SYED SHAHERYAR SUBZWARI

Address: House No: C-24, Block 17

(Opp. National Stadium) Gulshan Iqbal, Karachi.
Mobile: +92 321 2899 899, Email: textilestyles@yahoo.com

PROFESSIONAL EXPERIENCE

Shamraf's (Olympia Fabrics (Pvt.) Ltd.)

GENERAL MANAGER May 15 - To Date

Developing corporate business strategy to achieve the short and long term goals in alignment with
the company expansion plan by opening new branches in all major cities

Responsible for developing and implementing the annual operating plan encompassing product
strategy, sourcing strategy, expansion plans, sales plans and budgeting
Working on the development of hierarchical based organizational structure for support
departments
Establishing Marketing and Promotional Calendars to plan and communicate the upcoming
product launches
Responsible for redefining the brands product strategy and implementing it successfully
Induction of new product lines and categories as part of the market penetration strategy
Managing product development, costing, material selection, production management, logistics,
pricing and marketing
Developing and forecasting the sales plan in alignment with the seasonal range plan to drive the
P&L
Regularly reviewing performance indicators to ensure the targeted EBIT
Developing trade area analysis, sales projections, pro-forma P&L, expense projections, financial
ratio analysis and capital budgeting analysis for any new outlets
Implementing effective and flexible supply chain by engaging all stake holder to reduce product
lead time and ensuring just in time reaction to the target markets aspirations and sentiments
Responsible for successful deployment of Retail Pro 9 covering business processes, category
mapping, operational SOPs in alignment with all support departments
Finding new product sources and effectively managing supplier matrix to drive categories
Implementing effective supply chain management by engaging the suppliers to promptly respond
to the demands generated from the sales floor
 Shamraf's (Olympia Fabrics (Pvt.) Ltd.)
BRAND MANAGER "CONSULTANT" April 15 - April 16

Supervise brand content.

Create strategies to take advantage of market opportunities.
Monitoring market trends.
Brand research and Market survey for other competitors.
Manage external marketing partners such as advertising agencies, digital marketing firms and
production companies.
Delivering internal and external presentations regarding new product introductions, marketing
materials, business objective and communication strategy.
Coordinating regular meetings with C.E.O and Directors and preparing regular reports outlining
the brand performance.
Managing the status of projects, product testing and the evaluation.
Shop visit to monitor daily sales and meeting for respective VM to boost their performance

Achievements
Increased sales 35% to 40% in a highly competitive environment

Shamaeel Fashions SZK (Pvt.) Ltd.

HEAD OF PRODUCT AND RETAIL OPERATIONS Sept 14 - To Apr 16

Managing and leading All Products teams through the planning, execution and conclusion stages
of various research and development, production, sales, branding, marketing & etc. In addition to
this my major responsibilities include:

Coordinate, manage and monitor the workings of various departments in the organization.
Monitoring and analyzing business performance.
Managing daily operation, production and sampling targets at in-house and outsource printing
department for (Lawn Unstitched & Ready to Wear)
Organize recruitment and placement of required staff.
Managing product development, costing, material selection, production management, logistics,
pricing and marketing.
Travelling internally to ensure the relationship with vendors and suppliers is maintained.
Developing business processes and procedures to make them more efficient.
Pricing of products and analysing the potential profitability
Developing the short and long term corporate business strategy in accordance with the company
expansion plan.

Achievements
Successful launch of Metropolis By Shamaeel / House of Shamaeel high street brand
 Aamir Adnan & Fnk Asia "Shapar (Pvt.) Ltd."
PRINTING CONSULTANT May 14 - Oct 14

Supervise line leaders and set-up personnel on the printing line.

Implement existing production standards to assure high productivity, superior quality and safe
printing line operations.
Monitor the quality of production.
Develop and recommend improvements for equipment, processes and procedures to improve
safety, quality and efficiency.
Develop and present training programs for all new and current workers on the printing lines.
Provide summaries and other reports to the Production Manager and Director of Manufacturing
regarding production planning and scheduling.
Maintain the integrity of the production schedule to assure that articles are completed on time.
Supervise workers on the printing production line to insure that all SOPs are being followed.
Work with production manager & general manager to insure timely set-ups for scheduled
production runs.

Achievements
Successful deployment of in-house printing and finishing department at Aamir Adnan & Fnk Asia
Sharpar (Pvt.) Ltd.

Sana Safinaz "Lawn & Retail Division" SS Fashion (Pvt.) Ltd.

PRODUCTION CONSULTANT PRINTING Apr 12 - Mar 14

Developed the project feasibility report and responsible for establishing printing and finishing
department at Sana Safinaz
Developing production plan, material requirement plans, financial plan and resource allocation
plans for smooth flow of work
Managing daily operation, production and sampling targets at in-house and outsource printing
department (Lawn & Retail Division)
Liaison with the head of production and design team to fulfil the required in-house printing
requirements
Recommending efficient, time-saving project production flows
Monitoring to ensure smooth flow of all production related processes from screen exposing to
sample development till final production out
Responsible for developing and implementing; internal controls and production process flows
Assisted in maintaining and documenting of all project related data; including production
processes, colour recipes and different printing techniques
Identify, obtain, and manage expenses within the work group to meet budget goals and objectives
Create and maintain record
Promote a collaborative environment and foster teamwork to achieve goals and objectives

Achievements
Successful deployment of in-house printing and finishing department at Sana Safinaz
 Textile Styles "House of Quality Textile Printing"
MANAGING PARTNER Jul 08 - To Date

Running Printing Factory TEXTILE STYLES House of Quality Textile Printing

Managing all aspects of production including financials, materials and staff
Liaising with customers to discuss setbacks in time or processes
Track all aspects of project progress including production schedules, proofs, production specs
Recommending changes and improvements to the costumers to ensure quality standards
Meet all customer commitments through the production of timely, efficient and high quality
printing
Organize workflow according to workload to meet production targets
Maintain production control records and provide information to sales representatives, customers
and management with regard to delivery
Prepare, update, and communicate the production plans to the team
Adapting computer systems to meet the requirements of the work
Consistently improving processes and adapting new innovative technique to improve quality,
work and cost-efficiency
Advise internal teams and print suppliers of changes in the project schedule
Track and process all expenses as it relates to the print production team.
Identify, obtain, and manage expenses within the work group to meet budget goals and objectives
Ensuring collaboration between different staff in different departments
Complying with health and safety standards and workplace legislation

Achievements
Successfully run the production for all the major design houses including; Gul-Ahmad, Amir
Adnan, Cambridge, Sonya Battla, Junaid Jamshed, Daaman, Mantra, Artistic Denim, Bumble &
Bumble, Cotton and Cotton, Hasham Towel etc.

Asian Institute of Fashion Design

VISITING FACULTY Jun 08 - Feb 09

Taught Print Design Module I & II, as part of the visiting faculty

Cambridge Garment Industry (Pvt.) Ltd.

IMPORT MERCHANDISER Nov 07 - Mar 08

Worked as merchandiser for menswear category at the brand

Establishing Marketing and Promotional Calendars to plan, communicate and execute season
launches along with sales promotions
Finding new product sources and effectively managing supplier matrix
Co-ordinating with the supplier on product development and production orders
Importing the samples and getting it approved from the design department & general manager
Inspecting the Pre-Production samples and giving a final go ahead for production
To prepare order progress monitoring summary
INTERNSHIP AND WORKSHOPS

Jul 06 - Dec 06 SINK-G Apparel

Responsible for product development and merchandising

EDUCATION

2004 - 2007 Asian Institute of Fashion Design

Bachelor of Textile Design (B.T.D), Print Design And Weaving, CGPA: 3.7

2000 - 2003 South Hills High School (Texas)

High School, CGPA: 4.0