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Aspecte Teoretice

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ASP

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Termenul de marketing este o noiune complex cu o mare circulaie

internaional fiind anexat ca atare in multe limbi naionale.La origine

nsemnnd aciune asupra pieei! el s-a extins cu precdere in ultimele
decenii avnd ca scop sc#imbarea intervenit n activitatea ntreprinderii
preocupat acum mai ntai de racordarea coerent $i anticipat a produciei
la cerere $i nu de aducerea cu orice pre a unor mrfuri pe pia.

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