Social Media

Strategy

Curtis Beebe, Shailen Doshi, Alex Leary,

Alex McGrainer, Bryan Nunez, Samantha Ricca

 Agenda

Policy & Infographic

Benefits of Social Media

Target Audiences

Platforms

Frequency of Posts

Implementation
ARIs Social Media Policy
 Why Social Media?

Brand Regular Updates

Awareness &
Recall Value Increase Brand
Organic Content Loyalty

Benefits
Connect with
Prospective
Stay Current
Clients
Networking
Employee
Word-of-Mouth
Engagement

Policy Awareness
 Target Audiences

Business 2 Business 2
Business Consumer
Corporate Employees and
Executives Families

Business
Car Owners
Partners

Prospective
Drivers
Clients
 Platforms

Most Important Networks to US Most Important Networks to US

Business to Business Business to Consumer

Facebook 66%
LinkedIn 40 %
Twitter 11%
Facebook 37%
LinkedIn 7%
Twitter 15%
Instagram 5%
40% YouTube 4%
Google+ 2% YouTube 4%

Instagram 2% Google+ 3%
Pinterest 2%

37% 66% Social Review Sites 2%

 Business to Consumer

1,302 likes

For More Engaging Posts Content Generators

Employee Events
Post more photos
Company hosted
Inspirational posts
parties
(quotes, success
Holman-wide
stories)
community events
Ask a question
Partners In
Short and sweet (250
Excellence
or less characters)
Green tips
 Business to Business

8,426 followers

Internal/
Mutual
Size External Metrics
Interests
Content
Business to Business
Business to Business
 Bridging the Gap

1,480 followers
Goals Strengths

Engage wider
Hashtags and
audience
interactions
Advertise and
Followers of all
promote!
types
More engaging
Opportunity for
page and tweets
varied content
Shorten
Less formal
URLs
setting
Cover photo
Frequency

Once a week, if there is content to

post

4-5 times a day

1-2 times a day

 How

Social Media Representative

Most
effective way Consistency
to build with posts
relationships

Increased
Crisis
ability to stay
Management
current
 Overview

Privacy & Infographic

Target Audience

Narrow Focus

Implementation
Questions?