INTRODUCTION

Advertising is defined as any paid form of presentation or communication of a personal

nature, which aims to target groups with the aim to promote, introduce and improve or
promote the sale of products, services or ideas by identified sponsors. The form of
presentation or communication means, any means or methods used to enable communication
between the message and the target market for advertisers. Ads are also classified as private
communication is not intended to target a crowded market. This shows that the activity does
not involve the communication of advertising or promotional efforts of manufacturers or
marketers face or directly with the target consumer. Communication and promotional efforts
aimed at the target market for outdoor use mass communication media such as radio,
television, magazine, newspaper and billboard

Objective of Advertising is, basically, the ultimate goal of advertising is to stimulate or

encourage the sale. To achieve this goal, there are some things that need to be done. In
general, the purpose of advertising is as follows:

1. Create a branding / product / company-Through advertising audience will know of the

brand, the company markets products.

2. Positioning-Through advertising market companies can position themselves to

differentiate their products with competitors' products.

3. Encourage prospects to try-By presenting a persuasive message, the audience is

encouraged to try to use a product or brand has to offer.

1
BILLBOARD

Outdoor advertising is also a very popular form of advertising, which makes use of several
tools and techniques to attract the customers outdoors. Here is a billboard advertising is very
popular however has to be really terse and catchy in order to grab the attention of the passers-
by.

McDonalds is one of the best known brands worldwide. McDonald's is the world's leading
global food service retailer with over 36,000 locations in over 100 countries include
Malaysia. More than 80% of McDonald's restaurants worldwide are owned and operated by
independent local business men and women. Now in Malaysia, there were many existing
branches of McDonald in every state.

2
McDonalds uses demographic segmentation strategy with age as the target segments are
children, youth and the young family.

Target Segment What is McDonalds for?

Family and Children A treat to children, a fun place to be for

children

Urban customer on the move Great taste, quick service without affecting
the work schedule

Teenager Hangout with friends, but keep affordable

This is because to make customer connect strongly with the brand. The promotion like
billboard is an advertising being use by McDonalds to effectively communicate the product
information given. Furthermore with this advertisement to make people aware of an item, feel
positive about it and remember it. They use billboard advertisement are also an important
marketing for promotion.

McDonalds plan is to achieve the goal by focusing on its people, product, place, price and
promotions. McDonalds has flirted with menu changes as well. Every year they always
offered a new taste menu, which is now they offered the new menu Bubur Ayam and
Cakoi to make it different. So that customer loyalty become committed to the brand and
make repeat purchases from the same brand over time. Consistently loyal customers to buy
products from the brand of their choice, regardless of price or convenience and fulfil the
customers demand as well as maintain a long relationship with those clients.

3
Advantage 1: People Will See It

Since billboards are placed along highways and busy streets, the manufacturer will guarantee
that people will see their advertisement. The purpose of placing advertisement on billboards
so that the user knows the new food menu available in the market. Therefore, people will see
the billboard whether they like it or not. Another added benefit is that many people travel the
same route over and over, such as the commute to work each day. This means that they will
see the billboard on a regular basis, which makes it more likely to stick in their minds.

Advantage 2: Customized Placement

You can place your billboard advertisement wherever you feel it will have the most impact.
This can be a big advantage when you have a business you want to draw traffic to right off a
particular highway exit, or you have a showroom just down the road. You can also use
billboards in areas where reaching people is difficult. An example is rural farming
communities spread over vast distances. By placing your billboard advertisement along one
of the main roads around the community, you'll greatly increase your visibility.

Disadvantage 1: Messages Must Be Brief

According to Marketing Scoop, on average, a person will see your billboard for about two to
three seconds. This means you'll need to keep your messages short and to the point.
Billboards do better when they focus more on images than on text. Also, billboards are often

4
seen by people driving by. Since they are in motion, it makes it difficult for them to read.
Therefore, any text written on the billboard must be large enough for them to read easily.

Disadvantage 2: Long-term Commitment

Billboard companies often have businesses enter into contracts that involve long-term
commitments. Mainly, this is because it takes a lot of time, energy and money to constantly
change billboard ads. According to Marketing Scoop, billboard contracts usually cover a
duration of three months. This makes billboard advertising less conducive to businesses who
frequently change their advertising campaigns on a weekly or monthly basis. Billboard
advertising works better for overall business and brand advertising than it does for temporary
specials and sales.

In my opinion on this billboard advertisement actually it is good to advertise because as the

effectiveness of these other media slips, billboard outdoor advertisement is also being seen by
a larger and larger audience especially as people spend longer periods of time commuting and
away from their homes. Billboard Signage is placed in the most strategic points. The cost is
high compared to other external advertisement.

5
TELEVISION

Broadcast advertising (Television)

Broadcast advertising is a very popular advertising medium that constitutes of several

branches like television. Television advertisements have been very popular ever since they
have been introduced. The cost of television advertising often depends on the duration of the
advertisement, the time of broadcast (prime time/peak time), and of course the popularity of
the television channel on which the advertisement is going to be broadcasted. Television
advertising is the sending of promotional messages or media content to one or more potential
program viewers. The viewers are influenced by the messages which results in actions that
benefit the advertiser. Advertisers desire to provide messages to people who are interested in
their products or services. Advertisers pay media companies (such as broadcasters) to send
their promotional messages. Advertisers coordinate the selection of broadcasters and
transmission of their promotional messages using advertising campaigns.

6
Dherbs Healthy Marketing was establish in September 2010 where only operates in lots of
shops on 2nd floor with only one employee. It has 4 major product foundation, slimming
product, drinks women health and treatment lipstick. Furthermore, they also selling various
products whether products from beauty and for health.

Their target market is to women and men to help them suffer from health problems both
internal and external to appear more confident and stylish. Besides helping them earn more
lucrative to sell products from D'Herbs.

They have also opened a few of subsidiaries of the Megah Perawan Sdn Bhd, which produces
and sells cosmetic products and a little different concept in which the Megah Perawan
Sdn.Bhd therefore, marketing products throughout the country and so far the demand for this
product was very well received by users throughout Malaysia.

Its appears only as product champion, but this product has made a name as the product of
choice in Putra Brands Award. . The awarding of recognition products have been chosen by
the public. Who would have thought D'herbs products that used to be in the market, farmers
market, has now become a well-known brand and etched in the hearts of Malaysians from a
young age to old age? Products D'herbs is not just a product of the village, now the product
has been recognized many D'herbs. The Dherbs that herbs are local products that have been
well known and always fulfil the needs of users. By providing a wide range of these products
make customers become loyal to the product and will always buy because the effectiveness
and quality of these products.

7
Advantage 1: Introduce new product to customer

With advertising D'herbs can give solution to users who have problems with health here
Dherbs introducing their products. Traders also use advertising to introduce and popularize
their products and services to consumers. Influence consumers to buy and receive goods or
services offered. Users get information about new products on the market rapidly.

Advantage 2: An entertainment for the user

They use this because with their entertainment advertising of the product, automatically can
make attention to watching TV. Among the positive effect is that we can find out the latest
information about the product.

Disadvantage 1: High Cost

When Dherbs advertise on TV, their commercial is not only competing with others, it is also
competing with the viewers environment as well. Due to high advertising costs,
manufacturers will sell their goods and services with a high price. The impact users have to
bear a high price.

In addition, encouraging wasteful spending consumers obtain goods and services that are not
needed and exceeds the capabilities.

Disadvantage 2: Users will be difficult to make the right choice

With the establishment of an advertisement that involves a wide range of products and
brands, the consumer is difficult to make the right choice in selecting the goods and services
offered.

In my opinion in this television advertisement it is good advertising because the

advertisement through this television can give great effectiveness to the buyer to be able to
attract customers to buy. Besides, with the way this company D'herbs promote their products,

8
and products based on natural ingredients and health and beauty that can solve the problem. I
love the way Dato Alif Syukri promote his product although some people dont like it.

ONLINE ADVERTISING (INSTAGRAM)

Online advertising is a method of advertising using the internet and web media with the aim
of promotion to attract customers. Increased computer users has spawned a new way of
marketing. The growing popularity of the Internet has changed the way people gather news,
communication, purchase and promotion. Blogs, wikis, social networks and news website is
an example of how information can be easily obtained. Information moves quickly, in a
matter of seconds blog, tweet, and Facebook profile updated information.

New media presents a combination of traditional media (film, print, music, pictures, and text)
and digital technologies, especially the Internet. Concepts such as real time, on demand, the
interaction has forced many traditional media to switch to digital.

9
Instagram is a photo app store that allows users to take a photo, apply a digital filter, and
distributed them to various social networking services, including Instagram own. A unique
feature on Instagram photo is cut into a square shape, so it looks like the Kodak Instamatic
and Polaroid cameras.

Instagram has become the idol of social media in recent years. The concept is simple. This
application allows anyone to produce an attractive digital photo. Filters are available also
allow ordinary photo only looks unique and professional. If only there were such people in
one "place" certainly there is a business opportunity that awaits. In the most advanced
technology this is the way to do business. And Instagram is the most apps that the people out
there using this Instagram to the place of the traders started online business.

Sephora is a French chain of cosmetics stores founded in 1969. Featuring nearly 300 brands,
along with its own private label, Sephora offers beauty products including makeup, skincare,
body, fragrance, nail colour, and hair care.

Sephora has positioned itself as a store that can provide an enormous variety of mainstream
and boutique skin care and beauty products. Certain sections of each store are decorated more
brightly to appeal to tweens and teenagers, while other areas are more sedately decorated to
appeal to men. Sephora's products are in the medium to high price range, which limits their
target market, but it attracts consumers who do not want to waste their money on cheap
cosmetics and sells various branded makeup store and quality from abroad.

10
With Instagram, the chance that there will depend on how local entrepreneurs to take
advantage of its application. With this online advertising system through the Instagram
producer can spread their business all the countries because online advertising is covering the
whole world that use online advertising. They can use this application to promote their
product to customer. Their target market is to all women who is like makeup very much.

11
Sephora's general target market is higher-income women, but the stores are cleverly designed
to break down the target market into smaller segments. Sephora tries to appeal to women who
value quality and are willing to pay for it even the product is too expensive.

Sephora.com occasionally offers promotions through e-mails, catalogues, and advertisements.

Customer will always receive free shipping on orders over 50% merchandise. As a registered
member of Sephora.com, the customer may be always get from time to time to receive e-mail
promotions and offers that include special codes for special free samples, free shipping, or
other promotions. And Sephora always do a loyalty program to make sure all their lovely
customer who are loyal and always wear their makeup stuff. Sometimes they do a free
makeup service to customer to try their product and taste it, on how their products are very
good quality and suitable for all skin types.

Advantage 1: Easy To Promote

The use Instagram, producer can make a variety of ways to enter the picture. For example,
using the hashtag, can share the image, or paid methods also promote. Therefore it is easy to
use, Instagram media makes it fast to attract people to use it. Post a photo or video related
promotional items, follow, comment, like and more. Introduce products business sold through
the photos you have uploaded to Instagram. Of course, the photo must be in the draw to
easily attract users by placing a caption attractive, reasonable prices and affordable for
everyone. Therefore such, traders can profit in this manner.

12
Advantage 2: Fast promote

Besides, Instagram can be linked with other social media accounts so that with one post on
Instagram photo is can we share also into account other social media such as twitter and
Facebook.

Disadvantage 1: Competition between online merchants

Too many other online shop that sells exactly the same stuff, so buyers will easily switch to
another online intashop and have to be smart to make shoppers loyal to online shop brand.

In my opinion on this advertisement through online by promoting via Instagram is very

effective because all people use this application to make a sale. Instagram online business
platform has become a very popular and very profitable and also sale of goods with
Instagram get amazing results and more fun. The need to use the image and upload it into
account and make it good, put the price and promotion to attract the buyer. For instance, that I
explain above Sephora makeup cosmetic is the one number top of selling makeup which is
original and quality.

13
NEWSPAPER

Newspaper advertising can promote your business to a wide range of customers. Display
advertisements are placed throughout the paper, while classified listings are under subject
headings in a specific section. This may find that a combination of advertising in the
state/metropolitan newspaper and local paper gives you the best results.

When seller advertise in newspapers, many of the benefits will seller get. Newspaper market
is very extensive, not only in cities but also in villages there reading the paper. People who
read this newspaper was not working alone, even school children, university students, even
mom and dad we were near the village already read the newspaper.

14
Textiles but the company was established in 1985 at a premises in Segamat, Johor. At the
time, they run a small business and retail as well as conducting cooperation with a textile
company in Singapore to get supplies to be marketed in the country, especially around
Segamat.

The response has been overwhelming. Even Jakel was the first company to pioneer the
industry that generates economic Bumiputera entrepreneurs in this business. Their clients
range from the Malay community and multi-ethnic. Almost a year working on this business,
thank God finally get a good return.

Central to this effort when we sell a wide range of textile products according to the tastes of
the local people and a unique material with an attractive design. This compatibility depends
on the price that we offer at a reasonable.

Jakel Textiles Company has become a major textile company Bumiputera entrepreneurs. It is
to meet the needs and demands of society, especially women and mothers in household

15
purchasing equipment. Jakel target market here is for women who like to buy fabric to
decorate their home or to make clothing design.

In Jakel, Jakel offer special discounts for various textile clothing design, a set of wedding
dresses, curtains and give according to the taste of every layer of society with discounts up to
70 percent. They also always make promotion before the Hari Raya Aidilfitri and show it in
newspaper. In addition, to attract buyers to buy, Jakel also call promotional techniques using
well-known artists to showcase great clothes, fabrics, ready for use. The company also offers
various types of fabrics and suitable for the buyer. In addition, the company also makes
promotion through advertising on TV and in the press. Jakel provide for basic goods and
equipment for use with all products related to textiles. This is how Jakel Company make
brand loyalty to customer, they always do the promotion even weekday or weekend.

Advantage 1: The location of the advertisement conspicuously

When seller advertise their products in the newspaper, it is easy to be seen by the readers of
the newspaper. No matter how small or large the seller advertising, every person who read the
newspaper, it would seem. If advertise in the Malay language newspapers, such as The Straits
Times or Cosmo, the newspaper said only buyers will see their advertisement. If the seller
want more people to see your advertisement, select a strategic location. And prices for these
locations also are different including the size of your advertisement.

16
Advantage 2: Choose target audience

Every newspaper, target readers are different. For example, the newspaper Kosmo and Harian
Metro over to headline a light and relaxed. It is widely read by young people who want to
know about entertainment, lifestyle and the latest news. While newspapers such as the Berita
Harian to peel off more current news, economic and political. It is suitable to be read by those
whose career and students. So, before seller want to advertise their products, they have to
know where the newspaper is right for all.

Advantage 3: To tell to customer

Normally seller will advertise their products when there is something new going launched.
For example they trade perfume and it will come out with a new fragrance. So they advertise
their perfume to tell everyone that seller will remove the new product. So, when customer see
this advertisement in the paper that seller removed, the customer will know. And will look at
the market to get it.

Disadvantages 1: Compete with other company

Bidding war could also result where competitors can bid a higher amount than your bid,
lowering the position of the ad and decreasing its visibility and advertisement space can be
expensive. In addition, the advertisement has to compete against the clutter of other
advertisers, including the giants advertisement run by supermarkets and department stores as
well as the ads of your competitors.

In my opinion on this newspaper advertisement easy to all people who are like to read
newspaper, when people buying newspaper they will see the advertisement that have shown
in the newspaper.

17
CONCLUSION

Advertising is used by manufacturers or companies to inform the public about the company's
products. Information that can explain the usefulness, quality and price of products.
Information about products that require mainly to new products on the market. This is done
so that users know that there is a new product. Of course it can also be helpful for producers
or companies in building the image of the product.

That advertising is to remind the public that a product or company brand. When people need
a product or a particular brand, they will remember the product or company brand to meet
their needs now and in the future. Advertising is very useful for products that are at the stage
of maturity. In addition, this form of advertising is also trying to give confidence to
consumers that the right choice. This advertisement can also be used to help improve the
communication of product in the form of sales promotion and marketing of the product in the
form of communication other promotions.

From the explanation of the functions and benefits for specific ads can be in the know that
advertising has a very important role for a company to market a new product in order to be
known by the public. With the use of billboards, newspaper, television and online advertising,
providing information to the public more effectively and with a relatively low cost.

The ultimate goal of advertising is to create a mega brand. But for most manufacturers or
companies whose products have become mega brand, they reduce the quality of its products
gradually. As a result, consumers will switch to other products. So it is important for
manufacturers to maintain or improve the quality of its products and continue to innovate to
continue to create products that match consumer expectations, can also be done in a way to
make the product look as unique as possible. So it becomes a characteristic of the product and
will always be remembered by the people.

18
RECOMMENDATION

In my opinion of the whole of this advertising, when someone starting a business or running a
business, one needs to make people aware of the fact. Promotion is important for any type of
business to let others know about your business. Any kind of business, whether it is carried
out online or offline requires customers so they can experience a good business recovery.
However, the only way to reach customers is advertising. This is why advertising is important
for business. After businesses that advertise on its products and services, it is able to run in a
competitive environment.

Advertising is critical to every aspect of the business. It plays an important role for both
producers and consumers. Advertising is important for the business as a whole because it
enables businesses to get more customers, thereby increasing business recovery. Advertising
also can be achieved using a variety of media such as television, newspapers, billboards, web
site through online and other advertising media Each has its own pros and cons and one must
evaluate all of them before choosing a particular media.

Generally, businesses hire the services of an advertising agency to promote their products and
services. Advertising agencies selected by business owners can handle the entire ad
campaigns and all marketing aspects of the company. In this way businesses can focus on
other aspects of the business and not have to worry about how to attract more customers.

19
APPENDICES

20