Research Report

on
Telecommunication
Industry in
Australia

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Introduction
Context
Telecommunication services involve availability of the basic telecommunication infrastructure such as
television, telephone, radio or computer in order to communicate. Telecommunication systems have
become so advanced that most of the businesses in current age cant be considered without existence of
the communication infrastructure in the business environments. Telecommunication systems in a nation
determine the potential growth not only in the field of communication but also in the entire business field.
Due to increasing importance of telecommunication in present age businesses it is considered to be as
the backbone of corporate world (Bodger & Lattey, 2013). The present research context would deal with
the progress of Australian telecommunication system so as to know factors which are impacting growth of
telecommunication system in Australia.

Background
Telecommunication system in Australia has very long history where in telecommunication systems were
established in Australia since 1850 with the advent of telegraph system for the communication purpose.
After advent of telegraph, telephone systems started in year 1882 which revolutionalized the
telecommunication system in Australia. Further adding to the history of telecommunication advent of
Marconis radio communication system in year 1905 marked the milestone in radios broadcasting industry
in Australia. In year 1945, rollout of copper wire to connect telephones helped in making usage of
telephones on larger scale. Year 1966 was the era of satellite communication when Australia linked itself
with international telecommunication network with the launch of INTELSAT II (Bryman & Bell, 2007). Year
1990 was the time for the internet revolution in Australia when information network in Australia was linked
to the satellite system to access internet. By the start of 20th century internet expanded with fast pace and
most of the Australians were having access to the internet services. By year 2005 Australian internet
users witnessed the social media and faster communication medium for multiple forms of digital data such
as video, audio and pictures. Social media websites and data sharing websites such as Facebook, Twitter
and You Tube were popular in Australia through which communication system touched new heights.

Telecommunication system in Australia has done remarkable growth since its inception which has helped
country to remain ahead into several business domains such as healthcare, education and tourism. But
comparing the telecommunication system prevailing in Australia with other developing and developed
countries it can be realized that still communication system in Australia has not reached to the mark
where it should have been in order to develop a comprehensive communication system which can be
considered as the backbone for various business domains and help enabling business domain to develop
competitive advantage (Gorinson and Neil, 2003). There are several factors which are responsible for the
underdeveloped telecommunication system in Australia such as the government control on the
telecommunication system & infrastructure in Australia, lower focus towards the rural areas in Australia
for connectivity, late mover limitations of the Australian telecommunication industry and stringent
communication policies framed by government restricting growth of communication system in Australia.

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All these factors in harmony were responsible for underdevelopment of Australian telecommunication
system which not only impacted the communication between general users in the country but also
impacted the highly important fields through communication such as defense, academic research and
healthcare.

Purpose
The aim of present research paper is to explore the telecommunication industry prevailing in Australia
with special focus towards reasons which does not lead to proper development of telecommunication
system in Australia. Present research would explore major reasons which are responsible and impact
which these factors had on the overall progress for telecommunication system in Australia. Further
present research paper would also forward key recommendations in lieu of underdeveloped
telecommunication system in Australia so that communication system can be improved so as to gain fast
growth and communication system can be established as the backbone for industrial revolution.

Research objectives
Key objectives for the present research can be given as under:

To explore factors which lead to underdevelopment in Australian telecommunication industry

To recommend way out which can help Australian telecommunication system to restructure entire
industry in order to become backbone to business domain

Methodology
The present section of research would define the research method which would be adopted in order to
carry out the research including methodology adopted for the research, data collection technique along
with importance of each method of data collection, instrument used for each data collection methodology
with importance of each instrument used and data analysis techniques which would help in order to
analyze results & findings of the research.

Research methodology
Research methodology for the present research would be positivist in nature where in with the help of
exploratory research method factors responsible for the underdevelopment of telecommunication system
in Australia would be explored so that ways can be recommended to enhance growth into
telecommunication system in Australia. Entire research would be qualitative in nature where in as a
qualitative aspect impediments of telecommunication system in Australia would be analyzed (McKnight,
2002). Exploratory research design has been used in the present context in order to explore the particular
field of interest which is not clearly defined and with the help of exploratory research method relationship
can be established between various factors which are of prime importance to the present research
context. The major advantage of exploratory research offer is to discover new phenomenon with the
lesser restrictions into the field of interest. The major reason for application of exploratory design in the
present context is to develop better understanding of the phenomenon of telecommunication system in
Australia, to make flexibility among sources required for the data collection and exploring proper
resources for the information collection in order to research the primary field of interest.

Research rationale & problem statement

Rationale for conducting the present research is to explore factors which are responsible for
telecommunication system progress in Australia which is not sufficient to aid the business activities and
general telecommunication infrastructure to prevail into developed countries. With the help of present
research problems prevailing into telecommunication field would be identified which would be analyzed in
detail so as to propose probable solutions in order to sort out issue of development for the
telecommunication system in Australia (Flannery, 1985). Problem statement for the present research

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work can be framed as finding out barriers to the development of telecommunication system which
hampers growth of telecommunication and lead to underdevelopment in telecommunication. Further
problem statement for the present research is to develop ways and means which can enhance
development in telecommunication system in Australian telecommunication industry.

Data collection
Data collection process used for the current research topic would be multifold i.e. both primary as well as
secondary data collection sources would be used in order to collect the data for fulfillment of objectives
for the present research. Both primary and secondary research methods have been adopted in the
present research for data collection as primary data collection method would enable collection of fresh,
latest and data of exact relevance for the objectives outlined in the research while secondary data
collection process would explore the developments pertaining to the historical researches for the present
research context. Primary data collection would be useful to collect data through fresh sources and major
objective of the primary data collection process would be to know barriers which are hampering growth of
telecommunication system in Australia from the perspective of common users of telecommunication
system or industry experts for the telecommunication industry. Secondary data collection process would
examine the past research into telecommunication system and reasons for low progress in this industry
(Zhang et al, 2009). The major objective of the secondary research would be to examine factors from
historical as well as present age aspect so that process of development in telecommunication can be
understood along with recommendations which would be helpful in order to make development in
telecommunication system in Australian context.

Instrument used
Instruments which would be used for the present research context would be based on the primary and
secondary data research methods. In order to collect primary data for the present research context
questionnaire method would be used. Questionnaire would be prepared in order to collect data pertaining
to the factors/impediments into the telecommunication system in Australia. Questionnaire prepared for the
data collection purpose would contain different sections which would be based on the objectives for the
present research. Questionnaire would include both objective as well as subjective questionnaire in order
to extract complete detail from the respondents in order to know the impediments of telecommunication
system in Australia. For collection of secondary data pertaining to current research articles, journals and
existing research would be referred in order to understand existing development on the current research
topic and based on the data available present researchs objectives would be fulfilled.

Sampling technique
Sampling technique for the research provides the process for selection of data collection sources which
include both primary as well as secondary data collection sources. In order to collect the primary data
which would be done through questionnaire method, probabilistic sampling technique would be used as it
provides the equal probability for selection of respondents and hence there are very less chances of
biasness in data collected with the help of probabilistic sampling. There are numerous techniques for
sampling process in probabilistic sampling and for the present research context random sampling method

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would be adopted which would select the respondents based on the ease of availability for the
respondents. Random sampling method locates the respondents based on their ease of availability so
that data collection and sample identification process does not become difficult (Damsgaard and Lyytinen,
2001). Further random sampling method is adopted in order to make data collection process free from
any kind of biasness. Profile for the respondents selected in order to gather the primary data would be
industry experts into telecommunication field, common telecommunication users and government officials
involved into policy making for telecommunication industry etc. Total sample size for data collection would
include 100 people where in respondents from different profile such as common telecommunication
users, industry experts and government experts would be included in the same proportion. Selection of
secondary data sources would be made on random basis where in major criteria for selection of
secondary data collection source would be relevance of particular source with the objectives of current
research context.

Data analysis
Data analysis for the present research which involves collection of both primary as well as secondary
data would be done with the help of content analysis method where in the data would be analyzed in
order to observe the critical relationship among the data so that research objectives can be attained
through the data collection process. As the present research is qualitative in nature hence data collected
through multiple sources would involve collection of qualitative data which contains information pertaining
to factors responsible for deterring growth of telecommunication system in Australian context. With the
help of content analysis method data would be observed so that research objectives & research
questions designed in order to fulfill present research context can be successfully achieved. Content
analysis method is most suitable technique for the qualitative data research as it extracts critical data
required for the research.

Target audience

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Target audience for the research would include multiple sources such as the scholars working into
telecommunication industry in Australia, industry expert for the Australian telecommunication field and
policy makers in telecommunication domain in Australia. For the practioners in telecommunication
academic field the present research work would act as the guiding source in order to refer as the
secondary data source in order to carry out further research pertaining to Australian telecommunication
system. For the industry expert present research paper would act as the informational report which can
be analyzed in order to understand the limitations of present telecommunication system prevailing in
Australia. Also for the industry experts present report would bring out key recommendations in order to
improve the telecommunication infrastructure prevailing in Australia. For policy makers in Australia
present research work can be used as the supporting document while framing the telecommunication
industry policies so that policy development into telecommunication field can be done keeping in mind the
high growth pace for the telecommunication systems in Australian context.

Ethical considerations
There are several ethical considerations which need to be kept in mind while conducting the primary data
research as it would involve data collection from respondents and their privacy of information is very
important aspect. In order to consider the ethical concern it is important not to reveal contact information
collected from respondents especially for marketing purpose. Further data collected from respondents
would be kept secret and they would be given complete autonomy to take back their responses during
any stage of the research without any condition. Further identity of any respondent would not be revealed
and the data collected in the present research would be strictly used for the academic purpose only and
there would not be any commercial usage of the present data collected through respondents.

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