practicesofitscontractorsanditsenvironmentaland JeffWilliams (Chiefoperating

businesspractices,includingtheoriginsofsource officer)
materials.
Products MaciPodiPhoneiPadApple
WatchAppleTVmacOSiOS
watchOStvOSiLifeiWork
Contents Services ApplePayAppleStoreOnline
AppleStoreiTunesStoreiOSApp
1 History StoreMacAppStoreiBooksStore
1.1 197684:Foundingandincorporation iCloudAppleMusic
1.2 198491:SuccesswithMacintosh
Revenue US$215.639billion(2016)[3]
1.3 199197:Declineandrestructuring
1.4 19972007:Returntoprofitability Operating US$60.024billion(2016)[3]
1.5 200711:Successwithmobile income
devices Netincome US$45.687billion(2016)[3]
1.6 2011present:PostSteveJobsera
TimCookleadership Totalassets US$321.686billion(2016)[3]
2 Products
Totalequity US$128.249billion(2016)[3]
2.1 Mac
2.2 iPod Owner 7controllingshareholders[4]
2.3 iPhone
2.4 iPad Numberof 115,000(asofJuly2016)[5]
employees
2.5 AppleWatch
2.6 AppleTV Subsidiaries FileMakerInc.AnobitBraeburn
2.7 Software CapitalBeatsElectronicsApple
2.8 Electricvehicles Energy,LLCAppleSales
2.9 AppleEnergy International[6]
3 Corporateidentity
3.1 Logo Website www.apple.com(https://www.apple.co
3.2 Advertising m)
3.3 Brandloyalty
3.4 Homepage
3.5 Headquarters
3.6 Stores
4 Corporateaffairs
4.1 Corporateculture
4.2 Customerservice
4.3 Manufacturing
4.3.1 Laborpractices
4.4 Environmentalpracticesand
initiatives
4.4.1 Energyandresources
4.4.2 Toxins
4.4.3 Greenbonds
4.5 Finance
4.5.1 Taxpractices
4.6 Ownership
4.7 Litigation
4.8 Privacystance
4.9 Charitablecauses
5 Seealso
6 References
7 Furtherreading
8 Externallinks

History