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Student Materials:
Paper and pen
Motivator
Although it is not pleasant to think about--we all may have been the
Ugly American at some point while overseas, and more often than
naught it has occurred without even being aware of it. Make no
mistake--if these guys rear their heads in your units--they can wreak
havoc on your units mission in a very short time. Military personnel
who have a very superficial or even distorted picture of a host culture
can cause trouble and make enemies for the United States. After
encountering the Ugly American, an Islamist or citizen of an Arab
nation might say, The United States is an evil nation corrupted by
Hollywood filth which glorifies violence, sex and drugs. Their
adulterous leaders support the Zionists and repressive moderate
Arab regimes, and dare preach to us about democracy and human
rights. Such arrogance.
Terminal NOTE: Inform the students of the following Terminal Learning Objective requirements.
Learning
At the completion of this lesson, you [the student] will:
Objective
Action: Students will be able to compare cultures using the 25 aspects
listed in the lesson. Students will be able to define values, beliefs,
norms and sanctions and how they impact on a culture. Students
will be able to explain the impact that language has on a culture
Instructional Why study culture? Nations and peoples who do not pay heed to the
Lead-In
local cultural are taking unnecessary risks.
Our job is challenging enough without making things more difficult on
ourselves by offending the people we interface with.
Again--to advance our units mission--and our own personal
success--it is in our best interest to be aware of the why behind the
what in other societies.
SECTION III. PRESENTATION
Although it is not pleasant to think about--we all may have been the Ugly
American at some point while overseas, and more often than naught it has
occurred without even being aware of it. Make no mistake--if these guys rear
their heads in your units--they can wreak havoc on your units mission in a very
short time. Military personnel who have a very superficial or even distorted
picture of a host culture can cause trouble and make enemies for the United
States. After encountering the Ugly American, an Islamist or citizen of an Arab
nation might say, The United States is an evil nation corrupted by Hollywood
filth which glorifies violence, sex and drugs. Their adulterous leaders support
the Zionists and repressive moderate Arab regimes, and dare preach to us
about democracy and human rights. Such arrogance.
Slide 2
Why study culture? Nations and peoples who do not pay heed to the local
cultural are taking unnecessary risks.
Our job is challenging enough without making things more difficult on ourselves
by offending the people we interface with.
Again--to advance our units mission--and our own personal success--it is in our
best interest to be aware of the why behind the what in other societies.
Slide 3
The American military people are paid to risk their lives for
their country. Do not hesitate to kill them. Kill their wives
and children if necessary. Make America order them back
home or risk open rebellion in the streets of Washington.
- Hussein Balkir
Turkish Workers and
Peasants Liberation Army
Slide 4
Slide 5
As one can guess, militaries have blundered with dire consequences, and one
example is the British experience in South Africa.
Lord Chelmsford, the British commander, held the Zulu in contempt.
Overconfident and completely ignorant of the Zulu warrior ethos he
aggressively sought battle on poor terrain and completely disregarded the
advice of the Boers who had considerable experience fighting the Zulu. The
ensuing Battle of Isandlwana would be the worst defeat ever inflicted upon the
British at the hands of an indigenous people. Despite having a considerable
advantage in firepower over 1300 of Chelmsfords 1800 man command would
be killed by 20,000 Zulu who were mostly armed with spears and clubs.
Hearing of the defeat, Lord Chelmsford was quoted, I cant understand it, I left
a thousand men there.
In contrast, just two days later, a smaller detachment of Chelmsford command,
the 2nd Battalion, 24th Warwickshire Regiment, garrisoned at Rorkes Drift (a
farm turned missionary) successfully repulsed an attack of 4000 Zulu with a
total of 135 men. The officer in charge heeded the advice of not engaging the
Zulu in the field and instead fortified his position. In all, 15 British soldiers were
killed, while inflicting over 600 Zulu casualties. Eleven of the defenders won
the Victoria Cross (Britains highest military decoration).
Slide 6
Slide 7
Heres an example of how powerful and latent culture can be. How do you feel
about an open door compared to a closed door? Americans prefer open doors.
We do not like to feel constrained or hemmed in. Many negative things happen
behind closed doors. What were your parents doing behind closed doors?
Why do supervisors like to advertise that they have an open door policy?
Read Opening the Door By G.C. RAPAILLE.
Slide 8
Cultural sensitivity means knowing about and respecting the norms of the local
culture, not necessarily liking them. Moreover, once you accept that people
behave the way they do for a reason, whatever you may think of that reason,
you can go beyond simply reacting to that behavior and figure out how to work
with it. Culture has been aptly compared to an iceberg. Just as an iceberg has
a visible section above the waterline, and a larger, invisible section below the
water line, so culture has some aspects that are observable and others that
can only be suspected, imagined, or intuited. Also like an iceberg, that part of
culture that is visible (observable behavior) is only a small part of a much bigger
whole. Surface behaviors are influenced by beneath the- surface values and
assumptions.
Slide 9
The items you must familiarize yourself with in order to understand a culture
are:
Understanding of the Natural World
General World View
Religious Beliefs
Religious Customs
Holiday Customs
Values
Child raising beliefs
Concept of self
Social Relationships
Work Ethic
Concept of Leadership
Concept of Personal space
Concept of Fairness
Rules of Social Etiquette
Eating Habits
Foods
Importance of time
Notions of Modesty
Fashion
Facial Expressions
Gestures
Concept of beauty
Paintings
Music
Literature
(Practical Exercise #1)
Slide 10
The more that the observable behavior is influenced by a concept the more
complex it is to fully understand. Also, the complexity of the concept also
influences the complexity of the behavior.
Slide 11
Slide 12
Culture, like the negative reaction towards it, is a learned behavior. Many
facets of human life are genetic. Hunger, for instance, is a good example.
The diet between an American and an European will differ though because the
American has learned to eat cereal with milk while the European is more likely
to eat a hot meal. Culture is so ingrained into a society that it actually shapes
behavior and consciousness. Cereal and milk for many Americans is
synonymous with the concept of breakfast. Culture determines not only what
we eat for breakfast, but also how we dress, cross our legs, kiss, the music we
like, and the list goes on and on.
While each culture on the planet is unique all cultures share common traits
although those traits may differ. For instance, since culture is a learned
behavior it has to be taught from one generation to the next. The primary
means of this is language. Humans are social animals and all cultures are
based upon the organization of people for survival into families, clans, tribes,
regions, states, up to multi-national corporations. The environment in which
people live influences culture immensely by dictating the survival strategy
necessary to flourish, and thus leads people to develop distinctive techniques
and tools to survive in a variety of climates.
Something else to consider about all cultures is that they are constantly
evolving. Everything that is taught is not necessarily learned. Some of what is
taught can be lost. New technology and ideas can change a culture as well as
significant historical events. Context can evolve over time as well.
Slide 13
All societies have culture and culture can be more or less advanced depending
upon the amount of social organization present. As a society becomes larger,
the culture becomes more complex and sub-cultures develop. Cultures
develop so that people can organize and advance their causes or survive the
elements. When cultures gradually become large and complex enough a
system of government becomes necessary to harness resources. The
establishment of government allows for the protection from invasion and
conquest of neighboring peoples. Peace and security lead to the establishment
of an economic system when people are able to move beyond a level of
subsistence. This spurns specialization and the production of goods suitable
for trade. The accumulation of wealth and specialization leads to
advancements in technology which in turn leads to a system of education.
Culture eventually evolves into civilization if the conditions exist to cause people
to band together in ever increasing numbers. As you study the the different
cultures of the world keep in mind the climate and geographic location of the
culture and the historical experience of the culture. Try to understand the
differences in values and beliefs and the influence they have upon your
impression of the culture. A thorough understanding of a culture and becoming
a student of history will assist you to become a better understand the conflicts
underway today, prepare you for future conflicts, and enable you to better
predict adversarial courses of action.
Slide 14
Slide 15
As you go through the cycle of adjustment, your awareness of the host country
culture naturally increases. This awareness tends to progress through a series
of levels, which are described below,* with each level corresponding to a phase
or phases in the cycle of adjustment.
Unconscious Incompetence
This has also been called the state of blissful ignorance. At this stage, you are
unaware of cultural differences. It does not occur to you that you may be
making cultural mistakes or that you may be misinterpreting much of the
behavior going on around you. You have no reason not to trust your instincts.
Conscious Incompetence
You now realize that differences exist between the way you and the local
people behave, though you understand very little about what these differences
are, how numerous they might be, or how deep they might go. You know
theres a problem here, but youre not sure about the size of it. Youre not so
sure of your instincts anymore, and you realize that some things you dont
understand. You may start to worry about how hard its going to be to figure
these people out.
Conscious Competence
You know cultural differences exist, you know what some of these differences
are, and you try to adjust your own behavior accordingly. It doesnt come
naturally yetyou have to make a conscious effort to behave in culturally
appropriate waysbut you are much more aware of how your behavior is
coming across to the local people. You are in the process of replacing old
instincts with new ones. You know now that you will be able to figure these
people out if you can remain objective.
Unconscious Competence
You no longer have to think about what youre doing in order to do the right
thing. Culturally appropriate behavior is now second nature to you; you can
trust your instincts because they have been reconditioned by the new culture. It
takes little effort now for you to be culturally sensitive.
Slide 16
Slide 17
Americans share a frontier culture. The three pillars of this Frontier culture are
Individualism, Providence, and Yankee Ingenuity. A drive for achievement and
success are characteristic of Individualism, and concepts of freedom and
democracy to maximize opportunity is central to American culture. Americans
are egalitarian; they believe that people are equal and tend to favor informality.
Predestination in the sense of Americans being a chosen people and that
America is a city on the hill under divine protection and guidance is
Providence. Americans are therefore optimists at heart, and are more willing to
take risks. While the US Constitution established a separation of church and
state, Americans are the most religious of Western civilization due to this notion
of Providence. Finally, Americans are optimists and believe that any problem
can be solved and that their fate is in their own hands. This is reflected in
Yankee Ingenuity and an American reliance upon science and technology to
assist in coping with the environment. Closely related to Yankee Ingenuity and
the development of new technology is Yankee Thrift, which stresses efficiency
and practicality. The preference for efficiency and practicality extends to
communication, and Americans can be direct and blunt, even to the point of
insult. Honesty goes hand in hand with this directness and saving face is
usually not a consideration in communication.
Slide 18
While it is useful to know what it is Americans value and believe in, it is also
helpful to know why they believe what they doto understand that our values
and beliefs are a result of our national experience. This entails understanding
the history of the United States. Once you understand the culture and history of
the United States, you can begin to appreciate that it must be true of the
country your studying as well.
Slide 19
Newsweek magazine showed the list of qualities given below to people in six
countries Brazil, France, Great Britain, Japan, Mexico, and Germanyand
asked them to pick those they associated most and least with Americans.
What do you think were the four qualities most associated with Americans?
What do you think were the four qualities least associated with Americans?
QUALITIES
Decisive
Energetic
Honest
Industrious
Sexy
Self-indulgent
Sophisticated
Intelligent
Friendly
Greedy
Nationalistic
Inventive
Lazy
Rude
Another issue you face in dealing with some of the impressions your colleagues
and counterparts have of Americans. Whether or not you actually contribute to
these notions by your own behavior and whether or not you think they are fair
or accurate, you can expect to run up against them. Here are eight common
observations that many have of Americans:
Slide 20
Slide 21
Slide 22
Slide 23
Slide 24
Slide 25
Slide 26
Slide 27
Slide 28
Now upon learning of this many Americans are typically amused and say, Yep,
that is Johnny., and beam with pride. After all, an American would continue,
does this not explain why the United States has a legacy of great inventors
such as Thomas Edison and pioneering advances in science. Sure a German
can follow instructions better. That explains why they build better automobiles
and watches.
This attitude, pride in ones culture, is called Ethnocentrism and can vary by
degree. The preceding hypothetical statement by an American hearing of the
marketing study is benign and generally positive. This is simply the point of
view that ones own culture is to be preferred to all others, and results in
positive self-esteem. However, there is danger in becoming too ethnocentric.
Many Americans view their life as the center of everything and other cultures
when compared are scaled against it and rated. Becoming too ethnocentric
leads one down the path of prejudice, stereotyping, and ultimately racism.
Slide 29
Slide 30
Slide 31
Slide 32
The United States loves sports. We probably couldnt list all the sports played
here in the short time we have for this lesson. For illustrations sake though,
take surfing as an example. What type of people surf? Laid back Californians
who are so passionate about their sport that it takes over their life to point of
obsession and a complete sub-culture? Is this reality or stereotypes at play?
Try matching the sport with the cultural meanings associated with that sport.
Bowling = lower to middle class, male & female, drinking & smoking
Gymnastics = middle to upper class, mostly young female
Skating = middle class, mostly male
Polo = upper class, male dominated
Golf = middle to upper class, male & female, business
Slide 33
As you go through the cycle of adjustment, your awareness of the host country
culture naturally increases. This awareness tends to progress through a series
of levels, which are described below,* with each level corresponding to a phase
or phases in the cycle of adjustment.
Unconscious Incompetence
This has also been called the state of blissful ignorance. At this stage, you are
unaware of cultural differences. It does not occur to you that you may be
making cultural mistakes or that you may be misinterpreting much of the
behavior going on around you. You have no reason not to trust your instincts.
Conscious Incompetence
You now realize that differences exist between the way you and the local
people behave, though you understand very little about what these differences
are, how numerous they might be, or how deep they might go. You know
theres a problem here, but youre not sure about the size of it. Youre not so
sure of your instincts anymore, and you realize that some things you dont
understand. You may start to worry about how hard its going to be to figure
these people out.
Conscious Competence
You know cultural differences exist, you know what some of these differences
are, and you try to adjust your own behavior accordingly. It doesnt come
naturally yetyou have to make a conscious effort to behave in culturally
appropriate waysbut you are much more aware of how your behavior is
coming across to the local people. You are in the process of replacing old
instincts with new ones. You know now that you will be able to figure these
people out if you can remain objective.
Unconscious Competence
You no longer have to think about what youre doing in order to do the right
thing. Culturally appropriate behavior is now second nature to you; you can
trust your instincts because they have been reconditioned by the new culture. It
takes little effort now for you to be culturally sensitive.
Slide 34
To avoid falling into the trap of negative ethnocentricity one must approach the
new culture through cultural relativism, which allows for evaluation of the culture
on its own terms. To truly understand a culture, one must view the culture as
different, not right nor wrong.
Slide 35
Ethnocentrism - Denial
People in this stage dont really believe in cultural differences; they think people
who are behaving differently dont know any better. These people tend to
impose their own value system on others, knowing that theyre right and these
other people are confused. They believe the way they behave is natural and
normal and the way other people behave, if its different, is wrong and
misguided. These people are not threatened by cultural differences because
they simply dont accept them. Generally, people in this stage have had limited
contact with people different from themselves and thus have no experiential
basis for believing in other cultures.
Ethnocentrism - Defense
These people have had an indication that their value system may not be
absoluteand theyre not happy about it. Unlike people in the denial stage,
those in the defense stage believe in cultural difference and have accepted the
reality of it, but they are deeply threatened by it and believe that other cultures
are decidedly inferior. This may be how things are, but it is not the way things
should be. They know better than to try to impose their values on others, but
they view other cultures negatively and prefer to have little or no contact with
those who are different.
Ethnocentrism - Minimization
People at this stage are still threatened by differencethats why they try to
minimize itbut they dont think that those who are different are inferior,
misguided, or otherwise unfortunate. Rather, they believe that the differences
are real but not especially deep or significant, that as different as people are,
they are still more similar than dissimilar. We are different on the surface, but
underneath we share many of the same values and beliefs. If people in the
denial stage deny difference and people in the defense stage accept but
accentuate the difference, then people in the minimization stage try to trivialize
difference.
Ethnorelativism - Acceptance
These people accept differences as being deep and legitimate. They know
other people are genuinely different from them and accept the inevitability of
other value systems and behavioral norms. They still find some of these
behaviors hard to deal with or accept, but they are not threatened by them nor
do they judge them as wrong or bad. They do not normally adopt many of these
behaviors for themselves nor necessarily adjust their own behaviors to be more
culturally sensitive, but they have a more tolerant and sympathetic attitude.
They are neutral, not positive, about differences. Difference is a fact of life.
Ethnorelativism Adaptation & Integration
In these stages, behaviors as well as attitudes change. These people have
gone from being neutral about difference to being positive. They not only
accept cultural differences, but are willing and able to adjust their own behavior
to conform to different norms. They are able to empathize with people from
different cultures. In many ways, they become what is known as bicultural or
multicultural, effortlessly adjusting their behavior to suit the culture of the people
theyre with, style switching, in other words. They do not give up their own or
birth cultures values and beliefs, but they do integrate aspects of other cultures
into it. In the integration stage, certain aspects of the other culture or cultures
become a part of their identity.
Slide 36
As you go through the cycle of adjustment, your awareness of the host country
culture naturally increases. This awareness tends to progress through a series
of levels, which are described below,* with each level corresponding to a phase
or phases in the cycle of adjustment.
Unconscious Incompetence
This has also been called the state of blissful ignorance. At this stage, you are
unaware of cultural differences. It does not occur to you that you may be
making cultural mistakes or that you may be misinterpreting much of the
behavior going on around you. You have no reason not to trust your instincts.
Conscious Incompetence
You now realize that differences exist between the way you and the local
people behave, though you understand very little about what these differences
are, how numerous they might be, or how deep they might go. You know
theres a problem here, but youre not sure about the size of it. Youre not so
sure of your instincts anymore, and you realize that some things you dont
understand. You may start to worry about how hard its going to be to figure
these people out.
Conscious Competence
You know cultural differences exist, you know what some of these differences
are, and you try to adjust your own behavior accordingly. It doesnt come
naturally yetyou have to make a conscious effort to behave in culturally
appropriate waysbut you are much more aware of how your behavior is
coming across to the local people. You are in the process of replacing old
instincts with new ones. You know now that you will be able to figure these
people out if you can remain objective.
Unconscious Competence
You no longer have to think about what youre doing in order to do the right
thing. Culturally appropriate behavior is now second nature to you; you can
trust your instincts because they have been reconditioned by the new culture. It
takes little effort now for you to be culturally sensitive.
Slide 37
Ethnocentrism - Denial
People in this stage dont really believe in cultural differences; they think people
who are behaving differently dont know any better. These people tend to
impose their own value system on others, knowing that theyre right and these
other people are confused. They believe the way they behave is natural and
normal and the way other people behave, if its different, is wrong and
misguided. These people are not threatened by cultural differences because
they simply dont accept them. Generally, people in this stage have had limited
contact with people different from themselves and thus have no experiential
basis for believing in other cultures.
Ethnocentrism - Defense
These people have had an indication that their value system may not be
absoluteand theyre not happy about it. Unlike people in the denial stage,
those in the defense stage believe in cultural difference and have accepted the
reality of it, but they are deeply threatened by it and believe that other cultures
are decidedly inferior. This may be how things are, but it is not the way things
should be. They know better than to try to impose their values on others, but
they view other cultures negatively and prefer to have little or no contact with
those who are different.
Ethnocentrism - Minimization
People at this stage are still threatened by differencethats why they try to
minimize itbut they dont think that those who are different are inferior,
misguided, or otherwise unfortunate. Rather, they believe that the differences
are real but not especially deep or significant, that as different as people are,
they are still more similar than dissimilar. We are different on the surface, but
underneath we share many of the same values and beliefs. If people in the
denial stage deny difference and people in the defense stage accept but
accentuate the difference, then people in the minimization stage try to trivialize
difference.
Ethnorelativism - Acceptance
These people accept differences as being deep and legitimate. They know
other people are genuinely different from them and accept the inevitability of
other value systems and behavioral norms. They still find some of these
behaviors hard to deal with or accept, but they are not threatened by them nor
do they judge them as wrong or bad. They do not normally adopt many of these
behaviors for themselves nor necessarily adjust their own behaviors to be more
culturally sensitive, but they have a more tolerant and sympathetic attitude.
They are neutral, not positive, about differences. Difference is a fact of life.
Ethnorelativism Adaptation & Integration
In these stages, behaviors as well as attitudes change. These people have
gone from being neutral about difference to being positive. They not only
accept cultural differences, but are willing and able to adjust their own behavior
to conform to different norms. They are able to empathize with people from
different cultures. In many ways, they become what is known as bicultural or
multicultural, effortlessly adjusting their behavior to suit the culture of the people
theyre with, style switching, in other words. They do not give up their own or
birth cultures values and beliefs, but they do integrate aspects of other cultures
into it. In the integration stage, certain aspects of the other culture or cultures
become a part of their identity.
Slide 38
In the iceberg exercise, you saw how certain aspects or features of culture are
visible they show up in peoples behaviorwhile many other aspects of
culture are invisible, existing only in the realms of thought, feeling, and belief.
The examples in this exercise show how these two realms, the visible and the
hidden, are related to each other, how the values and beliefs you cannot see
affect behavior. To understand where behavior comes fromto understand
why people behave the way they domeans learning about values and beliefs.
The behavior of people from another culture may seem strange to you, but it
probably makes sense to them, and vice versa. The reason any behavior
makes sense is simply because it is consistent with what a given person
believes in or holds dear. Conversely, when we say that what someone has
done makes no sense, what we mean is that that action contradicts what we
believe that person feels or wants.
Culture is only one category or dimension of human behavior, and it is therefore
important to see it in relation to the other two dimensions: the universal and the
personal. The three can be distinguished as universal, cultural, and personal.
These are two important points for you to remember:
1. Because of universal behavior, not everything about people in a new culture
is going to be different; some of what you already know about human behavior
is going to apply in your host country.
2. Because of personal behavior, not everything you learn about your host
culture is going to apply in equal measure, or at all, to every individual in that
culture.
Slide 39
There are traits that all cultures share. These are cultural universals, and some
examples of cultural universals include murder, cannibalism, and incest.
However, keep in mind that there are cultures that accept these practices. This
highlights that there are no universal activities, such as marriage or burial of the
dead, everywhere.
Slide 40
Thus far we have learned that culture has developed within societies as means
for people surviving and organizing. The culture, especially if it is less
advanced and uncivilized, may lack government. If government is not present
or is weak, then what enforces the culture and keeps people in line. If the
group disintegrates and individuals are picked off one would come to believe
that the threat of extinction would cause people to stay together. People are
still individual organisms capable of emotion and independent thought and
living together can become difficult. A system then becomes necessary that
makes living with one another within the group easier. This system evolves into
a shared value and belief system. Belief systems is another term for religion
which Karl Marx would come to call the opium of the masses. Religion
involves stories and myths that dictate how people should act towards one
another, and the consequences of rebelling against religion are usually much
harsher than just death. Values are the beliefs that differentiate between right
and wrong, and define good and evil. While those values and beliefs may differ
from culture to culture they all share a common purpose of explaining
mankinds place in the universe and reinforces the values needed to keep
group cohesion intact. The values in turn make it possible for people to
organize and deal with the physical environment. The concept of the universe
being in constant conflict with mankind is a consistent theme developed
independently in Meso-America, Asia, and Africa. Since conflict is natural it is
logical for these cultures to reason that conflict between peoples is natural.
However, in the West, the conflict became unnatural following the destruction
of the wars of the twentieth century..
Slide 41
Slide 42
Slide 43
There are two basic types of cultures; individualist and collectivist. While no
culture is exclusively individualist or collectivenot to mention individuals within
each typemost tend to be more one than the other.
Individualist
The individual identifies primarily with self, with the needs of the individual
being satisfied before those of the group. Looking after and taking care of
oneself, being self-sufficient, guarantees the well being of the group.
Independence and self-reliance are greatly stressed and valued. In general,
people tend to distance themselves psychologically and emotionally from each
other. One may choose to join groups, but group membership is not essential to
ones identity or success. Individualist characteristics are often associated with
men and people in urban settings.
Collectivist
Ones identity is in large part a function of ones membership and role in a
group, e.g., the family or work team. The survival and success of the group
ensures the well-being of the individual, so that by considering the needs and
feelings of others, one protects oneself. Harmony and the interdependence of
group members are stressed and valued. Group members are relatively close
psychologically and emotionally, but distant toward nongroup members.
Collectivist characteristics are often associated with women and people in rural
settings.
Slide 44
Slide 45
There could be many explanations for the gap here, but one of them almost
certainly is the difference between being a Universalist (many Americans) and
a particularist (many Venezuelans). Universalists tend to feel that right is right,
regardless of circumstances, while particularists tend to feel you always have to
take circumstances (the person in trouble here is your friend) into account. This
section of the class will explore these differences in greater detail.
As was suggested by the preceding activity, people struggle with how to
balance obligations to family, friends, and colleagues on the one hand and to
the wider society on the other. In cases where these obligations conflict, the
people of different cultures often come down on different sides of this
dichotomy.
The exercise that appears below helps you to define the two sides of this
dimension of human experienceuniversalism and particularism.* No culture
is exclusively Universalist or particularist, but cultures do tend to be more one
than the other, and while the attitudes of individuals in a given culture will vary,
the focus here is on the culture as a whole. Brief descriptions of the two poles
follow.
Slide 46
Universalism
Certain absolutes apply across the board, regardless of circumstances or the
particular situation. Wherever possible, you should try to apply the same rules
to everyone in like situations. To be fair is to treat everyone alike and not make
exceptions for family, friends, or members of your in-group. Where possible,
you should lay your personal feelings aside and look at the situation objectively.
While life isnt necessarily fair, we can make it more fair by treating people the
same way.
Particularism
How you behave in a given situation depends on the circumstances. You treat
family, friends, and your in-group the best you can, and you let the rest of the
world take care of itself. Their ingroups will protect them. There cant be
absolutes because everything depends on whom youre dealing with. No one
expects life to be fair. Exceptions will always be made for certain people.
Slide 47
We all believe that we observe reality, things as they are, but what actually
happens is that the mind interprets what the eyes see and gives it meaning; it is
only at this point, when meaning is assigned, that we can truly say we have
seen something. In other words, what we see is as much in the mind as it is in
reality. If you consider that the mind of a person from one culture is going to be
different in many ways from the mind of a person from another culture, then
you have the explanation for that most fundamental of all cross-cultural
problems: the fact that two people look upon the same reality, the same
example of behavior, and see two entirely different things. Any behavior
observed across the cultural divide, therefore, has to be interpreted in two
ways:
the meaning given to it by the person who does the action, and
the meaning given to it by the person who observes the action
Only when these two meanings are the same do we have successful
communication, successful in the sense that the meaning that was intended by
the doer is the one that was understood by the observer.
Slide 48
Many people do the same things the world over, but although the actions may
look the same, the meanings behind those actions can be quite different. For
instance, how is smoking Marijuana different in Holland versus the United
States? What about hunting in Alaska versus New York? A real good example
of how similar behaviors have different meanings can by found in THE BOOK
OF EMBRACES by Eduardo Galleano. In one passage,
Galleano writes about a writer for the New Yorker magazine who lives in the
Dominican Republic. He receives his mail there and shows his friends and
neighbors an advertisement for a rowing machine. The local fishermen cannot
believe that New Yorkers would buy a rowing machine for use indoors. Rowing
without being on the water baffles them and they ask why would they want to
do such a thing. The writer tells them it is for exercise. They reply, Ah. And
exercise--whats that?
Although two cultures are partaking in a similar behavior-rowing-the meaning to
which the behavior is attached is quite different. To one culture, rowing is a
recreation, and to the other it is a mode of transportation.
How ingrained have you become by your culture? Lets do this simple exercise
and find out.
Slide 49
The context of meaning can also change within a culture and cause confusion
when learning a culture or culture shock when comparing the behavior to ones
own culture. A good example of how context can change although the behavior
remains constant is the Western concept of the kiss. There are at least four
instances in which a kiss can take a different meaning and depends greatly
upon the manner and the persons that exchange the kiss. The parent-child
kiss is light, fast, and with pursed lips. If the kiss is too long or too intense the
meaning of the kiss goes from parental love to incest. The social kiss and the
ceremonial kiss common in Europe is rarely seen in the United States. In this
country the social kiss is only seen between close members of families and
friends and it is not likely that males will partake unless the other participant is
female. Male to male social and ceremonial kisses in Europe are exchanged in
a totally different context. Finally, there is the erotic kiss which is usually long
and intense. The kiss, therefore, can be innocent or erotic, and the manner
and circumstance in which it takes place determines the context. It is also easy
to see how a person from a different culture may misinterpret the action and fail
to understand the consequences of performing such an act out of context.
Slide 50
Culture is relative. For example the word house can be translated into a
multitude of languages, but what is the image that you visualize in your minds
eye when you hear the word? An American might image a two-story suburban
home with a large yard and a white picket fence. But what about an Asian or
an African. Is their concept of a house the same as ours? An example of
where a concept can take a drastically different meaning is rain. In Western
cultural tradition rain took the form of Gods wrath in the tale of the Great
Deluge and Noah. Images of thunder, lightning and torrential downpours have
come to symbolize danger and something ominous. Horror movies usually
include a scene of a dark and stormy night. What do the phrases of the eye of
the storm or the calm before the storm mean to you?
An opposite to this can be found in the American southwest in the Anasazi
culture. Dwelling in the arid desert, rain takes a whole new meaning to a
people that are dependent on melting mountain snow as a primary source of
water. Rain is seen as a gift. Read the Zuni prayer for a good example.
Cover my earth mother four times with many flowers.
Let the heavens be covered with the banked-up clouds.
Let the earth be covered with fog; cover the earth with rains.
Great waters, rains, cover the earth. Lightning cover the earth.
Let the thunder be heard over the earth; let thunder be heard.
Let thunder be heard over the six regions of the earth.
Slide 51
Another of the ways in which cultures differ is in how people conceive of and
handle time, and how their concept of time affects their interactions with each
other. In this activity, you are given a general description of the two poles or
extremes of this dimensionmonochronic and polychronic*and then asked to
assign characteristics to one category or the other. The two poles are described
below:
Monochronic
Time is the given and people are the variable. The needs of people are
adjusted to suit the demands of timeschedules, deadlines, etc. Time is
quantifiable, and a limited amount of it is available. People do one thing at a
time and finish it before starting something else, regardless of circumstances.
Polychronic
Time is the servant and tool of people. Time is adjusted to suit the needs of
people. More time is always available, and you are never too busy. People
often have to do several things simultaneously, as required by circumstances.
Its not necessary to finish one thing before starting another, nor to finish your
business with one person before starting in with another.
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The second of the three dimensions of culture that particularly affects cross
cultural communications is how people respond to the inherent uncertainty of
life. This uncertainty creates anxiety in all cultures, with characteristic
responses technology to control uncertainty in the natural world; laws,
regulations, and procedures to control the uncertainty in human behavior; and
religion to address the question of transcendental uncertainty. While all
societies feel threatened by uncertainty, some feel more threatened by it than
others do. Depending on their attitudes, different cultures have devised
different norms and systems for dealing with it. The two extremes, called high
uncertainty avoidance and low uncertainty avoidance,* are described below:
High Uncertainty Avoidance
Cultures characterized by high uncertainty avoidance feel especially anxious
about the uncertainty in life and try to limit and control it as much as possible.
They have more laws, regulations, policies, and procedures and a greater
emphasis on obeying them. They also have a strong tendency toward
conformity, hence predictability. People take comfort in structure, systems, and
expertiseanything that can blunt or even neutralize the impact of the
unexpected. The unknown is frightening.
Low Uncertainty Avoidance
People in these cultures do not feel quite so threatened nor anxious about
uncertainty, and therefore do not have such a strong need to limit or control it.
They seek to legislate fewer areas of human interaction and tolerate
differences better. They feel boxed in by too much structure or too many
systems. They are curious rather than frightened by the unknown and are not
uncomfortable leaving things to chance. Life is interesting but not especially
daunting.
Slide 55
People from different cultures may see their ability to influence external events
very differently.
Which of the following two statements do you most agree with?.
A. What happens to me is my own doing.
B. Sometimes I feel I dont have control over the direction my life is taking.
Percentage of Americans who chose A = 89%
Percentage of Chinese who chose A = 35%
What do you think accounts for the difference between American and Chinese
percentages?
Slide 56
Cultures differ greatly in their view of a persons place in the external world,
especially the degree to which human beings can control or manipulate forces
outside themselves and thereby shape their own destiny. The two sides of this
dimension, internal and external control,* are described below:
Internal
The locus of control is largely internal, within the individual. There are very few
givens in life, few circumstances that have to be accepted as they are, that
cannot be changed. There are no limits on what I can do or become, so long as
I set my mind to it and make the necessary effort. Life is what I do.
External
The locus of control is largely external to the individual. Some aspects of life
are predetermined, built into the nature of things. There are limits beyond
which we cannot go and certain givens that cannot be changed and must be
accepted. Life is in large part what happens to me.
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All human groups have a language that allows us to pass experiences from one
generation to the next. Language allows culture to move beyond their
immediate experiences and share in the experiences of others within the group.
Language provides a past, links us together to the future, and allows us to
share understandings.
Slide 60
The Sapir-Whorf hypothesis is basically the idea that within a language you can
begin to understand a cultures understanding of the world, and that the
thinking and perception of the natural world is in turned shaped by the
language.
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Here are some examples of direct phrases that have been reworded indirectly.
While these statements could be appropriate in some situations, the setting
here is a meeting, where allowing people to save face is important..
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Gestures
In a number of different settings, watch what people do with their arms, hands,
fingers, and whole body. Try to describe the gestures as scientifically as
possible (a man held out his hand, palm down, and wiggled his fingers to call a
waiter to his table) and indicate what you think is the meaning.
Hands:
Arms:
Fingers:
Whole Body:
Other nonverbal signs to watch for:
Slide 66
Observe the degree and nature of eye contact in as many of the following
situations as possible:
Between two men of the same age:
Between two women of the same age:
Between an elderly person and a younger person:
Between a man and woman:
Between a husband and a wife:
Between a boss and an employee:
Between a student and a teacher:
Between a parent and a child:
Between strangers passing on the street:
What are the implications of more or less eye contact?
Slide 67
Facial Expressions
Observe what people do with their head, eyes, eyebrows, mouth, nose, chin, or
actions taken with the head and the hands.
Slide 68
Slide 69
As you enter the world of host country social relationships, you need a good
map to guide you. This exercise asks you to construct such a map or chart
showing how both you and your host country friends relate to and regard other
people.
At right is a series of rings or concentric circles with you in the center. Look at
the list of types of people which appears below and then place each type in one
of the rings, nearer to or further from the center depending on any or all of the
following criteria:
how closely you are involved in that persons life and vice versa; how
responsible you feel for the happiness and well-being of that person and vice
versa; how much of your inner life, your most private thoughts and feelings, you
share with that person and vice versa;
how much that person means to you.
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When a person leaves their culture and travels to a different country with a
different culture, overtime, culture shock sets in. This is a disorientation that is
experienced after the novelty of contact with the new culture has worn off.
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NOTE: Student evaluation will be conducted via checks on learning practical exercises and exams
SECTION IV. SUMMARY
Review / We have discussed the importance of learning to communicate with other cultures.
Summarize
Lesson
SECTION V. STUDENT EVALUATION
Testing NOTE: Describe how the student must demonstrate accomplishment of the TLO. Refer
Requirements student to the Student Evaluation Plan.
Student evaluation will be conducted via checks on learning practical exercises and
exams
Feedback NOTE: Feedback is essential to effective learning. Schedule and provide feedback on the
Requirements evaluation and any information to help answer students' questions about the test. Provide
remedial training as needed.
test review and students complete evaluation survey
A-
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