Alexandra

Caccese P.O. Box 856 | New York, NY 10272

570.647.5959 | alexandra.caccese@graduate.limcollege.edu

PROFESSIONAL SUMMARY
Creative and personable self-starter who can utilize design and writing skills to develop campaigns, press kit materials and digital media
content, as well as build strong relationships to execute strategic marketing plans. Proven track record of brainstorming innovative digital
content, analyzing marketing data and managing the scheduling of social media posts. Capable of applying leadership skills to multiple
public relations and editorial demands including developing look books, pitch emails and PR collateral.
Seeking an internship in the fashion industry. Areas of interest are: brand marketing, market research, digital marketing and public
relations.

EDUCATION
LIM College New York, NY | Expected August 2017
Master of Professional Studies in Fashion Marketing
Slippery Rock University Slippery Rock, PA | August 2012 May 2016
Bachelor of Science in Communication-Public Relations

INTERN EXPERIENCE
LIZZIE GRUBMAN PR & MANAGEMENT New York, NY | May 2017
PR Intern
Writing and editing press releases and pitches for clients
Assist in list creating and invites for events and press using PR program Cision

CYNTHIA GALE NEW YORK New York, NY | January 2017 Present
Marketing Intern
Implemented SEO into new media marketing strategies using Shopify and Moz to manage and grow SEO
Developed strategic marketing campaigns to target new and existing consumers
Created digital content for ecommerce site, blog, social media posts and pitch emails using MailChimp
Managed and coordinated social media posts for Twitter, Facebook and Instagram using Buffer

MODA OPERANDI New York, NY | September 2016 December 2016
Stylists/Customer Experience Intern
Managed, tracked and recorded inventory using NetSuite in a highly demanding fast-paced work environment
Developed look books and coordinated stylists appointments
Provided highly attentive customer service for stylists and their clients during appointments at the Moda Madison showroom

RED LIGHT PR New York, NY | Summer 2015
PR Intern
Created and managed social media content for clients fashion brands and conducted case studies on competing brands
Assisted stylists, editors and bloggers with pulling outfits for editorials, events and social media posts

JOB EXPERIENCE
JBCSTYLE New York, NY | February 2017 Present
Freelancer
On call for miscellaneous temporary jobs for fashion-related companies such as Merchant Factors Corp. and Reformation

SLIPPERY ROCK UNIVERSITY OFFICE OF SUSTAINABILITY Slippery Rock, PA | January 2015 May 2016
PR/Social Media Manager
Developed and managed social media campaigns to drive foot traffic to website and get students involved on campus
Planned events and designed PR collateral such as table tents, yard signs and posters to promote events

ADDITIONAL INFORMATION
Computer Program Skills: Proficient in all Adobe Creative Suite programs, Microsoft Word, PowerPoint and Excel
College Dress Relief: Co-founder and Co-manager of SRUs first official campus fashion organization (September 2014 Present)
Rock PRoductions (PRSSA): on campus PR firm working as a PR liaison, social media and digital media content manager, and graphic
designer (September 2013 May 2016)
Conferences: Fashionista How to Make it Fashion (October 2015), Fashion PR Confidential (March 2015)
SRUs Annual Research Symposium: Selected to present PR case study on sustainable fashion (2015)