Presentation Feedback / Witness

Statement

Unit title: 18. Audio Visual Advertising Media

Assessment LO4.
criteria Be able to present audio-visual advertisement ideas to a client for
covered by the feedback
activity:

Candidate James Ryan

name(s):
Date 12th January 2017.

Full
description of James confidently pitched his advertisement campaign to a
the activities panel.
being carried
out by the The advert idea is for energy drinks. In this pitch James
candidate: explained the target audience he is to interpolate, showed
sections of his pre-production to further develop and clarify
the idea.

The budget outlined the costing of the advertisement

campaign if it was real and the storyboard and
accompanying shooting script clarified the idea and provided
detail on how the shots would be used.

There was times where the presentation was a little vague but
overall explained the idea.

Questions / Make sure you film more shots, the shot length described in
Feedback the storyboard will be too long. It needs to have more pace
and a quick edit.
Ensure that your prices on the budget are correct.
Consider the above, by all means film the advert as it is, but
you may require additional filming later to improve the idea.
Ensure that you film a diverse range of shots so you have
plenty to choose from.