NGO PROJECT PLAN

ASSIGNMENT BY:
SHREYA RAO
16040141008
MBAHHM 16-18
KHAYAAL NGO
Khayaal NGO is a Non-profit , NGO and Public Charitable Trust
that aims at providing information and counselling on various
cancers, their causes, underlying risk factors, lifestyle, issues,
prevention, and early detection options, symptoms, latest
diagnostics and treatments available, dealing with life after
cancer and rehabilitation to organised groups in urban and
rural communities

Vision:

Patient Aid: Financial support, chemo-drugs

Patient Support: Counselling, Rehabilitation, support
groups, celebrating life
Public Outreach and Education: Awareness, education ,
screening and diagnostics
To be an all-encompassing cancer help-agency that works
towards patient care, aid and assistance, awareness and
advocacy.
To understand and relate with the far-reaching impact
cancer has on an individuals life

Mission:

To improve the quality of life of cancer patients

 To provide affordable & compassionate medical care to
cancer patients
To provide rehabilitation and support to cancer patients and
families

STEPS INCORPORATED TO START OUR NGO:

1. Lay down the issues that our NGO wants to address,

and identify the mission and vision.It should be a clear
and concise written statement that describes the charitable
mission of the organization.

It should reflect the values of the NGO and the reason behind
its origin and existence. It should also clearly indicate the
target community and why it is important to be concentrating
on them.

2. Before registering the organization, we decided on

establishing governing body in place that will be
responsible for all activities and decisions of the
organization. The governing body will be involved in all
matters of strategic relevance, including strategic planning,
financial management, human resources and networking.

This basically involves establishing initial board of directors.

Our team of caregivers and board members include: Onco-

surgeons, Oncologists, Nutritionists, Counselors, Nurses,
Patient survivors, Holistic experts.

The board of directors should understand the goals and

missions clearly and support the same.

3. Register an NGO under any of the following Acts:

Indian Trusts Act: A Charitable Trust is not legally obliged to
obtain registration; unless the Trust wants to claim income
tax exemptions or is based in a state that is governed by the
Public Trusts Act.
 Societies Registration Act: A society can be formed by a group
of seven or more people. Its formation is more complicated
than that of a trust, but it also affords more flexibility in terms
of regulations.

Companies Act: An association that is formed for the

promotion of art, science, commerce, religion or charity can
be registered as a company but its members cannot be paid a
dividend. All profits should be utilized for furthering the
objectives of the company.
4. Raise funds through internal sources (membership
fees, sales, subscription charges, donations, etc.) or
grants-in-aid from the Government, private organizations or
foreign sources.

Inflow of foreign funds is governed by the Foreign

Contribution Regulation Act (FCRA) 1976.

5. Set Up An Accounting System

All NGOs need a system for recording where money comes

from and how it is used. Because NGOs finances tend to be
closely scrutinized, it is important to put an effective
accounting system into place to deal with the nuances of
nonprofit bookkeeping and reporting.

This bookkeeping should include:

Revenue earned.
Expense incurred.
Provides a broader financial picture.
Aware of immediate payments and deposits.
All NGO transactions.
Prevents misuse of funds.

6. Developing fund raising plans.

 In order to come up with the best fundraising strategy, it is
important to identify what the needs are of the NGO and what
sources can best fulfill these needs.
Funding can be through
Foundations
Networking and partnership
Private sector
Community foundations
Corporate foundations

Fundraising and FCRA

This is probably the most decisive step for an NGO.

Fundraising, as a distinct sub-category of income generation,

includes those activities that get people to GIVE their money
to non-profit organizations and, ideally, to get them to keep
giving.

It does not include raising money by selling things T-shirts,

light bulbs, candy, books, carnival tickets, and seats at a
dinner or anything else that has material substance.

There are many International donors interested in the work

done by NGOs in India. There are some Indian institutional
donors, although access is not quite easy as in the
international system.

International donors may be NGOs or government (bilateral

and multilateral) organizations.

We organized events to raise funds for cancer patients. The

donation was distributed to the patients.

Backbones of our fundraising efforts are:

 Individuals are the largest source of funding for non-profit
organizations.

Corporations give in order to get exposure, publicity,

community respect, market share. Corporate funding can be
a good source of support for new initiatives, special
programs, and special events

Federated Funds such as United Ways, United Arts, etc.,

can be steady sources of relatively large amounts of money.

Foundations come in various sizes and types but

their grants can be important and substantial.

Corporate Foundations.
Community Foundations are public foundations and pool
the assets of many donors.

The type of funding our NGO has adopted is of the following

type:

The Capital Campaign A capital campaign is a multi-year

fundraising campaign with a particular goal such as:

Raising funds for a particular project, such as cancer

research.
Increasing a particular asset such as an endowment.

We at Khayaal NGO have collaborated with HCG hospital,

TATA Memorial and Apollo Hospitals.

For these hospitals funding our NGO is a part of their CSR

activity. Currently we are not looking for any foreign
donations and funds.

ETHICS AND CONDUCT

 Following code of ethics and conduct has been followed
strictly:
1. Responsibility, Service, and Public Mindedness
NGO integrates self-development and service to others,
balancing individual and public concerns, focusing on higher,
broader, and more public levels of service.
Public money must not be misused for selfish purposes and
all public assets are to be treated with utmost seriousness, as
a public trust.
Our NGO recognizes that its conduct and activities has an
impact on the publics perception of the NGO.
An NGO should exhibit a responsible and caring attitude
toward the environment in all of its activities.

2. Cooperation Beyond Boundaries

NGO should be willing to work beyond borders of politics,
religion, culture, race and ethnicity, within the limits of the
organizing documents and with organizations and individuals
that share common values and objectives.

3. Human Rights and Dignity

NGO should not violate any persons fundamental human
rights, with which each person is endowed.
NGO should recognize that all people are born free and equal
in dignity. NGO should be sensitive to the moral values,
religion, customs, traditions, and culture of the communities
they serve.
4. Religious Freedom
NGO should respect religious freedom.

5. Transparency and Accountability

NGO should be transparent in all of its dealings with the
government, the public, donors, partners, beneficiaries, and
other interested parties, except for personnel matters and
proprietary information.
NGOs basic financial information, governance structure,
activities, and listing of officers and partnerships shall be open
and accessible to public scrutiny.
 NGO should be accountable for its actions and decisions, not
only to its funding agencies and the government, but also to
the people it serves, its staff and members, partner
organizations, and the public at large.

6. Truthfulness and Legality

NGO should give out accurate information, whether regarding
itself and its projects, or regarding any individual, organization,
project, or legislation it opposes or is discussing.
NGO should not engage in any activities that are unlawful
under the laws of the nation.
NGO should have a policy for staff and volunteers to
confidentially bring evidence to the governing body of
misconduct of anyone associated with the organization.
NGO should meet all of the legal obligations in the countries.
NGO should take prompt corrective action whenever
wrongdoing is discovered among its staff, governing body,
volunteers, contractors, and partners.

CAPACITY BUILDING AND SUSTAINABILITY

Websters dictionary defines the word Sustainable quite simply
as follows

- Able to be used without being completely used up or

destroyed
- involving methods that do not completely use up or destroy
natural resources
- able to last or continue for a long time
In more general terms, sustainability is the endurance of
systems and processes. Sustainability can also be defined as the
ability to be sustained, supported, upheld, or confirmed.

Moving towards sustainability is also a social challenge that

entails international and national law, urban planning and
transport, local and individual lifestyles and ethical
consumerism.

How to develop a Sustainability Plan for NGOs?

A sustainable NGO is an organization that needs to plan ahead.

1) The first rule for sustainability is to have a clear vision,

which is consistent with existing needs.

2) It is crucial to develop a strong financial plan; without

resources no projects can be developed.

3) It is important to develop a long-term plan that is able to

manage the NGO staff in a way that maximizes each
individuals potential and meets their own expectations by
supporting their professional development.

4) It is crucial to establish collaboration and good

communication among members of staff in order to
strengthen their sense of belonging and thus their
commitment to shared causes.

5) The sustainability plan must be realistic. It is good to

cultivate ambitious plans, but it is essential to establish a
realistic agenda when it comes to proposing a project.

6) While designing a new project think about what could

happen after its implementation and imagine how its main
outputs could become starting points for new projects.

Models of NGO Sustainability

Gift-based NGOs

A great majority of NGOs, both large and small, depend on the

gift economy to maintain their work. They are financed by a
range of gifts and voluntary donations. Such gift-giving is
through a variety of ways including one-off gifts, personal
donations and legacies, community collections or special events,
regular bank-based giving by standing order or direct debit, child
sponsorship, or new approaches to web-based giving. Faith-
based NGOs may also raise funds through a range of personal
pledges, church collections, or zakat funding.
- Direct official aid

Only a relatively small proportion of NGOs receive official aid.

These aided-NGOs are normally the larger, high-profile NGOs
with established track-record of working with official donors.

- Enterprise supported

A small number of development NGOs generate a proportion of

their income from enterprises or commercial ventures that they
own and run.

- Evolving Social Enterprises

This is a small, but significant trend, where an NGO evolves an

autonomous social enterprise; or where a business, donor, and
NGO work together to form new collaborative enterprises.

ACCOUNTABILITY

The concept of accountability should be understood as

accountability to all stakeholders affected by the organizations
activities.

Given the specificity of NGO mandates and operations, this can

include a wide variety of stakeholders with different agendas,
making the issue of NGO accountability extremely complex and
challenging.

Accountability mechanisms tend to prioritize accountability to

donors over other relationships.

There are three main areas of accountability for which NGOs can
be held accountable

Effectiveness NGOs can be held accountable for the

effectiveness in fulfilling their mandate and the quantity,
quality, impact and value for moneys of their operations, as
well responsiveness to the beneficiaries.
 Organizational reliability NGOs can also be held
accountable for the independence and reliability of their
organizational structures, with criteria such as the role and
composition of the board, financial and management
structures, human resource management policies and
practices, etc.

Legitimacy Last but not least, they also need to answer

legitimacy issues such as their constituency, adherence to
their mission, ties to the public/beneficiaries etc.

HANDLING THE MEDIA

The Importance of the Media to the Work of NGOs

Mass media are channels, such as newspapers, magazines,
radio or television, used to communicate information to large
groups of people.
By regularly conveying information to important audiences
the media plays a large role in shaping public debate.
Create an environment of political pressure
Convey general information, serving as a public education
tool
How to Establish Media Contacts
Make a list of the newspaper, radio and/or television media
outlets with which you would like to establish a relationship.
These are your target media contacts.
Research what kind of stories your target media contacts
cover. To do this, read, listen to or watch the reporting that
your target media contacts produce.
Be prepared to introduce yourself and your organization.
Keep a comprehensive database of journalist contacts once
youve established them.
Maintaining relationships with key media people
Be organized. Keep a record of the media contacts in your
community.
Collect or record the coverage of your coalition activities
and other cancer issues that the media covers.
Include press clippings, and the date, time and station of
relevant television, cable or radio broadcasts.
Tracking media coverage is important to show them that
you are familiar with their previous coverage of your issue.
Thank those who support your cause.
Reach out to local media in developing countries
Be clear about your message
Dont set targets for media mentions
Be direct and not too simplistic.