Business Plan

Of

Advanced Apps Bangladesh

Business Plan
Advanced Apps Bangladesh
Level-6, House-103, Road-01, Mirpur DOHS
Pallabi-1216, Dhaka, Bangladesh.
Mobile: +8801717653445

Website:
http://www.aapbd.com

Email:
Contact@aapbd.com
This business plan has been submitted on a confidential basis.
By accepting delivery of this plan, the recipient agrees to return this copy to the
company at the address listed above:

Table of Contents:
i. Summary
ii. The Industry, the Company, and the Services
iii. The Management Team
iv. Market Research and Analysis
v. Financial Data
SUMMARY:

Advanced Apps Bangladesh is a company to develop apps for Smartphones (mobile

apps) that help your company and brand to stand out above its competitors and better
position itself in the minds of your target market ,through the creation of programs to
smart mobile devices (Smartphones) to be offered to consumers and customers unique
added value. We follow a specially developed method allow us to reuse most of the
programming code that we do to work on devices iphone, iPod touch ,Apple ipad,
Android for much smaller fraction of the cost involve creating a version of the app for
each platform ,allowing you to cover much more market while reducing the amount of
investment.

Advanced Apps proposes to provide a facility where Smartphone users Android users can
enjoy these facilities. Advanced Apps designs apps in a way where can find these apps
interesting.
Advanced Apps target market will be the Smartphone Companies and Android
Companies of Dhaka, Bangladesh. Our marketing plan will include advertisements in
local pappers, online websites and business journals.

We at Advanced Apps believe we have a competitive advantage in that we are the only
company in Dhaka to offer both a facility and a full of service consultation team.We will
offer flexibility in our apps which currently not offered by our competition.
Because of the various types of services offered by our company, our gross margin may
fluctuate between 20 and 30 percent depending upon the time involved in providing a
particular service. Profits will experience a seasonal cycle.
THE INDUSTRY, THE COMPANY AND THE SERVICES:

The Industry:
The present app company business in Dhaka area does not have a similar business to
Advanced Apps Bangladesh. In Dhaka city there are few app companies started their
business. However, these companies are not full service consultation companies with a
party facility.

The Company:

Advanced Apps Bangladesh is a company to develop apps for Smartphones (mobile

apps) that help your company and brand to stand out above its competitors and better
position itself in the minds of your target market ,through the creation of programs to
smart mobile devices (Smartphones) to be offered to consumers and customers unique
added value. We follow a specially developed method allow us to reuse most of the
programming code that we do to work on devices iphone, ipod touch ,Apple
ipad,Android for much smaller fraction of the cost involve creating a version of the app
for each platform ,allowing you to cover much more market while reducing the amount
of investment.
Advanced Apps proposes to provide a facility where Smartphone users Android users can
enjoy these facilities. Advanced Apps designs apps in a way where can find these apps
interesting.
The Services:

The following list of represents various services Advanced Apps will provide along with
few facilities:

Modernize your applications and platforms with a proven strategic plan. Hewlett Packard
Enterprise consulting experts leverage a robust suite of software and methodologies to
pinpoint opportunities for your business to improve and grow.

With advances in cloud, mobility and other enabling technologies, applications hold more
potential than ever to digitally re-master businesses for the future. Bridge your core
business to these innovations by renovating older applications, implementing new
applications and deploying SaaS.
Build engaging mobile apps for iOS, Android, and Windows. Easily add corporate sign-
on, and securely connect to on-premises resources. Create robust apps that remain useful
when there are network issues, so users can create and modify data even when they are
offline. Broadcast personalized push notifications to millions in minutes.
 Facilities Of Products & Services

Advanced Apps Bangladesh Limited is a company to develop apps for smart phones
(mobile apps) that help your company and brand to stand out above its competitors and
better position itself in the minds of your target market.

Therefore, our principal services will be focused on:

Android App Development

iPhone App Development
Web App Development

*Android App Development:

Android is growing fast as a platform and so is the demand for Android app development.
AAPBD has been one of the early starters in the realm of Android development and has
one of best Android development teams.
iPhone App Development:

Besides the solid experience in iPhone app development, our application developers have
a detailed understanding of the Apple platform and the various components involved
including the iPhone SDK, Cocoa Touch / Objective C, Xcode IDE, Interface Builder,
OpenGL ES, Open AL, Core Audio, Core Animation, Core Graphics, WebKit
Programming, Accelerometer, GPS and Core Location Framework

Web App Development:

AAPBD focused on changing the way our clients think about the web. Our apps are
business-driven, user-focused, and highly innovative.
Web Services:
We offer great support of web services for your mobile and web apps. We always love to
play with PHP/MySQL. But if you want some big fishes like Instagram clone or
messaging app like Tinder, we will use Parse.com or QuickBlox backend service.

Other Services:

Only native apps, no third party/cross platform.

Instragram, Tinder like Social apps with messaging and Geo location.

Full solutions of Taxi apps which includes Android, iOS, Web services and
Admin panel.

FULL solution of Restaurant management apps including android, iOS, API,

Admin panel payment method integration.

Parse.com and Quickbloxbackend+API services for big apps.

Audio/Stream/Podcast apps.
 Various PUSH technology like GCM, Urban airship, Pushwoosh, Xtify etc.

Photo related apps to edit, uploading to server and social platforms. Aviary
SDK if client wants to make it cheaper.

Strong skills about Google maps.

Other utility apps according to client request.

 Marketing plan

Market Analysis Summary:

Industry Analysis:

Industry analysis is a marketing strategy which involves dividing a broad target

market into subsets of consumers, businesses, or countries that have, or are perceived to
have, common needs, interests, and priorities, and then designing and implementing
strategies to target them. Market segmentation strategies are generally used to identify
and further define the target customers, and provide supporting data for marketing plan
elements such as positioning to achieve certain marketing plan objectives. Businesses
may develop product differentiation strategies, or an undifferentiated approach, involving
specific products or product lines depending on the specific demand and attributes of the
target segment.
Market Needs:

The market size is defined through the market volume and the market potential. The
market volume exhibits the totality of all realized sales volume of a special market. The
volume is therefore dependent on the quantity of consumers and their ordinary demand.
Furthermore, the market volume is either measured in quantities or qualities. The
quantities can be given in technical terms, like GW for power capacities, or in numbers of
items. Qualitative measuring mostly uses the sales turnover as an indicator. That means
that the market price and the quantity are taken into account. Besides the market volume,
the market potential is of equal importance. It defines the upper limit of the total demand
and takes potential clients into consideration. Although the market potential is rather
fictitious, it offers good values of orientation. The relation of market volume to market
potential provides information about the chances of market growth.
Market Trends:

Market trends are the upward or downward movement of a market, during a period of
time. The market size is more difficult to estimate if one is starting with something
completely new. In this case, you will have to derive the figures from the number of
potential customers, or customer segments.

Besides information about the target market, one also needs information about one's
competitors, customers, products, etc. Lastly, you need to measure marketing
effectiveness. A few techniques are:

Customer analysis

Choice modeling

Competitor analysis

Risk analysis

Product research

Advertising the research

Marketing mix modeling

Simulated Test Marketing

Changes in the market are important because they often are the source of new
opportunities and threats. Moreover, they have the potential to dramatically affect the
market size.
Examples include changes in economic, social, regulatory, legal, and political conditions
and in available technology, price sensitivity, demand for variety, and level of emphasis
on service and support.
Market Segmentation:

Market segmentation is a marketing strategy which involves dividing a broad target

market into subsets of consumers, businesses, or countries that have, or are perceived to
have, common needs, interests, and priorities, and then designing and implementing
strategies to target them.

Market segmentation strategies are generally used to identify and further define the
target customers, and provide supporting data for marketing plan elements such as
positioning to achieve certain marketing plan objectives. Businesses may develop product
differentiation strategies, or an undifferentiated approach, involving specific products or
product lines depending on the specific demand and attributes of the target segment.

Advanced Apps Bangladesh Limited stated, AAPBD is aimed at making it easy for local
app developers receive money from selling apps as well as facilitating app purchases for
local buyers. He also added that AAPBD would expand its operations internationally as
well.

Emphasizing that local users are accustomed to downloading free applications. The
Owner of AAPBD stated that such a tendency of using only free applications severely
demotivates local developers from designing new apps. He then expressed his hope that
launching a local app market would encourage local developers in coming up with new
applications.

AAPBD functions much like Google Play Store in that it has the option to upload both
free as well as paid applications. Moreover, there will also be a Wallet, Gift System as
well as the chance to put up advertisements.
Target Market:

A target market is a group of customers a business has decided to aim its marketing
efforts and ultimately its merchandise towards. A well-defined target market is the first
element of a marketing strategy. Product, price, promotion, and place are the four
elements of a marketing mix strategy that determine the success of a product or service in
the marketplace. It is proven that businesses must have a clear definition of their target
market as this can help reach its target consumers and analyze what their needs and
suitability are.
 MANAGEMENT SUMMARY
Organization Structure

Who will manage the business on a daytoday basis? What experience does that person?
Bring to the business? What special or distinctive competencies? Is there a plan for?
continuation of the business if this person is lost or incapacitated?
If youll have more than 10 employees, create an organizational chart showing the
management hierarchy and who is responsible for key functions.
Include position descriptions for key employees. If you are seeking loans or investors,
Include resumes of owners and key employees.

Management team and employee with duties and responsibilities

The Board of Directors has appointed the Vacon Executive Management Team which
supports
The CEO in the preparation of strategic issues, the handling of significant or fundamental
Operative matters as well as ensuring internal communications.
The Executive Management Team prepares and guides the development of the Groups
Processes and business operations and the Groups common functions. The Management
Team handles, in particular, the company's strategy, budget, major procurements and
projects
, the Group structure and organization as well as major policies of administration and the
HR
policy issues.
The Executive Management Team consists of the parent company's CEO and senior
Management in charge of the functions at the Group level. The Executive Management
Team is not an administrative body as stipulated by the Finnish Companies Act. The
subsidiaries report to regional sales directors. The regional sales directors and production
site directors report directly to the designated members of the Executive Management
Team.

Team Members Experience

Shafiul Alam Biplob

CEO & Founder E-Mail :
javaorjava@gmail.com Phone :
+8801717653445 Skype: Rabeb Fersi
Mahmudul Hasan Swapon
Project Manager and Team Lead Android
Team E-Mail : swaponsust@gmail.com
Skype: swapon.sust
Hemal Khan Team Lead iPhone Team E-Mail :
hemal.sust@gmail.com Skype: hemal116
Anwer Jahan Nantu
Account Manager E-Mail :
nantw123@gmail.com Skype:
anwerjahannantw
Qualification

Hafiul Alam Biplob's founder of Appbajar, Advanced apps Bangladesh. Advanced agro
farm aafbd. He's graduated in Computer Science Engineering from Shahjalal University
of Science And Technology in 2009.he's also the android developer. He has the
experience of 10 years on Android application development.

Mahmudul Hasan Swapons project manager/ he is graduated in Computer Science

Engineering from Shahjalal University of Science and Technology in 2009.he's also the
android Mahmudul Hasan Swapon broadened her experience to include bookkeeping,
budget control, payroll, contract negotiations, and customer contact .she has alsoprepared
major presentation Materials for potential customers

Hemal Khan is currently enrolled at Monsurali collage aeeking his degree in accounting.
His Initial experience was with professional copying, Inc ,As an accountant and office
administrator, Where he implemented a new system in their accounting department. He
was in charge of Team Lead iPhone our iPhone might be one of our most treasured pieces
of technology, but That doesnt mean we always treat them with the respect it deserves.
The main responsibility of A team leader is to guide a team so that it reaches its full
potential. The team leader has more Responsibility than anyone, because if he does not
carry out his responsibilities, the whole team will suffer as a result. A successful team
leader should understand the strengths and Weaknesses of every team member so that
tasks can be assigned accordingly.

Anwer Jahan Nantu is presently attending Hajimohiuddin collage. He degree in

accounting management, finance responsibilities. An account manager serves as a liaison
between a business and its customers. He develop and maintain the relationship between
the customer and the business by helping to identify the needs of both parties and
deciding how best to meet those needs. Account managers in these fields need
considerable interpersonal skills and creative abilities to serve the needs of their
customers. His work is directly correlated to a company's profits and, as a result, account
managers carry a lot of responsibility and work closely with the executive team. After
completing a bachelor's degree, an aspiring account manager can be hired under the title
of junior account executive or assistant account manager. Day-to-day duties might
include managing accounts, finding new customers and ensuring
Current customers are happy.
 Financial plan

Capital resources are any goods that are used in the production process to produce a good
or service.

An example would be the factory itself, machines, vehicles, etc. In a service industry, for
example a hair stylist, a bottle of shampoo might be classified as a capital resource as it is
involved in rendering a service to the consumer. Internal resources are tangible assets,
intangible assets and organizational capabilities. Tangible assets are most easily identified
assets often found on a firm's balance sheet. They include production facilities, raw
materials, financial resources, real estate and computers.
Intangible assets are firm's assets that you cannot touch or see but that are very often
critical in creating competitive advantages: brand names, company reputation, and
organizational moral, technical knowledge.
Organizational capabilities are skills (the ability and ways of combining assets, people
and process) that a company uses to transform inputs into outputs.

Capital resources

To run a business we need capital. And bank is one of the best sources. The company we
run is ADVANCED APPS BANGLADESH (AAPBD).When we start this company the
capital resources was from the bank sectors, we took loan from Dutch Bangla bank ltd.
And we start our business.
Banks are like the supermarket of debt financing. They provide short-, mid- or long-term
financing, and they finance all asset needs, including working capital, equipment and real
estate. This assumes, of course, that you can generate enough cash flow to cover the
interest payments (which are tax deductible) and return the principal.By doing this we
able to gather capital for our company. And started our apps business. We use bank as a
source of our capital.

Balance sheet

At first when we start the company many applicants apply for vacant posts. And today
there are 45 employees work here. Every year this company has lots of profit. In this four
year sometimes the company faces loses too. At first year the company invests about 20
lacks tk. But for not providing enough man power our company faces a huge amount of
lose. In the second year the company cash on hand was 25 lacks. Number of bank
account was 5 and number of investments was 30 lacks number of motor vehicles was 3
and number of insurance policies of the employees was 25 and real estate properties was
about 32 lacks. The liability was about 45lacks bank loan including unpaid taxes about
7lacks. We started to run this company in a new method to rescue from all the debts. And
at the end of the year the company had a huge amount of profit. And still its continuing.
And last two years for our wonderful performance we are able to gain profit.

Salary sheet OF our company:

Display name Designation Salary
Shafiul Alam Biplob CEO and Founder 129,000
Shah Kutub Sadi Software Engineer 100000
Adnanul Islam Software Engineer 100000
Suvash Das Graphics designer 55000
Jubayer Software Engineer 100000
Anwer Jahan Nantu Account manager 100000
Salahuddin Software Engineer 100000
Shahin Software Engineer 100000
Shahidul Front-End Developer 45000
Project Manager And Team Lead
Mahmudul Hasan Swapon Android 80000
Ashikur Rahman Robin Software Engineer 100000
ASM Salah Uddin Human Resource 35000
Nazmus Sakib Marketing 30000
Shohel Rana Software Engineer 100000
Hemal Khan Team Lead IPhone 55000
Asaduzzaman Shuvro Software Engineer 100000
Durjoy Saha Web Developer 65000
Mamun Hoque Team Lead Web 67000
Sovon Saha Software Engineer 100000
Mosharrof Rubel Team Lead AppBajar 95000
Rasel Ahmed Software Engineer 100000
Somrat Mia Office Boy 8000
Balance Sheet Of Our Companey
Income statement

Often

referred to as a Statement of Profit and Loss, or

P&L, this financial report shows the revenues and expense generated and incurred by a
company over a specified period of time. It shows the net gain or loss from the company's
equity position.

The income statement is important because it shows the profitability of a company during
the time interval specified in its heading. The period of time that the statement covers is
chosen by the business and will vary. For example, the income statement shows revenues,
expenses, gains, and losses; it does not show cash receipts (money you receive) nor cash
disbursements (money you pay out).

Our company borrows 30,00,000 tk from its bank by signing a promissory note
due in 90 days.

We provided a Tk 50,000 service on January 31 and gave the customer until

March 10 to pay for the service, the company's January income statement will
show revenues of 5,000. When the money is actually received in March, the
March income statement will not show revenues for this transaction.

Our company performs a Tk 1,00,000 service on December 31 and receives the

half of the amount on the very same day (December 31). And we added the
amount in revenues on December 31.

On December 10, a new client asks Our APPS company to provide a TK 2,50,000
service in January. We are uncertain as to whether or not this client is credit
worthy, so to be on the safe side we asked for an immediate partial payment of TK
10,00,000 before we agreed to schedule the work for January. Although our Apps
company has a receipt of 10,00,000 in December, it does not have revenues in
December. Our consulting company will report the 10,00,000 of revenues when it
performs 1,000 of services in January.

By doing all this we able to entire in the market of APPS. And our company
started to do profit. This was our income statement for last 4years.
 We try our best for customer
satisfaction.
And hopefully we will continue with
our best.

THE END