W3C compliance - World Wide Web Consortium compliance

it s important to point out that full W3C compliance is not a definitive requireme
nt for an effective website.
W3C validator tool
Evangelism marketing is an advanced form of word-of-mouth marketing in which com
panies develop customers who believe so strongly in a particular product or serv
ice that they freely try to convince others to buy and use it. The customers bec
ome voluntary advocates, actively spreading the word on behalf of the company.
Search engine optimization (SEO) is the process of affecting the visibility of a
website or a web page in a web search engine's unpaid results often referred to a
s "natural", "organic", or "earned" results
Search engine marketing (SEM) is a form of Internet marketing that involves the
promotion of websites by increasing their visibility in search engine results pa
ges (SERPs) primarily through paid advertising.[1] SEM may incorporate search en
gine optimization (SEO), which adjusts or rewrites website content and site arch
itecture to achieve a higher ranking in search engine results pages to enhance p
ay per click (PPC) listings.[2]
Landig page
In online marketing, a landing page, sometimes known as a "lead capture page" or
a "lander", or a "destination page", is a single web page that appears in respo
nse to clicking on a search engine optimized search result or an online advertis
ement.[1] The landing page will usually display directed sales copy that is a lo
gical extension of the advertisement, search result or link. Landing pages are u
sed for lead generation. The actions that a visitor takes on a landing page is w
hat determines an advertiser's conversion rate.[2]
Clickable image/ hyper graphic
A clickable image is any image that has instructions embedded in it so that clic
king on it initiates some kind of action or result. On a web page, a clickable i
mage is any image that has a URL or more than one URL embedded in it (i.e. hidde
n behind it). This can be accomplished simply by including an <A HREF> anchor ta
g in an HTML <IMG> [..]
Remarketing (a cheap paid advertising option where people who had already been o
n the site without converting were shown ads
SEO - search engine optimization
SERP - search engine results page
SEM - Search engine marketing usually paid by CPC or PPC
PPC - pay per click
Conversion Rate Optimization or CRO.
Clickable images
load time
call to action
web crawlers
backlinking
landing pages
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Call to action
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In web design, a CTA may be a banner, button, or some type of graphic or text on
a website meant to prompt a user to click it, and continue down a conversion fu
nnel. It is an essential part of inbound marketing as well as permission marketi
ng in that it actively strives to convert a user into a lead and later into a cu
stomer. The main goal of a CTA is a click, or a scan in the case of a qr code, a
nd its success can be measured via a conversion rate formula that calculates the
number of clicks over the times the CTA was seen.[5] Another way to test the ef
fectiveness of a CTA is using A/B testing where several graphics are presented t
o users and the graphic with highest success rate becomes the default.

Above the fold - portion of the webpage which can be seen without scrolling
Below the fold - portion of the webpage which cannot be seen without scrolling

Mobile search crossed desktop search in July 2015.

Upsell - persuade a customer to buy something additional or more expensive.

Cross sell - sell (a different product or service) to an existing customer.
Retention -
Examples of mobikwik, OLA and UBER cabs
Udemy.com -
tools - hootsuite for social media
email - mailchimp
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AIDA is an acronym that stands for Awareness, Interest, Desire and Action
You get to ask two questions:
1. Is our ad creative, targeting and purpose properly aligned with the considera
tion stage and audience?
2. Is this all we can accomplish from display advertising on the Internet?