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Condom
"Like a virgin"
Durex PURE
Like a virgin
Pure
Logo :
COMDOMS
Type of logo :
Brand Image : Better sex and more save
Brand essence : Like a virgin
Brand promise : To provide the quality and save
product
Brand Vision : To provide the customers quality
and save as well it is to encourage these
- Fruity
- Lubricants
3.1.2 How to build your brand
: High class Product class
: Sexual Function Product type
Toys Lubricants Condoms
- Vibrators Pleasure gels & lube - Feel more
- Extra Feeling
- Rings - Tasty - Last Longer
- Water Resistant
- Sensitive - Extra Fun
Massage & gels - Extra Safe
- Massage Gel - Extra Large
The steps to build the brand
- Create a vision and mission statement for
brand.
- Think like a customer, find out what a
customer are longing to feel and make brand help
them feel that way.
- Build brand to be a unique.
- Promoting the brand, plan in place to get
brand name in as many stores and in front of as
many people as possible, talking out ads online,
magazines or wherever might find new customers.
- Use a social media to build a brand.
- Continue learning and updating a knowledge
to be an expert.
- Communicate with people and network to
build a relationships with as many people as
possible, it will help brand grows stronger and
successful.
- Doing a competitor analysis branding make
focus on difference, make a product better than
they
- Do marketing research to find out
who we're serving?
What's the age group and demographic of
main customer base?
Producer
Wholesale
r
Retailer
Customer
3.4 Promotion
3.4.1 What is your promotion and media?
- Promotion is buy 3 get 1 free!
- A media according to magazines such as
FHM Thailand and Maxim
A promotion can consist which are :
Advertising:
Above the Line
- TV, Cinema
- Prints
- Banner & Posters
- Radio commercials
Sale Promotion
- Buy 3 get 1 free
- Give away the product at night life hot spot
in Bangkok such as Phrom Phong, Khaosan Road,
Silom soi 4, and Sukhumvit soi 4 (nana)
- Free sample on special occasions like
Valentine Day
Public Relation
PROTECT BEFORE LATE (the world without AIDS)
-Joining social community, event or campaign
With the university in Bangkok
3.6 Philosophy
3.6.1 Whats your product or service philosophy?
- Like a virgin
3.7 Process
3.7.1 Express your process of service or usage
This is how to use a condom correctly.
1. The envelope torn condom, use clean hands
to tear the condom pack.
*TIPS : sharp nails and skin roughness may
cause the condom to tear.
And Mission.
*TIPS : if condoms slip, to stop and change a
new condom.
4.) References
-
http://www.manager.co.th/Marsmag/ViewNews.aspx
?NewsID=9570000034583
- http://ditp-design.com/node/197
- http://th49.ilovetranslation.com/pHPJrXUiBPw=d/
- http://www.manager.co.th/QOL/ViewNews.aspx?
NewsID=9590000007295
- http://www.slideshare.net/mayankkkk/condom-
industry?next_slideshow=1
One thing that makes this different from a condom
condom brands is
- A special rubber that is highly flexible. It can be
adjusted to fit the shape of your brother
scoreboards. It also comes with built-in gel. It feels
real do not wear a condom
-This are coated with a lubricant or a drug that makes
sex longer
- The special feature is tight fitting hegemony at any
time.
- That feels extremely natural. No smell.
- with a thin
- slim but durable
- A lubricant evenly over the whole. There is no lack of
range
- The condom made of rubber, natural latex premium.
-Bright and thin makes you feel like you are not
wearing a condom.
- The skin of exposed
- The design is simple
- It is afforded a durable. No tear on the actual course.
- Has a surface light. Then do not put as much as
possible. In order not to feel like there is nothing
obstructing our way between yourself and loved
ones.
- A forgotten that was wearing a condom, it does not
feel good wearing.
- Men who do not like. having sex wearing a condom.
Always wear a condom every time they have sex with
different partners. And those who change partners
frequently. Using a condom is a contraceptive. It is
used to prevent sexually transmitted diseases
inextricably. Choose the type that suits the size and
orientation of the partners. Recommended
expiration date before use. If the force majeure
Condom breakage during sexual inextricably should
be replaced every time.
http://frynn.com/
%E0%B8%96%E0%B8%B8%E0%B8%87%E0%
B8%A2%E0%B8%B2%E0%B8%87%E0%B8%A
D
%E0%B8%99%E0%B8%B2%E0%B8%A1%E0%
B8%B1%E0%B8%A2/
http://mgr.manager.co.th/mgrweekly/viewnews.as
px?NewsID=9530000181042&TabID=3&
https://kasiditherbal.wordpress.com/2009/09/25/h
ello-world/
http://69shopping.blogspot.com/p/0.html
Durex is also plans to expand the channel. The channel is the strengths that make a
huge advantage over competitors.
Condoms are goods manufacturers focus on design and development to meet customer
needs. You have a choice of many different customers. The condom each model, each
brand has a different look as well.
The survey of consumer behavior regarding condom use, given that the feeling is not
natural for the top. The consumers do not use condoms. encourage these
customers to use condoms more.
Scrip
Condoms typically have a thickness of about 0.05 to 0.07 mm. like not wearing anything at
all.
0.01 m
in one box, with only one piece has only two sizes
Making condoms thinner and more flexible than ever before.
Durex has built starting 1915, in London Rubber Company founded in Los Angeles, USA.
Starting off as an imported condom and barber shop supplies seller, Durex is known to be the
first condom brand to conduct electronic testing, develop anatomically shaped condoms, and
adopt a Global. Durex is a condom company that manufactures safe condoms and promotes
sexual pleasure simultaneously
PHILOSOPHY Durex believes that 'Great sex moves you. That feeling and intimacy, fun
and adventure, performance, and youth are all underpinned by one thing - good sexual
health.
VISION Durex is committed to improving sexual health on a global scale. By invoking social
responsibility through increasing awareness of sexual health, widening access to services
and improving attitudes in a sustainable way, we can help make a difference for
generations to come.
MISSION As a valued and respected leader in sexual health for many years, Durex is continuing
to make a significant difference to sexual health for individuals and for society, as well as improving
lives.
Mission is As a valued and respected leader in sexual health for many years, Durex is
continuing to make a significant difference to sexual health for individuals and for society, as well as
improving lives.
London Rubber Company, is the innovator brand condoms. Derek's first acquisition as
part of the company SSL International and later in the year 2010 SSL, has been sold to
Reckitt Benckiser Group . Durex is currently under the management of Reckitt Benckiser
Group plc HOME COUNTRY. Durex condom brand, is the first survey and statistics. About
sex From a group of people in many countries around the world annually.
Durex has built its heritage starting 1915, in London Rubber Company founded in Los Angeles,
USA. Starting off as an imported condom and barber shop supplies seller, the brand Durex
was registered in 1929 and has gradually built its brand as one of the most strongest in the
world. Durex is known to be the first condom brand to conduct electronic testing, develop
anatomically shaped condoms, and adopt a Global 1915
Los Angeles, USA
1929
also plans to expand the channel. The channel is the strengths that make a huge
advantage over competitors. Which is believed to allow the distribution is made
easier
Coupled with the need to educate consumers. The teenagers, students at the camp
are based roadshows to schools by university scholars to educate properly. Which
is a strategic priority at this camp.
a special ingredient
as the ultra-thin
to the development of distribution channels is still in an early stage - wiring to educate the
youth to look for Reg.
Is geared to the working people and the new generations. The wiring activities to educate
about sex education in various educational institutions. to promote a positive attitude
about love and relationships
providing a better understanding about sex to teenagers. The larger goal is to expand the
market. And as part of its social responsibility.
Because Thailand has a rate of teen mothers are pregnant before marriage rate is so high,
Prue is aimed to contribute their knowledge to the youth. To reduce the social problems
that arise. Including AIDSBecause condoms As well as disease prevention and planning
family
Currently, the main channel of retail condom is a convenience store Modern trade and
supermarkets. Including pharmacy
'
Like a virgin
to stimulate
buying
decisions in
that it is the
more or less.
for events to
educate
organized by location, night out with the taget customer group, for the brand is knon.
COMDOMS
Pure
Pure
Pure
CONDOMS
Like a virgin
P R E S E N T S
PURE
Like a virgin