KERRY W.

GEORGE

11700 W. 143rd Street 913-660-4773 (Mobile)

Overland Park, KS 66221 kgeorge@g3group.biz

EXECUTIVE SALES MANAGEMENT

Dynamic business executive with a proven track record of leading sales teams to high set goals. Award-winning
20 year professional sales experience working across broad North and South American markets. Expert
qualifications in identifying and capturing market opportunities to accelerate expansion, increase revenues, and
improve profit contributions through C-Level relationships. Background in new channel launch and channel
management. Outstanding record of achievement in complex account and contract negotiations. Strengths
include:

National Business Development Strategic Planning & Implementation

Multi-Channel Organization Management High Growth & Turnaround Sales Management
eCommerce & Telephony Development Professional Development and Coaching

PROFESSIONAL EXPERIENCE

ADAMS GLOBAL COMMUNICATIONS July 2008 to Present

Broadband equipment distributor and supply chain service provider for customer in the cable, telecom and
wireless industry. Kansas City, KS

Vice President, Business Development and Marketing

Coordination of company's go-to-market strategy and hands-on team leadership in the execution of our
plan. Fresh approach to management of core sales activities as well as identifying, testing and rolling
out new business opportunities. Creative execution of guerrilla marketing plan.
 2010 sales 108% over objective
 2009 sales even vs. 2008 while industry competitors averaged 25% reduction. Focus on core sales
activities, rollout of new product line and expansion of Latin American market
 Introduction of new supply chain service category generated $500K in final 5 months on 2009.

G3 GROUP, LLC March 2006 to July 2008

Customized sales development, consulting and training company. Clients include middle market leaders in
insurance, banking, technology manufacturing and construction industries. Kansas City, KS

Managing and Founding Partner

Focused on modeling best practices of client company "superstars" and developing and implementing
unique sales processes. Keys to customer success included attention on unique strengths, sales
management engagement and training and metric management.
 Average client growth rate of 23% after implementation of development programs.
 Industry leading manufacturing client achieved 50% reduction in new sales rep ramp up time.
 Established IT/security firm increased opportunity pipeline 40%.

KUSTOM SIGNALS, INC. January 2003 to March 2006

Industry leading electronic equipment manufacturer. $65M in annual sales. London and Kansas City, KS

Head of US Sales
Executive management of regional sales group, inside sales team and authorized service center/reseller
network reporting to EVP/COO. Company was looking for fresh ideas after experiencing three straight
years of declining sales. Instrumental in helping turnaround by leveraging strength of experienced sales
team and adding consistent sales processes, accountability and development. Company was sold by U.K.
based private equity firm Britax.
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 KUSTOM SIGNALS – Head of US Sales continued
 7.5% aver. revenue growth in ’04 and ’05, 102% of plan. Turn around from losses in two previous
years before arrival. New sales opportunity mgt process helped identify and focus on best accounts.
 Implemented new forecasting process that increased accuracy of large order projections 20%.
 Put into action sales opportunity tracking system to measure and improve close ratio and sales cycle.
 Developed and executed new sales training programs that focused on consultative selling which
increased large order close ratio 32%.
 Initiated customer service process improvements that reduced customer complaint resolution time by
50%. This required coordinated cross department collaboration with service, operations and HR.

PREMIERE GLOBAL SERVICES, INC. October 1992 to December 2002

Global provider of communications and data services. $225M in annual sales. Atlanta, GA, Kansas City, KS

Executive Director, Middle Market Sales, U. S. and Canada (2000 – 2002)

Executive leadership assignment with goal of driving company’s conferencing unit into sales
segmentation. Accountable for the employment of sales model developed previously at Net2Conference.
Team included field and inside sales, client support, marketing coordination and reseller channel.
 Within 6 months fully integrated two separate sales groups while adding 20 new team members.
 Managed 25% revenue growth in 2002.
 Reduced ramp up time for new sales hires by 28% through implementation of internal “Sales
Foundation” program.
 As Chairman of our Senior Staff committee, initiated company wide client application awareness
and education program for our employees to help address service delivery and market focus.

National Sales Director, Net2Conference, Start-Up Application Service Provider. (1999 – 2000)
Recruited from within for this senior leadership role to develop and execute the strategic sales plan for
this start up organization. Initially planned as a spin-off subsidiary of Premiere, subsequently lead the
group’s efforts in establishing a successful sales channel and meaningful presence within our target
markets. Team consisted of 25 including field and inside sales, client support, and marketing
coordination.
 Within 90 days, recruited and trained new sales team to initiate coverage (April ’00) in eight major
and seven secondary markets. Established the process and procedures in support new initiative.
 Increased incremental revenue growth per sales rep by 200% over parent company through
unrelenting focus on professional skill development and sales process tracking.
 20% over plan in nine months of operation in first year.
 450% growth in second year (110% of plan) while maintaining a price point that was 30% higher
than our parent organization.

Director, National Accounts (1996 – 1998)

Recruited by and reported to the President, Corporate Enterprise Group (CEG) to create, implement and
manage new National Account Sales Team.
 Increased revenue and secured new business opportunities within numerous Fortune 500 accounts by
implementing a sales plan that focused on cross-selling, new product introduction and professional
account management.
 Re-designed large account acquisition strategy and referral program that was implemented
throughout global organization

Area Sales Manager (1992 – 1995)

Recruited by the COO to add depth and industry experience to the management team of this growing
audio conferencing service provider
 Managed average growth rate of 35% while profits increased fourfold, from 5% to 20%.
 Introduced new high value services, some with 80% profit margins to overcome large telecom
carriers to win numerous Fortune 1000 accounts.
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  Implemented professional sales training that became a point of difference in the marketplace.

MCI TELECOMMUNICATIONS, INC. Data Network Provider February 1988 to October 1992
Overland Park, Kansas
Major Account Rep, Regional Territory Manager

MICROAMERICA, Inc. National Computer Distributor August 1986 to February 1988

Lenexa, Kansas
Sales Representative

EDUCATION & PROFESSIONAL DEVELOPMENT

Emporia State University, Emporia, Kansas

B. S. – Business Administration, with emphasis in Marketing and Communication.

Solution Selling, Certified Channel Partner

Solution Selling for Sales Execution, Sales Management & Coaching, Targeting Territory Selling

Miller Heiman
Strategic Selling, Conceptual Selling, Large Account Management, Managers Conference
Contributed to the publication – “The New Strategic Selling”.

NIRI – National Investor Relations Institute

Financial Communications Seminars

Greater Kansas City Chamber of Commerce “Brain Food” Conference Series

Featured speaker - “Maximize Results through Effective Sales Coaching” – June, 2007

CEO Focus Educational Series

Featured speaker - “Develop your Organizations Selling Engine” – October, 2006

B2B Expo Magazine

Featured writer - “Maximize your Sales Results – July, 2006

PROFESSIONAL & COMMUNITY INVOLEMENT

Johnson County Business Leadership Council - 2006 to 2009

Greater Kansas City Chamber of Commerce – Small Business Council - 2005 to 2008

Greater KC CC Charities and Community Services - Marketing Committee - 2001 to 2005

CYO Youth Sports League - 1998 to Present