Documente Academic
Documente Profesional
Documente Cultură
ELLEN BERSCHEID
Great works are great because they cause people to see the world differ-
ently than before. As original and creative constructions of the world, they
challenge accepted views, often those deeply held and cherished by powerful
people in entrenched religious, political, financial, and academic establish-
ments. For a new vision of the world to have an impact, it first must capture
peoples attention, including the attention of the people it threatens and,
thus, who have every incentive to ignore it. If a work is successful in securing
widespread attention, including the attention of hostile forces, both the work
and its creator must then survive the soul-withering fire they often ignite. A
work that cannot emerge whole from the furnace of fairor even unfair
criticism will have no impact, and its creator will be buried in the crowded
tomb of the Unknown Great Scientist.
Some people believe the academy is different from other establish-
mentsthat a new vision of the world will gain easier acceptance there be-
cause all academicians vow fealty to the gods of logic, reason, and objectivity
and dedicate their lives to the search for truth, wherever the search leads and
whatever the consequences. In actuality, of course, the academic establish-
ment is as ruthless, and occasionally as unethical, as any other in dealing
109
http://dx.doi.org/10.1037/10563-006
The Anatomy of Impact: What Makes the Great Works of Psychology Great, edited by
R. J. Sternberg
Copyright 2003 American Psychological Association. All rights reserved.
with those who threaten established beliefs and the positions of the power-
ful. Although those who commit academic heresy have not been burned at
the stake in recent times, they not infrequently have been tortured and some
have been driven to suicide. A case in point is Paul Kammerer, whose expe-
riences are chronicled by Arthur Koestler (1971) in The Case of the Midwife
Toad. Kammerer, a biologist, refused to accept Charles Darwins theory that
evolution proceeded through haphazard, random mutations and, instead,
subscribed to Jean-Baptiste Larmarcks theory that acquired characteristics
Copyright American Psychological Association. Not for further distribution.
Edward Jenner was not the first to inoculate people with cowpox to pro-
tect them against smallpox, William Harvey was not the first to postu-
late circulation of the blood, Darwin was by no means the first to suggest
evolution, Columbus was not the first European to go to America, Pas-
teur was not the first to propound the germ theory of disease, Lister was
not the first to use carbolic acid as a wound antiseptic. But these men
were the ones who fully developed these ideas and forced them on a
tinent full of fascination and power and full of stretches of land where no
one ever has set foot.
Psychology is out to conquer this continent, to find out where its
treasures are hidden, to investigate its danger spots, to master its vast
forces, to utilize its energies.
How can one reach this goal? (Lewin, 1940, cited in Marrow, 1969,
p. 3)
It is safe to say that when Lewin was measuring reaction times to the
thousandth degree, few of his colleagues at the institute believed psychology
was out to conquer the continent of behavior Lewin described. Their conti-
nents, and their aims, were undoubtedly much smaller than Lewins, circum-
scribed by Wundts vision of physiological psychology (as Wundt called his
new science), by the ongoing work in their laboratory and the psychophysi-
cal methods in vogue, and by the reigning associationist doctrine.
Like many other great psychologists, Lewin did not allow others to de-
fine for him what behaviors psychologists could or should study. He also did
not confine himself to second-hand observations of human behavior made
by others. The wellspring of virtually all of Lewins original ideas were his
own observations of humans behaving in their natural habitats. What Lewin
saw and experienced himself in his daily life outside the laboratory and the
library provided the grist for his vision of psychology and for his subsequent
theory and research.
After locating where psychology was on the map of science and devel-
oping a vision of where it should go, Lewin was acutely aware that the road
he was planning to traverse would be difficult, and he tried to identify in
advance the potholes, detours, and obstacles he was likely to encounter along
the way. Lewins superb formal training in psychology allowed him to foresee
that one of the most formidable obstacles he would encounter on his journey
would be the philosophy of science then guiding psychology.
At the University of Berlin, Lewin had taken several philosophy of
science courses from Ernst Cassirer, who was especially interested in the de-
velopmental stages of the natural sciences (see, e.g., Cassirer, 1923). Ac-
Lewin expressed the first systems view in psychology in his field theory,
the core idea of which he expressed in his well-known equation B = f(P, E):
Behavior (B) is a function of the interaction between the person (P) and his
or her environment (E). The term environment was intended to encompass
both the physical and social environments in which the person is embedded.
At the University of Berlin, Lewin, like many others, had been impressed
with the development of field theory in physics and the revolutionary ex-
periments of Michael Faraday and others. Physicists had discovered that their
predictions of the behavior of interacting particles could be greatly improved
not only by considering the properties (e.g., mass) of each individual particle
but also by considering the properties of the field in which the particles
were interacting (see Deutsch, 1954). They came to recognize that the field
in which physical particles interact was not a causally innocuous ether they
could continue to ignore; rather, the field in which particles were embedded
possessed electromagnetic properties that interacted with the properties of
the particles to influence their behavior.
Just as the properties of the field in which particles interact affect their
behavior, so, too, Lewin theorized, is human behavior influenced by the prop-
erties of the field in which a person is behaving. The portion of the field in
which people typically behave that was of special interest to Lewin was the
individuals social environment, which provides the context for most human
behavior (see Reis, Collins, & Berscheid, 2000). Lewin was especially inter-
ested in how people in groups influenced each others behavior. The term
Deutsch, 1954).
The view that only the individual was a proper subject of study by psy-
chologists was proclaimed by the most powerful and respected members of
the psychological establishment, including Floyd Allport (1924), the author
of the first social psychology text to report empirical research. As Cartwright
and Zander (1960) discussed, Allport (1924) declared that only individuals
are real; groups are simply sets of ideals, thoughts, and habits repeated in
each individual mind and existing only in those minds (p. 9), and Psychol-
ogy in all its branches is a science of the individual. To extend its principles
to larger units is to destroy their meaning (p. 4).
Like most scientists who have an impact on their field, Allport had his
own carefully constructed and passionately pursued agenda. He, too, had a
vision of social psychology. His visionand his hopewas that the fledg-
ling discipline of social psychology would be accepted by, and incorporated
into, the science of psychology (see Barone, 1999; Berscheid, 2000). To
achieve that goalto win psychologists acceptance of the young discipline
Allport used a tried-and-true method: Hewing closely to the norms and stan-
dards of the group one wishes to join usually is effective in winning the groups
approval. The norms and standards of psychology were clear at that time:
Real psychologists used the laboratory experiment, just as Wundt had done
in his experiments in physiological psychology. They also used some sort of
mechanical apparatus in their experiment, usually to produce an observable
record, just as Wundt had done. Most importantly, real psychologists studied
the psychological activity of the individual nervous system, just as Wundt
had done. These standards of the reigning psychological establishment posed
a problem for Allport.
The problem these standards must have posed for Allport was that so-
cial psychologists had not adhered to them. Many European psychologists
had extensively theorized about and studied social influence, including Wundt
himself. Some years after the publication of his influential volume describing
a physiological psychology, Grundzuge der physiologischen Psychologie (1873
1874), viewed by many historians as the most important book in the history
of modern psychology (Boring, 1950, p. 322), Wundt published the first
volume of Vlkerpsychologie, which he subsequently expanded into 10 vol-
umes over the following two decades (Wundt, 19001920). In his later vol-
umes, Wundt argued that group (or cultural) psychology was a necessary
tence of the atom, then about the existence of the electron, followed by
whatever was currently proposed to be the smallest particle), Lewin noted
that in the social sciences it has been the larger wholenot the smaller
partswhose existence has been doubted.
As Beveridge (1950) observed, the laurel leaves do not necessarily go
to the person who has the original idea; rather, the wreath of victory goes to
the person who can sell the idea, which almost always requires executing the
idea and showing in concrete ways that it has important implications for
understanding the world and for improving human welfare. The execution of
a new idea is seldom easy, for it not only requires a new conceptual frame-
work but also often requires the modification of old methodologies and the
creation of new methodologies. Lewin realized that psychologists denial of
the existence of groups and group phenomena was based on arguments con-
cerning the proper size of the unit of analysis for psychology. Arguments
about the proper unit of analysis for a discipline, in turn, are heavily influ-
enced by conceptual and methodological considerationson what is believed
to be doable in terms of systematic observation.
Thus, Lewin was aware that to take psychology where he wanted it to
goto understand a persons love or hatred for another, or an individuals
level of aspiration, or how the groups to which a person belongs influence his
or her behaviorhe would have to demonstrate that these things could be
successfully studied by accepted scientific methods. Of all scientific meth-
ods, the most highly revered is the experimental method. Hence Lewin (1951)
concluded, The taboo against believing in the existence of a social entity is
probably most effectively broken by handling this entity experimentally (p.
193). Others were coming to the same conclusion.
No one can change the world alone. Disciples are crucial. Lewin was
fortunate to attract gifted people to work with him. In retrospect, it is not
Copyright American Psychological Association. Not for further distribution.
Lewin took his professional work in psychology seriously. One can, how-
ever, question the quality of his personal life. Exiled from his native land,
separated from his family and friends, thrust by circumstance into the heart-
land of an unfamiliar country whose language he never fully mastered, he
worked like a man possessedpossessed by the specters of the demons ravag-
ing his country and killing his loved ones. He worked unstintingly to raise
Copyright American Psychological Association. Not for further distribution.
funds to help Jews get out of Germany (for a period of time the Nazis allowed
Jews to buy their freedom); to write his theoretical papers; to give lectures on
his field theory and studies at other universities and at meetings of scholarly
societies (one of which he founded); to conduct his experiments; to train his
graduate students; to conduct research with Margaret Mead as part of the war
effort; and to teach courses at Iowa and, later, at the Massachusetts Institute
of Technology. All of these activities left Lewin bone-weary much of the
time. Lewin was sometimes so exhausted that he would have to lie down on
the lecture table and teach facing the ceiling (see Marrow, 1969).
Lewins work had enormous impact. But how many of those who aspire
to greatness in psychology would be willing to lead the life he led? One an-
swer is that only a person driven to understand human behavior would do
soperhaps only one who has seen the horrific side of human behavior first
hand, especially the terrors of war and the devastation and heartache that
prejudice, hatred, and greed leave in their wake. One does not lead the life
Lewin led to earn tenure, to obtain a larger office or salary, or to be invited to
speak at the next prestigious conference. Only those who believe deeply that
their theory and research have the potential to matter to humankindwho
believe themselves capable of changing the human condition for the bet-
terare likely to make the many sacrifices necessary to achieve their goal.
Thus, yet another lesson to be learned from Lewins life and work is that
psychologists who do not take themselves and their work seriously are not
prime candidates for creating a great work that makes a strong impact on the
world.
CODA
colleagues and not by the prospect of personal honor and other extrinsic
rewards.
The ability to express a new vision of the world simply, regardless of the
underlying complexity of the idea and regardless of how much it defies con-
ventional belief, also appears to be essential to those who wish their work to
have an impact. Disciples are unlikely to be attracted if the vision is poorly
articulated or expressed in a way that seems discouragingly complex (even
though great complexity often underlies ideas that seem simple on the sur-
face, as many of Lewins writings elaborating his basic idea illustrate). Lewins
core idea, expressed in the equation B = f(P, E), was simple and easy for
others to understandso simple that it now seems ridiculously obvious, es-
pecially as the importance of context in the prediction and understanding of
human behavior has become recognized in virtually all areas of psychology.
The importance of simple and brief articulation also is illustrated by Einsteins
initial publication of his theory of relativity; his journal article not only was
brief, according to Snow (1966, p. 101), but also contained no references,
quoted no authority, and contained very little mathematics:
There is [however] a good deal of verbal commentary. The conclusions,
the bizarre conclusions, emerge as though with the greatest of ease: The
reasoning is unbreakable. It looks as though he had reached the conclu-
sions by pure thought, unaided, without listening to the opinions of oth-
ers. (Snow, 1966, p. 21)
Another example of forceful brevity comes from the work of Hans Selye
(e.g., Selye, 1976), generally regarded as the father of psychosomatic medi-
cine. Selye (1936) presented his seminal findingthat the physiological ef-
fects of a stressor are not specific to the nature of the stressor but are similar
across stressorsin a 74-line journal note.
To self-confidence, intellectual curiosity, independence, and the abil-
ity to clearly articulate the vision should be added mental and physical health.
Only a mentally and physically healthy person is likely to be able to travel
the arduous road to acceptance of a radically new ideato make the many
personal and professional sacrifices necessary to bring the vision to reality.
Perhaps the most important lesson to be learned from examining the anatomy
of impact is that impact rarely comes cheap, which explains why it so seldom
comes at all.
Berscheid, E. (2000). Back to the future and forward to the past. In S. S. Hendrick &
C. Hendrick (Eds.), Close relationships: A sourcebook (pp. ixxxi). Thousand
Oaks, CA: Sage.
Berscheid, E., & Reis, H. T. (1998). Attraction and close relationships. In D. T.
Gilbert, S. T. Fiske, & G. Lindzey (Eds.), The handbook of social psychology (4th
ed., pp. 193281). New York: McGraw Hill.
Beveridge, W. I. B. (1950). The art of scientific investigation. New York: Norton.
Boring, E. G. (1950). A history of experimental psychology. New York: Appleton-Cen-
tury-Crofts.
Cartwright, D., & Zander, A. (1960). Origins of group dynamics. In D. Cartwright &
A. Zander (Eds.), Group dynamics: Research and theory (2nd ed., pp. 332).
Evanston, IL: Row, Peterson.
Cassirer, E. (1923). Substance and function. Chicago: Open Court.
Deutsch, M. (1954). Field theory in social psychology. In G. Lindzey (Ed.), Hand-
book of social psychology (pp. 181222). Reading, MA: Addison-Wesley.
Festinger, L. (1950). Informal social communication. Psychological Review, 57, 271
282.
Festinger, L. (1954). A theory of social comparison processes. Human Relations, 7,
117140.
Festinger, L. (1957). A theory of cognitive dissonance. Evanston, IL: Row, Peterson.
Kadanoff, L. P. (2001). Boltzmanns science: Irony and achievement. Science, 291,
25532554.
Kelley, H. H. (1967). Attribution theory in social psychology. In D. Levine (Ed.),
Nebraska symposium on motivation (Vol. 15, pp. 192240). Lincoln: University
of Nebraska Press.
Kelley, H. H., Berscheid, E., Christensen, A., Harvey, J., Huston, T. L., Levinger, G.,
et al. (1983). Close relationships. San Francisco, CA: Freeman.
Kelley, H. H., & Thibaut, J. W. (1978). Interpersonal relations: A theory of interdepen-
dence. New York: Wiley.
Koestler, A. (1971). The case of the midwife toad. New York: Random House.
Lewin, K. (1931). The conflict between Aristotelian and Galileian modes of thought
in contemporary psychology. Journal of Genetic Psychology, 5, 141177.
Lewin, K. (1951). Field theory in social science: Selected theoretical papers (D. Cartwright,
Ed.). New York: Harper.