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Thanks to recent publications such as Susan Cain's Quiet: The Power of Introvert
s in a World That Can't Stop Talking, and her TED talk, which was viewed by more
than 5 million people, the portrayal of introverts is changing for the better.
Cain's work has spawned many positive articles about introversion, including thi
s one. We can benefit a great deal if we set aside our misconceptions about intr
overts, and take the time to truly evaluate the many gifts that introverts bring
to the table.
1. It's smart not to do all the talking.
Introverted leaders are generally considered to be better listeners. A study con
ducted by Francesca Gino, associate professor at Harvard Business School, reveal
s that quiet bosses with proactive teams can be highly successful, because intro
verted leaders carefully listen to what their followers have to say.
Extroverted leaders, on the other hand, can be a liability if their followers ar
e extroverts who like to take the initiative and make suggestions. This is becau
se extroverted leaders are generally less receptive to proactivity: As Gino puts
it, extroverted leaders often "end up doing a lot of the talking and not listen
ing to any of the ideas that the followers are trying to provide." They're more
effective with passive subordinates who are comfortable with being told what to
do.
If you're an extroverted leader, learn from your introverted counterparts and ho
ne your listening skills so you can carefully process and implement your team's
ideas.
2. Some quiet time alone is good for you.
In a meeting, while everyone is busy talking, introverts are busy processing the
ir thoughts. As clinical psychologist Laurie Helgoe states in Introvert Power: W
hy Your Inner Life Is Your Hidden Strength, introverts have an "internal power?t
he power to birth fully formed ideas, insights, and solutions ... An introvert w
ho sits back in a meeting, taking in the arguments, dreamily reflecting on the b
ig picture, may be seen as not contributing?that is, until he works out the solu
tion that all the contributors missed."
One of the greatest advantages introverts have is their ability to stay focused,
where others around them might be distracted. They're generally not afraid of s
olitude because they know it's fruitful. It gives them opportunities for self-re
flection, thinking, theorizing, observing, planning or imagining, not to mention
reading, researching and writing. Our culture discourages time alone, but in ou
r noisy world, with its many distractions, we can get an edge if we carve out so
me time for solitude. It helps to minimize distractions and aids in staying more
focused. It improves our ability to think. Introverts can teach us a lot in tha
t regard.
3. A little humility makes you a better leader.
A 2006 Servant Leadership study, conducted by Jane T. Waddell of Regent Universi
ty, suggests that some of the virtues of servant leadership that we all admire a
re also attributes that are more likely to be found in those who have a preferen
ce for introversion. One of these virtues is humility. Servant leadership is cha
racterized by a primary desire to be of service to others and to empower followe
rs to grow. Servant leaders believe their company goals are best achieved by dev
eloping the potential of their workers. They're not self-seeking and interested
in grabbing the limelight. On the contrary, they want to shine the light on othe
rs in the pursuit of a greater purpose: the success of their organizations, proj
ects or ventures.
From introverts, we can derive inspiration to free ourselves from an egotistic a
pproach and instead devote our full attention to strengthening subordinates as a
way to build a solid footing for a thriving business. It takes humility to do t
his, but humility pays.
4. A calming demeanor is good for business.
Introverts are not only quieter than extroverts, but they're also generally calm
and collected. In noisy and chaotic organizations, which are often cauldrons of
emotion, an introvert's presence is like a salve to the psyche. Their quiet ene
rgy is a hidden asset. As Beth Buelow, author of Insight: Reflections on the Gif
ts of Being an Introvert, notes: "My energy tends to be a calming presence, whic
h means I dont take up too much space in a room or conversation. And I dont need to
take up a lot of space. I have a greater influence when I am intentional and del
iberate in my speech and presence."
The introvert's even temper creates a peaceful atmosphere that engenders trust a
nd safety for those around them. Trust, in turn, helps us do business more effec
tively. Staying stable and calm in all situations?cultivating equanimity and com
posure?are the hallmarks of introverts. These attitudes can radiate to others in
the workplace, and especially to customers. We can all sense when we enter a bu
siness if employees are on edge, which has a detrimental effect on our customer
relation experience. If the operative word is calm, the introverts among us can
teach us a thing or two.
5. Gathering a fistful of business cards doesn't create meaningful connections.
When we attend a conference or other networking event, we have a tendency to fli
t from person to person and collect many business cards. This is the antithesis
of what an introvert would do. As Cain says, introverts "prefer to connect one-o
n-one and around an issue they find important. So while an extrovert might atten
d an event and end up chatting with everyone, an introvert might attend an event
, and have a few one-on-one conversations."
Introverts might meet just one or two people, but they make a more meaningful co
ntact with these people and have, therefore, an opportunity of building a relati
onship.
Bruna Martinuzzi is the founder of Clarion Enterprises Ltd., and the author of t
wo books: Presenting with Credibility: Practical Tools and Techniques for Effect
ive Presentations and The Leader as a Mensch: Become the Kind of Person Others W
ant to Follow.
Read more articles on leadership skills.
Photo: Getty Images