Kelloggs Froot Loops

Packaging Analysis
By Sebe Shearer, Avery Alexander, and Gilly
McIntyre
ORIGINAL PACKAGING STATS

Total Volume=4,818
centimeters cubed
Volume of Unused Air Space=
1,679 centimeters cubed
33 centimeters tall
20 centimeters long
7.3 centimeters wide
NEW PACKAGING STATS
Package Volume= 3,225
centimeters cubed
Volume of Unused Air Space=
0 centimeters
21.5 centimeters tall
20 centimeters long
7.5 centimeters wide
WHAT WE CHANGED:

Our new packaging is much more eco-friendly due to the fact

that we used less materials. Our group removed much of the
unnecessary plastic and reduced the amount of unused air
space to 0%. We also increased the shelf-appeal of Froot
Loops being that the smaller size of the box causes the sides
of the container to bulge. That leads the consumers to believe
that there is more content in the box, even though the amount
of product contained is still the same.
 April 26th, 2017
To Whom It May Concern,

We are students from Austin High School in Austin, Texas. Our names are Avery Alexander, Sebe Shearer, and Gilly
McIntyre. We are doing a Geometry project where we pick a product that has wasteful packaging and redesign it, making a new
prototype that contains the same amount of product with less waste. We chose to repackage your product, Froot Loops, because
although lots of cereals have wasteful packaging, we buy a lot of Froot Loops and would like to see this product be the first to
change for the better by decreasing airspace and packaging material used.

We first took the packaged bag out of the box and found the dimensions of the box itself. Based on our findings, we
found that the original cardboard box had a surface area of 2,264cm. We also found that the volume of our cardboard box was
4,818cm3. After putting the packaged bag of Froot Loops back inside the box, we found that the volume of the unused airspace
inside of the package was 1,679cm3, making nearly 35% of the air inside of the product unused.

Our newly constructed box is 20cm x 7.5cm x 21.5 cm, has a volume of 3,225cm3, a surface area of 1804cm, and has
an unused airspace of 0%. However, this airspace percentage was achieved by having a box that bulges out slightly, but we think
that if you increased the height by a centimeter or two this could be avoided while still having 0% unused airspace. Additionally,
the surface area of the package was reduced by 20% and the volume of the package was decreased by 33%. If youre worried
about shelf appeal, the square-ish shape of our new design is unique and is sure to make Froot Loops stand out in the aisle. Weve
included pictures of our new design enclosed, and please write us back with any questions or comments. We look forward to
hearing from you! Thank you for your consideration.

Sincerely,

Avery Alexander Sebe Shearer Gilly McIntyre

Student Student Student