Recording Form
Question Section: Things you know that you dont know
1.How to gain brand loyalty?
2.Is branding important in business field?
3.What is branding?
4.What is the first step for creating brand?
5. What is brand strategy?
6. How to look at consumer behavior?
7. How to make good logo?
8. What is brand story? Why it is important?
9. What is company core value?
10. How playing music benefit people brain?
11. What is brand promise?
1 12. What is some musical instrument in Thailand?
2 13. What is retailed market?
Question Section: Things you didnt know that you dont know
1.Your brand is your promise to your consumer, what is that mean?
2. Brand strategy brings a strong brand?
3. Brand Equity?
4. Brand personality is like a personality of a person?
5. Product is important, but the service is important too?
6. Do not forget to be aware of your competitiors?
7. What is ethnographic?
8. There are 4 main factors that affect consumer behavior?
9. What is sub culture?
10. What is double entendre?
11. What are some brand story outline?
12. Competitive positioning helps you to be outstanding from
competitors?
13. Factor of rising in music market?
Recording Form
Things you know and things you learned
It is important to gain brand loyalty
from the consumers
Branding = Loyalty, Marketing =
Promoting
Always check out the trend of
consumers
Having specific target (Adult?, kids?
woman?)
It is true that focus on your brand is
important, however, looking at good
and bad point of your competitor is
more important
Having uniqueness = Consumer
attraction
What affect consumer behavior is
environment
Good logo has to be concise and
memorable
Answers section
1.Gain brand loyalty
Give consumer to come back
(promotion)
Provide value = connect to
consumers emotion (ex: donation
campagne, using famous people as
product presenter)
Stay relevant = always update a
trends
2. Important: Branding is the way concumer
percieve you
Branding promote recognization for
company
Branding helps you to be outstanding
from many competitive
Strong brand generate referal
Answers section
1. Brand
Consumers expectation from the your
company product + Service.
Make your company outstanding from
others
Who you are base on target group
2. Strong Brand = good plan
Adding value to the product
Ex: Nike used star Athletes as a presenter
3. Brand equity is brand value, which
company should add the value that consumer
can be connected.
4. Every product = different
Having own identity= unique
it is better to deefine your own brand
(professional, friendly, cheerful,
modern)
 Brand story tell what make you
become this brand. It is the way you
want Consumer to view you as a
brand.
Listening or playing help humans
brain work efficiently.
3. Branding is the process included a unique
name and image for the product in consumers
mind
Goal : To be outstanding among
many competative
4. The first for creating brand is to set the
purpose of the comopany.
Setting goal = clear intention = Strong
brand identity
Having flexibility too, maybe you
purpose may change sometime due to
the change of trend or consumer
behavior
5. Brand strategy = how, what, where, when
and to whom you plan on communicating and
delivering on your brand message
Advertise
distribution channel
comunication both in verbally and
verbally (poster, ads, website)
6. How to look at consumer behavior
Survey
Interview
Ethnographic
5.Good service can make consumers impress
on your product
Easy going with consumers
Good operation in sending product to
consumers
Be confidence
Making consumers feel like they are
special by providing good service
6. The purpose of competition analysis
Determine the strengths and
weaknesses of the competitors within
your market,
Strategies that will provide you with a
distinct advantage, the barriers that can
be developed in order
To prevent competition from entering
your market, and any weaknesses that
can be exploited
7. Ethnographic is looking more in-depth at
consumer behavior
consumer's lifestyle
daily activities.
Flaw: Time consuming
8. Four main factors affecting consumer
behaviors
7. Way to have good logo Cultural factor
Avoid cliche Subculture
Keep it simple culture
Use a visual double entendre Social class
Social factor
Family
Role and status
Personal factor
Age and life cycle
Occupation
Financial situation
Psychological factor
Learning and experience
using color in the logo Motivation
8. Brand story is cohesive narrative that Perception
combine the facts and feelings that are created Attitude and belief
by your brand 9. Sub culture is a group of people who share
9. Company core value is what organizations the same value (nation, religion, race)
belief. 10. Double entendre is a word or image that
Help company to determine if they are can be understand morethan one meanings.
on the right track or not 11. Brand story outline
Help company to fulfill their goal, by
having a purpose of doing it.
10. Playing music does not only give people a
relaxing time but also at once, improve human
brain in terms of five senses (Seeing, hearing,
touching, smelling, tasting)

11. Brand Promise is what company promise

to help consumers meet identifies what they
should expect for all interactions with your
people, products, services and company
12. Some music company in Thailand
YAMAHA
Cool Music
BNG music
Music arms
music Modern
13. Retail market is
the planning and process of selling goods
or services directly to consumers
(Fashion ads, for selling clothes in the
store
12. Competitive positioning defines how your
product different from other by analysing
strength, weakness, threat.
13. Factor of rising in music market
rising number of concerts and live
performances
The passion for music among the
younger generation
increasing music education in schools