Unit 33 Assignment 2

Audience

Definition

There are two types of audience;

1. People or market segment at whom an advertising message or campaign is aimed. This is

called target audience. The target audience is the demographic of people who are most likely
to show interest in your product or service. Your value proposition must be relevant to your
target market. This means your target market must be identified and clearly defined. It's
important in this process to find the right balance when defining your target market in a way
that causes your audience to recognize that you are talking specifically to them. This often
requires companies to narrow down their target market, so that the message is strong,
compelling and clear. When making the target audience, there are seven things that need to
be thought of. Who is your target audience? Where is your target audience located? What do
they think about your current brand? What would you like them to think about your brand?
How will you attract them to your products or services? Who else is competing for their loyalty
and devotion? Are you targeting business or consumer sectors?
2. Total number of readers, listeners, or viewers reached by a particular advertising medium. To
do this you need to do is make an audience analysis. Audience Analysis is the task to identify
your target audience to make sure that the information provided in the end-user
documentation is suitable for satisfying their information requirements. There are three main
areas to consider when analysing your audience: demographics, dispositions and knowledge
of the topic. For each of these areas, there are a set of questions to answer which will help
stimulate your thinking about your audience. In addition to the questions below, you should
consider how each of these factors (age, socio-economic status, etc.) affect your readers'
attitudes, expectations and opinions about you and your topic.
a. Demographic Analysis
i. Is my reading audience homogeneous or heterogeneous? If homogeneous,
how are the readers alike? What do they have in common? If heterogeneous,
how are the readers different from one another? What do readers have in
common despite their differences?
ii. What is the average age of my readers? What range of ages is represented?
iii. In terms of socio-economic status, how would I describe my reading
audience? Where do they fit in society's social and economic status?
iv. What occupations are represented in my reading audience?
v. What are my readers' political and religious affiliations?
vi. What ethic, racial and cultural groups are represented in my reading
audience?
vii. What is my role in relationship to my reading audience? Are we status equals
or re we of mixed status?

b. Disposition Analysis
i. What might my reading audience expect from this document?
ii. What might I expect about my readers' attitudes toward me (the writer) and
my topic?
 iii. What concerns or problems do my readers have?
iv. What interests and goals do my readers have?
v. What will motivate my readers? What types of needs do they have?
vi. What biases or preconceived ideas might my readers have about me and my
topic?

c. Knowledge Analysis
i. How much does my reading audience already know about my topic? What,
specifically, do my readers already know about the topic?
ii. What can I inform my readers about that they do not already know? What
new information would my readers benefit from? How could they use this
new information?
iii. At what point of sophistication will I be "talking over the heads" of my readers
because my information is too complex? At what point of sophistication will I
be "insulting the intelligence" of my readers because my information is too
simplistic?
iv. What questions might my readers have about my topic?

Viewing context

Generation of Production Ideas

Storyline

Sets

Background

Scenarios

Audio

Use of Possible Formats

Stop frame techniques

Claymation

Generation of Concepts

Subject

Characters

Visualisation

Awareness of technical limitation

Exploiting format potential

Storylines

Sets

Backgrounds

Audio

Soundtrack design

Lighting

Planning and Design

Drawings
Storyboards

Dope sheets

Consideration of movements

Continuity

Frames per second

Perspective

Soundtrack design

Set or background

Lighting

Colour

Script