IN-DEPTH QUESTIONS

Question Answer
Gender women/men

Age 30-50

Education N/A

What is your income level? a. 2k or below c. 5k-15k

b. 2k-5k d. 15k +

Do you consider your effect on the Yes. No.

environment as a consumer before
making purchase on everyday life
products?

Do you reuse the products if yes. How often? a. regularly

packaging? b. sometimes
c. never
if not why?

Which (is/are) the main reason that a. running out if that product e. its near my house/office
you visiting the store
b. its look attractive f. its convenient
c. it has recommend g. the experience

What has most impact on your b. price i. comfort

buying decision c. The brandname j. where it made?
d. its recommended m. softness
e. the design n. function
f. fit o. its products are ecofriendly
g. durability p. from out of no where special feeling,
and just buy.

Are you willing to pay more if the Yes. No.

products is eco-friendly?

What if its products are eco- Yes. No.

friendly yet well designed?

What kind of material contents do a. Natural fabrics e.g. cotton, wool, silk, linen, etc.
you wear most? b. Manufactured fabrics e.g. polyester, nylon, acrylic, viscose, etc.
c. Organic and sustainable fabrics e.g. organic cotton, bamboo, soya, etc.
d. Recycled fabrics

Do you agree that clothes and a. yes c. never know and care about what are
accessories which are made with b. no they made from
natural materials are the most
comfortable ?

Where did you get your clothes? a. Go shopping d. Self-made

b. Online shopping e. Share clothes with family and friends
c. Reserve new collection from
fashion labels season before

Which types of fashion stores do a. Small boutiques e. multi brand store eg. colette
you usually go shopping? b. Tailor-made shop f. Imported fashion brands
c. Vintage shop g. Local fashion brands
d. Flea market h. Outlets

Where do most of your garments a. china d. turkey

made from?
b. india e. dont know/care
c. europe f. other

1
 Question
What Brand are you wearing the
most?
Do you know any green fashion
designer/ brand, or any celebrities
who support eco-fashion
Do you have any expectation on
eco-design products?
Answer
n/a
a. yes b. no
a. It is comparatively expensive
b. It can be very cheap in price but valuable
c. It is comparatively higher durability
d. It is comparatively higher comfortability
e. It is a way to save our world
f. All of above