MAKERERE UNIVERSITY BUSINESS SCHOOL

BACHELOR OF BUSINESS ADMINISTRATION

YEAR TWO

BUSINESS RESEARCH SKILLS

GROUP MEMBERS

NAMES REGISTRATION NUMBER

1. ABAHO ROGERS 15/U/14170/PS
2. NALULE JOAN 15/U/1498
3. NAKINTU SHARON 15/U/17626/EVE
4. CHOKO PROSCOVIA 15/U/1378
5. NANKABIRWA CONSULATE JUDITH 15/U/18152/EVE
6. NAKYANZI BRENDA 15/U/1495
7. MURUNGI WINNIE 15/U/16949/EVE
8. NANDYOSE REBECCA 15/U/18130/EVE
9. ACOM MARY JULIET 15/U/14225/PS
10. BALIGEYA PHIONA 15/U/15075/PS

CHAPTER ONE

CASE STUDY OF UGANDA BREWERIES

TOPIC : Total quality management practices and performance of large manufacturing firms in
Uganda.

INTRODUCTION
This section will comprise of the background of the study, research questions, scope of the Study,
that is to say, subject scope, geographical scope, time scope, and the significance of the Study.

BACKGROUND
Total quality management practices and performance of Uganda Breweries Over the years, the
performance of Uganda Breweries is declining. This is likely to have been Caused by high
labour turnover, total quality management practices, limited skilled labour, Inadequate resources
for example raw materials, among others.

The major cause of declining performance is total quality management practices. This is defined
as a method by which management and employees can become involved in the continuous
improvement of the production of goods and services. It is also a combination of quality and
management tools aimed at increasing business and reducing losses due to wasteful practices.

However Semantic scholar suggested that ,total quality management has been based on the quest
for progress and continual improvement in the areas of quality via action plans in different
operation of the business cycle.

Wagner group differed that total quality management is focused on customer satisfaction and that
therefore sports managers may find its concepts useful for sports organization.
In Uganda breweries, total quality management is comprised; Top management commitment and
involvement, customer involvement, designing products for quality and developing supplier
relationships.
Performance looks at how work is accomplished in an organization using the available
resources and the time available. However, this can be explained by performance management as
a continuous process where managers and employees work together to plan, monitor and review
an employees work objectives and his or her overall contribution to the organization.

PERFORMANCE IN UGANDA BREWERIES

Uganda breweries were not so long ago, the leading brewer of alcoholic beverages in Uganda.
The growth has since changed following more robust competitive strategies adopted by its major
competitors. The organization has since experienced steady decrease in their market share.

STATEMENT OF PROBLEM
Performance of manufacturing firms in Uganda , Most large manufacturing firms in Uganda are
characterized by low sales, low profits, high labour turnover, increasing costs and many others.
This is likely to be caused by lack of enough supervision, total quality management practices and
poor management of such firms.
The managers have tried to adopt bench marking, training of employees, quality assurance
policies and others with an aim of solving the problem. However, the problem has persisted.
Therefore, large manufacturing firms need to urgently handle the problem of declining
performance or else it may result into loss of organizations reputation and customers if not
urgently handled.

PURPOSE OF THE STUDY

To determine the impacts of total quality management practices on the performance of large
manufacturing firms.

OBJECTIVES OF THE STUDY

To find out the tools used in total quality management.
To find out remedies to poor performance.
To come up with the impacts of total quality management practices on performance of large
manufacturing firms.

RESEARCH QUESTIONS
1. What are the tools used in total quality management?
2. Suggest remedies for poor performance.
3. What are the impacts of total quality management practices on performance of large
manufacturing firms?
SCOPE OF THE STUDY
Under content scope, the study will cover issues to deal with the tools used in total quality
management, remedies of poor performance, impacts of total quality management on
performance and the relationship between total quality management and performance of large
manufacturing firms in Uganda.
The study will cover large manufacturing firms in Kampala, Nakawa division and the study will
be completed within one year.

SIGNIFICANCE OF THE STUDY

Managers, business owners, statisticians and future researchers will benefit from this study.
Managers and business owners will get to know more about the tools used in total quality
management so as to come up with new guidelines and policies to doing work which will
improve performance.
Future researchers can identify gaps associated with the research and be able to come up with
better research.
Policy makers, mangers and business owners will need and understand the negative impacts
of total quality management which may help them to solve the problem.