RETAIL DISPLAY

Store Layout, Design and Visual

Merchandising - Principles &
Optimization
 Store Design, Layout,
Visual Merchandising
Opportunity for competitive advantage and
increased sales
Store as a good story a beginning, middle, end
Entrance sets up the story creates expectations, contains
promises, entices, hints, teases
Inside the store is the middle of the story
should start slow (uncluttered) to allow consumers to orient
themselves
should lead customers on a journey of discovery, using layout,
lighting, visuals, other atmospherics
Checkout area is the stores climactic ending
 Five Major Store Design
Objectives

Consistent with retailers image, positioning, strategy

Positive influence on purchase behavior
Cost effective space productivity
Sales-per-square-foot (most common, racetrack and boutique layout)
Sales-per-linear-foot (e.g., supermarkets, drug stores, etc. with long
gondolas in grid layout)
Sales-per-cubic-foot (e.g., wholesale clubs with multiple layers of
merchandise)
Flexible
 Positively influencing
purchase behavior
Allow a transition zone
Place high-margin merchandise to the right of the
entrance
Make merchandise accessible
Use signs, fixtures, displays to draw customers
Vary the tempo of music to achieve goals
Arrange shelved merchandise strategically
 Tradeoffs in Store Design
Ease of locating merchandise for
planned purchases
Aesthetics, space to shop
comfortably
Relaxed environment
Exploration of store,
impulse purchases
Productivity of space
Energy, excitement
Grid Layout
 Grid Layout

Linear design, checkerboard pattern.

Vertical and horizontal aisles
May have one main aisle and many secondary
aisles.
Efficient use of space
Simple and predictable to navigate
Focal points at aisle ends
 Racetrack Layout
Major and minor loops with multiple entrances &
multiple sight lines, draws shopper around the
store, encourages exploration, impulse buying

Location of departments) mens vs. womens

impulse goods near entrances, to the right, escalators, point-of-sale
demand/destination upper floors, back corners; complementary adjacent
Display areas) bulk-of-stock + feature areas (walls, promotional areas, point- of-sale
areas, feature fixtures, windows)
Fixtures feature fixtures four-way, free-standing/mannequins, glass cases
+ gondolas, rounders & straight racks for bulk-of-stock & sale merchandise
 Free-Form Layout
+ Aesthetically
pleasing, relaxing,
Storage,
Storage,Receiving,
Receiving,Marking
Marking asymmetrical, invites
browsing
- Less efficient, more

Hats and Handbags

costly, more sales
assistance needed,
Stockings

Tops
Accessories

more theft
Checkout
Fixtures
Bulk-of-stock -
straight racks,
Casual Wear

gondolas,

Tops
rounders (very
flexible)
Pants

Skirts and Dresses

Clearance Feature glass
Items cases, 4-way, free-
standing, custom-
built fixtures
Feature
Jeans

Feature areas
Windows, walls,
feature fixtures,
point-of-sale
 Free-Flow Layouts

Opposite of grid layout.

Ease of customer movement.
Must provide enough room between fixtures.
Fixtures arranged in interesting formations
Encourages browsing.
 Fixtures

Accept, hold, stock and show merchandise.

Used in window displays, on top of
counters, within floor arrangements.
Contribute to store brand image and
ambience.
Expected to last a long time.
 Capacity Fixtures
Hold large quantities
Shows a single style in
depth of selection.
Usually the largest
fixtures in the store.
Usually placed in back
of store.
Feature Fixtures

Used to highlight
categories.
Hold fewer items.
Best used as lead-in
fixtures.
Also interspersed
throughout store to
add variety.
 Signature Fixtures

One-of-a-Kind units.
Positioned at store or department entrance.
Reflects brand image
Designed specifically for the store to catch
shoppers interest.
 Ways to Display

Window Displays
Interior Window Displays
Wall Assortment Displays
Focal Point/Aisle End Displays
 Window Displays

Closed Back Window

Open Back Window
Straight Front Window
Angled Front Window
Arcade Front Window
Corner Window
 Window
Examples
 Other Display Methods
Interior Windows--create a scene inside the
store by grouping mannequins, props etc.
Wall Cabinets--create windows by
showing merchandise on top.
End of Aisle--displays assortment of
merchandise together for sale.
Display Examples
 Display Types

One Item Display

Line of Goods Display
Related Merchandise Display
Variety or Assortment Display
Display Types
Examples
 Display Settings

Realistic
Environmental
Vignette/Semi realistic
Fantasy
Abstract
Display Settings
Back Room Boutique
With young, yet sophisticated apparel, this Winter Garden, Florida
boutique wanted a mix of wood and metal fixtures. With a multitude of
different accessories and clothing styles, units needed to be versatile
to keep the inventory fresh. The wood units are finished in white and

the metal units offer decorative finials .

Sunset Strip
This unique clothing store offers an interesting twist to the idea
that "Shopping is a Sin".... a fun one at that. By using creative
architectural features in a combination of metal fixtures
powdercoated black, the ulitmate look was achieved. This was
an exciting project because creativity had no limits.
Sparkle Brite Pool Store
Sparkle Brite Pool Store came to Barr Display, looking for a
package to offer their new pool store franchisees. What we
came up with a stock/vendor supplied layout. Their creative use
of photographic tiles and going a little more on the counter set

up, allows for a not so typical pool supply store.

Boutique
There is nothing better than dressing your favorite little person and this
childrens boutique in Baldwin Park, Florida wanted to create a fun
environment that promoted the fun colors of childrens clothing. The
custom counter was laminated from top to bottom in white and given a
built in selling area, which conveniently hides the business end of the
point-of-sale area. Semi-custom white wall units and floor fixtures are
the perfect presentation pieces for these fun and colorful childrens

clothes
Rawlings Sporting Goods Store
What a space! The challenge here was space. With thousands of
square feet and extremely high ceilings, the goal was to highlight all
products and make the space feel full. The walls were covered in
slatwall that is made to look and feel like old brick. The helmet display
mimicks a Wrigley Field like dug-out. The flooring was chosen to direct
traffic through this immense space. This look has definitely hit a home-
run!
Timmy's Toy Chest
When Timmys Toy Chest came to us for their new space, we were
delighted. The original store Barr designed was much smaller. The wall
units were in excellent condition and could be used in the new space.
By adding more slatwall and floor fixtures, this shop encourages adults
to glance back to childhood and the children with them reap the
benefits. Located in Lake Mary, Florida, they are always happy to see
new visitors to their fun space!
Tiny Toes Children's Shoe Boutique
This upscale childrens shoe store in Orlando, Florida, wanted a clean
and crisp, white background to feature the colorful childrens shoes. A
custom counter was designed with a showcase area. All units are

maple painted white with decorative, yet simple crown moulding

Swim & Style
Swim & Style carries both the luxurious side of the pool life and the
maintenance side. Our challenge was to showcase the furniture and
glasswear one might find around the pool, yet supply a safe and sturdy
display for the chemicals and pool toys. Grid, Metal Shelving and

Wood Shelves compliment the specific areas of this specialty store.

Riegel Beauty Concepts Inc.
This specialty beauty product store wanted a unique and custom wall
system that would portray a clean and spacious environment. A mix of
metal, wood and glass gives this space a timeless feel.
Timmy's Toys - Original
Space
This customer wanted a fun, kid-friendly space that would utilize as
much display space as possible. Due to a broad product mix with a
variety of sizes, the flexibility of displays was also a big concern. Maple
slatwall combined with wall units and versatile floor displays created
the flexible, functional space the customer desired.
Banner Mercantile
Creating the feel of an old-fashioned General Store was the goal for
this retail store design. Worn, plank style wall units, H-merchandisers
topped with an oxen harness, and country cupboards create a rustic,
country feel of the past with the function and versatility of today's

fixtures.
 Powersports Center
Large space, short-time frame, little back-room storage and small
budget were our building blocks here. Within three weeks, we had an
affordable layout and sturdy options for this cycle supply center. Stock
wall standards, sturdy shelves, and grid create style for a

storage/showroom combination .