Mallari Miller

Composition 2

Professor Stephanie Williams

Thursday, April 13, 2017

Annotated Bibliography

Annotated Bibliography

Chaffey, Dave. "Digital Marketing Trends for 2017 - Smart Insights Digital Marketing

Advice." Smart Insights. Business 2 Community, 05 Jan. 2017. Web. 11 Apr. 2017.

http://www.smartinsights.com/managing-digital-marketing/marketing-

innovation/digital-marketing-trends-2016-2017/. This source explains the fourteen

different trends of social media marketing. The author of this source is credible

because he is the author of five books on digital marketing. This source is effective

because it explains how some social platforms are declining in advertising and other

are increasing.

Darsch, Rebekah. How To: Use Social Media to Keep Friends and Family in the Loop.

United Planet Blog, United Planet, 30 Jan. 2014,

www.unitedplanet.org/blog/2014/01/30/how-to-use-social-media-to-keep-friends-

and-family-in-the-loop. Accessed 31 Mar. 2017. This source explains the steps of how

to use different social media platforms to keep in touch with family and friends. The

author of this source is credible because she is majoring in communications, media

and cultural studies. This source is effective because it talks about five different social

platforms and how each one can connect a person with his or her family and friends. I

will use this source in my paper because it will support the positive impacts of social

media.
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Dashevsky, Evan. "Apps to Help Jumpstart Your College Social Life." PC Magazine, Sept.

2016, pp. 148-151. EBSCOhost, 0-search.ebscohost.com.iii-

server.ualr.edu/login.aspx?direct=true&db=a9h&AN=117743808&site=eds-live. This

source explains how college students can connect with friends. The author of this

source is credible because he is an editor for PCMag. This source is effective because

it explains how you connect with people on various social media platforms and gives

the reasons why college students need social media accounts. I will use this source as

evidence to support how connecting with friends and family are positive impacts on

social media.

Dehghani, Milad, et al. "Evaluating the Influence of Youtube Advertising for Attraction of Young

Customers." Computers in Human Behavior, vol. 59, June 2016, pp. 165-172.

EBSCOhost, doi:10.1016/j.chb.2016.01.037. This source talks about advertising value,

brand awareness, and customization amongst YouTube. Milad Dehghani is credible

because she works for the Department of Computer, Control, and Management

Engineering. This source is effective because it talks about different advertising skills

amongst YouTube. I will use this source to support how advertising has a positive impact.

Dewi, Puspitasari. "Ones Facebook Status, a Reflective Self Representation." Qudus

International Journal of Islamic Studies, Vol 4, Iss 2, Pp 233-248 (2016), no. 2, 2016,

p. 233. EBSCOhost, doi:10.21043/qijis.v4i2.1764. This source is about how

Facebook statuses are related to self-interpretation. This author is credible because

she is a Facebook designer and a blogger. This source will support my paper because

it explains how an individual can receive power by posting images and statues on

Facebook.
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Evans, David W. "Let's Be Social: Making Facebook Connections Work." Ophthalmology

Times, vol. 42, no. 4, 3/1/2017, p. 26. EBSCOhost, 0-search.ebscohost.com.iii-

server.ualr.edu/login.aspx?direct=true&db=ccm&AN=121634802&site=eds-live.

This source is about how to build social engagement through Facebook, it also

mentions advertising. David Evans is credible because he is the chief executive

officer of Ceatus Media Group. This source is effective because it provides statistical

information about Facebook and how to be engaged. I will use this source in my

paper to support how connecting and engaging can impact social media positively.

Ganguly, Sonny. "Why Social Media Advertising Is Set To Explode In The Next 3 Years."

Marketing Land. Third Door Media Inc., 17 Mar. 2015. Web. 30 Mar. 2017.

http://marketingland.com/social-media-advertising-set-explode-next-3-years-121691 .

This source is about social media and how it is positively improving advertising

through businesses. The author of this source is credible because he leads

WeddingWire which is the leading Marketplace. He is also a speaker who gives

presentations about technology, marketing and strategy. This source will be effective

because it provides statistics and explains how advertising positively impacts social

media. I will use this source as evidence on how advertising has a positive impact on

social media.

Gee, Rachel. "Snapchat Lets Brands Advertise around Moments." Marketing Week (Online

Edition), 09 Nov. 2016, p. 1. EBSCOhost, 0-search.ebscohost.com.iii-

server.ualr.edu/login.aspx?direct=true&db=bth&AN=119743878&site=eds-live. This

source is about Snapchat geofilters and how companies use them for advertisements.

The author of this source is credible because she is a digital reporter for Marketing
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Week and oversees the social media channels. This source is effective because it gives

companies a new way to advertise their brand. I will definitely be using this source as

evidence to support how social media is impacting advertising positively.

Gregorio, Jomer. "The Top 8 Social Media Marketing Trends in 2017 [Infographic]."

Business 2 Community. N.p., 07 Feb. 2017. Web. 13 Apr. 2017.

http://www.business2community.com/social-media/top-8-social-media-marketing-

trends-2017-infographic-01772758#vuZ4kzTMroy3ZyMp.97. This source explains

the eight different trends of digital marketing and how businesses can connect with

their customers. The author of this source is credible because he is a specialist in

integrated digital marketing and is the founder of Digital Marketing Philippines and

CJG Digital Marketing. This source is effective because it gives adequate statistics. I

will use this source in my paper to support the positive impact of advertising through

social media.

Hynan, Amanda, et al. "'Happy and Excited': Perceptions or Using Digital Technology and

Social Media by Young People Who Use Augmentative and Alternative

Communication." Child Language Teaching & Therapy, vol. 30, no. 2, June 2014, pp.

175-186. EBSCOhost, doi:10.1177/0265659013519258. This source is about how

Facebook increases the use of self-representation. The author of this source is not

credible because she is a speech and language teacher. This source is effective to an

instinct but I will not be using it in my paper.

Leary, Brent. "Instagram - Not Just about Pictures Anymore." Atlanta Tribune, vol. 30, no. 4,

Jul/Aug2016, p. 46. EBSCOhost, 0-search.ebscohost.com.iii-

server.ualr.edu/login.aspx?direct=true&db=edo&AN=116834037&site=eds-live. This
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source is an interview about how Instagram is helping small businesses grow by

posting ads. The author of this source is credible because he is one of the authors of

"Barack 2.0: Social Media Lessons for Small Business." This source is effective

because it helps small businesses get notice by more customers. I will use this source

as evidence for how advertising impacts social media positively.

Marco della, Cava and TODAY USA. "Whether in U.S. Or Abroad, Social Media Apps Are

No. .." USA Today, n.d. EBSCOhost, 0-search.ebscohost.com.iii-

server.ualr.edu/login.aspx?direct=true&db=a9h&AN=J0E357760275615&site=eds-

live. This source talks about engagement with different social media platforms. The

author of this source is credible because he is a technology and culture writer. This

source is not effective because it does not provide enough evidence about engagement

and social media. I will not use this source is in my paper.

Newman, Andrew Adam. "Brands Now Direct Their Followers to Social Media." The New

York Times. The New York Times, 03 Aug. 2011. Web. 11 Apr. 2017.

http://www.nytimes.com/2011/08/04/business/media/promoting-products-using-

social-media-advertising.html . This article is about how companies are buying digital

ads and getting customers to click on a link that will take them to a mini website. This

author is credible because he is a newspaper editor for the New York Times. This

source is effective because it explains how digital ads can grow businesses.

Rettburg, Jill Walker. "Self-Representation in Social Media." ResearchGate. N.p., Jan. 2017.

Web. 11 Apr. 2017.

https://www.researchgate.net/profile/Jill_Walker_Rettberg/publication/305073320_Self--

Representation_in_Social_Media/links/5780cb0808ae9485a43bc855/Self--
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Representation-in-Social-Media.pdf. This source is about different types of self

-representation throughout social media. Jill Walker Rettburg is credible because she

is a professor of digital culture. This source is effective because it looks at visual,

self-written and quantitative self-representation.

Safiullah, Md, et al. "Social Media as an Upcoming Tool for Political Marketing

Effectiveness." Asia Pacific Management Review, vol. 22, no. Social Media and

Marketing Effectiveness, 01 Mar. 2017, pp. 10-15. EBSCOhost,

doi:10.1016/j.apmrv.2016.10.007. This source is about how political parties are using

social media to advertise. The author of this source is credible because he does

research on political advertisement. This article is effective because it explains how

parties can get more people to vote by advertising more on social media.

Shin, Youngsoo, et al. "Selfie and Self: The Effect of Selfies on Self-Esteem and Social

Sensitivity." Personality and Individual Differences, vol. 111, 01 June 2017, pp. 139-145.

EBSCOhost, doi:10.1016/j.paid.2017.02.004. This source is about self- representation

and how a selfie can affect an individual through social comparison. The author of this

source is credible because he is an electronic engineer. This article is effective because it

supports my paper about self-representation.

Tobin, Stephanie J. and Pitchaya Chulpaiboon. "The Role of Social Connection in Satisfaction

with Instagram Photographs." Translational Issues in Psychological Science, vol. 2, no.

3, Sept. 2016, pp. 303-312. EBSCOhost, doi:10.1037/tps0000084. This source is about

positive social interactions with friends. The authors of this source are credible because

they are both in school of psychology. This source is effective because it gives insight on

statistical data about Instagram and talks about positive motivation through social media.
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I will use this source because it explains self-representation through what people post on

Instagram.

Vaterlaus, J. Mitchell, et al. "'Snapchat Is More Personal': An Exploratory Study on Snapchat

Behaviors and Young Adult Interpersonal Relationships." Computers in Human

Behavior, vol. 62, Sept. 2016, pp. 594-601. EBSCOhost,

doi:10.1016/j.chb.2016.04.029. This source explains the negative effect about

Snapchat. The author of this source is not credible because he has no experience with

social media tactics. This source is not effective because it talks more about the

negative effects on Snapchat such as sexting and privacy dilemmas. I will not use this

source in my paper.

Vizard, Sarah. "Three Reasons Why Snapchat Is Moving into Ad Tech." Marketing Week

(Online Edition), 06 Jan. 2016, p. 1. EBSCOhost, 0-search.ebscohost.com.iii-

server.ualr.edu/login.aspx?direct=true&db=bth&AN=112145410&site=eds-live. This

source is about Snapchat and how brands are wanting to advertise because they want

to engage youth. The author of this source is credible because she is a news editor for

Marketing Week. I will use this source as evidence for how advertising has a major

impact on social media.