Documente Academic
Documente Profesional
Documente Cultură
PROJECT REPORT
ON
BHUBANESWAR
1
MARKETING GUIDE
(NALCO)
CERTIFICATE
Signature
Mr. P. Panda
(ASST. GENERAL MANAGER MARKETING)
2
ACKNOWLEDGMENT
3
help & continuous motivation throughout my internship
study.
CONTENTS
Sl.No. TITLE
Page No.
1. INTRODUCTION
5
1.1 Company Profile 6
2. PRODUCT
15
2.1 Product Specification
16
3. PORTERS 5 FORCE MODEL
19
3.1 Bargaining Power of Suppliers
19
3.2 Bargaining Power of Buyers
20
3.3 Barrier to Entry
20
3.4 Threats from Competitors
21
4
3.5 Threat from Substitutes
21
4. CUSTOMER SATISFACTION
22
4.1 Important to Customer
22
4.2 Customer Satisfaction Index
23
5. PRICE CIRCULAR OF ALUMINIUM METAL
26
5.1 Aluminium T Ingots
26
5.2 Aluminium Billets
27
5.3 Aluminium Alloy Wire Rod
28
5.4 Aluminium Sow Ingot
29
5.5 Aluminium Ingot
30
5.6 Aluminium Cast Strip
31
6. CONCLUSION
32
7. BIBILOGRAPHY
33
INTRODUCTION:
Aluminum was not "discovered" until 1808 (about 200
years ago) although early civilizations used aluminum-
5
bearing clays to make pottery and aluminum salts were
used in making dyes and medicines. In 1854 people
learnt how to produce aluminum commercially. Today,
one cannot live without it.
Aluminum is a metallic element with the symbol Al.
Aluminum - in its metallic form - does not exist
naturally. It is found only in combination with other
minerals in the form of silicate and oxide compounds
which make up about 8 per cent of the earth's crust.
The primary ore mineral of aluminum is bauxite.
Bauxite contains all kinds of impurities - primarily
metals such as iron - but consists of 45 percent to 60
percent aluminum oxide, or alumina.
Aluminum can be very strong, light (less than one third
the specific gravity of steel, copper or brass), ductile,
and malleable. It is an excellent conductor of heat and
electricity. Polished aluminum has the highest
reflectivity of any material - even mirror glass. It can be
cast, rolled or extruded into an infinite variety of
shapes. It has unique barrier properties as a packaging
material, it resists corrosion and it can be recycled
again and again and again, with no loss of quality or
properties. Mixed with small, often minute, quantities of
other materials such as iron, silicon, zinc, copper,
magnesium, tin, titanium, lithium, chromium, tungsten,
manganese, nickel, zirconium and boron, it is possible
to produce an array of alloys with very different
physical properties.
A total of about 29 million tons of aluminum is needed
to meet worldwide demand each year. About 22 million
tons of the total is new aluminum and 7 million tons is
aluminum scrap that is recycled for reuse. The recycled
material is equal to about 25% of the total amount of
aluminum used worldwide.
6
NATIONAL ALUMINIUM COMPANY
PROFILE
National Aluminium Company Limited (NALCO) is a
Navaratna CPSE under Ministry of Mines, Govt. of India.
It was established on 7th January, 1981, with its
registered office at Bhubaneswar. The Company is a
group A CPSE having integrated and diversified
operations in mining, metal and power with sales
turnover of Rs 7024 crore in financial year 2013-14.
Presently, Government of India holds 80.93% equity of
NALCO.
7
certification is also obtained for all the manufacturing
units and corporate office
NALCO has bulk shipment facilities at Vizag port for
export of Alumina/Aluminium and import of caustic
soda and also utilises facilities of Kolkata and Paradeep
ports. The company has its regional marketing offices in
Delhi, Kolkata, Mumbai & Chennai its branch
offices at Bangalore, Paradeep, Ahmedabad and its 11
stockyards at various locations in the Country.
In its efforts for capacity addition and expansion,
NALCO has extensive plans for brown field and green
field expansion projects, which include 1 MTPA Alumina
Refinery in Gujarat in JV with Gujarat Mineral
Development Corporation (GMDC) (Greenfield), 5th
Stream of 1 MTPA capacity in existing Alumina Refinery
at Damanjodi (Brownfield), 0.5 MTPA Aluminium
Smelter and 1050 MW Power Complex in Odisha
(Greenfield), 0.5 MTPA Aluminium Smelter abroad and
development of bauxite mines at Gudem and KR Konda
in Andhra Pradesh and Pottangi in Odisha etc.
The Company has plans to set up a 2 lakh TPA caustic
soda plant in JV with Gujarat Alkalise& Chemicals
Limited (GACL) and 55,000 TPA Aluminium Conductor
plant in JV with Power Grid Corporation of India Limited
(PGCIL). The Company has plans to set up a 14MW wind
power plant at mined out area of Damanjodi and
another 100MW wind power plant at any suitable
location in the Country.
The company has formed a JV Company with Nuclear
Power Corporation of India Limited (NPCIL) for
establishing 2X700 MW Nuclear Power Plants at an
estimated investment of Rs. 11,459 crores at Kakrapara
in Gujarat. For development of downstream ancillary
8
industries, a JV Company has been formed with IDCO,
Odisha for AngulAluminium Park.
The company is involved in playing a significant role in
the socio-economic development of the areas where it
operates. Rehabilitation of displaced families,
employment, income generation & health care for local
people, development of infrastructure, care for
environment and various humanitarian goodwill
missions have earned NALCO a place of pride in the
corporate world. With the setting up of NALCO
Foundation and doubling of CSR budget to 2% of the
net profit, the company is well-poised to augment its
activities on social responsibilities significantly.
In order to promote education amongst tribal children,
NALCO has sponsored more than 655 students in
reputed educational institutes in Odisha by way of
bearing all their expenses on studies including lodging
and boarding etc.
Production unit Original Expanded Under
Capacity Capacity Expansion
Bauxite Mines 24,00,000 48,00,000 TPY 63,00,000 TPY
TPY
Alumina 8,00,000 TPY 15,75,000 TPY 21,00,000 TPY
Refinery
Aluminium plant 2,30,000 TPY 3,45,500 TPY 4,60,000 TPY
Captive Power 720 MW 960 MW 1200 MW
Plant
Port Facility 3,75,000 TPY 9,12,000 TPY
Alumina Alumina Export
Export & & 1,46,000 TPY
1,46,000 TPY Caustic Soda
Caustic Soda import
import
9
Vision:
To be a reputed global Company in the Metals and
Energy sectors.
MISSION:
To achieve growth in business with global competing
edge providing satisfaction to the customers,
employees, shareholders and community at large.
Corporate Goals:
To ensure a healthy return on investment by
maximizing operational efficiency, capacity
utilization and productivity.
To continually improve and redesign system,
process and practice in order to error prevention
and response time.
To adopt internal customer focus as a means to
external customer satisfaction.
To treat human resource as a key to quality
excellence and ensure development, envelopment
and satisfaction in employees.
To ensure high quality of inputs thought proactive
interaction with suppliers.
To meet obligations towards the society as a
responsible corporate citizen.
To provide value for money to all stake holders.
To follow ethical business philosophy at all time.
Corporate Objectives:
To maximize capacity utilization.
To optimize operation efficiency and productivity.
To maintain highest international standard of
excellence in product quality, cost efficiency and
customer service.
To provide steady growth in business by technology
up-gradation, expansion and diversification.
10
To have global presence and earn foreign
exchange.
To maintain leadership in domestic market.
To maximize return of investment.
To develop a strong R&D base and increase
business development activities.
To promote result orientation organizational ethos
and work culture that empower employees and
helps realization of individual and organizational
goals.
To maximize international customer satisfaction.
To faster high standards of health, safety and
environment friendly products.
To participate in peripheral development of the
area.
BAUXITE MINES:
On Panchpatmali hills of Koraput district in Orissa, a
fully mechanized opencast mine is in operation since
November, 1985, serving feedstock to Alumina Refinery
at Damanjodi located on the foothills. Present capacity
of Mines is 68.25 lakh TPA. Panchpatmali plateau stands
at elevation of 1154 m to 1366 m above mean sea
level. Bauxiteoccurs over
the full length of the
Panchpatmali plateau,
which spans over 18 kms.
Area of deposit - 16
sq. KM
Resource - 310
million tonnes
Ore quality - Alumina
45%, Silica 3%
Mineralogy - Over 90% gibbsitic
Over burden - 3 meters (average)
Ore thickness - 14 meters (average)
11
Transport - 14.6 KM long, single flight, multi-curve
cable belt conveyor of 1800 TPH capacity
ALUMINA REFINERY:
The Alumina Refinery is located at Damanjodi, Odisha,
approximately 14 KM from the bauxite mine at
Panchpatmali. The mined-out bauxite is transported
from captive mine to refinery by a 14.6 KM long single-
light multi-curve 1800 tonnes per hour (TPH) capacity
cable belt conveyor. The alumina produced is
transported to aluminium smelter at Angul (Odisha) and
to Vizag (Andhra Pradesh) port by rail. The present
capacity of Alumina Refinery is 22.75 lakh TPA. Alumina
produced is used to meet Company's requirements for
production of primary aluminium at smelter. The
surplus alumina is sold to third
parties in the export markets.
Atmospheric pressure
digestion process
Pre-desilication and inter-
stage cooling for higher
productivity
Energy efficient fluidised bed calciners
Co-generation of 4x18.5 MW power by use of back
pressure turbine in steam generation plant
12
The location of captive thermal power plant at Angul is
also strategic to the availability and supply of coal from
nearby Talcher Coalfields. The 18.5 KM captive railway
system links the captive thermal power plant to the
Talcher coalfields, enabling transport of the critical and
bulk requirement of coal.
Micro-processor
based burner
management
system for optimum
thermal efficiency
Computer
controlled data
acquisition system
for on-line
monitoring
Automatic
turbine run-up system
Specially designed barrel type high pressure
turbine
Advanced electrostatic precipitator (99.9%
efficiency) to control pollution.
Wet disposal of ash
Zero discharge of effluents
High Concentrate Slurry Disposal (HCSD) System
for ash disposal
High plant load factor
14
ROLLED PRODUCTS UNIT:
Nalco has set up a 50,000 MT per
annum Rolled Products Unit,
integrated with the Smelter Plant at
Angul, for production of aluminium
cold rolled sheets and coils from
continuous caster route, based on the advanced
technology of FATA Hunter, Italy.
PORT FACILITIES:
On the Northern Arm of the Inner
Harbour of Visakhapatnam Port on
the Bay of Bengal, Nalco has
established mechanized storage
and ship handling facilities for
exporting Alumina in bulk and importing Caustic Soda.
Maximum ship size for loading Alumina: 40,000MT
DWT
Maximum Alumina loading rate: 2,200 TPH (Avg.
1,500 TPH)
Receipt of Alumina from Damanjodi by: Rakes
consisting 48 (x53 MT) BTAP wagons.
(Two) numbers of BTAP wagon unloading stations
by pneumatic means.
Alumina storage capacity: 3 x 25,000MT RCC Silos.
Caustic soda Lye storage capacity: 3 x 10,000LMT.
Maximum caustic soda unloading rate from ship:
600LMT / Hr
One Caustic Soda wagon (BTCS) loading station.
15
Despatch of Caustic Soda lye to Damanjodi by:
Rakes consisting 58 (x55MT) BTCS
wagons
WIND POWER PLANTS:
The 1st wind power plant of capacity 50.4
MW (2.1MW, 24 nos. WEGs) in Gandikota,
Andhra Pradesh was commissioned in
December 2012 and the 2nd wind power
plant of capacity 47.6 MW (0.85 MW, 56
nos. WEGs) in Jaisalmer, Rajasthan was
finally commissioned in Jan2014. Both the plants are in
operation.
16
PRODUCT OF NALCO
1.Alumina
-Calcined Alumina
-Alumina Hydrate
-Specially Aluminas & Hydrates
-Detergent Grate Zeolite
2.Aluminium Metal (High Purity, EC & CG)
-Standard Ingots (each approx.203Kgs /22.5 1.5Kgs)
-Sow Ingots (each max. 750 Kgs)
-T-Ingots (each weights 650 Kgs 5Kgs)
3.Aluminium Wire Rods
-Wire rods
(in coil form, 9.5/11.95 mm dia, weight
approx. 2mt)
-Flipped Wire Rod Coils
(9.5/ 11.95 mm in coil form in steel cage,
weighting 1200-
1400 Kgs)
4.Aluminium Billets (in five Sizes)
127 1.5 mm dia
152 1.5 mm dia
178 1.5 mm dia
203 1.5 mm dia
229 1.5 mm dia
5.Aluminium Flat Rolled Products
(Coil & Sheets in Alloys AA1050, AA1100
17
AA1200, AA3003, AA3105, AA5005, AA5052
& AA8011)
PRODUCT
SPECFICATON:
STANDARD ROLLED
COIL
T X W =0.38 X 915MM
ID = 500 MM
Alloy 3003
Use Decorate roofing
sheet
SOW INGOT
INGOT
18
T INGOT
ALLOY INGOT
ID = 500 MM
Weight 10 Kg
19
178 mm, 203 mm)
CHEQUERED SHEET
Thickness = 2.3 MM
Alloy 8011
POT HOOD
ALLOY:
1050: Al (99.5%), other metal (.5%)
1100: Al (98.8%), Cu (0.2%), Si+Fe (1%)
20
8011: Al (98.5%), Si+Fe (1.5%)
3003: Al (98.8%), Mn+ Cu+ Si (1.2%)
5% 14%
14%
68%
20% 26%
14%
40%
21
CAST STRIP CUSTOMER IN INDIA
19%
43% 7%
31%
16% 25%
35%
24%
30% 22%
22%
26%
22
PORTERS 5 FORCE MODEL ANALYSIS:
23
primary metal. While bargaining power is limited is
case of power purchase as it is highly regulated sector
and Govt. is the sole supplier most of the times,
increasing usage of Captive Power Plant are helping the
companies to rationalize their costs to certain extent.
b) Capital Intensive:
Aluminium industry is a highly capital intensive
business. A huge amount of money is required to
set an economically viable Greenfield project.
c) Highly gestation Period:
24
The gestation period for an economically viable
Greenfield plant is over 4yrs while for a brown field
project the gestation period is relatively lower
between 1.5yrs- 2yrs.
d) Government Polices:
The government has a favourable policy toward
aluminium manufactures. IN fact, to protect
domestic industry, the government has imposed
duty on value added products like foils rolled
products from the Chinese markets.
25
26
How NALCO Gives Importance to
Customer Satisfaction
27
In its Quality policy, NALCO has given importance to
Quality, which it aims will form the core of their
business philosophy: Meeting the needs and wants of
Customers.
2) Determination of CSI:
Feedback from customers is obtained on regular
basis twice a year i.e. June & December.
28
Computation, analysis & reviews of customer
satisfaction index, rating obtained in respect of
value of categories/factors are carried out by
respective regional offices/corporate marketing.
Based on the finalized weight structure so
arrived for each value category/factor product
wise & rating obtained from the customers for
each product, the Customer Satisfaction
Indexis computed for each customer on respect
of each product.
Customer satisfaction index of each customer in
each product category is arrived at, as
mentioned below:
30
so that the same could be taken up with
the concerned agencies for corrective
action to improve the same.
Feedback from customers is obtained on
regular basis twice a year ending June and
December. Based on the overall average
weightage for each category / factor and
rating assigning by the customer to NALCO
for each value category / factor, the
customer-wise, product-wise is calculated
by each region and corporate marketing.
1
NATIONAL ALUMINIUM COMPANY LIMITED
NALCO BHAWAN P/1 NAYAPALLI
BHUBANESWAR - 751013
1
ALUMINIUM T - INGOTS IT07 136000
2
ALUMINIUM T - INGOTS IT10 135950
3
ALUMINIUM T - INGOTS IT20 135750
4
ALUMINIUM T - INGOTS IT30 135700
Note:
1 Detailed specification as per Standard Products of NALCO.
2 All the above prices are inclusive of packing charges.
31
NATIONAL ALUMINIUM COMPANY LIMITED
NALCO BHAWAN P/1 NAYAPALLI
BHUBANESWAR 751013
32
20 ALUMINIUM BILLETS CN60 144100 142600 140100
21 ALUMINIUM BILLETS CN61 145250 143750 141250
22 ALUMINIUM BILLETS CN63 143850 142350 139850
23 ALUMINIUM BILLETS CN64 144100 142600 140100
24 ALUMINIUM BILLETS CN65 143850 142350 139850
25 ALUMINIUM BILLETS CN70 144100 142600 140100
26 ALUMINIUM BILLETS CN82 144700 143200 140700
(Prices in Rupees Per MT)
Note:
1 Detailed specification as per Standard Products of NALCO.
2 All the above prices are inclusive of packing charges.
3 (a)For 5" diameter of all other grades of billets (other than CH10), the basic price will be higher by Rs
4000/- PMT over the basic prices of billets indicated above.
Basic Price
Sl.no. Description Product Code ExWorks w.e.f.
01.07.2016
Note:
1 Detailed specification as per Standard Products of NALCO.
2 All the above prices are inclusive of packing charges.
33
NATIONAL ALUMINIUM COMPANY LIMITED
NALCO BHAWAN P/1 NAYAPALLI
BHUBANESWAR - 751013
Note:
1 Detailed specification as per Standard Products of NALCO.
2 All the above prices are inclusive of packing charges.
34
NATIONAL ALUMINIUM COMPANY LIMITED
NALCO BHAWAN P/1 NAYAPALLI
BHUBANESWAR - 751013
Basic Price
Sl.no. Description Product Code ExWorks w.e.f.
01.07.2016
Note:
1 Detailed specification as per Standard Products of NALCO.
2 All the above prices are inclusive of packing charges.
3 For 10 Kg Ingot of all grades, the basic price will be higher by Rs 6000/-PMT over t basic prices of Ingots
indicated above.
35
NATIONAL ALUMINIUM COMPANY LIMITED
NALCO BHAWAN P/1 NAYAPALLI
BHUBANESWAR - 751013
Note:
1 Detailed specification as per Standard Products of NALCO.
2 All the above prices are inclusive of packing charges.
CONCLUSION:
36
As part of its diversification plan, National Aluminium
Company Limited (NALCO), A Navaratna PSU, has been
foraying into other metals and energy sectors. In this
context, the company has set up its 2nd Wind Power
Plant at Ludarva in jaisalmar district of Rajasthan with a
Capacity of 47.6 MW. One part of the project has been
commissioned successfully and power production has
commenced from 18 Wind Energy Generators.
This is the 2 nd green initiative of NALCO
towards promoting sustainable development by
harnessing the unconventional and renewable energy
sources, which would credit the company with
incentivise from the government. The project is
Scheduled to be completed by August 2013.
NALCO has got a good position in the Indian Aluminium
Market. Its products enjoy a worldwide reputation and
are accepted in many of the countries. As per the
research conducted it was found that even though
NALCO is a major producer of aluminium and
aluminium rolled products in the domestic market there
are certain areas in which other suppliers like Hindalco
and Balco are gaining a competitive advantage.
The study reveals that in domestic market Hindalco is
the major competitor of NALCO and to survive in the
market with a competitive advantage NALCO have to
implement various winning Strategies.
The study reveals that as
NALCO is a central Govt. run Organization, but still
Hindalcos performance growing at aa faster pace. This
is only due to greater expansion project and greater
amount of productivity. So NACLO should go for further
expansion project.
37
BIBLOGRAPHY:
www.nalcoindia.com
https://en.wikipedia.org
www.lme.com
www.world-aluminium.org
www.mines.nic.in
www.metalworld.co.in
Nalcos 31st Annual Report
38