We Are SeriouslyCreative *!

ABOUT US
SeriouslyCreative is a dynamic creative problem solving firm. We bring
together the power of creativity and design, plus a human centric
approach to dramatically improve business impact and results.

We do this through 1. insight research, 2. ideas, strategy & planning, 3.

team-building, 4. active participation workshops and 5. inspiring keynotes.
*! Seriously
Creative
PURPOSE
To empower people and organizations to become agents of constant
improvement, innovation and growth.

MISSION
To provide individuals and teams with the creative confidence, tools and
skills they need in order understand their individual and collective role when
it comes to company innovation and growth. *!
Why innovate?
Because the world of business is changing fast. Those who were not competitors a year ago now pound at your
door. Last years competitive advantage is this years old news. What you thought was a best practice is already
replaced with the next practice. Yes, we live in a world of rapid, disruptive and transformative change.

Business today demands we innovate. It constantly forces us forward to seek the next advantage, to better serve
customers, to build value around deep consumer needs, to challenge the status quo, explore new opportunities
and to suspend our normal judgements. It is only by staying ahead of the waves of change that we survive. Those
who have learned how to manage in this chaotic race make change their advantage while others become the
victim of it.

If what youre looking for is a traditional management consulting firm then stop here.

We believe in modern business fueled by imagination and driven by entrepreneurial spirit. And we take our
inspiration from business innovation overachievers like P&G, Virgin, Red Bull, Mayo Clinic, SAP and Lego.

Welcome to Business as Unusual!

*!
Our Services

INSIGHTS + IDEAS, STRATEGY

& PLANNING
RESEARCH
understanding by innovation by
design design

TEAM ACTIVE PARTICIPATION INSPIRING

WORKSHOPS KEYNOTES
BUILDING
collaboration & capabilities by engagement by
alignment by design design design

*!
 Big insights equals big benefits.
INSIGHTS +
While traditional research is good for bench-marking past behavior, design
RESEARCH research is the way modern organizations guarantee improved future
understanding by performance and decision making. It is about going beyond the what and
design understanding the why of people, problems and drivers. Our design approach
looks at individual motivations, perspectives, pain points, desired outcomes all in
order to deliver deeper, actionable insights that help clients confidently design
Popular Products: engaging products, services, messages and business models.
Deep Dives
Consumer Date Nights We dig deep to truly understand drivers. To do this, we believe in GETTING OUT
User Experience Audits
Journeys OF THE OFFICE, talking to people and asking tons of questions. We come back
to you with more than just data and graphs but ACTIONABLE INSIGHTS that help
guide you to real competitive advantages and bottom and top line impact.

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 IDEAS, STRATEGY
If you think how you always thought, youll always get what you always
& PLANNING got.*
innovation by
We get you and your team to do your best thinking, look at the whole and real
design
problem, break from the gravity of the status quo, challenge the assumptions
of your day-to-day operations and develop a solutions that transforms your
situation and that you are confident in successfully moving forward.
Popular Products:
100 Day Sprints, Our disruptive style, makes meetings work. Through "serious play",
Service Design,
SolutionSessions, Start it Up, visualizations and simulations, we get businesses to the transformative
Decision Making Camp solutions they seek faster (and collaboratively).
Prototyping Studio
Strategic Visioning, Transformer

*Gerald Hamman, SolutionPeople

*!

TEAM
BUILDING
collaboration &
alignment by design
Popular Products:
Radically Collaborative,
Superhero Academy, Creative
Jumpstart, Our Journey,
Awesome Race, Back to
Basics/Play Date, Brain Lab,
Mystery Day, Inspiring Keynotes
and more
Engaging hearts and minds to build stronger, collaborative teams.
Success in business today is about collaborative teams that can rapidly come
together to solve problems, design new ideas and overcome any challenge by
out-pacing, out-working, out-thinking and out-creating the competition.
Our sessions are designed to be SeriousPlay. They are not just fun and games,
but carefully engineered to meet the specific needs of your team. We get people
improve creative confidence, communication, engagement, come up with
solutions together, prototype and understand what is expected of them so they
can walk the talk! Better yet, in work environments with demographic and cultural
diversity, our sessions serve as a non-physical option fit for every shape and age
and worthwhile investment for any organization. Teams have fun, but take away so
much more.
*!

ACTIVE PARTICIPATION
WORKSHOPS
capabilities by
design
Popular Products:
Learn Design Thinking, Creative
Jumpstart, IDEA Bootcamp,
Human Centric 101, Human
Centric Culture Camp,
Presentations that Rock,
Productive Meetings, Innovation
Transformer
No boring lectures. No 15 bullet point slides. Our workshops are about amplifying
human potential.
SeriouslyCreative helps organizations who need their people to develop the skills of
tomorrow; TODAY. Innovation is less about what you know and more about how you think.
Principally, through our Idea Engineering Bootcamps, we teach people the new cognitive
mindset that drives the worlds most innovative companies by immersing participants in
real world exercises, teaching easily-applicable techniques and following up to ensure that
what we discuss is effectively applied.
We have also designed several other workshops including ready to wear tips and
techniques to improve leadership and professional performance at organizations.
Our workshops are practical, interesting, collaborative and fun. Just like kindergarten.
Just bigger kids.
*!
 Its not just about hearing it. Its about getting it.
KEYNOTES
Our experienced speakers add context to your event in a very dynamic and
engagement by SeriouslyCreative ways. We design and deliver sessions that get participants off
design their chair, engaging their minds and hearts with your message. Our SeriousPlay
style gets groups of 10-500 actively participating and living the message.

Dana has been a featured speaker in TedX San Juan, SHRM, PIA, SME and
Popular Products: Advertising Agency Association Conventions, Innovation Summits and private
Change Happens, events locally and internationally.
Radically Collaborative,
BrainLab, Creative Angie has served as speaker for APPR, CFSE, SHRM, SME, Instituto para el
Jumpstart, Business as
Unusual, Creative
Desarrollo de la Juventud, Economic Development and Commerce of Puerto
Connection Rico, Echar PaLante and private events locally and internationally.

*!
 WHAT
SERIOUSPLAY
LOOKS LIKE
*!
*!
*!
*!
*!
Dana Montenegro Angiemille Latorre Alexandra Surez
Inspiration Officer Button Pusher and Strategy and
and Idea Catalyst Idea Activator Solution Fortifier

strategic alliance with Erik Rodrguez of Improterapia

 THE METHOD TO OUR MADNESS
We use IDEAengineering(TM) - an approach that combines the disruptive and human centric power of design thinking with a healthy understanding of
business needs and realities. We call this a hybrid approach that manages both consumer needs and business needs in order to more rapidly find the
proverbial sweet spot that delights end users (external or internal) and improves business performance. Think of this as our method to madness and
a way to navigate the fog of innovation and change.

Great Ideas Are Built, Not Born

Here is (just part of) Our Manifesto of Change and
Business as Unusual values.
The Best Insights Are Never In The Office
Ideas are only as good as the insights they are built upon. Too often
businesses look to spreadsheets and analytical, verifiable data only as
their source of understanding. But most problems have a human element
which means we need to understand them directly and in human ways by
going out and asking, observing and trying. This is what we call the
Human Centric Advantage.
There are no lightbulb idea or magic moments. Great ideas are
hard work. Great ideas are the product of being willing to create
many ideas, narrowing to some really good ones and then breaking
and rebuilding them. You have to be willing to go big and be
willing to kill your own ideas if you want great solutions.
A Bias Towards Action Trumps Solid Theory
Instead of taking a guess on what works, we believe in prototyping
it to see what really happens. The best ideas rise to the top when
we are willing to try it in some small way first.

The Best Ideas Are Co-Created
We need the talents of everyone, not just experts, in order to produce great
results. This means bringing together multifunctional teams of diverse
thinkers. Sometimes it also means including clients, consumers and
partners in your thinking. But it also means that you and your people are
the geniuses you have been waiting for.
Its Not a Solution Until it WOWs!
Too often people fall in love with an idea because it sounds novel
and interesting. They pamper their idea with time and investment
only to find out that it does work for the business. We know that
solutions need to wow both the consumers they are created for as
well as the business stakeholder that must execute them. If it
doesnt add value then it isnt innovation.
IDEAengineering
4 phases. 8 focuses. Dozens of tools. A proven process of disciplined imagination and creative problem solving.
IDEAengineering(TM) isnt a linear set of steps but it does have a trajectory that guides people through focuses that must be done if you want to deliver something transformative. We
know that innovation begins with investigation and deep understanding of the problem. With clearer direction we design out of the box ideas and transform them into powerful concepts
that can be experimented with and evaluated against needs of consumers and the organization. Innovation is delivered when we finally activate these solutions in carefully thought-out
ways that take into account not only what, when and who, but also motivations, potential resistance and changing factors.

4 5 8

INVESTIGATE DESIGN EXPERIMENT ACTIVATE

1 3

2 6 7
Investigate for Design for Experiment for Activate for testing
empathy, insights & differentiated ideas solutions & launching
direction & concepts
 OVER 160 CLIENTS
Adidas, Banco Popular, Abbott,
Eli Lilly, PIA, J&J, Kimberly
I cannot say enough about SeriouslyCreative, they are both
very enthusiastic, creative and professional people. Their
mission is always to push the team to find great ideas, to
Clark, MMM, GFR, Neuenergy, challenge assumptions and think out of the box. They bring
Foundation for Puerto Rico great energy to the table and engage all team members
when facilitating as they use a very dynamic approach to

moderation and facilitation.

Great business partners to work with. We hired SeriouslyCreative to facilitate an Innovation Forum with our
Management Team and a few other selected employees. Right from the start they were eager to understand our
current needs and priorities, our goals after the session as well as our expectations during the workshop. They
work synergistically to deliver an energizing experience where all team members collaborate and have fun
coming up with literally hundreds of ideas and, most importantly, a good number of concrete action plans to
achieve your business objectives. Our team came out of the meeting inspired with a number of invaluable ideas
we have already implemented for the benefit of our business and customers. It was really a pleasure to work with

them and I unreservedly recommend him as a great creative partner and idea sparking catalyst.

I have not had this much fun since I last went to Disney World!

Why SeriouslyCreative?
Unlike the majority of training companies we have actually done and continue to do what we teach. We learned what we
do on the job in Red Bull where we would lead all innovation efforts and applied a design driven approach to growth and
creative problem solving on 4 different continents and to challenges that varied from new services, new products,
marketing, organizational development, business model creation and process. And we continue to lead everyday
innovation with clients here in Puerto Rico, in the US, in Canada and Latin America.

contact us
1511 Ave. Ponce de Leon, Santurce,
Puerto Rico
WeAreSeriouslyCreative
10218 Bushman Drive #114, Oakton,
Virginia
SCIdeaEngine
hello@seriouslycreative.com
787.283.6077 WeAreSeriouslyCreative
www.seriouslycreative.com

*! Seriously
Creative