Documente Academic
Documente Profesional
Documente Cultură
ON
PLANNING AND IMPLEMENTATION OF INCENTIVE
AT
BY
MISHAYE KAPOOR
The study embodies data collected, analyzed and compiled by the researcher under the
guidance of the undersigned guide of the institute and there by approved as indicating the
proficiency of the researcher.
The finding and conclusion of this report are based on my personal study and experience
during the tenure of my summer internship.
I also declare that the project has not been submitted nor shall it be submitted in future to any
other University or Institution for the award of any other degree or diploma.
MISHAYE KAPOOR
Date:
Place: Ranchi
ACKNOWLEDGEMENT
I am also thankful to all the other people who have directly or indirectly helped me during my
summer internship programme.
ISAAC SUNDIH
PGDM-Marketing
(2014-2016)
TABLE OF CONTENT
Serial Particulars Page
number number
EXECUTIVE SUMMARY iv
Chapter 1 INTRODUCTION 1
2.4 Sampling
2.5 Limitations
Chapter -3 INDUSTRY/COMPANY PROFILE
5-12
3.1 Overview
3.4 History
3.5 Competitors
Chapter-4 DESCRIPTIVE ANALYSIS AND INTERPRETATION
OF DATA 13-31
Chapter-7 Conclusion 42
Bibliography 48
LIST OF FIGURES
LIST OF TABLES
Table 4.1: Key accounts I visited pg 26
pg 37
Table 4.13: Consumer read ingredients list on the back of soft drinks Pg 40-42
II
LIST OF ANNEXURES
III
EXECUTIVE SUMMARY
I had two topics for my project. The first topic of the project was to search the business
opportunities or Promotion of Coca-cola splash bars in AT WORK CHANNELS &
RAILWAYS and to find out how the company is getting its growth opportunities through the
introduction of these splash bars.
The second topic was to study of the general perception or preferences of consumers
regarding soft drinks in Patna and to determine the satisfaction level of customers and their
attitude towards the Coca-cola products
I studied the detailed analysis of the business opportunities of splash bars in corporate houses.
This sector is also known as AT WORK CHANNELS & RAILWAYS. I make a detailed study
on the feasibility of these splash bars in AT WORK CHANNELS. Basically, I had to find out
how the company is getting its growth opportunities through the introduction of these splash
bars. I also found the general perception of the consumers regarding the consumption of soft
drinks in Patna. The Coca-Cola giants are infusing fresh energy in their marketing, retail and
distribution. Low cost with high touch .The brain behind setting up kiosks to dispense
drinks at Rs 5 got the idea on a market visit to rural area in Gujarat where consumers found it
difficult to shell out even Rs 10 for a chilled beverage. Coca-cola splash bars are being
seeded in rural markets.
IV