7.
2 ASTRACARES SWOT ANALYSIS
STRENGTHS
Advantages- block bed contract
Working closely with NHS CCGs
Staff team- long standing low
turnover.
Clients/relatives feedback.
Reputation & Name- Connolly
House
ISO 9001-2008 quality management
Staff training & welfare
Medical input/services
Social/recreational therapeutic
activities.
Managing difficult/challenging
clients
OPPORTUNITIES
Contract/variations negotiation
Demands for beds for difficult &
challenging clients group
Re-structuring of services-Potential.
Contingency & exit plan from CCGs
contract
7.1 ASTRACARES PESTLE BUSINESS ANALYSIS
WEAKNESS
General layout/outlook of
building structure
Category of clients group versus
furnishing
Validity of marketing strategy for
private beds versus existing
client group
Difficulty and restriction in
setting up a pricing structure.
Increasing Insurance
cost/regulation fees for hospital
& employment cost- NMW &
NLW
THREATS
NHS CCGs- contracts
uncertainties/variations
Increasing CQC/insurance/
staffing costs.
Increasing employment cost,
pension & wages.
Recruitment of RNS due to NMC
revalidation processes.
 POLITICS (LOCAL & NATIONAL)
National Minimum Wage
New Pension Regulations
NHS volatility
Weather effects
Inflation
New NMC regulations (revalidations)
Eco-friendly products
Interest rates
Legionella assessment
CQC Regulations Unemployment
(fees) rates
Waste management
National economic growth
Micro economics
ENVIRONMENTAL
ECONOMICS

Facebook & Reviews SOCIAL

E-documentation
Clients demographics/growth
LEGAL ASTRACARE
CCTV/Sensors (Dementia)
Culture/attitudes to mental health
Health & Safety laws E-learning/training
CONNOLLY HOUSE & Dementia
Safeguarding regulations & safety of clients & Clients needs & referrals
MHA/MCA Complaints reporting (SOVA)
HARVEY CENTRE
TECHNOLOGICAL
Dol changes & judgements
Nurses Revalidation