wrapped in lumpia wrapper and then deep-
fried to crisp. Dinuguan, Sinigang, Laing, Sisig, and Seafood will be the main flavor.
Ulashanghai aims to innovate the Filipino dishes and adapt to the fast-paced lifestyle of
and satisfying meals that appeal to all clients, in all social and economic class.
Ulashanghai with rice that specialized Authentic Filipino Cuisine. The main products are
UlaShanghai 80
varieties of Filipino dishes and Garlic rice that are prepared fresh in front of the
customer. These are packed in convenient take-out boxes served hot and ready for the
There are many reasons for the popularity of fast food. One of the main reason is the
change of lifestyle. There have been some positive developments for fast food menu
but the nutrition value have not improved overall. Ulashanghai offer more healthy food
inexpensive price.
7.2 CONCLUSION
After studying the various aspect of the business, the proponent found out that the
The business has great market acceptability and the target population is most
The location of the business is accessible enough to meet wide range of market
The products offered gives variety to the market with a contemporary yet
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The business will have competitive advantage in terms of the quality of food and
Prices of the products are affordable and reasonably priced to meet customers
purchasing power at the same time can cover up proponents expenses that will result
to net profit
Raw materials and operational supplies are readily available in nearby markets
7.3 RECOMMENDATION
Based on this study the proponents recommend in further assessing the market
in terms of their purchasing power. The market may have a higher purchasing power
and are willing to buy higher priced items thus resulting to higher profit. Also, to
propose a daily, monthly and annual target of the business to keep track of the progress
and expenses of Ulashanghai. This will record the timely progress of the business and
will serve as guide for future reference in case changes in the operational level, such as
introduction of new menu, value meal, flash deals, ect., are proposed in the future.
BIBLIOGRAPHY
http://en.wikipedia.org/wiki
http://en.wikipedia.org/wiki/Spring_roll
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"2007 Financial Statements Highlights for Local Government Units".
Retrieved 2012-10-24.
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