STUDY OF LAVA INTERNATIONAL LIMITED

PROJECT REPORT
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Contents
DECLARATION .......................................................................................................................................... 2
INTRODUCTION OF THE STUDY.......................................................................................................... 4
COMPANY PROFILE ................................................................................................................................ 5
PRODUCTS PORTFOLIO ........................................................................................................................ 6
MOBILE MARKET IN INDIA ..................................................................................................................... 7
LAVA EXISTING DISTRIBUTION STRUCTURE .................................................................................................. 9
SITUATIONAL ANALYSIS ...................................................................................................................... 10
COMPANY ............................................................................................................................................ 10
COMPETITORS ......................................................................................................................................... 11
CUSTOMERS ............................................................................................................................................ 11
CONTEXT ................................................................................................................................................. 12
COLLABORATORS .................................................................................................................................... 12
SWOT ANALYSIS .................................................................................................................................... 13
ANSOFF MATRIX FOR LAVA......................................................................................................................... 14
LAVA LAUNCH OF A NEW HANDSET - LAVA V5........................................................................................... 16
MARKETING MIX FOR THE MODEL ......................................................................................................... 16
PRODUCT STRATEGY ........................................................................................................................... 16
PRICING STRATEGY.............................................................................................................................. 18
PLACE STRATEGY ................................................................................................................................. 18
PROMOTION STRATEGY ...................................................................................................................... 19
COMPETITIVE ANALYSIS .............................................................................................................................. 21
CONSUMER QUESTIONNAIRE - SURVEY ....................................................................................... 23
INTRODUCTION OF THE STUDY

Marketing involves finding out what your customers want and then meeting their requirements.
To satisfy its customers, a business must create a successful mix of:

The right product or service

Sold in the right place

At the right price

Using the most effective forms of promotion. This is sometimes referred to as the 4Ps

This project report analyses the Marketing Mix, STP analysis and SWOT analysis for launching
a new mobile handset by an India Mobile handset company:

Company Name LAVA International

Category- Mobile Phones

Sector Telecom

Tagline Create Possibilities

Vision - To empower people to do more, to be more

COMPANY PROFILE

Lava International Ltd., established in 2009, is one of the Indias leading and fastest mobile
handset companies in India. It is headquartered in New Delhi, India. It has demonstrated rapid
and robust expansion since its inception, with sustained profitability and high sales growth since
the very first year of operations. Lava realized revenues of more than 1 Billion $ in FY14 -15.

LAVA has a wide product portfolio that encompasses tablets, feature phones and smart
phones having various models in bar and touch form factor at multiple price points to suit all
categories of consumers. Lava boasts of unique & reliable sales and service distribution
(SSD) network comprising 1400 distributors, 100,000 retailers and 1400 service centers spread
throughout the country. LAVA international has 2 brands - LAVA and XOLO.

LAVA primarily used to design the mobiles and get it manufactured in China but from March
2015, LAVA has also set up its own Assembly unit in Noida which assembles few models
along with importing from China. Future vision is to set up its own manufacturing unit in India

Lava has a complete in-house R&D and product-testing set-up in China and India. Lava
teams in China and India collaborate seamlessly to exchange technical and other inputs to
create quality products, coupled with testing at several stages to deliver a good customer
experience in its segment.

The company has overseas operations in Thailand, Nepal, Bangladesh, Sri Lanka, Pakistan,
Indonesia, Middle East, Myanmar, Mexico and Russia. Lava also operates on a single-layer
distribution model, uncommon amongst its competitors as it is more difficult to implement. In
this model distributors are exclusive and directly managed and controlled by the company.

In keeping with the spirit of Make in India, Lava has major plans to commence manufacturing
operations in India. Lava has already set up its first manufacturing plant in Noida. The company
is currently in the process of bringing the component ecosystem here from various countries.
The facility will be gradually ramped up to ultimately have production capacity of 216 million
phones per annum.

.
PRODUCTS PORTFOLIO

Lava's product portfolio includes

a. Feature phones
b. Smartphones
c. Tablets
d. Mobile accessories

Lava has a wide range of product with distinct features and thus offers a variety of offers to the
consumers in terms of product side. LAVA has tried to develop the product keeping in mind the
requirement and need of the customers. The need of consumers in mid-price segment in India
with respect to smart phones is more or less limited to Low cost, long battery life, touch screen,
gaming phones, good camera, good sound quality. So LAVA has tried to develop the handset in
such a way that these features were made available in a med price segment range to cater the
need of the customers .The company has invested in the product development to capture the
market share in Mid segment with new impressive models.

LAVA has realized that consumers need dual-SIM. Another major feature is android based
operating system in the phones which will also boost the sale due to the large craze in youth
market and professionals due to the free availability of vast applications .

LAVA has also provided the touch screen facility in the mid price segment with good quality and
warranty schemes which also helps LAVA to capture the market share in this segment
MOBILE MARKET IN INDIA

India is on its way to becoming the worlds second-largest smartphone market over the next two
years.

The statistic shows the number of mobile phone users in India from 2013 to 2019. For 2017 the
number of mobile phone users in India is expected to rise to 730.7 million and market will grow
further to 813.2 million in 2019. This indicates that the potential market is increasing for all the
established manufactures like LAVA International in India

Source: http://www.statista.com/statistics/274658/forecast-of-mobile-phone-users-in-india/
Indian Market Share Smartphones Segment

India's overall mobile phone market grew 12.4 per

cent sequentially with sales touching 60.8 million
units during the quarter, Cybex said, adding that the
market, however, shrank 2.5 per cent on a yearly
basis. Smartphones contributed 41 per cent of the
total mobile phone market with 25 million units in the
quarter after showing a downtrend for two straight
quarters. The smartphones market registered a
sequential growth of 23.5 per cent and yearly growth
of around 30 per cent.

Lava International and its sub-brand XOLO shares

7 per cent of the Smartphones market share.
However, it secures 8.2 per cent of overall mobile
phone market

Source: http://articles.economictimes.indiatimes.com/2015-07-14/news/64406075_1_market-share-phone-market-smartphone-
segment

Report from http://www.cybex.in/ - Cybex used the import data of completely built units (CBU) of mobile phones as well as that of
domestic manufacturing and assembling to compile the report.

The key growth drivers for the Indian smartphone market for LAVA will be

low smartphone penetration

increasing retail availability of devices
growing affordability among middle-class consumers
the availability of high-end devices at competitive price points
LAVA EXISTING DISTRIBUTION STRUCTURE

Lava International distribution network is deeply set up to cater Indian geography.

Sales & Distribution Structure:

- general trade structure - Business units (BUs), sales boundaries (Braches, Territories)
were formed to cater Tier 1 cities (Low & Medium Income Group), Tier 2 & Tier 3 cities.-
- Lava caters to Modern trade stores like Croma, Sangitha mobiles etc
- Does operator tie ups.
- Sells very small percentage Online via Market Places like Flipkart, Snapdeal
SITUATIONAL ANALYSIS
The success of any business depend upon the study and analysis of the organizational
capabilities, internal and external business environments and the need of the customers. A
marketing framework is created to communicate the benefits of the product to meet the need of
the consumers. This study helps in maintaining the long term relationship with the customers
.The study of macro and micro environmental factors helps in understanding the effect of these
factors on the survival of the business plan and their capabilities within the market.

The 5C analysis of the business helps in understanding the both internal external environmental
factors affecting the progress of the organization.

COMPANY

The analysis of the company helps in understanding the objectives, mission and capabilities of
the company. It tells us the companys strength, improvement areas and fitness with the
external environment.

Goals & Objectives:

The proper understanding of companys mission, vision and objectives help in understanding
the company main idea to achieve the stated mission and final goal.

LAVA INTERNATIONAL vision is To empower people to do more, to be more.

Objective is to provide accessible, usable and affordable Hi Tech mobile phones

Company is on the path of an ambitious journey to becoming Indias first consumer

brand, empowering people around the world with quality innovative products.

Performance:

The study of the current performance of the company helps in understanding the methodology
adopted to achieve and its effectiveness.

LAVA INTERNATIONAL is currently having a market share of 7% of smart phones market and
total revenue of USD 1.2 billion in FY14-15 registering more than 100% growth over FY 13-14.
Lava International and its sub-brand XOLO overall market mobile phones share stands at 8.2
percent. However, overall mobile phone market share is 8.2 per cent of Indian market share.

Product line:

It is basically the analysis of the product or services provided by the organizations and also its
successfulness in the market.
The company has a wide product portfolio that includes tablets, feature phones and
smartphones with various models in bar and touch form at multiple price points to appeal to
buyers across age groups. Its product portfolio comprises the V series & IRIS series of Android-
based smartphones, Discover series of internet experience touch phones, Spark series of pre-
mium bar phones, and ARC and KKT series of feature-rich budget phones. The companys
entry-level smartphone is priced at around Rs 4,000. It also offers feature phones at Rs 900 and
upwards. Over the years, Lava International has expanded its product portfolio by launching
over a dozen new products every year in both the smartphone and feature phone categories

COMPETITORS
It will help the organization to understand the competitors position, capabilities, current and
potential nature to analyze the threat it may poses to different businesses.

Identify competitors:

Organizations must identify the competitors within their industry. If the competitors are
serving to the same customer base with same product or services, this analysis is useful in
gaining knowledge of direct competitors. LAVA International is in direct competition with
Intex, Karbonn, Micromax, Samsung in the segment.

Competitors assessment :

The analysis of competitors helps in knowing their objectives, strategies, resources to find
the area of improvement required to being competitive in market.

INTEX main strength is attractive designing with added features like High-quality camera ,
offers wider connectivity options as 3G/4G ,GPRS/Edge, Wifi, Micro-USB, FM radio,
Bluetooth.

Micromax main strength is that it provides mobiles with Moderate functions at low price,
Regional languages support, Java support a lot of basic applications can be run

Future competitors business initiatives:

To get the information about the future expansion plan of the competitors helps organization
to initiate necessary plans to counter competitors

CUSTOMERS

The study of consumer wants, needs, motivation factors, quantity and frequency of purchase
etc. is very large and important to analyze consumer behavioral and consumption patterns. It is
essential to know the advertising most suited for the demographic criteria .The income level and
motivation to buy help in taking pricing and desirability decision about product or services.
LAVA is having a customer base of 1+ crores covering both urban and rural customer. Initially
LAVA targeted tier 2 and tier 3 cities of India, but now lava is planning to catering the need of
customers of the low income segment of India also.

CONTEXT

The telecom market is growing rapidly and India is coming out as a destination for very large
consumer base for wireless network as per the study conducted by Telecom Regulatory
Authority of India in the world .Presently the consumer data base suggested that in India
around 680 million handsets are sold annually. By the end of 2019, the growth rate is expected
to touch a target figure of 730.9 million handsets.

COLLABORATORS

To be successful and sustainable in business, it is really essential to have a network of

Collaborators which helps not only in the creation of ideas but also increase the business
opportunities. The main collaborators are: agencies, suppliers , distributors & partners
To introduce quality products at affordable price points, LAVA has invested heavily in research
and development (R&D). The handset manufacturer has an in-house product testing facility in
China and an R&D set-up in India. In addition, Lava International has made significant
investments in its sales and service distribution network, which comprises over 50 clearing and
forwarding agents, 1,400 distributors, 85,000 retailers and 1100 service centers. Moreover,
through tie-ups with e-commerce players, the companys products are available online.
SWOT ANALYSIS
HELPFUL
To achieving the objective
STRENGTHS
Provide accessible, usable and affordable Hi
Tech mobile phones
INTERNALORIGIN
Strong R&D with capabilities to design and build
high end phones
Low cost- Increased capacity of assembly plant in
India, hence lower cost of production than import
Strong Distribution Network PAN India majorly
Tier 1 cities(affordable segment markets),Tier 2&3
Strong Service network. Awarded for best
customer experience for 2015.
OPPORTUNITIES
Non availability of affordable Hi End 4G
handset
Intex and Micromax have higher priced 4G phones
EXTERNALORIGIN
high end spec phones and there is opportunity for
affordable 4G mobile handsets
Increase penetration -
Since LAVA has strong distribution and service
network with assembly set up; it has a very huge
opportunity to establish itself more in this market.
Entry into international markets-
LAVA also has the potential to make its presence
felt on global scale eventually with high end smart
phones which can be internationally accepted
HARMFUL
To achieving the objective
WEAKNESSES
Brand image in urban areas-
LAVA to establish a strong brand image in
terms of its presence in Tier 1 cities
Differentiation of LAVA mobile
handsets from Chinese brands
LAVA has to deliver better quality
products and differentiate themselves in
SSD compared to most of Chinese
competitors
THREATS
Increasing competition from local and
international players
Replication of business model by
competitors-
There is always a strong possibility of
replication of LAVA business model by
competitors due the availability of the
latest technology and improved R and D
services of competitors. It also poses a
threat to lava for it success and
sustainability
ANSOFF MATRIX FOR LAVA
The opportunities available to an organization in terms of product and market can be
analyzed through this Ansoff matrix tool. As part of a larger strategic planning initiative, an
Ansoff matrix is a communication tool which helps us to see the possible growth strategies for
our organization. The hard work is in selecting one of the four Ansoff growth strategies:-

The corporate growth opportunities for Lava identified using Ansoffs Matrix tool have four
factors:-

Market Penetration: Penetrating the market with existing products and customers. It is
often adopted as a strategy when the organization has an existing product with a known
market and needs a growth strategy within that market.

Product Development: Developing new product for existing customers. Product

development in the Ansoff matrix refers to firms which have a good market share in an
existing market and therefore might need to introduce new products for expansion.

Market Development: Attracting new customers for existing products. This strategy is
used when the firm targets a new market with existing products.

Diversification: - Developing new product to attract new customers. The diversification

strategy in the Ansoff matrix applies when the product is completely new and is being
introduced into a new market.

These four factors are depicted in the following figure for Lava in Indian Market.

Clearly as per SWOT analysis, the Ansoff matrix study and the marketing survey which is
done we could identify that for lavas future growth opportunities, it has to plan the best
growth factor as per its strength areas and keeping the dynamic technological changes
in Mobile telephone market.

Diversification into any other business vertical doesnt seems appropriate as Mobile handset
business is Lavas strength area and they should better focus in this business only as currently
this market is further expanding with the rising aspirer class in Indias Bottom of Pyramid
consumer market structure.

Since Lava has already created a good share for its feature phones in Tier 2 & Tier 3 markets,
Market Penetration strategy doesnt seems to be much fruitful to give it the kind of push it
requires. Likewise, even Market development doesnt seems much promising as the Lava
doesnt have a very broad product Kitty to cater to any new market, especially out of Tier 2 & 3
market, as thats where Lava has created a vast Sales distribution & service network and also
carved an image for itself as a reliable, cost-efficient Mobile brand.

So leveraging its strengths, LAVA should rather focus on Product development strategy,
so as to develop a new product for this existing market by upward Line Stretching. As this
market has high aspirational customer and with rapid technological changes & increasing
purchasing power, this aspirer class wants to keep itself abuzz in latest technologies & features
with a cost-efficient, reliable Mobile brand, specially that can cater their high speed data needs
so as to keep themselves online at a touch of a fingertip.

Lava should tap into this want of customer by offering a Smart phone with latest 4G
technology that can cater to customers high speed data demand & providing a excellent
but affordable mix of features specially a high end Camera specially in range of 10~12K.

Lava already has the expertise of making such high end mobile phones under its Xolo Brand,
they can easily leverage this strength in their pursuit.
LAVA LAUNCH OF A NEW HANDSET - LAVA V5

MARKETING MIX FOR THE MODEL

LAVA main focus is make the consumer aware about its product and build a brand image for
long term goals.

PRODUCT STRATEGY

USP:

4G, Camera: 13MP Samsung 3M2 ISOCELL Sensor

with WDR* and PDAF*.
Top notch hardware to bring images to life and
Lava MagicPix software to bring your smartphone
camera at par with Professional cameras

Major Highlights (Maximum 3-4)

13MP Samsung 3M2 ISOCELL Sensor with
PDAF and WDR and Dual LED Flash
8MP Front Camera with Flash and Wide
Angle Selfie
3GB DD3 RAM + Cat4 4G LTE VoLTE
(FOTA)
Great ID with Metallic Housing

WDR : Wide dynamic range (WDR) describes an

attribute of an imaging system that can record
greater scene details, from shadows to highlights
than normal.
MRP 12000/-
EXPECTED MOP - 11,400/- PDAF : phase-detection auto-focus helps the camera
focus much faster and more accurately

PRODUCT BRIEF
A. Idea behind the project / Why this project exists
Lava V5 is a Brand Imagery Smartphone that will take LAVA into 4G
IT will also take Lavas Great Camera story to a new height
This is a continuation to Pixel V2, Lava V2s. With 3GB RAM, the best 13MP Rear
Camera sensor in market and Metallic Housing, this will cater to those looking at
flagship-like specs in this price segment

B. Vision/ Long term view of the project

The total exposure is under 50K. So there is no long term plan for this project
The aim is brand upliftment and participation in flagship products segment
 C. Business Objectives/Brand Objectives
Business Objective: Sell units over a period of 2 months. Sales will be driven out
of Promoter outlets only in General Trade + Modern Trade outlets in high ASP
markets
Brand: Provide a device to boost Lavas brand perception. All communication
around this product should portray a premium positioning

TARGET GROUP
Demographic details
o Age: 20-35 yrs, SEC B1/A2/A1
o Officers-Junior/Mid-Level, Students, Business man
o Second Time Smartphone user
o Previous Phone used was 4.0/3G, 8 MP Rear Camera, 1 GB RAM Products
o In their First 3 years of Marriage
o Goes to Internet to check the reviews and learns more about product

PRODUCT HIGHLIGHTS

With an impressive 13.97cm (5.5) HD IPS display, protected by the Corning Gorilla Glass,
the Lava V5 is one of the best 4G enabled smart phones. Packed with 3GB of RAM and 1.3
GHz Quad Core Processor, it lets you switch between apps, surf the internet and play graphic-
heavy games seamlessly. The smart phone enables you to capture perfect shots instantly with
its 13 MP rear camera with a Samsung 3M2 ISOCELL sensor and PDAF (Fast Auto Focus 0.18
sec). The 8 MP front camera also performs brilliantly.

Clicks at the blink of an eye

Capture photos like a pro with PDAF (Super fast 0.18 sec Auto Focus) powered by the
13MP camera (3M2 ISOCELL samsung sensor)

Perfect pictures even in low light

Ideal F2.0 aperture with LED flash to click vibrant pictures even in low light.

Superior selfies, a click away

Bring out the best in you in every snap. Thanks to 8MP front camera packed with
84degree wide angle lens & F2.2 aperture with LED flash.

Owner to run apps without trouble

Get the best performance with the powerful 3GB DDR3 RAM to run your favourite apps.

Bedazzle with the shiny design

 Beautiful metal frame and great design to turn every head around.13.0MP Rear Camera
with Samsung 3M2 ISOCELL Sensor and PDAF8.0 MP Selfie Camera with 4 layer Largan
Lens4G LTE Enabled 3 GB DDR3 RAM

PRICING STRATEGY

Price is a key factor in the selling of a product, and is usually the one that is open to most
change based on different pricing strategies, for example, competitor based, penetration or
skimming. The three main factors affecting the amount charged for a product or service are cost
of production, customer demand and competition. It is really essential for LAVA to provide the
low cost good quality phone to serve the customers segment need, so that there should be

Thus LAVA will have to adopt penetration pricing in the Mid Income market because Low cost of
the product with expected features will serve the purpose and make the customer to alter their
choices of buying product from competitors, which gives a perception of true value for money
after buying LAVA. The market survey also confirms the same.

LAVA had to keep competition also in mind and have to keep competitive pricing for LAVA V5.

PLACE STRATEGY

It refers to chosen outlets for a product or service, for a product to be successful it must be easy
to access. Now a days mobile phones are easy to access as they are available in
supermarkets, retail stores, company outlets and specialized outlets (Mobile Stores).
LAVA planned to Leverage its existing distribution network and its Retail Outlets Width and
Depth

CHANNEL STRATEGY

o 30% of stock will be sold via Modern

Trade (MT),

o 10 % Alternate Channels (online)

o remaining 60% via General Trade(GT)

PLACEMENT STRATEGY
o First Placement of 5K
o Second Replenishment on demand basis
o Sale through Promoter Outlets, Modern Trade and Alternate Channel
PROMOTION STRATEGY

The main aim of promotion is to increase the market share and ultimately the visibility in the Mid
segment market. LAVA implemented the following Go To Market promotion strategy keeping
journey of customer in mind -

POSITIONING
Positioning of LAVA V5 was built on an affordable 4G high end Smart Premium phone with best
of the camera in the lot

GO TO MARKET PROMOTION STRATEGY

 0 % EMI Scheme 20K Reaches Market: Placement
Launch Activity at Retail Shops Norms met
POSM Placement Digital Campaign Begins
Employee Offer for Sales team Seeding on Tech websites

PLANNED MARKETING ACTIVITIES

PLANNED MARKETING ACTIVITIES FOR LAVA V5 LAUNCH

Area Activity Planned
Retail POSM Elements based on Class of Outlet
1)Premium Poster
2)Product Leaflet
3)One Page leaflet
4)Retail Cube

Digital 1)Social
2)Display Advertising
3) Search Engine Marketing
The plan is to focus on Auto focus feature of the product. As
this product has an objective of uplifting the brand, have
focused on user engagement. This was achieved through an
activation program that will be amplified on social platforms
(FB and TWITTER).

PR 1)Press Release
2)Review by Bloggers
3) Bloggers Meet

BTL Launch Activity by Marcom

COMPETITIVE ANALYSIS

LAVA V5 VS MICROMAX CANVAS 5

In the market, the Micro max Canvas 5 poses as the biggest competitor to the LAVA V5 with
respect to the price and features. Majority of specifications are similar. On comparison, the
following were the major differences noted between the two phones.

Lava V5 Micromax Canvas 5

STRENGTHS OF THE LAVA V5

A) BIGGER BETTER DISPLAY

The LAVA V5 has a 5% bigger display than the Micromax Canvas 5. Watching movies, playing
games, reading and browsing through pages provides a better experiences on the bigger
screen.

B) REMOVABLE BATTERY

The LAVA 5 gives an advantage of removing the battery for resetting the phone in case it hangs
or freezes. It's easier to replace an expired battery or to switch to a spare one with this feature
existing in the phone. This feature clearly extends the reliability of the phone when compared
to the Micromax Canvas 5.

C) SUPERIOR CAMERA

The LAVA 5 comes with an 8 MP front camera which provides a clear and better picture when
compared to the 5MP camera of the Micromax Canvas 5. This is one of the key requirements
of the trending Indian market especially for the younger generation. Further, it comes packed
with a 13 MP back camera with the Samsung 3M2 ISOCELL Sensor and Phase Detection Auto
Focus to capture perfect pictures even in low light.

D) LOWER PRICE than MICROMAX

LIMITATION OF THE LAVA V5

A) LOWER RESOLUTION

The LAVA V5 supports a maximum resolution of 720x1280 pixels (267ppi) as compared to the
1080x1920 pixels (423 ppi) provided by the Micromax Canvas 5. This means that Micromax
provides a clearer and a more detailed picture quality but not significantly different.

B) HD (High Definition)-RECORDING

The Micromax Canvas 5 supports the HD-recording capability. This can be used to watch HD
videos on a big TV screen and enjoy a past experience.

Going through the strengths of the LAVA V5 and lower pricing, we can conclude that it definitely
opens up the opportunities to capture the Indian market looking for better reliability and features.
The advantages, by far, overlap the weaknesses which are more or less synthetic in nature and
do not affect the targeted segment of consumers.

The Lava V5 is one of the best 4G enabled smartphones available in the market today amongst
the lot and segment.
CONSUMER QUESTIONNAIRE - SURVEY

1) Which age group do you belong?

a. 15-20 Years b. 20-25 c. 25-35 d. Above 35

2) Do you have any mobile of following brand?

a. INTEX b. LAVA c. MICROMAX d. CARBON e. SAMSUNG

3) What is your annual income?

a. Less than 150000 INR b. 150000-250000 c. 250000-500000 d. Above 500000

4) What is the your most preferred characteristic in mobile?

a. Features b. Good brand reputation c. Low Price d. Quality

5) In which price band does your phone fall (at the time of buying)
a. Rs 6000-8000 b. Rs 8000-10000 c. Rs 10000-13000 d. Rs more than 13000

6) Which Mobile features you prefer most:

a. Camera b. Battery life c. Dual-Sim d. Size and weight e. RAM

7) How important is data connectivity to your mobile

a. Low b. Medium c. High

8) Which Internet pack you would like to use for mobile surfing
a. 2G b. 3G c. 4G

9) How many megapixels (higher the megapixels, higher the resolution) you prefer for your mobile
camera
a) Less than 5 MP b. 5-8 MP c.8-11 d. Greater than 11 MP

10) Do you use mobile for social networking sites

a. Yes b. No

11) What is you usage of mobile camera for photos clicking rather than traditional camera
a. Low b. Medium c. High

12) How much importance you give to after sale service

a. Low b. Medium c .High

Kindly fill in the following personal details

Name______________________________
Address____________________________ Tel.no _____________________________