The

Art of Movement Marketing Summary

The marketing campaign for the upcoming exhibition The Art of Movement will include print, radio/tv,
digital, and grass roots components running from May through September 2017. The campaign consists
of underwritings on WESA and WYEP radio stations, an online display buy with 535 Media, and print ads
with the Post-Gazette. The printed materials will include postcards, pocket door signs and grass roots
flyers. Other components of the campaign will include a digital billboard with Lamar billboarding and
City Publication coupon mailings. The costs of these endeavors are covered by our marketing expense
budget total of $10,600. Our General Marketing Budget will fund ads in the Pittsburgh Quarterly, Whirl
and Carnegie Magazine. Also financed by the General Marketing Budget is any social media activity
related to the exhibition. Each month, $25 of our total monthly allotment will go towards The Art of
Movement boosted posts and event listings. The target market that we hope to reach through this
marketing plan includes women ages 35-64 of high education and income level.

Exhibition Marketing Expense Budget Detail :

Month Media Outlet $ Amt

Late May Post-Gazette 1,500
8-June Post-Gazette 0
August WYEP/WESA 2,000
July Lamar Billboard 2,100
June-September 535 Media 2,000
May City Publication 1,000
15-May Postcard 1,500
May/June Pocket Door Sign 200
N.D. Grass Roots Flyers 300
Total 10,600

General Marketing Budget Details:

Month Media Outlet $ Amt

Summer Issue Pittsburgh Quarterly 1,500
June Whirl Magazine 845
Summer Issue Carnegie Magazine 725
June-August Social Media 25/month
Total 3,170