Identity

Logo Design
Is the logo for the company or a product?
What is the overall mood of the company?
Should the logo reflect the mood of the company
or is it stand-alone?
Do you envision something techy or more organic?
Any colors you have in mind?
What is the primary product of the company?
What are the demographics of your customers?
Who is your competition?
Where will the logo appear on a product?
What is the purpose of the logo?
Emotional Impact
 Recogniz-ability
- Simple but eye catching
- Tells a story

- Scalable and applicable to all forms of media

- Web
- Print
- Vehicle ID
- Audience (not client) Appeal
 Brand Integration

A logo is not your brand identity.

Your logo must integrate with

your brand identity.