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Hospitality is establishments whether or not licenced for the sale of intoxicating

liquars, providing meals, light refreshments, drink or accomodation (jones 1996)

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As per the International Hotel and Restaurant Association, the global hospitality
industry accounts for
- 300,000 hotels
- 8 million restaurants
- and 60 million employees
(Hospitality Lawyer.com, 2008)
Ex: Software integrating several portal such as online, mobile and social network
media for restaurant ordering in takeout and delivery orders,
Marketing of hotels and restaurants through interactive mobile applications

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With the recent shift internet usage from desktop to mobile usage, with currenty
19.1% hotel inquiries are via mobile and 8% hotel bookins via smartphones with the
numbers still growing. (about tourism, 2011)

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By 2009 Chinese tourists surpass the French and rank 4th in the international tourist
spenders, with a 21% increase in expenditure on tourism in 2009, during the financial
crisis.
Major hotel chains have already begin their preparations' to specifically attract these
Chinese guests

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The Wall Street Journal reports that spending of Chinese tourists increased by
64% last year, over 2009. Spending for China thus broke into the $1 billion category in
2009, along with Australia and France (but the latter two countries increases were
much less spectacular: up 32% and 6%, respectively). (Lena, Astronaut Travel, 2011)
While the industry has suffered two years of declining fundamentals and endured
the drag of a global economic recession, we believe that the worst is over and the
light at the end of the tunnel is not only visible but growing larger each day (M.
Fishbin, 2011)

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But regardless of such turbulent activity in the recent past in the country, Ice land is
now experiencing s boost in tourism due to lower prices caused by the financial crisis,
and for tourists heightened interest in the countrys geology due to the volcanic
eruptions

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In 2004, worldwide tourism receipts, excluding international fares, reached $622
billion (WTO)

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The industry is a $3.5 trillion dollar powerhouse that involves a diverse and global
network of suppliers and customers. It Contributes $950 billion annually to the global
economy, providing 15 million employees in US and 60 million around the world.
(Hospitality Lawyer.com, 2008)
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