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The SW Indian Foundation is a touristic organization that seeks to help Navajo and other
Indian tribes by promoting their culture
Our Thesis
Given that tourism agencies agree to approach reservations
responsibly, taking into consideration the natives point of view,
and that tourists act with the respect that tribal rituals deserve,
American Indians mostly benefit from tourism since tourist
agencies attempt to preserve their sacred land, modifying it less
than other industries would, give them an influx of jobs from which
they can rise above poverty and improve their community, allow
them to preserve their tribal cultures through the selling of artcraft
and the telling of stories, and ultimately help raise global
awareness of who they are.
Reaching out to the Community
We chose this audience because we believed raising
awareness from a young age can create a ripple effect as they
grow. Children often have a very simplistic and stereotypical way to
view things, and we wanted to show them how Native Americans,
people, who they visualize with skirts and feathers, go through
many of the same things they are going through. With this in mind,
we presented a story to about ten kindergarteners using a felt
board. The kids were pretty engaged with the story of Isy and Kai,
two Navajo children that have recently had their reservation
change due to tribal tourism. Through the use of simplistic
language, Spanish-English translations, graphic images and a moral
at the end of the story, we were able to convey to them the
difficulty of change and the similar struggles all children face, while
educating them of the effects tourism has on reservations.
Our group at Sanchez Elementary
Group Reflection
At the beginning of this project, we thought the thesis would be one-sided and
strong, with our evidence easy to find. However, as we began analyzing sources, it soon became
clear that developing an argument would be challenging. We started off believing that tourism
was negative, without recognizing our own bias on the issue. However, as more evidence piled
up, the benefits began to outnumber the harms, making us realize and question our own
assumptions on the issue. Ultimately, we learned to always approach a situation with an open
mindset, and that Native Americans are not always harmed by being in contact with us, as long as
we respect their traditions and perspectives, which may greatly differ from our own.
If we were to do this again, we would seek to act out the story with the children, as
this would allow them to interact more while still taking in the information. Furthermore, we
would give them incentives (candy) for them to participate. As we attempt to follow up with
awareness on this topic, we could ask follow-up questions, have the PALs continue bringing
stories on Tribal Tourism to their PALees, or make posters to hang around the school.
Works Cited
Dominguez, Carina. Arizona Tribes Gather to Promote Tourism. Cronkite News, 30 January 2015,
http://cronkitenewsonline.com/2015/01/arizona-tribes-gather-to-promote-tourism/ . Accessed 8 February 2017.
Egerstrom, Lee. NATIVE Act aims to Promore Native Tourism. The Circle: Native American News and Art, 3 November
2016, http://thecirclenews.org/index.php?option=com_content&task=view&id=1401 . Accessed 8 February 2017.
Estelli, Smith M. Tourism and Native Americans - 6.3. Cultural Survival, Sept. 1982,
www.culturalsurvival.org/publications/cultural-survival-quarterly/tourism-and-native-americans-63 . Accessed 5 Feb.
2017.