FIELD STUDY REPORT

On

Consumer Behaviour in Big Bazaar

Towards partial fulfillment of
BACHELOR OF BUSINESS MANAGEMENT (PROFESSIONAL)

School of Management, Babu Banarasi Das University, Lucknow

Submitted by
Naveen Patel
IVth Semester
Roll No- 1120672062
Session 2015-2016

School of Management

Babu Banarasi Das University

Sector I, Dr. Akhilesh Das Nagar, Faizabad Road, Lucknow (U.P.) India

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 PREFACE

As a part of our course curriculum I had to go under Field Study and prepare a project
report on any topic to get the right exposure to the practical aspects of business
management.

I want to express my gratitude for the experience and practical knowledge that I earned
during the field study at Big Bazaar (Lucknow). In this report I had presented my great
experience in the form of words. In making the project report theoretical knowledge was
needed more than the practical which was given to us by my professors in my institutes.
In the market the experience relating to the practical knowledge was very good which
realized me about the real conditions of the marketing.

The project flows logically consisting of a questionnaire. I hope that the findings and the
suggestions will help the company, confidently to formulate its strategy in comparison to
its competitors. I have enjoyed my summer internship at Big Bazaar and have learnt lots
of new things and actively participated in so many promotional activities during the
launch of a new store, which will be helpful to me during my work in any organization. I
am please to work in this esteemed organization. I have tried my level best to make this
report a reader friendly & also did my level best to fulfill the objective of the summer
training.

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 CONTENT
(Note : Field study Report should be of Max 25-30 pages)
SR.NO. INDEX PG.NO.

1. INTRODUCTION

2. COMPANY OVERVIEW

3. DATA ANALYSIS

4. FINDINGS

5. CONCLUSION

6. SUGGESTION &
RECOMMENDATIONS

7. BIBLIOGRAPHY

8. ANNEXURE

Declaration

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 I hereby declare that the project work entitled of Consumer
Behaviour in Big Bazaar
submitted to the BABU BANARASI DAS UNIVERSITY, is a record
of an original work done by me under the guidance of Mr. Abhineet Kumar
Singh in future group retail Ltd. and this project work is submitted in the
partial fulfillment of Masters in Business Administration.

Naveen Patel
BBM 3rd Sem

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 ACKNOWLEDGEMENT

No project report ever reflects the efforts of a single individual. The report owes its
existence to the constant support and guidance of a number of people. I am grateful to all
of them.

I owe a never-ending debt of gratitude to (Faculty) for his expert guidance and
support.

I would like to thank all the respondents for giving their valuable time and providing
useful insight into finer aspects of retailing and the latest trends.

I am also grateful to all those who have either directly or indirectly contributed towards
the completion of the project, for their support and encouragement.

Naveen Patel
BBM 3rd Sem

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INTRODUCTION

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 INTRODUCTION
As customers taste and preferences are changing, the market scenario is also changing
from time to time. Todays market scenario is very different from that of the market
scenario before 1990. There have been many factors responsible for the changing market
scenario. It is the customers changing tastes and preference, which has bought in a
change in the market. Income level of the people has changed; life styles and social class
of people have completely changed now than that of olden days. There has been a shift in
the market demand in todays world. Technology is one of the major factors, which is
responsible for this paradigm shift in the market. Todays generation people are no more
dependent on hat market and far off departmental stores. Today we can see a new era in
market with the opening up of many departmental stores, hypermarket, shoppers stop,
malls, branded retail outlets and specialty stores. In todays world shopping is not any
more tiresome work rather its a pleasant outing phenomenon now.

The study is based on a survey done on customers of a hypermarket named big bazaar.
Big bazaar is a new type of market, which came in to existence in India since 1994. It is a
type of market where various kinds of products are available under one roof. My study is
on determining the customers demand for big bazaar and the satisfaction level of
customers in big bazaar. The study will find out the current status of big bazaar and
determine where it stands in the current market.

This in store survey will help me in knowing the present customers tastes and
preferences. It will help in estimating the customers future needs and wants.