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1 . Shopping list
50%
40%
shopping list
Responses 30%
No list 15%
20%
Carrying a 47%
list 10%
15%
Mind list 38%
Total 100.0 0%
No List Carrying
90%
Category 80%
of the 70%
shopper
60%
Responses
End 84% 50%
Customers 40% 84%
30%
HORECA 3%
20%
Bulk 4%
Customers 10%
0% 3%
Retailers 9% Bulk
End HORECA
Custome
Total 100.0 Consumer
3 . Frequency of visits
Daily 5% Fortnightly
2
Once in a week
5%
Once in a month
Fortnightly
Once in a 24%
week 2
Fortnightly(twi 38% Once in a week
ce in a month) 5%
Location 30%
Enivironment 20%
Fair Price 13%
One stop 37%
shopping One Stop Shopping
Fair Price 13%
Total 100.0 Environment
Location
5 . Nature of Purchase
Nature of purchase
70%
Valid Percent 60%
Impulse 12%
50%
Planned 30%
40%
Both(Planned 58%
&impulse) 30%
20%
Total 100.0
10%
12%
0% Impulse Planned
At the category 8%
Aisle
At my home 43%
To some other 4%
sections as only to the specific section i want to
well buy things from
Cha
Do you read messages displayed
on the POP equipment? Ye s 65%
9 . Which of the following do you find the most effective,in displaying a product's ad
40%
35%
30%
25%
Which of the following do you find 40%
the most effective,in displaying a 35%
products ad?
30%
Headers 29%
25%
Standees 37%
20%
Gondolas 16% 37%
15% 29%
Drop down 18%
banners 10%
5%
Total 100.0
0%
Headers Standees
At the exit 8%
3Main entrance23%
point
Main entrance 23%
Total 100.0
2at the8%
exit point
Yes 86%
C
Does a protion campaign trigger
you towards impulse buying?
No 14%
Yes 86%
No 14%
Total 100.0
12 . Are you being effectively communicated/located towards the products being displayed on the res
communicated/located towards a
product being displayed on the
Yes 85%
Yes 85%
No 15% No 15%
Total 100.0
C
Do you read brochures/pamphlets Yes 44%
posting at your home?
No 56%
Yes 44%
No 56%
Total 100.0
15 . Accompanied with
Chart Titl
Column E
Chart Titl
Accompanied with
Column E
Children 10%
Alone 29%
Adult 10%
Family 51%
Total 100.0 29%
10%
children
1 Alone
2
ehavior at makro
47%
38%
15%
Column E
No List Carrying a List Mind List
84%
4% 9%
3%
Bulk Retailer
End HORECA
Customer
onsumer Column E
33%
38%
24%
5%
33%
38%
24%
5%
Column E
e 13%
opping 37%
20%
nt
30%
n
%
%
%
%
% 58%
%
30%
%
12%
% Impulse Planned
Both
Column E
Chart Title
Column E
category 8%
Aisle 27%
Chart Title
Column E
category 8%
Aisle 27%
home 43%
Column E
Chart Title
s 65%
1 2
o 35%
35%
65%
37%
29%
16% 18%
Chart Title
Column E
ntrance23%
%
xit point
69%
Yes 86%
Chart Title
No 14% 1 2
14%
86%
15%
85%
ting/buying a product
47%
53%
Chart Title
44%
o 56%
1
2
44%
56%
Chart Title
Column E
Chart Title
Column E
51%
29%
10%
Alone
2 3 Family
Adult 4
Planned
Planned
Planned
Both(PlannConvenience
Both(PlannPrice Discounts
Both(PlannLocation
Both(PlannPrice Discounts
Impulse Location
Both(PlannPromitional Campaigns
Both(PlannConvenience
Planned
Impulse Price Discounts
Both(PlannPrice Discounts
Both(PlannConvenience
Planned
Planned
Planned
Impulse Convenience
Both(PlannConvenience
Impulse Promitional Campaigns
Both(PlannLocation
Both(PlannConvenience
Planned
Both(PlannPrice Discounts
Planned
Planned
Both(PlannPrice Discounts
Both(PlannConvenience
Planned
Planned
Planned
Impulse Convenience
Planned
Impulse Location
Impulse Location
Both(PlannPromitional Campaigns
Planned
Both(PlannConvenience
Impulse Promitional Campaigns
Planned Convenience
Both(PlannPromitional Campaigns
Both(PlannPromitional Campaigns
Both(PlannPromitional Campaigns
Both(PlannConvenience
Both(PlannPrice Discounts
Both(PlannConvenience
Both(PlannPromitional Campaigns
Both(PlannConvenience
Both(PlannPromitional Campaigns
Both(PlannPrice Discounts
Planned
Both(PlannPromitional Campaigns
Both(PlannPromitional Campaigns
Planned
Both(PlannPromitional Campaigns
Both(PlannConvenience
Both(PlannConvenience
Both(PlannPromitional Campaigns
Both(PlannPrice Discounts
Both(PlannPromitional Campaigns
Both(PlannPrice Discounts
Both(PlannPrice Discounts
Both(PlannConvenience
Both(PlannPromitional Campaigns
Planned
Planned
Both(PlannLocation
Planned
Planned
Planned
Planned
Both(PlannLocation
Both(PlannPrice Discounts
Planned
Impulse Location
Both(PlannConvenience
Both(PlannPromitional Campaigns
Both(PlannPrice Discounts
Planned
Impulse Location
Planned
Both(PlannConvenience
Both(PlannConvenience
Planned
Both(PlannPrice Discounts
Both(PlannPrice Discounts
Impulse Convenience
Impulse Price Discounts
Both(PlannPrice Discounts
Planned
Both(PlannPromitional Campaigns
Both(PlannPromitional Campaigns
Planned
Both(PlannPromitional Campaigns
Both(PlannConvenience
Both(PlannConvenience
Both(PlannPromitional Campaigns
Both(PlannPrice Discounts
Both(PlannPromitional Campaigns
Both(PlannPrice Discounts