Q3. What have you learned from your audience feedback?

Once I had completed the

production of my two TV
adverts, radio advert and TV
sponsorship sequence, I set
about collecting some
audience feedback.
From the feedback I get the
sense that I produced the
adverts well but they didnt
have strong enough
connotations of the brand and
type of clothing which I was
trying to promote.
If I had the chance to make
improvements to my adverts
after receiving this feedback
there are a few alterations I
would make.
Unfortunately, due to only
having access to IMovie to
edit with, I was unable to layer
my logo onto the end of my
productions which I think is
one of the main reasons that
my brand gets slightly lost in
the productions. If I had
access to a better software
such as After Effects, for
example, I definitely would
have added this and I think
this would have made my
target audience more inclined
to check out the product
website after viewing the
advertisements.
I only sent my audience
feedback form to people
within my target audience
which is females aged
approximately between
13-24. One person who gave
me feedback said that they
could not easily identify the
clothing featured as being a
90s style. I think that if I had had a higher budget I would have been able to improve on this.
However, as I am only an Alevel student, the contents of my wardrobe had to do. I think that if I
had perhaps used better titles throughout the adverts, which linked more closely to the 90s, it
may have made the products retro influence more prominent.