Huawei Smart Commercial

Wi-Fi Solution

HUAWEI TECHNOLOGIES CO., LTD.

 Huawei Smart Commercial Wi-Fi Solution

Growing and Features of Wi-Fi Networks in Commercial Areas

Wi-Fi hotspot construction has been going on for several years in commercial areas. Now, hotels, restaurants, banks,
shopping malls, hospitals, stadiums and even scenic spots provide Wi-Fi service. Wi-Fi has become a basic service in
commercial areas to attract customers and improve their satisfaction.

As Internet+ spreads in the service sector, Wi-Fi networks can provide more than just Internet access. Business operators
can push advertisements over their Wi-Fi networks and provide online services, such as online payment, to attract
customers. Wi-Fi networks also support more services and terminals because of rapid mobile Internet development.

There are two major differences between Wi-Fi networks in commercial areas and those in the home or office:

Improve user experience

Commercial Wi-Fi networks are built to attract customers and improve their experience. When the Wi-Fi service
does not satisfy customers, nobody will use it even if it is free. However, the number and density of wireless
terminals used in commercial areas are increasing rapidly with the development of the mobile Internet, which
makes it difficult to guarantee a consistent customer experience.

Pursue commercial returns

Business operators build Wi-Fi networks to obtain commercial profits and promote business development. Wi-Fi
operators priority is to determine how best to promote offline sales and service.

The Wi-Fi network builders and operators are faced with the following difficulties relating to commercial Wi-Fi
development trends and features:
1. It is difficult to guarantee the service quality when plenty of Wi-Fi terminals connect to a network.
Because commercial areas are often crowded, it is highly possible that Wi-Fi terminals cannot connect to the
network or service quality is unsatisfactory.

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 Huawei Smart Commercial Wi-Fi Solution

2. Commercial Wi-Fi networks are difficult to connect to and provide only simple services, and therefore are not
attractive to customers.
3. Commercial Wi-Fi network profits are slim and cannot ensure a high return on investment.

Huawei Smart Commercial Wi-Fi Solution

Huawei smart commercial Wi-Fi solution improves user experience and operational capacity of commercial Wi-Fi networks
in terms of Wi-Fi coverage, access authentication, indoor wireless location, and big data analytics. These help to achieve
the two core objectives of commercial Wi-Fi network construction: improving user experience and increasing profits.

Core Objective Feature Description

This solution provides Wi-Fi coverage in various scenarios and

Agile Wi-Fi coverage meets different Wi-Fi coverage requirements, including high-
Improve user density coverage and distributed deployment in hotels.
experience In addition to portal authentication, this solution also provides
Access authentication
authentication with Facebook and Twitter account, and QR code
solution
scanning authentication.

The wireless location function can provide the following services:

Customer flow analysis
WLAN location
Store navigation
Car seeking
Pursue Targeted marketing
commercial Special person or valuables tracking
returns
This solution provides user analysis and advertisement push
Big data based functions. Analyzing user behavior based on online and offline
precision marketing data analysis, it pushes advertisement to targeted users, which
improves marketing efficiency and reduces costs.

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 Huawei Smart Commercial Wi-Fi Solution

Agile Wi-Fi Coverage to Guarantee Service Quality

Auto Radio technology implements several features to enable automatic network deployment and real-time
adjustment with changes in the network:
Dynamic power control
Dynamic channel optimization
5G terminal prior access
Dynamic load balancing

These features improve the efficiency and radio performance of wireless networks. In addition, clear channel
assessment (CCA) technology can assess interference on channels and identify interference from rogue devices to
dynamically eliminate radio interference in the environment, which provides users with a purer radio environment.

High Density Boost technology combines dynamic terminal access control, multi-user collision control, airtime
fair scheduling, and multi-user CAC scheduling, to solve problems like difficulty of Wi-Fi access, data congestion,
and poor roaming performance in high-density coverage scenarios. This technology allows a wireless network to
accommodate more terminals and provide a higher wireless access speed.

Link Following can detect users' positions using smart antennas and implicit beamforming. This improves signal
strength and reduces interference. It is also capable of millisecond-level handover so that customers can enjoy
coverage everywhere.

The state-of-the-art Huawei agile distributed Wi-Fi solution includes two components: central AP and remote radio
unit. Each central AP can directly connect to 24 remote radio units and provide PoE power for them. Remote radio
units have built-in antennas and can be installed to a ceiling, wall, or a panel.

Huawei agile distributed Wi-Fi solution delivers reliable services, easy management, and high return on investment.
This solution is suitable for environments with high densities of rooms and many obstructions, like hotels, hospitals,
and conference rooms.

Access Authentication Based on Social Media

Huawei's smart commercial Wi-Fi solution provides full lifecycle guest management. It unifies the management
of guest account application, approval, distribution, authentication, auditing, and cancelation. This system has
predefined Portal page templates, supports graphical editing, and can push different pages depending on location,
time, and type of terminals.

The Agile Controller can connect to mainstream social media like WeChat, Facebook, Twitter and Google+. The
ability to associate guest accounts with mainstream social media simplifies guests' access to a Wi-Fi network and
enables enterprises to conduct secondary marketing. This helps users avoid complex operations during registration
and improves usability of the Wi-Fi network.

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 Huawei Smart Commercial Wi-Fi Solution

Business Innovations Based on Indoor Location

Store navigation
When customers touch the location of a store on their mobile phones, the system plans a route for them and
guides them to the store.

Car seeking
After parking, customers can mark the locations of their cars on the app in their mobile phones. After finishing
shopping and reaching the parking lot, they can touch the Car Seeking button on the app, and the app will
guide them to their cars.

Targeted marketing
Customers can receive pushed information like promotions and coupons when they arrive at shopping malls or
the preset locations. They are also able to participate in promotions at a preset time.

Special person or valuables tracking

Customers can put a wireless location tag on special persons (such as children) or valuables to prevent loss of
them.

Passenger Flow Analysis

This solution provides shopping mall operators with reports based on big data analytics, which provide data
related to customer movement and density in an area. These reports help improve business efficiency and
provide data for decision-making. Specifically, a shopping mall operator can arrange more efficient market
activities by analyzing peak and valley periods of customer flow. The operator can also adjust rental in hotspot
and non-hotspot areas, improve management efficiency, and reduce cost using big data analytics.

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 Huawei Smart Commercial Wi-Fi Solution

Precision Marketing Based on Big Data

Huawei does not offer user data analysis platforms but provides open interfaces through which user data can be
reported to a third-party data analysis platform. The third-party data analysis platform conducts correlation analysis
on online and offline user information, terminal behavior and consumption information, and then makes user
profiles containing user consumption and online habits. These analysis results enable advertising information to be
accurately pushed to targeted customers based on customer characteristics and terminal locations, which improves
marketing efficiency. This precision marketing method is much more efficient than the traditional way of pushing
advertisements to all customers and drives offline consumption through online activities.

Offline information
collection and report Third-party Big Data analytics and operation platform

Data analysis & Advertisement operation

2. Report of information 3. Big Data analytics storage platform and push platform
analysis results & Consumer profile

User, terminal type, location, and online behavior, and APP

Huawei Wi-Fi network

4. Targeted marketing

Targeted information push and

marketing based on users'
Authentication server Gateway device Location server
(Agile Controller) (NGFW) (eSight) consumption behavior and locations.

1. Information collection/identification

Consumers surf the Internet on their terminals and

purchase goods.

Openness and Cooperation

The commercial Wi-Fi solution provides agile Wi-Fi coverage to ensure bandwidth and service quality during high-
density access in various scenarios. The Agile Controller is interoperable with various social media and enables users
to log in with social media accounts.

Huawei's agile network is open, which enables close cooperation with various commercial Wi-Fi application
operation platform suppliers. This allows more innovative services to be provided and to create more business value.

The following companies have cooperated with Huawei to develop commercial Wi-Fi systems:
Rtmap
URadio Systems
Mapbar
City hotspot
Srun
Leyue Electronic
FanPlay
Infosys

Huawei is also willing to cooperate with other application providers all over the world.

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 Huawei Smart Commercial Wi-Fi Solution

Highlights and Value of the Solution

Agile Wi-Fi coverage

With Auto Radio, High Density Boost, and Link Following technologies, agile Wi-Fi coverage ensures bandwidth
and service quality for users during high-density access in commercial Wi-Fi scenarios.

Business and operation innovations

Wireless location and big data analytics provide new services including customer flow analysis, store navigation,
car seeking, and targeted marketing. All these services will bring new business value.

Why Huawei?

Huawei has over 20 years of experience in the IP field and offers a full series of network products and solutions.
As one of the world's leading network solution providers, Huawei has a specific long-term plan and determination
to invest in and develop network technologies. Huawei has world-leading research capabilities, with world-class
experts, as well as extensive experience in standard research and chip development capabilities.

Huawei has been investing extensively in standardization, product development, and customization capabilities
against the network evolution trend. Based on experience in carrier IP networks and innovative products, Huawei
will deliver intelligent, automated, programmable, and open networks to help customers benefit from network
evolution.

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