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Activation Summary

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PROJECT #: 3588
PROJECT NAME: Match Action
ACTIVATION TYPE: DEMONSTRATION
PRODUCT LIST

PRIMARY
Samples Units/
Item Size /Unit UPC
Shift
Timothys World Coffee
x 12 ct. 12 3 9955508812
Breakfast Blend K-Cups
Van Houtte Vanilla Hazelnut K-
x 12 ct. 12 3 6215139790
Cups
x Laura Secord Hot Cocoa K-Cups 12 ct. 12 3 66344721790
EQUIPMENT & SUPPLIES PC Water 4L 22 5 6038377979
Keurig 2.0 Brewer Cups Sugar Packets 500 g 140 1
Stir Sticks Napkins Milk 2% 1L 50 4

$ PURCHASED WITH: LAUNCH! Visa Card


POINT OF SALE (POS) Mail receipts back to HQ using a receipt envelope.
Item Qty. NOTE You have the RED Light!
Keurig 2.0 Brewer
Continue providing customer experience
Do not purchase any additional units.
Do not use any coupons to purchase the primary products. This alters
coupon redemption data and is against LAUNCH! policies.

DAILY OBJECTIVES CONTINGENCY PRODUCT


SAMPLE: 100 Item Size UPC NOTE
ENGAGEMENTS: 200
None
SALES: 50
Switch into your Contingency Product only when you have NO Primary products.

** Keurig Brewer must be kept in-store for upcoming


activations DO NOT ship back to client until further notice. **

Training Videos will only be provided for Demonstrations with complex recipes. This program wil NOT have a Training Video provided. Please
follow this Activation Summary to complete the quiz available under Flex Calls in Natural Insight (NI).
Activation Summary
Not for display

SAMPLE OVERVIEW E.g. Did you know that (key message here)
4. Provide the sample.
Sample Description: 6 oz. Coffee/Hot Cocoa in a Cup 5. Ask for feedback on the sample.
Standing Time: Make on request 6. Continue the engagement by asking additional open-ended questions and
providing additional key messages.
SAMPLE PREPARATION 7. Look for ways to Make the Sale! Use Selling Provokers and your personal
techniques.
1. Fill the water reservoir with water to the fill line. Turn the
machine on and it will indicate when it is ready to brew. NOTE: Remember that Customer Service is the priority in every engagement
the shopper should walk away remembering the experience as a positive one.
2. When a shopper approaches, ask them which product they
would like to sample.
3. Allow the shopper to make their own sample. Guide them PRODUCT MESSAGES
through these simple steps: Timothys World Coffee Breakfast Blend K-Cups:
a. Open the lid and place the K-Cup in the slot with the Complex yet smooth combination of sweet Costa Rican and smoky
label facing them. Close the holder lid. Guatemalan coffee beans.
b. Place cup below the spout. Whether youre waking to the sounds of the Serengeti, discovering a
c. Select the 6 oz. cup size and press the Brew button. Saharan sunrise, or watching the world awaken from your own kitchen
4. Once brewed, invite shoppers to add milk and sugar, to their window, experience the dawn of each new day with Timothys and brew
desired taste. yourself a cup of possibilities. Perfect mornings start here.
5. Hand shopper a lid and ensure it is fastened securely (by
pressing firmly) on top of the cup. Van Houtte Vanilla Hazelnut K-Cups:
6. Discard the used K-Cup. The sweet flavour of vanilla mingles perfectly with the taste of grilled
hazelnut to offer you an exquisite coffee.
Do not stand behind your booth Light Roast
The focus is on both the sampling products and the Keurig
brewer be sure to promote all equally. Laura Secord Hot Cocoa K-Cups:
Intense and creamy hot chocolate.
ENGAGEMENT SCRIPT GUIDE This rich and refined beverage will remind you of the finesse and the
1. Hello, how are you today? May I interest you in a sample of (full expertise of the renowned chocolatier at each delicious sip.
product name/flavour)?
2. Use open-ended questions to find out more about shopper. Keurig 2.0 Brewer:
E.g. Have you tried this product before? What did you enjoy The new Keurig 2.0 system is the best hot beverage brewing system ever
about it? made by Keurig Green Mountain.
3. Based on shoppers answer, use the best suited Key Message to
further your interaction.
Training Videos will only be provided for Demonstrations with complex recipes. This program wil NOT have a Training Video provided. Please
follow this Activation Summary to complete the quiz available under Flex Calls in Natural Insight (NI).
Activation Summary
Not for display

Keurig 2.0 integrates the best technologies of both the Keurig From high atop ancient mountain ranges to lush Amazonian Rainforests
K-Cup and Keurig Vue brewing systems to deliver everything to Parisian cafes; Timothy's is your passport to discovering the world of
consumers know and love about Keurig and more with coffee.
game-changing performance and function, unprecedented
beverage choice, and timeless design appeal. Van Houtte:
It is the first Keurig brewing system to feature Keurig 2.0 A timeless picture: a traditional coffee house, beans slowly roasting
Brewing Technology, which reads each lid to deliver a perfect under the attentive eyes of a master roaster. Van Houtte has been doing
beverage every time. it like this for close to a century now and has become the North
o To ensure that the Keurig 2.0 system delivers on the American leader in European-style small-batch coffee roasting.
promise of providing high-quality beverages, produced With the widest range of premium coffees, Van Houtte has become the
simply and consistently every brew, every time, it now number one premium coffee brand in Canada.
incorporates interactive technology to help consumers
perfectly brew all Keurig brand packs each and every time Laura Secord:
regardless of the size. Canadas largest and best-known chocolatier.
Has the ability to brew both a single cup and a carafe, all from Sells a very wide variety of premium-quality chocolates, including dark
one system with Keurig speed, convenience and brand choice. chocolate, white chocolate, flavoured and pure chocolate and chocolate-
Users will be able to adjust the size of their beverage to suit covered hazelnuts (also available are ice cream and other treats such as
their individual taste preferences. caramel crunch and chocolate fudge.
Has the ability to brew all of the more than 125 different Every product comes with an unconditional guarantee of quality.
beverages from more than 20 brands
All K-Cup packs manufactured by Keurig Canada Inc. have Keurig:
been transitioned to include the new Keurig 2.0 Brewing
Technolog, which means they will work in both the original Keurig Canada is the company behind the brands everyone loves: Van
Keurig K-Cup brewers and the new Keurig 2.0 brewing system. Houtte, Timothy's World Coffee, Keurig, Green Mountain Coffee and VKI
Technologies are all part of the Keurig Canada family.
BRAND MESSAGES Keurig Canada is committed to social and environmental responsibility,
and continues to evolve the companys corporate citizenship and
Timothys World Coffee:
community outreach efforts.
Timothy's ethical and exceptional specialty-grade coffees are
The parent company, Keurig Green Mountain, Inc. allocates a portion of
sourced from premier coffee producing regions around the
their pre-tax profits every year to support socially and environmentally
world.
responsible initiatives
Every Arabica bean is masterfully roasted, highlighting the
unique characteristics of the land in which it was grown.
Visit the companies websites for more information and a better
understanding of their vision and branding.
Training Videos will only be provided for Demonstrations with complex recipes. This program wil NOT have a Training Video provided. Please
follow this Activation Summary to complete the quiz available under Flex Calls in Natural Insight (NI).
Activation Summary
Not for display

SETUP DIRECTIVES SALES TECHNIQUES


Setup your table where the featured products are located within Have a friendly mannerism. Smile and make eye contact!
the store. Seek out target market shoppers for the product you are featuring.
If you have products that need to be refrigerated, fill your Use at least 2 Key Messages for each shopper.
bowl/plastic bin with ice form the stores back room. If this is not Create a unique experience for each shopper.
available to you, purchase bagged ice from the store. Hand the product to the shopper as you deliver Key Messages.
If this demo requires an appliance, be sure to setup your table near Dont take negative feedback personally. Instead, throw a positive spin on the
an electrical outlet. situation.
IMPORTANT: Ensure you have you ALLERGY ALERT CARD and/or o Address whats new and improved about the product
CAUTION: HOT SURFACE signage clearly visible (if appropriate) o Suggest someone else in their household may enjoy it

CREATING THE DISPLAY BEFORE YOUR SHIFT


Use all POS elements provided in the POS kit shipped to your store. 1. Be in full proper uniform of Black Pants, White Shirt, Black Shoes (closed toe)
Only display the Primary Product(s) that are being featured, any Apron and Hat.
additional (Secondary) products should be stored out of the 2. At Home: Print SURVEY WORKSHEET for each shift
shoppers view. 3. At Store: Sign in using the Call ID on your Survey Worksheet
Use multiple units of the Primary Product(s) in your display. Your English : 1-888-217-1640
table should look full. This will encourage shopper to take product French : 1-888-357-1616
directly from your table. Replenish products as you go.
Use your own artistic flare to create a visually appealing display. The DURING YOUR SHIFT
more attractive your display, the more shoppers youll draw. 1. Setup near the Product Display or Product Aisle consider High Traffic zones.
Keep your supplies close to you at the back of the table to ensure 2. Know the price, location and any specials on the product(s).
the products are the first thing your shoppers see. 3. Pick up product as per Product List.
4. Create an attractive display using your Primary Products and any POS provided.
SELLING PROVOKERS 5. REMEMBER: You must have your ALLERGY ALERT CARD and/or CAUTION:
HOT SURFACE signage clearly visible (if appropriate)
Would you like to take one home with you today?
6. Begin your sample preparation based on store traffic.
Today with this coupon, you can take this home for only $__
7. Engage shoppers with enthusiasm providing sample.
o (use if coupon is available)
8. Deliver at minimum 2 Key Messages and while the shoppers enjoy their
The product is on sale today for only $__
sample. Remember to create a unique experience and engage in conversation.
o (use if product has a sale price)
9. DEMONSTRATION Activations are defined by: Connecting with shopper vs.
High Sampling & High Sales.
10. Thank shopper.
11. Record any shopper feedback and take pictures of setup and shopper
interactions for your report.

Training Videos will only be provided for Demonstrations with complex recipes. This program wil NOT have a Training Video provided. Please
follow this Activation Summary to complete the quiz available under Flex Calls in Natural Insight (NI).
Activation Summary
Not for display

AFTER YOUR SHIFT


1. Account for your product use by purchasing using the appropriate
payment method (see purchase with above)
2. Discard ALL POS at the end of the program in a separate garbage
bag and dispose in stores garbage area.
3. When you return home sign into Natural Insight
(my.naturalinsight.com) and enter the data from the paper Survey
Worksheet. This must be completed by Midnight EST on the same
day as your shift.
4. Be sure to upload your photos into Natural Insight.

NOTES:
CREATING THE DISPLAY Only display the Primary Products that are
being featured, any additional (Secondary) products should be stored
out of the customers view

Store auditors will be randomly visiting the stores awarding Sampling


Representatives (you) gift cards for performing all elements to a
successful engagement. In addition, if you are awarded a gift card, you
are automatically eligible to win a $ 100.00 visa at the end of each
month.

IMPORTANT It is against LAUNCH! policies to use a rewards or points


card in conjunction with the LAUNCH! Visa. Please direct any questions
concerning this matter to your manager

CALL THE HOTLINE WITH ANY ISSUES!


1-877-263-1628

Training Videos will only be provided for Demonstrations with complex recipes. This program wil NOT have a Training Video provided. Please
follow this Activation Summary to complete the quiz available under Flex Calls in Natural Insight (NI).

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