Table of Contents xv

Ensuring Your Plan Makes Cents................................................................248

Estimating revenue and expenses....................................................250
Contributing to the bottom line .......................................................250
Projecting out your financial future .................................................251
Securing Funds for Your Strategic Plan.....................................................254
Find the correct financing product ..................................................254
Minimize your risk..............................................................................255
Adjust your lending agreement ........................................................256
Think big..............................................................................................256
Evaluating Your Strategic Plan ...................................................................257
Visualizing your plan with a strategy map......................................257
Mapping your strategy ......................................................................260
Making Your Plan a Living Document........................................................260

Chapter 14: Putting Your Plan to Work . . . . . . . . . . . . . . . . . . . . . . . . .263

Getting Ready for Implementation.............................................................264
Avoiding the pitfalls ...........................................................................264
Covering all your bases .....................................................................265
Making sure you have the support ..................................................266
Determining your plan of attack.......................................................267
Communicate, Communicate, Communicate ...........................................267
Making sure everyone buys in..........................................................268
Rolling out the plan............................................................................268
Continuing communication...............................................................269
Holding People Accountable (Including Yourself)...................................270
Appointing a strategic plan manager...............................................271
Paying for performance .....................................................................271
Coaching for achievement ................................................................272
Keeping Score of Your Progress .................................................................273
Building your scorecard ....................................................................274
Using a scorecard to measure progress ..........................................275
Holding effective strategy meetings.................................................276
Keeping Your Plan Working for You ...........................................................277
Change: The only constant ...............................................................277
Adapting your plan as necessary .....................................................278

Chapter 15: Contingency Planning: Your Plan B . . . . . . . . . . . . . . . . .281

Facing Up to Real Business Risks...............................................................281
Identifying common risks and threats you might face ..................282
Assessing the impact of your risks ..................................................284
Taking action to manage the real risks ............................................285
Keeping Your Business Humming Along No Matter What:
Continuity Planning..................................................................................286
Just the basics, ensuring youre covered ........................................287
Getting more specific .........................................................................290