El meu avi

Mariona Borrull, Marta Ferrer,

Alexandra Gantzer, Mart Juan
What is it?
2001 - 2004

Directed by Joan beda

TV3 Still from the Fructus Gelabert special

Two seasons; 26 episodes

Series of biographies of important (culture-wise) catalan people of the 20th

century

Merc Rodoreda, Josep Pla, Santiago Rusiol, Pere Calders

What is it?
Based on real documents about the characters

Memories of family members (grandchildren) are the base of the series

Still from the Fructus Gelabert special

Production
TV3 in cooperation with Media 3.14 (Mediapros Catalan documentaries)
Distribution
Thursday, 22:00-22:25 (prime time)

First season: 13 weekly episodes (24/10/2001-16/01/2002)

- one year gap -

Second season: 13 occasional episodes (24/04/2003-17/03/2004)

Re-airings in Canal 33 and available since 2011 in TV3 a la carta:

http://www.ccma.cat/tv3/el-meu-avi/fitxa-programa/123551662/
Target
Mainly people interested in the Catalan culture (elders, highly cultured middle
class members, academics)

But also all TV3s bourgeoisie

Did it work?
What makes it different from other
documentaries?
Personal approach

Different but connected generations

Reception
Last episodes aired on a non-regular basis

TV3s 31st most watched series (2004)

Only a few re-airings after the series ended

VEREDICT: Meh...
Why?
Bad scheduling decisions

Documentary and non-fiction style

Limited number of known figures in the 20th century

Small hypothetical audience

Non-exportable product
Thats all, folks