WRITE FOR US!

BLOOMSBURY FASHION BUSINESS CASES

Bloomsbury Publishing Plc

Editor-in-Chief: Leslie Davis Burns

Bloomsbury Fashion Business Cases (BFBC) is an online learning resource designed specifically
for students and educators of fashion and related fields, scheduled to launch online in 2018.

Containing a growing collection of hundreds of business case studies about all aspects of the
fashion industry design, product development, forecasting, sourcing, marketing, management,
entrepreneurship, and retailing BFBC will be available through annual library subscription.

Packed with cases of varying lengths, approaches, and background knowledge required, BFBC will
provide essential content for all levels of fashion education and for use in both the classroom and
independent learning. BFBC will be periodically updated with exciting new cases to stay at the cutting-
edge of the fashion industry.

What are we looking for?

Were seeking case studies from expert academics and fashion professionals, written specifically for
students and educators of fashion. Case studies published on BFBC must be written about the
fashion/apparel industry, should aim to explore key business concepts and principles, and should
encourage students to put their knowledge into practice by responding to the business problem set
out by the author.

We will publish cases on all aspects of fashion business. Please feel free to suggest a topic, or ask
one of our Subject Editors for a selection of our target topics.

You may focus on particular companies, territories, sectors, and points in time. We are looking for
global coverage of the industry through a variety of cases. A personal insight into the topic in question
through industry experience and/or networks is a bonus, but equally valuable cases can be created
through research and subject expertise. All cases will be authoritative and accurate.

Cases may report on real-life business problems faced by real fashion businesses, or they may
present a hypothetical (but realistic) situation. They will range between 1,000 and 7,000 words in
length, and payment will be made at the rate of 30 / 1,000 words. They should be aimed at either
introductory, intermediate or advanced levels, to suit students from foundation to graduate.

How do I find out more?

Please contact one of our dedicated Subject Editors:

Natascha Radclyffe-Thomas n.radclyffethomas@fashion.arts.ac.uk

Lorynn Divita Lorynn_Divita@baylor.edu
Michael Beverland michael.beverland@rmit.edu.au
Haekyung Yu yuhkyung@gmail.com

All cases are reviewed and subject to approval of the Subject Editor and Editor-in-Chief.

For further information about the resource in general, please contact:

Acquisitions Editor, Hannah Crump hannah.crump@bloomsbury.com
Editor-in-Chief, Leslie Davis Burns leslie.d.burns@comcast.net