Documente Academic
Documente Profesional
Documente Cultură
08
INTERIM REPORT
ON
By
SHRENIK SINGHVI
(Enrollment No: 16BSPHH01C0949)
Distribution List:
1) PROF. DR. RICH GUPTA(FACULTY GUIDE)
2) MR. AKHLAS USMANI (COMPANY GUIDE)
This Interim Report has been prepared as a part of Summer Internship Program at EduMentor
Educational Services. The Organization is specialized in providing BMS / BBA / IPM
Entrance Exam Coaching for Students interested in these courses. It was started in Year 2006,
and since then EduMentor has grown at very high rate and they are now the No 1 Educational
Institute for BBA / BMS Entrance preparation. EduMentor has 15centres all around Delhi
with Head office located at Preet Vihar.
Phase I
-15March
17April 2017 (as this time board exams of 12th Commerce is till 17th April) .
INTRODUCTION
EDUCATION INDUSTRY
Education is an art of imparting knowledge, and generating positive judgment and well
developed wisdom. One of its fundamental aspects is imparting of culture from generation to
generation. Education is just not a process of pouring in some knowledge into an individual.
It is a process of acquiring and manifestation of perfection already existing in a human being.
The education of an individual human begins at birth and continues throughout life. Its
importance can be gauged from the fact that it is included as a part of the Directive Principles
of State Policy in the Constitution, which states that The State Shall Endeavor To provide
Within A Period Of Ten Years From The Commencement Of This Constitution, For Free And
Compulsory Education For All Children Until They Complete The Age Of Fourteen Years.
Moreover the educational policies hold a special position in the annual Budget of the Indian
system and others as well. In fact, even the Government is regularly working on improving
the literacy rates and opening up of new developed schools at a large extent. Moreover it is
expected that the government will come up with more number of developed schools and
colleges of world class stature and that too at a very cheap fees.
EduMentor is the only specialized institute for BMS / BBA / IPM Entrance Exam
preparation. With the highest success ratio in Shaheed Sukhdev college of Business Studies
(SSCBS), 91.7% got final offer from renowned BBA Institutes and 72.7 % got multiple offers
from various BBA Colleges. The Institutes course material and creative teaching tools are
developed by the team of SCCBS and IIT, Delhi based on the latest trends in the entrance
test.
SELECTIONS OF STUDENTS AT EDUMENTOR IN VARIOUS COLLEGES
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
40.00% SELECTIONS OF STUDENTS
30.00% AT EDUMENTOR IN VARIOUS
20.00% COLLEGES
10.00%
0.00%
EduMentor Educational Services is a company operating in its sixth year and is engaged into
providing comprehensive, result oriented entrance test preparation for graduation level
management courses (BMS/IPM/BBA/) at various institutes. Over these years EduMentor
has been able to carve a niche for itself in this competitive industry because of its focus on
product quality and delivery. Since students get only approximately 2 months to prepare for
the test, the institute begins its initial batches barely days after the 10+2 examinations. Also,
unlike the competition which consists of major players from the CAT/CA/CS market and a
wide range of other preparatory institutes, like Career Launcher and IMS, BBA/BMS/IPM is
all the company is engaged with, hence it basically operates seasonally, from about 2 months
before the 12th examinations, to about 12weeks after the same. The rest of the year is spent
refining the course material, and conducting career counseling sessions at various schools (90
schools covered last year) which also provide a database of students which can be used later
for over the phone counseling, sales calls and information regarding free sessions and form
dates.
The role of the MBA program interns is critical to the complete process. The interns are taken
in batches so that one batch works the first half of the critical activity, which is the
recruitment of a huge ground level workforce of associate level workers. Primarily, this team
of interns is divided into two groups:
The Counseling Team, that is responsible for career counseling at the
respective centers and over the phone counseling of students and parents. This
team primarily handles the sales calls well which aims at attracting students.
Initially the team was given zonal numbers on which they had to handle all the
incomings and try to create walk-ins. Further which would help in the sales
increment and revenue generation by the way of enrollments. I am a part of
this team now after being a part of business development team.
The second group handles the vital component of the Board Centre Activities.
This activity aims at maximizing the promotion efforts to the core target
audience, i.e., class XII students (mainly commerce stream). During this
activity, 350 Board Examination Centers were located by various methods by
the team, and compiled onto a list of centers that is divided into various zones.
Each Zonal manager is responsible for building a team under him, which
comes through rigorous hunting i.e., recruiters visit institutes, coaching
centers, and popular student presence areas, offering the live project and a
certification by the institute for a marketing project. Initially I was a part of
this team, handling 12 schools in north zone.
Advertising:
The Organization gives Ads in Newspapers only; it does not opt for either TV Ads or Radio
Ads or any form of Mass Marketing. Newspaper Ads are also published very rarely.
Sales Promotion:
There is a Board Center Activity, wherein people like Associates are hired in order to
promote EduMentor at each of the Class XII Board Exam Centers. These Associates are paid
incentives for generating as many databases from the Board Exam Centers.
Direct Marketing:
The Most important Role in the Organizations Business Development is Direct Marketing.
EduMentor does not believe to approach the public in mass advertising or mass marketing
strategies. It has always focused on Direct Marketing by reaching directly to the students. The
tool used is Sample Paper or Guess Paper, which is distributed outside the Board Exam
Center by the Associates.
Interactive Marketing:
The Answer Keys to the questions in the Sample Paper are not included in booklet; rather it is
made available either on the website or at the different Centers. This in turn creates
Incomings for the Counselors to take over and convert them for enrollments.
Also, some questions relating to Entrance Test of Delhi University BMS are posted everyday
on the companys official Facebook page without mentioning the answer for it. This in turn
generates Facebook LIKES and queries regarding the answer to that question. This also
generates a PANIC among the students as they begin to realize that natural intelligence wont
be enough to crack the JET (Joint Entrance Test) of Delhi University.
Personal Selling:
Face-to-Face Interaction is the most important stategy of Sales for any organization from
whichever sector we look into. EduMentor gives its best for this process and it is termed as
Counseling. EduMentor has a team of specialized counselors, which build up a strong team as
a sales force.
BRANCHES:
EduMentor has increased it is reach as it has now 20 branches in Delhi/NCR with its head
office in Preet Vihar-
PREET VIHAR
VIVEK VIHAR
DILSHAD GARDEN
LAJPAT NAGAR
MODEL TOWN
ASHOK VIHAR
SHALIMAR BAGH
MALVIYA NAGAR
SARASWATI VIHAR
PITAMPURA
ROHINI
DWARKA
PATEL NAGAR
RAJOURI GARDEN
JANAKPURI 1
JANAKPURI 2
DWARKA
NOIDA
INDRAPURAM
SAHIBABAD
KARKARDUMA
COURSES PROVIDED:
Edumentor is providing coaching for the various entrance exams for the graduation in the
field of commerce with the highest selection in BBA & IPM last year-
BMS
BBA
IPM
B.COM
MASS COMM.
LAW
HOTEL MANAGEMENT
BCA
B.EL.ED
COMPETITORS PRODUCTS
IMS CAT, MANAGEMENT, LAW, MEDIA, BCA etc.
I joined EduMentor on 1st March .Induction session was conducted by Mr. Manuj Arora
which was all about the company history, structure, work culture. As I was selected for the
business development team that is guided by Mr.Akhlas Usmani. They gave us training about
how business development team work & what is the main part of BD Team. Board Centre
Activity is the most important part of business development and EduMentor as it is very
useful in collecting data. EduMentor specifically focuses Commerce students and the
promotional strategies are formulated in such a manner that they directly reach the target
audience e.g. Board centre activity (booklet distribution and data collection outside board
centers).
1. Planning
2. Clustering of schools
3. Training of manpower
BCA-NORTH ZONE:Akhlas Sir appointed me along with two other interns and two
permanent employees to work at north zone for the BCA.We have our office in
Pitampura.This year we are covering around 50 board centres.I had only a week to build a
team of more than 100 people in a week as we required associates and managers for the
activity.
After this for hiring process I called associates and managers for the training session.
Training session include the work process and how we are going to cover those centers &
trained them about how they are going to collect data from the students and parents that
include their name, phone number & school. Then I told them about the schedule for the
activity day. Schedule for the activity day for the associates is as follows:
Managers training include the schedule and how they are going to cover their schools for the
vigilance. Every manager is given 3-4 schools under them where 2-3 associates are there in
every school. So, I had 4 managers under me. Board centers I was covering are:
KV SAINIK
KIIT PITAMPURA
ST. COLUMBO
DAV PUSHPANJALI
BAL BHARTI
CRESENT PUBLIC SCHOOL
MAHARAJA AGRASEN C-D BLOCK
DL DAV N-D BLOCK
S.D. PUBLIC SCHOOL
KENDRA VIDHYALAY TP BLOCK
ST. PRAYAG
Activity Day: Our first activity was on 16rd March. Students have their Business Studies
exam on that day. I called my managers at 7 in the morning as they need to call their assocites
for the confirmation. Then I did a meeting for the same day activity that how we are going to
give our best and motivated them for the activity. Then mangers collected sample paper
booklet for the distribution. They left the office around 8 in the morning & I also left the
office for the vigilance of my all board centers. During the activity I covered my schools as
per vigilance so that we can make sure that associates and managers are doing their work in a
right way.
As this activity was in two parts, first one was data collection and second one of distribution
only. ssSo we end this activity around 2 in the afternoon & we have collected data of around
3000 students and parents. That was the best in the last 6yrs activity.
Same we did our activity on 20th& 27st March & we collected data of around 10,000 students
or parents in north zone. And now one activity is left for 17th March for economics paper.
We have covered the most number of Board centers this year & end this activity in a very
better way as we got appreciation for that also.
After BCA I was called to Head Office by Vikas Sir for the sales and oprerations work. And
they gave me Ashok Vihar center to handle.
WORKING STATISTIC:
48 Board Centres were covered in the north zone.
Data collected of students/parents was 10,000 for three day activity.
120 associates & 24 managers worked with us.
Higgest data collected in north zone in 6 years.
20 walkin were generated from the lead in sales.
7 enrollment done in one and a half week.
Working 7 days a week as it is high time for Edumentor
LIMITATIONS:
Hunting of associates in local area.
Selection and training of associates and managers.
Competitors challenges.
Last moment back outs of managers and associates.
Fake data.
Data of science students during English and Physical Education exams (as both
commerce and science students are present).
I cannot explore outside Delhi(only North Zone)
LEARNINGS:
Managing a team of 30 people and coordinating them simultaneously.
Influencing & motivating team.
Team Work.
Working at instant condition.
Working in pressure.
Time Management.
Maintaining accounts of money collection.
Maintaining official documentation.
How to interact with students and faculty as being a employee of particular company.
Interaction with parents and convincing them for making their children enrolled.
Interaction on phone calls and creating walk in of students.
Handling and maintain logistics, stationary, records of office.
REFERENCES