Strategic Management and Business Policy

MARVEL February 26, 2015

ENTERTAINMENT, INC

Andria Jackson
Deatra Lashley
Elina Piterniece
Merlin Walker
 MARVEL
ENTERTAINMENT
The process to success
Table of Contents
Introduction and History ---------------------------------------------------------------------------
Internal Analysis -------------------------------------------------------------------------------------
Michael Porters Five Forces ----------------------------------------------------------------------
Mission and Vision -----------------------------------------------------------------------------------
SWOT Analysis ---------------------------------------------------------------------------------------
Disney Merger -----------------------------------------------------------------------------------------
Financial Performance ------------------------------------------------------------------------------
Social Responsibility ---------------------------------------------------------------------------------
Legal Issues --------------------------------------------------------------------------------------------
Recommendations ------------------------------------------------------------------------------------
References ----------------------------------------------------------------------------------------------
INTRODUCTION and HISTORY
Marvels origins can be traced back to the 1930s when it was owned by Martin Goodman and
operated as a small comic book company, Timely Comics producing stories about detectives,
Westerns, Science Fiction, crime, and horror stories. The first Marvel Comic series was released
in 1939 featuring the Human Torch and Namor the Sub-Mariner. The sales were good enough
to solidify Goodmans place in the super-hero category. Acting upon the success of the first
Marvel Comic series Goodman followed up with the first Captain America issue in 1940. This
was a good strategy because it was during the time WWII was raging and Captain America
battled the Nazi in the comics as American soldiers did battle on foreign soil.

Goodman`s company grew tremendously throughout the 30` and 40`s during the Golden Age of
comic books. During the 1950s the comic book industry lost its popularity battle to the
introduction of television and sales slowed tremendously. On top of that, a newly created
censorship board, the Comics Code Authority, also contributed to the decline in sales for Atlas
News Company, formerly Timely Comics. Atlas News Company discontinued distribution in
1956 and was forced into a distribution deal with their competitor DC Comics to get a limited
number of issues from the Marvel series circulated each month.

The 1960s brought a renewed interest in superheroes from the baby boomer generation, who
were currently high school and college students. In 1962 Stan Lee, editor, manager, and
spokesman for Marvel Comics, co-created Marvels most popular character Spider-Man. This
genre also gave birth to the Fantastic Four, Incredible Hulk, the Avengers and X-men. Now
operating under Marvel Comic Groups, the company began marketing its products and also
debuted its first super-hero on ABCs television network.

In late 1990`s Marvel Entertainment Group merged into Marvel Enterprise along with ToyBiz to
avoid bankruptcy. A decade later when the company was financially stable its name was
changed back to Marvel Entertainment. In 2008, MARVEL Entertainment eliminated its Toy
Division and reorganized into three operating segments: Publishing, Licensing, and Film
Production, operating in both the domestic and international markets, with over 70% of the
companys annual revenue coming from the U.S. market.

MISSION STATEMENT
The Walt Disney Companys objective, (Marvel Entertainment, LLC, is a wholly owned

subsidiary of the Walt Disney Company), is to be one of the worlds leading producers and
providers of entertainment and information, using its portfolio of brands to differentiate its
content, services and consumer products. The companys primary financial goals are to
maximize earnings and cash flow, and to allocate capital toward growth initiatives that will
drive long-term shareholder value.

VISION STATEMENT
To resonate with people today. And to evolve with generations to come.

Internal Analysis
Marvel Entertainment, Inc. is a character-based entertainment company. With over 5,000
proprietary characters in its arsenal, Marvel Entertainment, Inc., is one of the world's leading
character-based entertainment companies.

The company reports in 4 different business segments licensing, publishing, toys, and movie
production. Each business segments responsibility breaks down as follows:

Licensing segment this segment earns revenues from selling rights to movies,
television production companies, producers of video games, and manufacturers of the
various types of merchandise Marvel owns allowing the use of its character properties,
as well as overseeing or managing how the characters are used. Following the last
American International Toy Fair in New York, Disney Consumer Products (DCP),
announced its 2015 plans for Marvel and its key franchises including The Avengers and
Spider-Man. DCP is labeling this year to be one of the biggest licensing program built
around Marvels Avengers: Age of Ultron, expansion in high potential categories
including female fashion and healthy lifestyle, the launch of new animated content and
innovative marketing initiatives to drive the brand 365 days a year worldwide.

Publishing segment - The Publishing segment publishes, markets, and sells comic
books and novels about the various Marvel characters. Marvel also licenses characters
from other entities and turns them into graphic novels. According to Super Hero Hype,
Marvel has become a super-brand in its own right thanks to its outstanding universe of
aspirational, relatable characters and the incredibly broad appeal of not only its movies
but its comics, books, apps, games and TV series that continually deliver epic
storytelling with action, heart and humor. Were excited to build on this huge momentum
and the incredible buzz around the next Avengers movie with a series of product
initiatives appealing to fans of all ages, said Josh Silverman, executive vice president,
global licensing at Disney Consumer Products. In addition to publishing over 4,000
Marvel books and magazines in 30 languages for the next generation of fans, DPW has
put in place a strategy in its print and digital program, Marvel Comics are now being
added to the e-Book service Scribd, along with Amazon.com owned Comixology, to
include Young Adult and Middle Grade novels based on Avengers, Guardians of the
Galaxy, and Spider-Man franchises as well as kids and family friendly apps.

Toys - Marvel's Toy Biz division is a recognized creative force and leader in toy design,
sales and marketing, developing and overseeing both licensee and in-house toy lines.
Marvel no longer directly competes in the Toy business, as it has licensed the right to
manufacture to Hasbro. Previously, it did not directly compete in the Movie business,
but has since moved to directly compete the space. Its primary super-hero genre
competitor DC Comics is continuing to license the right to make movies however. The
license agreement between Hasbro, Marvel and Spider-Man Merchandising LP has been
extended through 2017. This extension gives Hasbro Toy and Game Rights to a vast
portfolio of Super Hero Franchises in a wide range of key categories. The current
agreement will be good until 2011.

Movie Production The movie segment was started to produce films in house which
would allow Marvel to retain revenues increasing their bottom line. The company was
formerly outsourcing licensing their movie rights to a third party licensees, but has since
 moved to directly compete in this market. Between 2006 and 2007, Marvel began the
transition to develop its new subsidiary, Marvel Studios, by borrowing over $500 million
from Merrill Lynch in order to finance its own filmmaking projects, the first of which
was Iron Man in 2008 (McAllister, Gordon, and Jancovich 111). At the time, this
reconstruction deal was seen by many industry critics as an incredibly risky move
because the film industry as a whole was already experiencing a significant decline in
ticket sales (Hamner 2006). Its primary super-hero genre competitor DC Comics is
continuing to license the right to make movies however.

Marvel Super Hero Spectacular will introduce an enhanced marketing and retail
strategy with more partners and merchandise offerings aimed to entice fans to celebrate
their love for all things Marvel. The campaign will focus on core Marvel franchises
including The Avengers, Spider-Man and Guardians of the Galaxy. (Super Hero Hype,
2015)

PORTERS FIVE FORCES

Intensity of Rivalry

There are several rivals in this market but Marvel has had a consistent, longstanding rivalry with
DC Comics owned by Time Warner (TWX). Marvels long history and market awareness is an
extremely valuable asset that can be used in many ways with a built up fan base that spans all
ages from boys to ladies. Practically everyone has an affinity for at least one of the characters.
The Disney merger will give Marvel a better chance at advancing in the market because of the
deep pockets of Disney funding more Research and Development (R&D). This is a big
competitive advantage that cannot be easily reproduced by a competitor.

Threat of New Entry

Saturation of the super-hero market could be a concern. In view of the fact that Marvels sole
character base is super-heroes, there is an uneasiness in regards to the number of these types of
movies that have been released and will continue to be released in the coming years. Rival DC
Comics is making a great impact with the Batman and Superman movies and show no signs of
slowing down on sequels. The threats of substitutes is much higher in the entertainment industry
as compared to any other industry. The rival companies may come up with a new character
which may increase the market share of these competing companies. When customers have
more choices of products it is difficult for a company to sustain its success. It is time to make
full use of innovation and creativity. Comic Book to Movie adaptations have benefited from a
few box office blockbusters, but there have been flops as well, including Elektra (Budget:
$43MM, Domestic Gross: $24M), and Catwoman (Budget: $100MM, Domestic Gross:
$40MM). Movie production has more associated risk than the licensing "third-party"
businesses, but the upside is significant as a successful movie can gross in the hundreds of
millions. (Box Office Mojo).

Bargaining Power of Customers

Buyers have the liberty to like or dislike a particular company. Their past experience helps them
to decide whether they want to deal with the company or not. Buyer satisfaction ultimately leads
to the popularity of the entertainment company. The customers today have a better bargaining
power due to a wide choice available in the world of entertainment. Marvel Enterprises should
take the bargaining power of customers as a serious concern for a sustainable survival in future.

Bargaining Power of Suppliers

Marvel Toys is the toy division of Marvel Entertainment, a subsidiary of The Walt Disney
Company. Scott and Sons (SNS) toyshop is the leading supplier for Marvel toys, Lego toys, DC
Universe toys and transformer toys.

SWOT ANALYSIS
In order to carry out the short term and long term marketing strategies for the company, using
the SWOT analysis is a very important step in identifying the internal and external factors that
are favorable and unfavorable to the companys achieving its objective. So lets begin with the
strength aspect.

STRENGTHS
Marvel Entertainment is a geographically diverse business, operating successfully domestically
and internationally. The company runs a diversified business model mainly from its three
divisions of Publishing, Licensing, and Film Production, with a library of over 5,000 characters.
Marvel Entertainment's success rests on the strength (and marketability) of its characters, with
several of their characters becoming household names. For example, Spider-Man became one of
the most popular, most recognized of the Marvel characters, and there is the Hulk, Iron Man,
Captain America, and the X-Men just to name a few. All this could be attributed to the
aggressive merchandising, marketing, and movies. The name Marvel has become synonymous
with superheroes and comics, which makes it most recognizable.

WEAKNESSES

Marvels main focus appears to be on the comics and cartoons. That in itself can be seen as a
weakness because of limiting their market. Along with that Marvel is targeting a certain
audience, mainly boys in their tweens and teens. This will leave them too dependent on that
specific market for success, which will depend on how the target market responds and their
attachment to the product. This will give the control to the target market. Secondly, throughout
their existence Marvel has tried to classify themselves and find where they belong which means
they have not found their niche market.

OPPORTUNITIES

Some of Marvel Entertainments opportunities come from a 5 year Master Toy license
agreement with Hasbro Inc. Hasbro is a well-known American multinational toy and Board
Game Company and one of the largest toymakers in the world. This license agreement will
bring major profits and high-class interaction to brand name toys.

THREATS

Intense competition (DC-Batman): Marvel Comics and DC Comics have an ongoing

competition with each other. It started in the early 20th century. Both of them have phenomenal
cartoon characters playing in movies and printed inside colorful comic books. Also, they are
working hard at reaching a larger and more diverse 21st century consumer market.

X-Men was one of Marvel Entertainments first movies of the 21st century which premiered in
2000. The audiences were astonished by the superheroes and the possibilities that the
potentials that graphic special effects empowered for their filmmaking picture. In 2002 Spider-
Man, produced by Sony pictures, followed, and in 2003 X2 premiered. These names became
poster children for Marvels colorful collection of characters that would soon flood the theatres
for millions of people to enjoy.

DC decided to step up their game by introducing a phenomenal movie called Batman Begins in
2005. In response, Marvel had the movie called Fantastic 4, which was a bust at the box office
and allowed DC comics to take the forefront in the dramatic and dark side of the superhero
genre. Marvel Entertainment regularly brings out new movies every year, bolstering their
universe. DC embeds the audience in content from every direction before releasing it in the
theaters. This has been an ongoing battle which appears to have no end in sight. Marvel and DC
is in competition with each other. However, one is destined to win.

FINANCIAL PERFORMANCE

Publisher Market Shares: October 2013

October 2013 was a split month, with DC Entertainment the leading publisher in Retail Dollar
Share and Marvel Comics the leading publisher in Unit Share based on total sales of comics,
graphic novels and magazines to comic book specialty stores, according to Diamond Comic
Distributors.

PUBLISHER MARKET SHARES

Based on Total Unit Sales of Products Invoiced in October 2013
 UNIT MARKET SHARE
RETAIL MARKET SHARE
PUBLISHER SHARE
PUBLISHER SHARE
MARVEL COMICS 33.63%
DC COMICS 31.02%
DC COMICS 33.15%
MARVEL COMICS 30.47%
IMAGE COMICS 10.85%
IMAGE COMICS 9.26%
IDW PUBLISHING 4.96%
IDW PUBLISHING 6.27%
DARK HORSE COMICS 4.70%
DARK HORSE COMICS 5.36%
DYNAMITE ENTERTAINMENT 2.54%
DYNAMITE ENTERTAINMENT 2.47%
BOOM! STUDIOS 1.78%
BOOM! STUDIOS 1.84%
ARCHIE COMICS 1.24%

Both The Avengers and Spider-Man drove more than a billion dollars each at retail globally in
2014 and Marvels toy sales in the US grew nearly 13% in 2014 when compared to 2013,
according to The NPD Group.

DISNEY MERGER
On August 31, 2009 Disney purchased Marvel Entertainment for $4 billion dollars in cash and
stock. Under the agreement, Disney will take ownership of all Marvel characters, including
Spider-Man, Iron Man, and Captain America, all super recognized super heroes in their own
right. Along with these icons are a host of questionable characters, the Punisher and Deadpool,
an abused delinquent turned freelance assassin. The merger brought together two legendary
names in entertainment. Under the terms of the agreement of merger, Disney is acquiring
Marvel so that each share of common stock in Marvel will be converted into a receivership right
to either $30 in cash, or 0.7452 shares of Disney common stock. Disney is the leader when it
comes to promoting and branding its characters, and being part of a multi-billion dollar
conglomerate is a boon to Marvels bottom line. If the comic division had a bad year, the deep
pockets of Disney would keep it afloat.

The biggest media merger of the year sparked heated debates among financial analysts who
questioned whether Disney overpaid for the Marvel acquisition, as well as from the other die
hard comic book fans who worried that some of the famously risqu characters would be
remade to more main stream characters that fit more into Disneys family oriented image than
the hardcore image these characters carried with Marvel.

Analysts and industry observers said the merger bridges a huge gap in one of Disneys
weaknesses: the ability to attract boys in their tweens and teens, which Marvel has had great
success in doing. With Disneys huge media access and the Disney network, Marvel has
acquired an enormous boost in television, movies, DVDs video games and lucrative licensing
arrangements. Those licensing deals are the real cash cows of the comics industry. Marvel will
definitely help Disneys bottom line in the long run.
Declining economic conditions: Walt Disney Company is a diversified enterprise and could
encounter a large amount of issues that could substantially affect its upcoming expansions and
routine. Also, there will be greater than before competitive problems. Some of the key fears
include the following:

Changes in macroeconomic conditions

Marvel Entertainment operates in the customers flexible segment. Therefore, an increase in
price levels generally or in a price level in a certain segment such as the energy segment could
result in a change in customers mandate away from the performing and purchaser merchandises
Disney compromises, which could also harmfully affect its profits and rise its costs.

Modifications in exchange tariffs for foreign cash may reduce international claim for its
merchandises, increase its labor or supply costs in non-U.S. marketplaces, or decrease the U.S.
dollar value of income it collects from additional marketplaces. Financial or governmental
circumstances in a nation could decrease its capability to avoid contact to currency variations in
the nation or its capability to deport income from the nation.

Adverse weather conditions or natural disasters, health concerns, international, political,

or military developments, and technological developments
Mandate for Disneys merchandises and services, especially its theme parks and resorts,
extremely be determined by the overall location for travel and tourism. The location for travel
and tourism, as well as mandate for other performing merchandises, can be knowingly
harmfully affected in the U.S., globally, or in a certain regions, as a effect of a diversity of
impacts outside its control. These include contrary weather circumstances ascending from short-
term weather forms or long-term change, shattering actions, or normal disasters (such as
excessive heat or rain, hurricanes, typhoons, floods, tsunamis, and earthquakes), health
concerns, international, political, or military developments, and terrorist attacks. These events
and others, such as fluctuations in travel and energy costs and computer virus attacks,
intrusions, or other widespread computing or telecommunications failures, may also damage its
ability to provide products and services or to obtain insurance coverage with respect to these
events. (http://marketrealist.com/2014/01/walt-disney-company/)

Labor disputes
A major number of workers in numerous Disney industries are protected by combined
bargaining contracts, including workers in its theme parks and resorts, as well as production,
personnel, writers, and others working in its television networks and studio jobs. Plus, the
employees of licensees who manufacture its consumer products and retailers who sell its
character products, and employees of suppliers of program design satisfied (such as sports
leagues), may be protected by labor agreements with their businesses. Overall, a work argument
concerning Disneys personnel or the personnel of its licensees or retailers who sell its customer
merchandises or benefactors of program design satisfied may disturb its procedures and
decrease its profits, and a purpose of a disagreement may increase the corporations expenses.

Changing consumer preference

The license agreement between Hasbro, Marvel and Spider-Man Merchandising LP has been
extended through 2017. This extension gives Hasbro Toy and Game Rights to a vast Portfolio
of Super Hero Franchises in a Wide Range of Key Categories. The current agreement will be
good until 2011.
Declining economic conditions: Walt Disney Company is a diversified enterprise and could
encounter a large amount of issues that could substantially affect its upcoming expansions and
routine. Also, there will be greater than before competitive problems. Some of the key fears
include the following:

Changes in macroeconomic conditions

Marvel Entertainment operates in the customers flexible segment. Therefore, an increase in

price levels generally or in a price level in a certain segment such as the energy segment could
result in a change in customers mandate away from the performing and purchaser merchandises
Disney compromises, which could also harmfully affect its profits and rise its costs.

Modifications in exchange tariffs for foreign cash may reduce international claim for its
merchandises, increase its labor or supply costs in non-U.S. marketplaces, or decrease the U.S.
dollar value of income it collects from additional marketplaces. Financial or governmental
circumstances in a nation could decrease its capability to avoid contact to currency variations in
the nation or its capability to deport income from the nation.

Adverse weather conditions or natural disasters, health concerns, international, political, or

military developments, and technological developments

Mandate for Disneys merchandises and services, especially its theme parks and resorts,
extremely be determined by the overall location for travel and tourism. The location for travel
and tourism, as well as mandate for other performing merchandises, can be knowingly
harmfully affected in the U.S., globally, or in a certain regions, as a effect of a diversity of
impacts outside its control. These include contrary weather circumstances ascending from short-
term weather forms or long-term change, shattering actions, or normal disasters (such as
excessive heat or rain, hurricanes, typhoons, floods, tsunamis, and earthquakes), health
concerns, international, political, or military developments, and terrorist attacks. These events
and others, such as fluctuations in travel and energy costs and computer virus attacks,
intrusions, or other widespread computing or telecommunications failures, may also damage its
ability to provide products and services or to obtain insurance coverage with respect to these
events. http://marketrealist.com/2014/01/walt-disney-company/
Labor disputes

A major number of workers in numerous Disney industries are protected by combined

bargaining contracts, including workers of its theme parks and resorts as well as production,
personnel, production, writers, and others working in its television networks and studio jobs.
Plus, the employees of licensees who manufacture its consumer products and retailers who sell
its consumer products, and employees of suppliers of program design satisfied (such as sports
leagues), may be protected by labor agreements with their businesses. In overall, a work
argument concerning Disneys personnel or the personnel of its licensees or retailers who sell its
customer merchandises or benefactors of program design satisfied may disturb its procedures
and decrease its profits, and a purpose of a disagreement may increase the corporations
expenses.

Changing consumer preference

The license agreement between Hasbro, Marvel and Spider-Man Merchandising LP has been
extended through 2017. This extension gives Hasbro Toy and Game Rights to a vast Portfolio
of Super Hero Franchises in a Wide Range of Key Categories. The current agreement will be
good until 2011.

PAWTUCKET, R.I. & NEW YORK Hasbro, Inc. (NYSE:HAS), Marvel Entertainment, Inc.
(NYSE:MVL) and Spider-Man Merchandising L.P. proclaimed that Hasbro will keep rights
through 2017 to make toys and games based on new Marvel and Columbia Pictures theatrical
announcements and on Marvels internationally common collection of Super Hero traits,
including franchises such as X-Men, Thor, Iron Man, Spider-Man, Captain America, Spider-
Man, Iron Man and the Avengers.

As part of the first-hand contract Hasbro will continue to hold the international privileges
(excluding Japan) to develop products based on Marvels globally known creation of more than
5,000 characters and Spider-Man Merchandisings movie and small screen possessions in a
inclusive collection of toy and game groups, including action statistics, character show and
preschool toys, board games and puzzles. The new contract protects the definitive comical
reserve look of the characters as well as merchandise lines motivated by small screen and films.

LEGAL ISSUES
Marvel Entertainment had many legal issues throughout their history. Some of the legal issues
was with Jack Kirby, the artist who created many of Marvel Entertainment characters, had some
legal issues with them. Mr. Kirbys children believed they have been deprived of a portion of
the luxurious profits coming from the companys superheroes franchises. The lawsuit said
Kirby's work on the comics published between 1958 and 1963 were "for hire" and render the
heirs' claims invalid. The famed artist died in 1994. They hired Marc Toberoff, a Los Angeles
copyright lawyer, to represent them in the case.

Also, Marvel Entertainment had lawsuit with Mr. Toberoff regarding use of a provision, in
copyright law, gives authors or their heirs the right to recover ownership of a product after a
given number of years. Mr. Kirbys family was to regain copyrights to some of his art work as
early as 2014. Marvel and Mr. Toberoff discussed a settlement. However, the federal lawsuit
filed Friday, January 8, in Manhattan by Marvel Worldwide Inc. asks a judge to invalidate 45
notices sent by the heirs of artist Jack Kirby to try to terminate Marvel's copyrights, effective on
dates ranging from 2014 through 2019.

LEGAL AND UNETHICAL BEHAVIOR

Marvel Entertainment CEO, Isaac Perlmutter (unethical behavior): He had many issues and
unethical behavior with the company. Many of the employees didnt like working with his
unethical behavior, and feared to say no to his commands. Also, he made Disney CEO, Bob
Igers life miserable by making him feel belittle with super vision of Wilt Disney Studios. Also,
Perlmutter had a racial issue and liked to cut cost. He had a racial brawl regarding the first Iron
man movie with an African American name Terrence Howard. Another African American actor
named Don Cheadle was hired for the same part in Iron Man for a cheaper price. He made a
racial comment saying no one will notice because all black people look alike. There were
several other unethical behavior over the years which encountered conflicts with his follow
workers. Many of the employees feared of losing their jobs and cooperated with his unethical
behaviors. People filed claim with Disneys Human Resource Department.
SOCIAL RESPONSIBILITY
Social responsibility dictates that organizations and individuals have a moral responsibility to
give back to the communities that support the organizations balancing their performance
between the economy and the ecosystems for the benefit of society at large.

Disney/Marvel Citizenship is our continuing commitment to be among the most admired

companies in the world a recognition of both the integrity of our people and the quality of our
entertainment experiences. This guides our actions as a company and our efforts to promote the
happiness and well-being of kids and families by inspiring them to join us in creating a brighter
tomorrow. (http://thewaltdisneycompany.com/citizenship)

Disney preference compassion towards children because they believe children are the future.
Normally, people would show compassion to a loved one by buying flowers, roses, and
chocolates. But Disneys working staff are finding other ways to spread love and compassion to
the children. Disney heart goes out more to the kids, in which they dedicate their time to certain
programs, such as Child Life Council (CLC), Compassion Month, and Domestic and
International community support.

Child Life Council was founded in 1982. It is a nonprofit professional association serving child
life professionals as they empower children and families to master challenging life events. The
headquarters is located in Rockville, Maryland. Annually, Disney sends CLC up to 500 care
packages to give to childrens hospitals in the U.S., Canada, and Latin America. These gifts
provide a sense of comfort, part of a childhood, and normalcy during the kids stay.

Alongside providing tools thatll encourage patients to dream and imagine, Disneys grants to
CLCwhich have now surpassed $1.5 millionenable the organization to advance their
research and expand their reach to a greater number of childrens hospitals around the globe.
From funding its International Summit to supporting outreach efforts, Disney works with CLC
to elevate the child-life field and share the benefits of play with children who are coping with
serious illnesses. (https://thewaltdisneycompany.com/blog/disney-celebrates-compassion-
month-0)
Make-A-Wish is another organization that Disney is working with. During Compassion Month,
care packages are given to children in hospitals throughout North America. These packages
include comic book that were specially created using the Super Heroes to encourage the young
people to identify the heroes in that have impacted their personal lives, such as family members,
teachers, medical personnel they may have encountered, and everyday people that have inspired
them to be overcomers of their various medical situations. Also included in the packages are
DVDs, toys, and other items to stimulate the childs imagination. Together with Make-A-Wish
America and Make-A-Wish International, Disney can continue its legacy of positively
impacting children and families around the world.
(https://thewaltdisneycompany.com/blog/disney-celebrates-compassion-month-0)

This year, Disney is making a $1 million capacity-building grant to the organization, which will
help provide the highest-quality wish experiences for children around the world. In fact, a
Disney wish accounts for nearly one out of every two wishes granted! Disney has a domestic
college program for students that are enrolled to Montclair State University. The program
contains an earning and living experience at the Walt Disney Resort located in Florida. While
maintaining full time college enrollment and progress toward their degree while living for a
semester and a summer in Orlando, students can earn up to 12 credits through Montclair State
University. Disney also has opportunities for Montclair State University international students.
They will also get to enjoy tourism and leisure experiences while on campus and the Walt
Disney World Resort.

RECOMMENDATIONS
R&D into markets for how Marvel can attract the tween and young adult female
customers. Marvels main concentration focuses more on males.
Bring some of the lesser known characters out of the background to TV or the big
screen.
 References

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