Documente Academic
Documente Profesional
Documente Cultură
an eBook
By
Tomi T Ahonen
Published by
TomiAhonen Consulting
119-120 Connaught Road
Central
Hong Kong
e-mail: info@tomiahonen.com
www.tomiahonen.com
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Contents
Chapter 1 - Intro to this Almanac . . . . . . . . . Page 1
Chapter 3 - Customers . . . . . . . . . . . . . . . . . . . . . . . 24
Chapter 4 - Handsets . . . . . . . . . . . . . . . . . . . . . . . . 41
Tables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 199
Index of Mobile Leadership for 30 advanced countries
60 Major Countries
25 Countries by Most Mobile Subscribers
25 Countries with Highest Mobile Penetration Rate
25 Countries with Highest 3G Penetration Rate
20 Biggest Mobile Operator Groups
I have found, from time to time, that some people ask for
information which they need that is in the Almanac but
the person requesting it honestly has no budget, is for
This free edition has all the data and all analysis, total
same content as the TomiAhonen Almanac 2015 had,
when it was sold as a new edition in early 2015. It
includes all 105 tables, charts and graphs as in the
original edition. It includes the full text of the original 212
page edition, but adds several bonus pages mostly in
forms of short advertisements about other eBooks
recently published by Tomi T Ahonen.
I
Intro to the Tomi Ahonen Almanac
Leading the world economy after downturn
2014 was the year when the planet hit and passed the
100% mobile phone subscription penetration per capita.
There is one active mobile subscription for every human
alive, if the actual active subscriptions were spread
evenly. Obviously in reality not everyone will have a
mobile phone. Very young children dont need them and
babies could not even know how to use them. So the
number is distorted by the fact that many of us,
employed adults, carry two phones. Then there is a
large section of the population who cannot afford two
actual phones but want two or more subscriptions so
II
Size of Industry
Understanding the landscape
8.0
7.0
6.0
5.0
4.0
3.0
2.0
1.0
0.0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Source: TomiAhonen Almanac 2015
INDUSTRY REVENUES
Operator Voice
Operator Data
Content Partners
Handset Vendors
Accessories
Network Infrastructure
(Note: The subdivisions under Messaging and VAS Data do not add up as
other messaging and VAS data services types are not included in the above
summary. See later chapters for full details.)
1400
1200
1000
800
600
400
200
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Source: TomiAhonen Almanac 2015
COMPARISONS
human alive of any age. 5.8 billion people use SMS and
already 3.2 billion mobile phone subscribers are active
users of MMS picture messaging globally, which is more
than total active users of the internet on any device.
1400
1200
1000
800
600
400
200
0
Desktop PCs Laptop PCs Televisions Tablets Dumbphones Smartphones
Source: TomiAhonen Almanac 2015
MOBILE SUBSCRI{TIONS
180%
160%
140%
120%
100%
80%
60%
40%
20%
0%
t
g
st
a
a
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Eu
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U
MOBILE INTERNET
MEDIA
Five years ago, I did the first global survey of the biggest
companies in the mobile industry, when factoring only
the revenues they earned out of their mobile business.
So for Samsung, I removed the revenues for their
plasma screen TVs, their microchip business etc. For
Apple I counted only iPhone and App Store related
revenues, excluding the PC business, iPods, iPads etc.
Similarly for Vodafone, I removed the income they earn
from their fixed telecoms assets, etc.
Note on the above table - the names in bold are real companies as they exist
today, all others are 'virtual' companies, with revenues calculated or estimated
on their mobile business units only. Google in the above includes their
acquisition of Motorola. Note several European operators reported major
declines due to EU regulations affecting their interconnect revenues in this
period, dropping the whole European operator/carrier community down in the
rankings. To understand how they would relate to the real world of business,
China Mobile was ranked in 2013 as the 71st largest corporation in the world
by Fortune Global 500, Sprint-Nextel as 310th (and 87th on USA-only Fortune
500).
III
Customers
Who feed this industry
MULTIPLE SUBSCRIPTIONS
8
7
6
5 Total Subscribers
4 Phones in Use
3 Unique Owners
2
1
0
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
3,500
3,000
2,500
2,000
1,500
1,000
500
0
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ADDICTION TO MOBILE
USAGE
6-10
11-15
16-20
21-25
26-30
31-35
36-40
41-45
46-50
51-55
56-60
61+
YOUTH
Send SMS
Camera
Clock or alarm
Voice call
Received advertising
Listen to music
Use MMS
Voice mail
Surf Web Pages
News and alerts
Search
TV voting
Social networking
OTT messaging
Download app
Gaming (not pre-installed)
eMail
Make payments
Map/navigation
Ringback tones
VOIP voice calls
Source: TomiAhonen
Almanac 2015
Average Mobile Phone User Looks At Mobile 150 Times Per Day
Messaging 15%
Voice calls 15%
Clock 12%
Alarm 5%
Calendar 3%
Music 9%
Gaming 8%
Social Media 6%
Video 4%
Other web 4%
News 4%
Camera 5%
Other 9%
Messaging 37%
Voice calls 13%
Clock 12%
Alarm 5%
Calendar 3%
Music 9%
Gaming 13%
Social Media 25%
Video 7%
Other web 7%
News 4%
Camera 9%
Other 11%
Now that the early data is emerging from tablet users, its
clear that tablets do sit somewhat in the middle of those
RAPID ADOPTION
IV
Handsets
The driver to the industry
2000
1800
1600
1400
1200
1000
800
600
400
200
0
01
02
03
04
05
06
07
08
09
10
11
12
13
14
20
20
20
20
20
20
20
20
20
20
20
20
20
20
ANNUAL SALES
For scale, compare over 1.9 billion new phones sold per
year with the PC industry that sells approximately 350
million personal computers and the television industry
which sells less about 250 million TV sets per year and
you start to understand the scale. No other consumer
gadget like cameras, music players, videogaming
consoles, GPS receivers etc, comes even close.
Samsung 24%
Microsoft(Nokia) 10%
Apple 10%
Huawei 5%
LG 4%
Lenovo 4%
ZTE 3%
TCL/Alcatel 3%
Sony 2%
Coolpad 2%
Others 33%
100%
90%
80%
70% 3.5G
60% 3G
50% 2.5G
40% 2G
30% 1G
20%
10%
0%
00
01
02
03
04
05
06
07
08
09
10
11
12
13
14
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
100%
90%
80%
12MP
70%
8MP
60% 5MP
50% 3MP
40% 1MP
VGA
30%
None
20%
10%
0%
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Source TomiAhonen Almanac 2015
The top end flagship phone screen size 'arms race' has
also resulted in a global growth of screen size. IE Market
Research has observed the growth of mobile phone
screen sizes at about half an inch per year and was at
2.5 inches for 2009. By that trend held we are today at
an average screen size of about 4 inches but no recent
study has reported on that metric. Meanwhile the ultra-
large screens of phablets are gaining ground. Deloitte
reported in January 2014 that for 2013, 15% of all
smartphones sold or 150 million units had a screen
between the size of 5 inches and 6.9 inches (7 inch size
is considered to be a real tablet).
INPUT METHOD
For new phones sales in 2013 for the first time the
standard basic keypad input is no longer on majority of
phones sold. It is still the most prevalent input method
with 48%. Touch screens form 42% of new phone sales
2000
1800
1600
1400
1200 Standard
Touch Screen
1000
Hybrid
800 QWERTY
600
400
200
0
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Source: TomiAhonen Almanac 2015
SMARTPHONES
2000
1800
1600
1400
1200
Installed Base
1000
New Sales
800
600
400
200
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2014
Source: TomiAhonen Almanac 2015
100%
80%
60%
Total phones
40% Smartphones
20%
0%
02
03
04
05
06
07
08
09
10
11
12
13
14
20
20
20
20
20
20
20
20
20
20
20
20
20
80%
70%
60%
50% Smartphone
Penetration
40% Per Capita
Smartphone
30%
Migration Per
Subscription
20%
10%
0%
a t st ed g st a a
ad es in
Ea ric ic
an W Ea nc op Af er
C pe pe dva vel dl
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Am
& ro ro a de id tin
SA Eu Eu AC ia M
La
U AP As
Samsung 24%
Apple 15%
Huawei 6%
LG 5%
Lenovo 5%
Xiaomi 5%
ZTE 4%
Others 36%
OPERATING SYSTEMS
100%
90% All Others
80% Samsung bada
70% Apple iPhone
RIM Blackberry
60%
Google Android
50%
Palm (HP)
40%
Windows Mobile
30%
Windows Phone
20% Symbian
10%
0%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Smartphone OS by Region
www.tomiahonen.com
V
Mobile Messaging
The biggest data application on the planet
BRIEF HISTORY
8
7
6
5 Subscribers
4 SMS users
3
2
1
0
01
02
03
04
05
06
07
08
09
10
11
12
13
14
20
20
20
20
20
20
20
20
20
20
20
20
20
20
SMS USERS
10
9
8
7
6
5
4
3
2
1
0
01
02
03
04
05
06
07
08
09
10
11
12
13
14
20
20
20
20
20
20
20
20
20
20
20
20
20
20
TRAFFIC
100%
80%
Non Messaging
60% SMS Capable
MMS Capable
40% eMail Capable
Smartphones
20%
0%
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
VS EMAIL
140
120
100
80
60
40
20
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Source: TomiAhonen Almanac 2015
140
120
100
80
60
40
20
0
01
02
03
04
05
06
07
08
09
10
11
12
13
14
20
20
20
20
20
20
20
20
20
20
20
20
20
20
Source: TomiAhonen Almanac 2015
0.14
0.12
0.1
0.08
0.06
0.04
0.02
0
01
02
03
04
05
06
07
08
09
10
11
12
13
14
20
20
20
20
20
20
20
20
20
20
20
20
20
20
PREMIUM SMS
Person to Person
SMS
Premium SMS
MMS Picture
Messaging
Mobile eMail
OTT messaging
8
7
6 Subscribers
5 SMS users
4 MMS users
3 OTT Users
2
1
0
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
500
450
400
350
300
250
200
150
100
50
0
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Source: TomiAhonen Almanac2015
50
45
40
35
30
25
20
15
10
5
0
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Source: TomiAhonen Almanac 2015
100%
90%
80%
70%
60%
SMS Text Messages
50%
MMS Messages
40%
30%
20%
10%
0%
02
03
04
05
06
07
08
09
10
11
12
12
13
14
20
20
20
20
20
20
20
20
20
20
20
20
20
20
OTT MESSAGING
40
35
30
25
20
OTT Messages
15
10 SMS Text Messages
5
0
00
01
02
03
04
05
06
07
08
09
10
11
12
13
14
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
Source: TomiAhonen Almanac 2015
www.tomiahonen.com
(this advertisement is not counted the 212 pages...)
VI
Mobile Internet
is more than the legacy internet on mobile
8
7
6
Total subscribers
5
Messaging users
4 Premium data users
3
2
1
0
01
02
03
04
05
06
07
08
09
10
11
12
13
14
20
20
20
20
20
20
20
20
20
20
20
20
20
20
8
7
6
5
4
3
2
1
0
MMS Active
Total Subs
Real Internet
any kind incl
Mobile Data
Mobile Data
SMS users
Data users
SMS users
Downloading
Smartphone
incl ringtone
Premium
Premium
inactives
incl SMS
subs incl
Browsing
users on
Internet
phone
users
WAP
3
2.5
2
1.5 PC incl Tablets
Phone incl WAP
1
0.5
0
00 01 02 03 04 05 06 07 08 09 10 11 12 13 14
20 20 20 20 20 20 20 20 20 20 20 20 20 20 20
Source: TomiAhonen Almanac 2015
The 2.9 billion internet users often have more than one
device by which to access the internet, especially in the
Industrialized World (see Digital Divide chapter later in
this Almanac).
100%
80%
60%
40%
20%
0%
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(Note in the above diagram, the light-blue taller bar includes SMS users, the
darker blue bars are 'non-SMS' mobile data users)
500
400
300
Value-Add Services
200 Mobile Messaging
100
0
01
02
03
04
05
06
07
08
09
10
11
12
13
14
20
20
20
20
20
20
20
20
20
20
20
20
20
20
4.50
4.00
3.50
3.00
2.50
2.00
1.50
1.00
0.50
0.00
01
02
03
04
05
06
07
08
09
10
11
12
13
14
20
20
20
20
20
20
20
20
20
20
20
20
20
20
10
9
8
7
6
5
4
3
2
1
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Source: TomiAhonen Almanac 2015
VII
Seventh Mass Media Channel
The fourth screen for media content
This was not true of any of the first five mass media, for
example you cannot read a newspaper over radio, or
sell a music record through the silver screen and movie
projector in the cinema (yes, you could sell the
soundtrack in the lobby, but that is part of the recordings
industry, not cinema, and only using the venue of the
movie theater as an alternate sales outlet).
Like the internet before it, today the phone can replicate
everything the previous six mass media can do
Internet No No No No No Yes
Mobile No No No No No No
CANNIBALIZATION
Its not just that mobile is a new mass medium and it can
replicate the legacy six mass media. In fact mobile as
the seventh mass media is by far the most powerful. It is
Me - Expressing myself
The 6 M's mobile service creation system and management tool was developed
by Tomi T Ahonen with Joe Barrett of Nokia and Paul Golding of Motorola
REGIONAL COMPARISON
90
80
70
60
50
40
30
20
10
0
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18
16
14
12
10
8
6
4
2
0
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Advertising $44
Social networking $39
Education $19
m-Health $16
Adult $12
Gambling $11
Music $7
Other Mobile VAS $39
VIII
Music on Mobile
The first type of mobile content
4000
3500
3000
2500
2000
1500
1000
500
01 002 003 004 005 006 007 008 009 010 011 012 013 014
20 2 2 2 2 2 2 2 2 2 2 2 2 2
RINGBACK TONES
100%
80%
Non-Music phones
60% Ringtone phones
40% Media-player
FM Radio
20%
0%
01 03 05 07 09 11 13
20 20 20 20 20 20 20
Source: TomiAhonen Almanac 2015
MUSIC CONSUMERS
The first mobile music customer was the youth and they
enjoyed the early ringing tones. Then as the youth
noticed that their parents also started to download
ringing tones of "their music", the youth started to feel
16
14
12
10
8
6
4
2
0
01
02
03
04
05
06
07
08
09
10
11
12
13
14
20
20
20
20
20
20
20
20
20
20
20
20
20
20
Ringones-basic
Ringtones-Truetone
Ringback Tones
MP3
Music video
Music stream
Other
IX
Mobile TV, Video and SMS-to-TV
Small screen teevee
3500
3000
2500
2000
1500
1000
500
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
100%
90%
80%
70%
Basic phones
60%
Color Screen
50%
MMS Capable
40%
3G phones
30%
20%
10%
0%
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
40
35
30
25
20
15
10
5
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Source: TomiAhonen Almanac 2015
TV INTERACTIVITY
Video clips
SMS-to-TV
TV on mobile
MOBISODES
USER-GENERATED VIDEO
In February Only:
Get Two Almanacs for Price of One!
X
Mobile Gaming
Interactive, immersive, immediate, impulsive
MOBILE GAMING
1800
1600
1400
1200
1000
800
600
400
200
0
01 02 003 004 005 006 007 008 009 010 011 012 013 014
20 20 2 2 2 2 2 2 2 2 2 2 2 2
Source: TomiAhonen Almanac 2015
GAMING HANDSETS
100%
80%
Non browser
WAP browser
60%
2.5G
Java/Brew
40%
Smartphone
20%
0%
02
03
04
05
06
07
08
09
10
11
12
13
14
20
20
20
20
20
20
20
20
20
20
20
20
20
Source: TomiAhonen Almanac 2015
(Note this table item has been changed from previous editions. Consumer
smartphone is no longer a meaningful distinction with BYOD Bring Your Own
Device policies at working places and pure business-oriented smartphones
like the Blackberry and Nokia E-Series are exinct. Thus the Almanac will from
now on show all smartphones rather than consumer-oriented smartphones)
GAMING REVENUES
35
30
25
20
15
10
0
01 02 03 004 005 006 007 008 009 010 011 012 013 014
20 20 20 2 2 2 2 2 2 2 2 2 2 2
Source: TomiAhonen Almanac 2015
ASIA FOCUS
10
9
8
7
6
5
4
3
2
1
0
a
es
t st ed ng st a ica
nad Ea nc pi Ea ric er
Ca
W e a lo e Af
& pe op ad
v
ev
e
ddl Am
ro r d i tin
A Eu Eu AC ia M
La
US AP As
Source: TomiAhonen Almanac 2015
15,000 Followers
100,000 Tweets
Tomi Ahonen now Verified on Twitter
XI
Mobile Social Networking
Digital communities on mobile
2500
2000
1500
1000
500
0
00
01
02
03
04
05
06
07
08
09
10
11
12
13
14
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
Source: TomiAhonen Almanac 2015
REVENUES
45
40
35
30
25
20
15
10
5
0
02
03
04
05
06
07
08
09
10
11
12
13
14
20
20
20
20
20
20
20
20
20
20
20
20
20
10
9
8
7
6
5
4
3
2
1
0
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www.tomiahonen.com
(this advertisement is not counted in the 212 pages...)
XII
Other Mobile Content Types
News, Jokes, Adult, Location-Based, etc
MOBILE NEWS
3000
2500
2000
1500
1000
500
01 02 03 04 05 06 07 08 09 10 11 12 13 14
20 20 20 20 20 20 20 20 20 20 20 20 20 20
Source: TomiAhonen Almanac 2015
30
25
20
15
10
0
01
02
03
04
05
06
07
08
09
10
11
12
13
14
20
20
20
20
20
20
20
20
20
20
20
20
20
20
LOCATION-BASED SERVICES
ADULT ENTERTAINMENT
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
00
01
02
03
04
05
06
07
08
09
10
11
12
13
14
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
Source: TomiAhonen Almanac 2015
OTHER SERVICES
XIII
Smartphone Apps
Rapidly growing, yet tiny slice of pie
30
25
20
15 Consumer apps
Business apps
10
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Source: TomiAhonen Almanac 2015
100%
80%
Mobile Messaging
60%
VAS Services
Applications
40%
20%
0%
01
02
03
04
05
06
07
08
09
10
11
12
13
14
20
20
20
20
20
20
20
20
20
20
20
20
20
20
Laborers $ 9,400 8%
Paupers $ 0 40%
www.tomiahonen.com
(this advertising page is not counted in the 212 page length of this
Almanac)
XIV
Mobile Advertising and Marketing
Natural medium for engagement marketing
1600
1400
1200
1000
800
600
400
200
0
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Source: TomiAhonen Almanac 2015
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Source: TomiAhonen Almanac 2015
CONSUMERS OF ADS
100%
90%
80%
70% SMS capable
60% Any Browser/WAP
50% MMS capable
40% HTML browser
30% Smartphones
20%
10%
0%
01
02
03
04
05
06
07
08
09
10
11
12
13
14
20
20
20
20
20
20
20
20
20
20
20
20
20
20
`
Mobile advertising is more accurate and more effective.
AMF Ventures found in 2007 that on TV only 1% of total
audience data is collected. On the internet about 10% of
total audience is known. As the marketing professionals
learn to use mobile they also are reporting astonishingly
strong performance with the medium. ePrize reported in
50
45
40
35
30
25
20
15
10
5
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.60
0.50
0.40
0.30
0.20
0.10
0.00
00
01
02
03
04
05
06
07
08
09
10
11
12
13
14
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
Source: TomiAhonen Almanac 2015
0.8
0.6
0.4
0.2
0
00
01
02
03
04
05
06
07
08
09
10
11
12
13
14
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
Source: TomiAhonen Almanac 2015
350
300
250
200
150
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
POWER OF VIRAL
www.tomiahonen.com
(this advertisement is not counted in the 212 pages...)
XV
Voice calls
Still the elephant in the room
1000
800
600
400
200
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Source: TomiAhonen Almanac 2015
100
80
60
40
20
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Source: TomiAhonen Almanac 2015
XVI
Business/Enterprise Services
Not a vanishing segment
This does not mean that there is not a market for the
business/enterprise segment. It is vast, counted in the
hundreds of millions of subscribers worldwide, who also
deliver a disproportionately large amount of traffic and
revenue per business/enterprise phone subscription.
Still, the balance of the industry has shifted so much,
XVII
Other Mobile Data
Mobile commerce, telematics etc
MOBILE PAYMENTS
XVIII
Infrastructure
Networks
100%
90%
80%
70% 3G +
60% 2.5G
50% 2G
40% 1G
30%
20%
10%
0%
03 04 05 06 07 08 09 10 11 12 13 14
20 20 20 20 20 20 20 20 20 20 20 20
Source: TomiAhonen Almanac 2015
XIX
The Digital Divide
Emerging World not like Industrialized World
POVERTY
ECONOMICS
ILLITERACY
XX
Brief History and Milestones
Looking back to understand the future
Tables
Index of Mobile Market Leadership
60 Major Countries
A comparison of the 60 most significant countries for
mobile telecoms, including all the most populous
countries (with populations over 50 million people) and
all markets where the mobile telecoms industry earns
more than a billion dollars in annual revenues.
Argentina 41 59 143% 35 G, i 3, M
Australia 23 30 133% 19 G 3, M
Austria 8 15 187% 7 G 3, M
Bangladesh 165 115 69% 83 G, C 3, M
Belgium 10 12 120% 9 G 3, M
Brazil 201 277 137% 178 G, C, i 3. M
Canada 34 27 79% 24 G, C, i 3, M
Chile 17 22 131% 15 G, C 3, M
China 1350 1237 91% 944 G,C,T 3
Colombia 47 49 104% 39 G, C 3, M
Congo D.R. 68 37 54% 29 G 3
Croatia 4 5 127% 4 G 3, M
Czech Rep 11 13 124% 9 G 3, M
Denmark 6 8 133% 5 G 3, M
Ecuador 14 16 114% 11 G, C 3
Egypt 82 98 114% 65 G 3
Ethiopia 85 22 21% 16 G
Finland 5 9 180% 5 G 3, M
France 64 73 114% 56 G 3, M
Germany 82 109 132% 76 G 3, M
Greece 11 12 109% 9 G 3, M
Hong Kong 7 15 219% 7 G, C 3, M
Hungary 10 12 120% 9 G 3, M
India 1221 983 80% 721 G, C 3, M
Indonesia 237 244 103% 193 G, C 3, M
Iran 74 97 131% 57 G 3
Ireland 5 5 114% 4 G 3, M
Israel 7 9 129% 6 G, C, i 3, M
Italy 60 90 150% 54 G 3, M
Japan 126 132 105% 110 U,C,P 3, M
Kenya 42 32 76% 22 G 3, M
Malaysia 28 39 139% 23 G 3, M
Mexico 112 112 100% 89 G, C, i 3, M
Morocco 31 38 123% 27 G, C 3
Netherlands 17 20 121% 14 G 3, M
New Zeal. 4 5 125% 4 G, C 3, M
Nigeria 165 126 76% 94 G, C 3
Norway 5 6 121% 4 G 3, M
Pakistan 179 122 68% 102 G, C 3
Peru 30 34 113% 22 G, C, i 3
Philippines 94 110 117% 79 G, i 3, M
Poland 38 48 126% 33 G 3, M
Portugal 11 13 124% 8 G 3, M
Romania 21 23 109% 14 G, C 3, M
Russia 143 263 184% 138 G, C 3, M
Saudi Arab. 27 50 185% 22 G, i 3, M
Singapore 5 8 160% 4 G 3, M
South Afr. 51 61 119% 46 G 3, M
South Kor. 49 53 109% 43 U, C 3, M
Spain 47 57 121% 42 G 3, M
Sweden 9 11 123% 8 G 3, M
Switzerland 8 10 133% 7 G 3, M
Taiwan 23 29 126% 20 G, C 3, M
Thailand 65 74 114% 58 G, C 3, M
Turkey 75 72 96% 58 G 3, M
UAE 8 12 150% 6 G 3, M
UK 62 82 132% 57 G 3, M
Ukraine 46 59 128% 39 G, C 3, M
USA 318 342 107% 281 G, C, i 3, M
Vietnam 90 88 97% 57 G, C 3, M
In February Only:
Get Two Almanacs for Price of One!
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"The biggest service to disappear off the 3G radar screen is video telephony,' Tomi Ahonen said.
Global Mobile Daily 26 February 2001
"By the end of this year mobile phones will overtake TVs," Ahonen said.
Mobile Wireless News June 19, 2002
Tomi Ahonen predicted that some people will happily carry two phones.
Cambridge Network News July 8, 2003
"Mobile web surfing today is not like fixed internet web surfing," says Tomi Ahonen
Business Week Oct 13, 2003
Ahonen predicts that in the future, the phone will replace music players.
ITWeb November 10, 2004
"The mobile phone is the only device that 30% of the world's population carries," says Tomi Ahonen.
Financial Times 31 August 2005
Tomi Ahonen told Wireless Asia that Cellphones were replacing wristwatches.
Wireless Asia 1 Sept 2006
Tomi T Ahonen believes that even media business should be very very worried about iPhone.
Santa Fe New Mexican 13 June 2007
Tomi Ahonen calls Mobile the 7th Mass Media and he believes
that it will be more important to advertisers than the fixed web.
Tomi Ahonen Almanac 2015
Brand Republic March 25, 2008
Copyright Tomi T Ahonen 2015
About the Author 220
Digital Korea:
Convergence of Broadband Internet,
3G Cellphones, Multi-player Gaming,
Digital TV, Virtual Reality, Electronic
Cash, Telematics, Robotics,
E-Government and the Intelligent Home
by Tomi T Ahonen & Jim O'Reilly
foreword by Dr Hyun-oh Yoo President and CEO SK
Communications
284 pages hardcover, futuretext 2007
ISBN 978-0-9556069-0-8
M-Profits
Making Money from 3G Services
By Tomi T Ahonen
(360 pages, hardcover, Wiley 2002)
Foreword by Teppo Turkki Strategy
Director Elisa Corporation
ISBN 0-470-84775-1
3G Marketing
Communities and Strategic
Partnerships
By Tomi T Ahonen, Timo Kasper and
Sara Melkko
(333 pages, hardcover, John Wiley & Sons, 2004)
Forewords by Mike Short VP O2 and Chairman MDA;
and Jouko Ahvenainen Chairman Xtract Ltd
ISBN 0-470 -85100-7
second printing 2004 also translated into Chinese