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The quality-of-life programs that support our Soldiers and their families,
as well as our civilian workforce, will play a major role in maintaining the
overall viability of this concept.
Year in Review . . . . . . . . . . . . . . . . 2
Executive Summary . . . . . . . . . . . . 4
Audit . . . . . . . . . . . . . . . . . . . . . 14
Financials . . . . . . . . . . . . . . . . . . 18
Workforce . . . . . . . . . . . . . . . . . . 26
Management Summaries . . . . . . . 32
Notes . . . . . . . . . . . . . . . . . . . . . 62
1 Army MWR FY 2004 Annual Report Army MWR FY 2005 Annual Report 1
Year In Review
MWR Support to Deployed Soldiers Rear detachments, family readiness groups, deployment support
assistants, and virtual Family Readiness Groups all have crucial
MWR provides recreation, physical fitness, social, and other support
roles in unit preparedness. We’ve worked hard to strengthen a vital
services to deployed Soldiers. MWR facilities are operating at 25
support chain that includes unit commanders, Army Community
large and 22 small sites in Iraq, four major and five remote locations
Service, volunteers, and private agencies to prepare Soldiers and
in Afghanistan, and one major and five small sites in Kuwait. At any
families for all deployment phases. We’re also testing different
given time, four MWR Emergency Essential Civilians are deployed
strategies for a multi-component family support network to serve
to Afghanistan, Qatar, and Kuwait to meet U.S. Central Command’s
families regardless of component or location.
MWR support requirements. Since 9/11, 62 MWR professionals
have deployed in support of Operation Iraqi Freedom, Operation Communication with families is not a luxury. The CFSC created www.
Enduring Freedom, and operations in the Balkans. In addition, our MyArmyLifeToo.com to provide family access to information on Army
Army-operated Armed Forces Recreation Centers continue to offer customs, relocation tips, home and personal safety, and financial
discounted Rest and Recuperation packages for service members management—in simple language rather than Army acronyms.
serving in the Global War on Terrorism.
Other family initiatives include installation sponsorship programs to
Survey of Army Families reach Army junior spouses directly and early in their Army “careers”;
We’ve long known that the Army recruits Soldiers and retains fami- employment partnerships to help spouses maintain careers and
lies. Every four to five years, the CFSC and the U.S. Army Research contribute to family financial stability; on-line portals for spouses
Institute for the Behavioral and Social Sciences conducts the Survey to develop resumes and apply for jobs with 21 corporate partners;
of Army Families to assess attitudes and behaviors of civilian spouses an aggressive campaign to make counseling accessible and reduce
of active duty Soldiers about the Army way of life and the quality the stigma of seeking mental health services for family reintegration
of life for Army families. The 2004-2005 SAF reports that: and post traumatic stress disorder; and a worldwide 24/7 toll-free
information and referral service for face-to-face counseling sessions
• 57 percent of spouses are satisfied with the Army as a way of life
for Soldiers, deployed civilians, and their families.
• 63 percent of spouses would be satisfied if their Soldier spouse made
the Army a career Child and Youth Services
• 70 percent of spouses believe their families adjusted well to the demands
Army child and youth programs are a quantifiable force multiplier.
of being an “Army family.”
When military duties require childcare and youth supervision 10
The SAF proved that Army MWR and family programs made a dif- to 14 hours a day, including early morning, evenings, and week-
ference to spouses when Soldiers deploy. ends, childcare is mission essential to reduce the conflict between
parental responsibilities and unit mission requirements. These
Family Readiness
responsibilities are complicated by a lack of care options at remote
We’ve learned many valuable lessons about how to support Sol- sites and overseas, by the many “geographically single” parents
diers and families during separations and deployments. When whose spouses are deployed, and by younger Soldiers and spouses
families are self-reliant and have access to appropriate support separated from their extended families and former neighborhoods.
systems, Soldiers are better able to concentrate on their missions Quality, available, affordable, and predictable child and youth pro-
and are more likely to remain in the Army. We must be there to grams allow Soldiers to focus on their missions.
help Soldiers and their families find the resources they need when
they need them, we must ensure they have the tools to remain Child development centers and family child care homes have extended
self-reliant, and we must ensure the best communication possible operating hours to help Soldiers meet critical mission requirements.
from the Soldier, the unit, and the family. These efforts are vital to Respite care is provided at little or no cost, giving parents time
the welfare of Soldiers and their families and to maintaining ready, to attend to personal needs or take a break from the stresses of
responsive Army forces. parenting. Partnerships with organizations like the Boys & Girls
Clubs of America and 4-H offer value-based programs to help youth
deal with the stress associated with parental deployments.
2 Army MWR FY 2005 Annual Report
As Army forces reposition across the globe we must also plan for On The Horizon for 2006
shifting child care requirements. Facilities on installations are already
Below are some of the initiatives working for 2006 and beyond:
operating at or near capacity. With interim, 100-child capacity facili-
ties, the Army can meet immediate needs until permanent facilities • “101 Days of Summer” -» from Memorial Day to Labor Day, youth in
are built. In 2006, 16 facilities will open at Forts Carson, Campbell, grades K-12 will have a chance to bowl for great prizes at 74 Army
installations in this promotion designed to introduce children to MWR
Bliss, Riley, Lewis, Hood, Stewart, and Hunter Army Airfield. bowling centers and the fun of youth bowling leagues.
With many students connected to the military moving from overseas
locations to U.S. schools, the Army’s School Transition Plan contains • Java Cafes -» look for new Java Cafés to open at the Presidio of Monterey,
strategies to ensure successful transition. The Army is working bringing to 59 the number of theme operations across the Army.
with national, state, and local education agencies to coordinate the
integration of students into local school systems. • 2006 US Army Soldier Show -» 18 Soldier performers and five technicians
open the 2006 Soldier Show Tour in May 2006, which for the first time
Recreation will include a Korean augmentee to the U.S. Army. You won’t want to
miss this exciting showcase when it comes to your installation.
Fitness centers continue to be our most used and highly rated MWR
program, but a fitness center is only as good as the equipment on
• Child & Youth Services -» the CYS staff will continue Lean Six Sigma
the floor. CFSC and the Installation Management Agency are col- training that focuses on practical ways to streamline operations. Also
laborating to centrally purchase fitness equipment. This initiative will look for new youth sports and fitness skill building programs for pre-
save money and standardize staff training, equipment maintenance, schoolers and Kindergarten children, a streamlined protocol for annual
and lifecycle replacement. CFSC and IMA will continue to identify inspections required by the Military Child Care Act, and a Transition
common items for future centralized purchases. Mobile Team Handbook.
We’re reinvigorating promotions that generate new customers for • NAF Major Construction -» NAFMC and capital purchases/minor construc-
MWR. In addition to Military Idol, 21 food and beverage facilities tion projects are ongoing at 26 locations for aquatic parks and pools,
hosted fantasy football promotions. Golfers at 30 courses participated multi-purpose fields, bowling centers, community centers, golf courses
in a “Putt-4-Dough” competition for a $10,000 prize. A “Lighten and golf clubhouses, ski lodges, theme restaurants, teen centers, outdoor
Up-Tighten Up” sports and fitness promotion helped customers recreation facilities, clubs, temporary child development centers, and
lodges. Something new is likely opening near you.
shed pounds and commit to getting fit.
Finances
Conclusion
Total appropriated fund and nonappropriated fund support to Army
MWR programs (fitness, sports, recreation, library, and youth pro- We’ve accomplished great things throughout the Army on behalf of
grams, and child development services) for FY05 was $1.52B. Soldiers and their families. In my travels to installations to learn,
NAF revenue was $910.6M, and field activities’ net income before discuss, share ideas, and plan with Army and MWR leaders and
depreciation was $104.5M. APF support—including military con- professionals, it’s clear we all have the same goal to support those
struction—was $605M. who serve our Nation so honorably. At every stop, I’m floored by
the dedication and professionalism exhibited by outstanding leaders
Restationing will present significant requirements for NAF capital and the staffs that support them.
investments in the U.S, but may also depress revenue—overseas
Soldiers and families spend more per capita in post exchanges and Retaining highly trained, motivated Soldiers and their families is
MWR activities than they do in the U.S. During the transition period, key to a ready Army. We know readiness and MWR are inextrica-
expenses may not decrease as quickly as revenues drop. MWR will bly linked. At a time of tremendous turbulence, MWR and family
adjust its operations to successfully weather the transition. programs are there to support Soldiers and to support their families
while they are deployed. We are orchestrating services to the
The Army is implementing Uniform Funding and Management to deployed force. We are focusing on the “re-creation” of Soldiers as
streamline the flow of resources to MWR program components. This they re-integrate with families and train for future missions. With
major business re-engineering initiative merges APF and NAF to your continued steadfast help we will continue to deliver first-class
provide MWR services under NAF rules and procedures. The U.S., MWR programs that support Soldiers and their families.
Korea, Japan, and U.S. Army Garrison-Grafenwoehr implemented
UFM in FY06, and the rest of OCONUS will follow in FY07. UFM does
not increase or decrease APF support for MWR, but it does improve
procurement, financial, and human resource management.
- Capt. Chris Nunn, Alpha Company Commander, 2nd Battalion, 87th Infantry,
The Army’s Morale, Welfare, and Recreation programs directly support ability to generate revenue. Categories also define the degree to
readiness by providing a variety of community, Soldier, and family which APF support is authorized for activities. MWR activities are
support activities and services. From social, fitness, recreational, resourced from either APFs or NAFs or a combination of both. Army
and educational activities to programs that enhance community life, Community Service is not included in the DoD definition of MWR
foster Soldier and unit readiness, and promote mental and physical but is considered a “Family Program.”
fitness, Army MWR provides a working and living environment that
attracts and retains quality Soldiers. Common support functions are also needed to oversee all programs,
such as headquarters policy and oversight, financial management
The range of MWR activities offered at a garrison is based on the and accounting, procurement, civilian personnel, and information
needs of authorized patrons who work and reside there. Army MWR technology. The professional MWR employees who manage these
is a $1.5B dollar annual business with 36,000 employees serving invaluable programs support Soldiers and families every day of the
4.8 million authorized patrons. Activities are managed by garrison year to enable the Army to focus on its mission—people are our
commanders and funded by authorized and available APFs and by most valuable asset.
NAFs generated locally by MWR activities.
Each MWR activity is classified into one of three DoD categories
(Figure 1-1) defined by their effect on the military mission and their
• Considered essential to sustaining readiness, these - Fitness Centers, Gymnasiums, and Fieldhouses
activities generally enhance and promote the physical - Pools for Aquatics Training
and mental well-being of Soldiers. - Libraries
• 100 percent of expenses are authorized APF, with the - Outdoor Recreation Parks, Picnic Areas, Fields, Playgrounds
use of NAF limited to specific instances where APF are - Recreation Centers
prohibited by law or where the use of NAF is essential - Sports (Individual and Unit)
for the operation of a facility or program. - Unit (or Company) Activities
- Movies
• Activities that support the Army mission by satisfying - Child Development Centers
basic physiological and psychological needs of Soldiers - Youth Services
and their families and provide the community support - Outdoor Recreation
systems that make military installations temporary - Automotive Skills
hometowns for a mobile military population. - Arts and Crafts
• Authorized substantial amounts of APF support, but - Entertainment
differs from Category A in part because of ability to - Leisure Travel
generate limited NAF revenues. - Cable / Community TV
- Entertainment, Ticketing, and Registration Services
- Outdoor Recreation Archery, Beaches, Campgrounds, Hunting, Fishing
- Sports above Intramural (includes Courts and Fields)
- Swimming Pools
$M $M
Operation & Maintenance, Army 540 User Fees / Sales 667
Military Construction, Army 38 AAFES Dividend 123
Military Personnel, Army 16 $1.5B to Army Recreation Machines 123
Defense Logistics Agency / DoD 12
Army Installations Interest 3
Other 11
in FY05
Figure 1-1
MWR Objectives:
• Support combat readiness and effectiveness
• Support recruitment and retention of quality personnel
• Provide leisure activities to support a quality of life commensurate with American values
• Promote and maintain mental and physical well-being
• Foster community pride, Soldier morale, and family wellness
• Promote unit esprit de corps
• Ease the impact of unique aspects of military life, such as frequent relocations and deployment
Family Distribution
CONUS 89% 86% 87% 85%
OCONUS 11% 14% 13% 15%
MWR Strategic Action Plan Integrated Global Presence & Basing Strategy
Transformation initiatives continue to impact our Soldiers and their IGPBS is the most comprehensive shift in its global military presence
families, and the programs and services we provide to them. Five in the last fifty years. Driven by a need to develop an integrated
technical teams met first quarter of FY06 to develop the measures global presence that meets the security challenges of the twenty-
and action plans. Though the MWR working group and Executive first century, the U.S. military is revamping its forward basing
Committee approved the revised Strategic Action Plan developed strategies in key regions throughout the world. Quality of life
in FY04, the vision and mission were improved to better reflect issues are complex but are also a primary concern of the global
the recent transformation initiatives of Base Realignment and Clo- positioning strategy. In order to sustain the military force (both
sure and the FY06 guidance from ACSIM for the Army Installation in numbers and in strength), we will address the expectations of
Management Team. Objectives were also streamlined. Actionable Soldiers and their families concerning active and reserve duty as
measures were developed, along with 47 action plans to support the well as deployments and relocation. In August and September the
objectives. Tasks and timelines will be developed and implemented ACSIM senior leadership, accompanied by members of the CFSC
and reviewed quarterly to track progress. Command Group visited the installations most affected by IGPBS.
Leaders saw first hand the potential effects on schools, libraries,
family support, child and youth services, recreation, and fitness.
Base Realignment and Closure The Army and Department of Defense have begun to address the
issues identified by garrisons and by the senior leadership visits.
In May 2005 the Secretary of Defense published in the Federal The Department of Defense provided funding for interim child de-
Register a list of all installations recommended for closure or re- velopment centers at eight installations. CFSC initiated contacts
alignment. The BRAC 2005 Commission conducted an objective through Installation Management Agency regions and garrisons to
independent review of all installations that were on the recommended local school districts to begin to determine the effect of restation-
list. After a careful review the Commission forwarded their recom- ing on student populations. Fitness and sports programmers from
mendations to the President on September 8, 2005. The President IMA and CFSC reevaluated the priorities for fitness centers in the
accepted the recommendations as written and forwarded the list Army’s Focused Facility Strategy to account for IGPBS and BRAC
to Congress where BRAC 2005 became law. Under the BRAC law changes. MWR will constantly evaluate the needs of our Soldiers
all closures or realignments must be initiated within two years of and their families at both gaining and losing locations as the Army
the date the President transmitted the Commission’s recommen- implements IGPBS. We have a moral obligation to our men and
dations to Congress, and all action must be completed within six
years of that same date. The U.S. Army Base Realignment and
Closure 2005 Implementation Plan Guidance and a supplement to
that guide, the MWR Guide for BRAC Installations, containing all
the information and guidance necessary to assist installations and
MWR managers in closing or realigning their activities to comply
with BRAC law, were made available to all installations impacted
by the BRAC 2005 decisions.
women in uniform and to their families to provide the quality of MWR Research
life support they deserve.
Importance Rank and Use Rank Use Importance Rank and Use Rank Use Importance Rank and Use Rank Use
Fitness Facilities 1 79% Fitness Facilities 1 58% Fitness Center / Gymnasium 1 51%
Gymnasiums, Playing Courts, Fields 2 70% Library and Information Services 2 55% Army Lodging 2 16%
Library and Information Services 3 57% CYS Liaison, Education, and Outreach 3 23% Child Development Center 3 9%
Child and Youth Services 4 20% Child Development Services 4 19% Library 4 37%
Child Development Services 5 17% Swimming Pools 5 46% Youth Center 5 9%
Swimming Pools 6 47% Youth Services 6 17% Swimming Pool 6 27%
Automotive Shop 7 34% School-Age Services 7 9% Athletic Fields 7 25%
Outdoor Recreation Areas 8 31% Gymnasiums, Playing Courts, Fields 8 39% School Age Services 8 6%
Travel Agency Services 9 38% Information, Ticketing, and Registration 9 46% Information, Ticketing, and Registration 9 24%
Information, Ticketing and Registration 10 44% Outdoor Recreation Areas 10 30% Outdoor Recreation Center 10 19%
Bowling Center 10 34%
Figure 1-3
* Because of methodological differences, the Leisure Needs Results
are not directly comparable with those of the Sample Survey of
Military Personnel or the Survey of Army Families.
APF $134
$617 $215
Critical Financial Indicators
Capital Army MWR Operating Funds
Reinvestme nt
$19 FY01 FY02 FY03 FY04 FY05
GS Military % AMWRF Loan to Field NAFI Deposits 50% 43% 37% 18% 19%
Personnel Personnel
Field NAFI Cash to Debt Ratio 1.1:1 1.1:1 1.3:1 1.4:1 1.3:1
NOTE: NAF is net of USA funding: $226M; Military Personnel, Army includes $3.1M for NG Personnel, Army Total Army NAFI Cash to Debt Ratio 0.8:1 0.8:1 1.2:1 1.2:1 1.2:1
Figure 1-6 Figure 1-7
MWR Sources and Uses Figure 1-5
Financial Overview
Wearing a newly pinned Bronze Star, Spc. Rebecca Finnick hugs her
son Scott after a welcome home ceremony for the 3rd Brigade at Fort
Lewis,Wash. Finnick was one of three decorated soldiers honored for
heroism in Iraq.
- Photo by Steve Bloom/The Olympian
Construction
In FY05, Army MWR delivered four NAF Major Construction projects Public-Private Ventures
valued at $20.4M and 29 Capital Purchase Minor Construction proj-
ects valued at $3.76M. Forty-three major construction projects are The success of the Army’s MWR public-private venture program is
underway at 15 installations in CONUS, Europe, Japan, and Korea evident by the $34.4M in construction dollar savings for the eight
with a combined value of $228.3.M. An additional 118 design/minor facilities in operation at the end of FY05. Total revenue received
construction support projects are ongoing at 55 locations. Congress for these projects from FY99-05 is more than $991K. Two new
approved 18 NAFMC projects valued at $151.1M for the FY06 pro- projects opened in FY05, representing a $1.4M cost savings to the
gram. Over a five year period the Army has supported MWR with Army. The PPV program continues to grow with 19 more projects
62 NAFMC projects valued at $434.3M (Figure x-x). in varying stages of development worth approximately $41.3M in
cost savings for the government.
Design began on Phases IV and V of the renovation of the Ilima
Tower, Hale Koa Hotel. Phase IV includes a total renovation of The goal of the Army’s MWR PPV program is to secure private sector
guestrooms and corridors; Phase V renovates several public and expertise to deliver facilities and services and decrease the burden
back-of-the-house areas. Design will be completed in June 2006 and on Army funds. The CFSC’s Asset Management/Privatization Office
construction is projected to begin in April 2007. Phases I-III were is the sole Army agency given the responsibility to facilitate the
completed in 2004, including repair-by-replacement of the technical process and award PPV contracts for Category C MWR facilities. The
infrastructure, laundry, employee cafeteria, and engineering area, program benefits commanders who need an MWR facility but lack
and renovation of other areas in the basement level. the funding to provide a needed service to Soldiers and families.
Army MWR supports other military services by executing construc- Garrison Commanders engage PPVs as a tool to marry installation
tion projects on a reimbursable basis. In FY05 the Army received needs with private developer expertise to build a needed MWR
$610K of reimbursable expenses for support to the Navy, the Navy facility. With the developer bearing the responsibility for construc-
Exchange, and the Marine Corps. tion, maintenance and repair, as well as management of the facil-
ity, commanders are able to focus on core mission requirements.
The CFSC and the Installation Management Agency are participating
Improvements in the PPV process continue to propel the program
in bringing modular relocatable Child Development Centers to nine
forward. Developers may now provide ‘in-kind’ consideration for
Army installations, two Marine installations, and one Navy installation.
services in lieu of a Fair Market Value rental payment they would
This is a Department of Defense initiative to support restationing
pay for a land lease, providing substantial savings that may interest
and modularization actions within the Armed Forces.
developers in pursuing Army partnerships. Benefits to both partners
can improve profit margins and reduce prices to MWR patrons.
Over the last year, garrisons have increased requests for casual dining
FYs 2001-2005: Number of Projects / $M Value restaurants and animal kennels. Three installations requested kennel
operations and four installations requested restaurants. The CFSC
# Projects $M Value is coordinating with the casual dining industry and will soon know
$219.8
the feasibility of using the PPV concept to offer name brand casual
dining on installations. We’ve also had good responses to an article
in the ‘Pet Services Journal” published by the American Boarding
Kennel Association concerning partnerships with the Army.
The future of the program is limitless as the MWR PPV process
continues to evolve and change in its attempt to keep pace with
$121.9 the trends in privatization efforts within the government. Continual
reviews in the process and changes to improve the program will aid
$93.6 in making the program more attractive to Garrison Commanders
and enhance private sector interest in partnering with the Army.
32
23
12
Category A Category B Category C
Mission Sustaining Activities Community Support Activities Business Activities
Process
Auditing standards issued by the Comptroller General of the United The following US Army Audit Agency (USAAA) audit were reported
States require that the auditors plan and perform these audits to to the MWR BoD’S Audit and Executive Committees:
obtain reasonable assurance that the financial statements are free
of material misstatement. Audits include examining—on a test Army Golf Operations in Europe
basis—evidence that supports the amounts and disclosures in the
financial statements. Audits also assess accounting principles used, USAAA found that “the Army’s golf courses in Germany continuity
significant estimates made by management, and the overall financial of operations depends on significant amounts of additional funding
statement presentation. The auditors believe their audits provide from the CFSC and the MWR One Fund to maintain and improve
a reasonable basis for their unqualified opinion. Annual audits of the golf courses.”
the Headquarters, Department of the Army nonappropriated funds
USAAA made recommendations to improve the management of
are required by DoD Instruction 7600.6.
operational costs and to increase revenue:
Audits of the HQDA nonappropriated funds are conducted annually • Set fees to recoup the cost of capital purchases and minor
by independent commercial auditors. Independent commercial construction and support for other MWR programs.
auditors audited balance sheets, statements of operations, changes
• Require German golf clubs to pay their full share of the operat-
in fund balances, and cash flows for the year ending 30 September
ing expenses of the golf courses.
2004. An unqualified audit opinion was rendered for the following
funds: • Establish a consolidated buying plan for Army golf courses in
Germany.
• Army Morale, Welfare, and Recreation Fund The Army concurred with USAAA findings and recommendations
• Central Insurance Fund contained in the report.
• Banking and Investment Fund
CFSC Internal Review
• Hospitality Cash Management Fund
• NAF Employee Retirement Plan Procurement fraud investigation involving the Edelweiss Lodge and
Resort’s Director of Contracting and U.S. and European firms is on-
• Medical Life Fund going by the CFSC, Army Criminal Investigation Command, and the
• NAF Employee 401(k) Savings Plan Department of Justice. Preliminary information includes:
• Army Lodging Fund • Routine internal controls identified questionable procurement
• Recreation Machine Trust and Operations Fund actions.
• Investigation identified multiple fraudulent actions.
• Armed Forces Recreation Centers in Europe, Korea,
• Financial restitution of NAFs and actions against those involved
Orlando, and Hawaii is on-going.
Financial audits of these funds for FY05 are in progress.
Work Years
Time spent by USAAA and Army Internal Review offices auditing
NAF decreased from FY04 to FY05 from 46 to 45 work-years.
Internal Review audit time decreased from 29 to 25 work-years
and USAAA time increased from 17 to 20 work-years.
29
25
20
17
FY04 FY05
Figure 2-1
80
70
60
50
40
30
20
10
Army MWR corporate finances are the combined total performance Direct Appropriated Fund Support
from field operating NAFIs, the ARMP, and the AMWRF. The Execu-
tive Summary of this report shows how these elements, taken in The Management Decision Execution Packages that directly support
the aggregate, performed from FY04 to FY05. MWR and Family programs reflect execution at 110 percent of the
Army Budget Office’s initial FY05 funding, and 100 percent of that
This section presents field operating results for the same period,
funding when combined with IMA programming actions.
individual Headquarters Department of the Army funds managed at
the CFSC, a summarized balance sheet, and a summarized state- Figure 3-1 displays the individual MDEP’s execution record for the
ment of income and expense which support the analysis in the year. With the exception of Soldier MWR, all MDEPs reflect obliga-
Executive Summary. tions less than the combined ABO/IMA funding – evidence of the
Army having to support other higher mission priorities and no GWOT
Supplemental Funding available for MWR/Family programs.
45.1
167.7 156.6
4.5
10.1
231.1
185.4 62.9
163.2 61.1
51.0 47.2 146.5
0.2 3.0
56.1 58.6
50.8 64.6 61.1
44.2
Additional execution represents $29M in EOY funding action from a source other than these MDEPs. -1.7
Of this amount, $18M restored the de-obligation that occurred.
Ex e c u ti on b y Ma na g e me n t De ci s io n P a c k a ge
Figure 3-1
Nonappropriated Funds
For FY05, Army-wide field MWR Funds reported net income before Figure 3-4 depicts the field’s NAF operating results by category.
depreciation of $104.5M (12.7 percent of net revenue) versus $99.4M Both Category A and Category B fell off positive trends generated
(13.0 percent of net revenue) for FY04. from FY01 to FY03. Major causes of this negative indicator were
a greater use of NAF for APF authorized costs and lower OMA
Figure 3-2 reflects the level of NIBD earned in FY05, which exceeds funding. Category C, however, showed an improvement in profit-
the MWR Board of Directors’ NIBD standard by 5 percentage points. ability. The cost of NAF overhead increased $2.8M in FY05 versus
Net income after depreciation continues to decline (-$34M in FY05 the previous year.
and -$20M in FY04), seriously impeding the field’s ability to meet
capitalization demands. Net revenue of $821M in FY05 was $56M Figure 3-5 displays the sources of non-operating income for the
more than that reported for FY04. field. With the exception of the Guest House payback, all categories
executed last year’s payments.
Figure 3-3 shows the Army exceeding MWR BOD standards for 10
consecutive years.
120 $ Millions
89.7
Budgeted
105
Actual 79.3 79.9 FY 04/05 Budget vs. Actual
99
92
$ Millions
FY 04 Actual
FY 05 Budget
FY 05 Actual
40.5
38.4 38.3
25
-5
-20 2.5 4.1 5.3
2.0 1.3 0.8
-34
AAFES ARM Interest Guest House
FY 04 NIBD FY 04 NIAD FY 05 NIBD FY 05 NIAD Payback
T ot a l M W R N A FI W or l d w id e N IB D / N I A D Non-Operating Revenue
Figure 3-2 Figure 3-5
Projection
432
409
382
C o n s t r u c ti o n a n d 302
Program Investment 268 274
251 244
46% USACFSC
Operations
17%
'96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06
Army Morale, Welfare, and Recreation Fund Army Banking and Investment Fund
This is the MWR Board of Directors’ twelfth year of financing strategies The Army Banking and Investment Fund manages a pool of U.S.
to modernize the MWR NAF physical plant and finance Army-wide Government securities on behalf of participants and pays interest
program investment initiatives. The long-range plan redirected based on portfolio earnings. During FY05, the ABIF provided cash
field NAFI revenue to the AMWRF for worldwide application and management and investment services to 400 Army and DOD entities.
authorizes borrowing from the Army Banking and Investment Fund. Participants earned a compounded rate of 2.43 percent on their
In FY05, this plan paid out $18.6M for regular construction, $7.8M average deposited balance. During the year, the ABIF distributed
for management information system support, and $11M for other $14M as interest income. Invested cash rose from $511M to $680M
program investments such as master training, interns, patron surveys, from FY04 to the end of FY05 (Figure 3-7).
and marketing research. The next allocation is for field exemp-
tions and services, such as self-sufficiency exemption dividends,
capital purchase and minor construction grants, Army sports, and
BOSS. The fund also supports a portion of the NAF administration
budget for USACFSC. Figure 3-6 shows how the AMWRF dollar
was allocated for FY05.
Asset Class Amount $M Percent % Amount $M Percent % Investment Fund 1 Year 5 Years Life of Fund
Below is the summarized balance sheet (Figure 3-10) for the Army Major changes were reflected in Cash, +$70.3M, and Receivables,
MWR Operating Funds. -$17.4M. The increase in cash is illustrative of field managers’
reluctance to commit to capital expenditure projects in a volatile
The collective financial position, as of 30 September 2005, reflected funding environment. With no FY05 GWOT supplemental funding
a current ratio of 2.2:1 versus 1.9:1 attained at the end of FY04. available for MWR, and the Army supporting other higher mis-
Total ABIF cash to current liabilities was calculated at 1.3:1 compared sion priorities, managers tend to be less aggressive in executing
with 1.2:1 as of 30 September 2004. planned capital expenditures until a more reliable funding posture
is established.
Other Assets
Capital Commitment/Sinking Funds 2,898,584 4,315,427 1,416,843
Separation Sinking Funds 1,665,171 1,480,207 - 184,964
Other 54,405,546 50,017,402 - 4,388,144
Liabilities
Current Liabilities
Accounts Payable 38,562,021 31,154,808 - 7,407,213
Other 124,742,822 134,539,525 9,796,703
Total Current Liabilities 163,304,843 165,694,333 2,389,490
Figure 3-11 illustrates the statement of FY05 APF and NAF operations While direct support for GS employees working in operating posi-
compared with FY04. The NAF revenue and expenses transacted tions declined $19M, support for NAF employees performing APF
through MWR Utilization, Support and Accountability have been authorized functions increased $20M, indicating the gradual shift
eliminated from this display in order to preclude overstatement of to an all NAF workforce. Other operating costs declined $91M
combined APF and NAF support. In FY05, $226.2M was executed primarily due to no GWOT supplemental funding and less OMA
using MWR/USA, versus $193.8M in FY04. support available for regular operations.
Total APF support declined $66.7M compared with last year. Ma- For the NAF component of MWR expenses, labor, other operat-
jor declines were reflected in Operation and Maintenance, Army ing costs, and extraordinary costs consumed any gains made in
(-$71.7M) and other operating appropriations (-$25.4M). In FY04 the revenue.
Army MWR received $54.2M OMA and $21.6M OSD in supplemental
funding. None was received in FY05 for MWR requirements. Other The use of NAF for APF authorized requirements continues to be a
APF operating support remained stable when compared to FY04. factor in the increased NAF operations. In FY05, the APF shortfall
Military Construction, Army increased $22.5M from FY04. rose to $107.2M, a $26.6M increase over FY04. NAF operational
labor was 38 percent of revenue. In FY04, it was 35 percent.
The collective NAF revenue for the Army Operating Funds was
$916M, a $29M increase from FY04. With the exception of AAFES There was also a $7.7M increase in other expenses due to the AFRC
dividends to the Army Central Fund, all categories of revenue in- properties commercial loan interest expense. Extraordinary items
creased from FY04. saw a $13.9M increase in expenses related to transfer of certain
AFRC costs to the German Government and restationing costs.
On the APF expense side of the ledger, support for personnel costs There factors contributed heavily to a lower net income before
continued to be the major use of funds—74 percent of funding. depreciation for FY05 and ultimately a net loss for the year.
NAF:
Sales 226,450,455 231,605,087 5,154,632
Gross ARM Revenue 115,941,115 123,016,594 7,075,479
Central Fund AAFES Dividend 48,905,648 33,810,812 - 15,094,836
ASD/Other AAFES 79,262,517 89,681,421 10,418,904
Other Revenue * 408,106,029 433,198,015 25,091,986
Interest Income 2,978,355 4,801,979 1,823,624
Subtotal * $ 881,644,119 $ 916,113,908 $ 34,469,789
Expenses APF:
Operating Labor ** 201,448,517 182,316,802 - 19,131,715
Overhead Labor ** 50,189,358 52,315,249 2,125,891
APF Support for USA Labor 171,946,785 191,010,036 19,063,251
Other Operating Costs 244,290,152 153,103,430 - 91,186,722
NAF:
Cost of Goods Sold 96,766,075 97,473,392 707,317
Operating Labor * 317,032,983 351,021,534 33,988,551
Overhead Labor * 97,062,303 100,528,371 3,466,068
Other Operating Costs * 236,138,722 270,952,147 34,813,425
* Net of USA revenue (FY04 $193,821,294; FY05 $226,226,618) and BRAC (FY04 $5,143,552; FY05 $3,982,900) Figure 3-11
** Includes General Schedule, Foreign Nationals, Wage Grade, and Military Personnel Army
Army MWR FY 2005 Annual Report 25
Workforce
T he challenge of serving a nation at war highlights
the importance of providing for the physical,
material and spiritual wellbeing of Soldiers, Army
civilians and their family members.
Their welfare is linked to readiness and the Army’s
sustained viability as an all volunteer force.
Established in 1982 by the Adjutant General of the Army, the White Charles S. Abell
Plume award recognizes outstanding service and contribution Office of the Secretary of Defense (Principle Deputy Secretary for Personnel and Readiness)
to MWR and family programs. The White Plume is the Army’s
Richard A. Combs
highest medal for achievement in support of MWR.
Installation Management Agency, Southeast Region Headquarters
The following personnel were honored with the White Plume
John C. Dykema
in FY05:
Installation Management Agency, Europe Region Headquarters
Julian Garmendia
U.S. Army Community and Family Support Center, Recreation Machine Program
Ronald A. Hames
Installation Management Agency, Headquarters
Richard D. Hanusey
Installation Management Agency, Europe Region Headquarters
James C. Hill
Installation Management Agency, Southwest Region Headquarters
Linda C. Sims
Office of the Assistant Secretary of the Army (Human Resources)
Susan J. Unruh
U.S. Army Community and Family Support Center, Headquarters
The Army provides an extensive menu of benefits for the 18,000 eligible NAF employees that deliver MWR programs.
11,177
increase in FY05—a trend since the MWR Board of Directors’ decision 10,658
8,681
8,506
7,854
7,833
in FY01 to require new hire participation in the plan for the first six
months of service. As of the end of FY05, 86 percent of the active
eligible workforce was enrolled, and this steady increase has had
a positive impact on the well-being of the NAF workforce.
Retirement 401(k) Group Life Health Benefit
The Portability Project Office was initially established in FY02 to Plan Savings Plan Insurance Plans
audit and correct service records of employees who transfer between Figure 3-1
e
siv
es
Division /
r
og
Multi-Program Level
d Pr
anl
Program
tia
Management Level
en
qu
Se
Skill and Professional,
Tech nical Basic Management
and Leadership
Entry Level
MWR Orientation Operation Excellence
4,682 Total
focused
You can’t hire part of a person. You get the sore back along with the
skillful hands, and the anxious heart along with the educated brain.
innovative
Your policies and programs will only be effective if they bow to this reality
and address the whole human being.
productive The bottom line is that our efforts to support employees’ work-family
priorities are good business. These are neither ‘perks’ nor ‘giveaways.’
These tools help us attract, motivate, and retain people likely to be more
dedicated, more focused, more innovative, and more productive.
- Randall Tobias, Chairman and Chief Executive of Eli Lilly and Company from 1993-1999
during one of the comapany’s most successful periods in its history
Army Basics
Army Vice Chief of Staff, Gen. Richard Cody, meets with the Army Teen Panel at the
Army Family Action Plan Conference.
- Photo courtesy of CFSC Family Programs
Outstanding Individuals
Bobbi Burke (Fort McPherson, Ga.)
Shawn Williams (Fort Fort Rucker, Ala.)
Peggy Brown (Fort Bliss, Texas)
Sterling Performance
Pat Long (Fort Bragg, N.C.)
Cynthia Rome (Walter Reed Army Medical Center, D.C.)
Excellent Installations
Small Installation Picatinny Arsenal, N.J.
Medium Installation Fort Gordon, Ga.
Large Installation Fort Bragg, N.C.
Figure 5-2
Getting Involved
Relocation Readiness
ACS provides pre-move briefings and counseling covering all as-
pects of relocation, and post-move newcomer orientations with local
community information, cultural adaptation information, and tours.
Specialized services include assistance to waiting and multicultural
families, support of family and youth sponsorship, and citizen im-
migration services referrals. In FY05 there were 260,953 hits on
the Standard Installation Topic Exchange Service website.
Worldwide Services
Nearly 440,000 children and youth, ages four weeks to eighteen
years, were eligible for Army Child and Youth Services in 2005.
A variety of CYS systems were available at 126 locations in 28 Rebecca Winter tries her hand at bubble making during an outing for child-care
states, the District of Columbia, and eight different countries and providers organized by the Fort Meade Family Child Care Program.
territories. - Photo by Jason Lee
The BOSS program supports both the chain of command and the
well-being of single and unaccompanied Soldiers. For Army leader-
ship, BOSS identifies well-being issues and concerns and provides
recommendations for improvement. For Soldiers, the program
encourages and assists them in identifying and planning recreational
and leisure activities. BOSS provides an opportunity for single
Soldiers to participate in a variety of community services on the
installation. As an integral part of the Army’s recreation program,
BOSS utilizes the recreation delivery system to build demand-driven
programs for its customer base.
Much of 2005 was spent revising and conducting training workshops
for installation BOSS programs in need of rejuvenation at Forts
Bragg, Story, Belvoir, and at Walter Reed Army Medical Center.
With diminished funding, workshops focused on establishing and
maintaining partnerships with MWR programs and other installation
divisions. Training was also used to educate single Soldiers and give
them a tangible avenue to have their voices heard. BOSS councils
that are the most successful are at installations where key person-
nel (Senior NCOs, MWR Advisors, and the BOSS Council) work as a
team. Successful teams are never more evident than at the annual
conference, where installation BOSS teams have three minutes to
tout best events and best installation BOSS programs.
The theme of the 2005 Army wide BOSS conference was, “Envisioning
the Future Through Your Actions Today”. Working groups covered
such topics as personnel changes and the effect on single Soldiers,
event planning, MWR partnerships, effective communications, the
AFAP process, how to sell the BOSS program, and recreation on the
horizon. Friendly rivalry and competition took the form of frisbee
football, and conference attendees performed a community service
project by visiting the Armed Forces Retirement Home in Washing-
ton, D.C. for lunch and an afternoon of camaraderie and swapping
war stories. SMA Kenneth O. Preston spoke to the conference and The Best of BOSS in 2005
fielded questions before braving a long line of Soldiers waiting for BOSS Event 1st Place Winners
photo opportunities with the Army’s top NCO. Former CFSC Assistant Extra-Small Essayons, Korea
BOSS Program Manager, John Register, closed conference training Small Darmstadt, Germany
with a presentation on “Inspired Communications”. Medium Fort Gordon, Ga.
Large USAG Hawaii
The annual banquet and awards ceremony presented the following Extra-Large Fort Campbell, Ky.
awards: BOSS President of the Year - Spc. Max Levasseur (Fort
Installation BOSS Program 1st Place Winners
Myer); Felteus Edwards Award for MWR Excellence - Mrs. Denise
Extra-Small Fort Leavenworth, Kan.
Thomas (Hawaii); Best Forum Theme Contest - Fort Bragg; Best Small Yongsan, Korea
Continuity Book - Fort Benning; Best BOSS Webpage - Fort Camp- Medium Hohenfels, Germany
bell; and Presidential Volunteer Service Award - Forts Richardson, Large Fort Lewis, Wash.
Lewis, and Hawaii, Torii Station, and Camp Zama. Extra-Large Fort Bragg, N.C.
Figure 5-5
Sgt. Iris Smith (top) defeats Ali Bernard at the 2005 U.S. Staff Sgt. Dremiel Byers became the first wrestler to Second Lt. Michelle “Mickey” Kelly, Army World
National Wrestling Championships. win both military and openworld championships when Class Athlete, won gold at the 2005 U.S. National
- Photo by Tim Hipps/USACFSC Public Affairs he claimed gold in the 2005 Conseil International du Modern Pentathlon Championships.
Sport Militaire World Wrestling Championships. - Photo by Tim Hipps/USACFSC Public Affairs
- Photo by Tim Hipps/USACFSC Public Affairs
The U.S. Army World Class Athlete Program For WCAP Winter Olympics Soldiers, 2005 was a crucial year of
experienced a tale of two seasons in 2005. Olympic qualification events for the 2006 Torino Olympics. Bobsled-
“Summer athletes” entered the program just der Spc. Steven Holcomb (driver) won the 4-man and placed 3rd in
as “winter athletes” completed preparations for the 2-man National Championships, and Spc. Michael Kohn (driver)
the Olympics. Since Soldiers may be assigned placed 3rd in the 4-man and 2nd in the 2-man. Spc. Kohn won his
to WCAP for up to three years before an Olympics, first World Cup medal—a silver—at the Lake Placid World Cup, but
Soldiers training for the 2008 Olympics in Beijing began entering a hamstring injury at the second Olympic qualification race ended
WCAP in the summer of 2005. By the end of the year, 38 Soldiers his chance of qualifying for the Olympic team. Spc. Holcomb raced
were training in boxing, wrestling, modern pentathlon, taekwondo, well at all five Olympic qualification races to earn a spot as driver
shooting, team handball, triathlon, track and field, and—for the first on both 2- and 4-man teams. Capt. Lorenzo Smith was selected
time in WCAP history—gymnastics and fencing. by Spc. Holcomb as brakeman for the Olympics. Ultimately, Spc.
Holcomb, Capt. Smith, and their two civilian teammates finished 6th
Despite the fact that relatively few “summer” Soldiers were as- at the Olympics in the 4-man, the first U.S. sled and an outstanding
signed to WCAP in 2005, Soldier-athletes produced outstanding result for the relatively inexperienced Holcomb and Smith.
results. The highlight was Sgt. Iris Smith’s gold medal at the 2005
Women’s Wrestling World Championship in Budapest, Hungary—the Five WCAP Soldiers competed in four qualification races for the
first American female to ever win a gold medal in an Olympic weight Olympic biathlon. Spc. Denise Teela and Sgt. Jacob Beste won
class at a World Championship. Sgt. Smith’s was the fourth medal the first races but unfortunately struggled with shooting in later
earned since 2002 at a World Championship by WCAP wrestlers. races and did not qualify for the Olympic team. In all, only Olympic
veteran Spc. Jeremy Teela qualified for the Torino Olympics.
WCAP wrestlers also helped the Army win the Armed Forces Wrestling
Championship for the fourth straight year. Ten WCAP wrestlers Parallel giant slalom snowboarder Pfc. Ryan McDonald won a silver
earned Armed Forces Championship gold medals and four earned medal at the Continental Cup in Okemo, Vt., and bronze at the
silver. WCAP wrestlers won six medals at the USA Wrestling National Nor-Am Cup at Loon Mountain, N.H. Equipment failures and a
Championship, seven medals at World Team Trials, and two med- decision to take only one slalom snowboarder to the Games ended
als at the World Military Championship. Staff Sgt. Dremiel Byers his Olympic quest.
became the first person in American history to win both military and
civilian world championships when he captured the 2005 gold medal WCAP Soldiers excel in promoting the Army to the general public,
at the World Military Championship (Conseil International du Sport aiding retention and assisting the recruiting mission. More than
Militaire) in Vilnius, Lithuania—he won his first World title in 2002 in 400 press articles were written on WCAP athletes in 2005, and
Moscow, Russia. Sgt. Glenn Garrison captured a bronze medal at WCAP Soldiers appeared on the Fox Sports network and the NBC
the 2005 World Military Championship, and two-time World silver Today show. WCAP Soldiers participated in 40 Total Army Involve-
medalist Sgt. Tina George also made the 2005 World Team. ment in Recruiting missions, where in addition to prompting many
enlistments they also promoted the value of discipline, goal-setting
With only three boxers returning from 2004, the WCAP boxing team and a fit, healthy lifestyle to hundreds of youths and adults. WCAP
rebuilt in 2005. Veteran 1st Lt. Boyd Melson qualified for the USA Soldiers also supported the Fort Carson youth mentorship program
Boxing Team at the 2005 World Championship and placed fifth in and assisted with numerous local sports and youth programs.
his first world championship after a fourth place finish at nationals.
Other returning veterans were Staff Sgt. Marshall Christmas, silver WCAP Soldiers also excel in their military and professional skills. Two
medalist at the National Police Athletic League championship, and WCAP Sooldiers were promoted to Sergeant, one to Staff Sergeant,
Sgt. Aaron Bensinger. Staff Sgt. Christopher Downs, a WCAP rookie, and one to Sergeant First Class. Eleven WCAP Soldiers graduated
placed 4th at the 2005 National Championship, won bronze at the from the Primary Leadership Development Course/Warrior Leader
CISM World Championship, and won gold at the National Police Course and two from the Basic Noncommissioned Officer Course.
Athletic League championship. WCAP boxers contributed to the Army All WCAP Soldiers took collegiate or Army correspondence courses,
winning a 14th straight Armed Forces Boxing Championship. with several Soldiers earning bachelor’s or masters degrees.
In Modern Pentathlon, 1st Lt. Niul Manske won a gold medal at the In all, 2005 was a great finish to the 2006 Winter Olympic cycle.
Pan-American Championship and 2nd Lt. Michelle Kellyell won gold In addition to the three WCAP Soldiers who made Olympic teams,
at the U.S. National Championship. Three WCAP athletes qualified two WCAP Soldiers were selected as Olympic coaches: Staff Sgt.
to represent the USA on the World Cup circuit. Tuffy Latour as the men’s bobsled coach and Spc. William Tavares as
women’s bobsled coach. Soldier-athletes made an outstanding start
Taekwondo athletes captured three gold medals at the Mexico Open, toward the 2008 Olympics where WCAP hopes to improve its record
two of them by Staff Sgt. Alena Pisarenko who competed in two of seven Olympians and a silver medal at the 2004 Olympics.
different weight classes. Staff Sgt. Pisarenko also won a Silver
Medal at the U.S. Open.
42 Army MWR FY 2005 Annual Report
Soldier-atheletes (left to right): Spc. Steven Holcomb, bobsled; Capt. Ryan Kirkpatrick, track and field; Staff Sgt. Christopher Downs, boxing; Staff Sgt. Michael Gallagher,
cycling; Sgt. Glenn Garrison, wrestling.
- Photos by Tim Hipps/USACFSC Public Affairs except for photo of Staff Sgt. Downs by Brian Zeck
The US Armed Forces taekwondo team captured three silver medals The Armed Forces triathlon team competed in the 2005 World
and one bronze at the CISM Championship. Most team members Military Triathlon at Naval Base Ventura County, Calif. The highest
have been on the team for three to four years. The women’s team ranking U.S. female, Capt. Jessica Jones, timed in at 2:02:03. The
placed 5th overall. Individual medalists were: U.S. women’s team received a bronze medal in the overall women’s
team category. Army Maj. Mike Hagen secured a silver medal in the
• Staff Sgt. Yelena Pisarenko - silver in the Women’s Light Division Senior Elite Division Men’s category with a time of 1:52:47. The U.S
• Sgt. Petra Kaui - silver in the Women’s Heavy Division team also won silver in the Senior Elite Team competition, bronze
• Sgt. David Bartlett - silver in the Men’s Light Division in the Open Female Combined Team Competition, and a Combined
• Sgt. Louis Torres - bronze in the Men’s Middle Division Team Trophy, also called the Challenge Trophy.
The All-Army Marathon Team captured gold in the 2005 Armed In 2005 the Army Sports & Fitness program initiated an automated
Forces Championship in Washington D.C. Capt. Emily Brozowski application process for All-Army Sports, bringing the application
had a 1st place finish among military women and 3rd place among process into the 21st century. Not only has it allowed Soldier-athletes
overall women. to track the progress of their applications, but also provides a more
Due to a bomb threat, the All-Army Ten Miler course was lengthened efficient way of processing applications and doing business.
and position medals were eliminated. Although no medals were
Army MWR FY 2005 Annual Report 43
Community Recreation
Master Sgt. David Strong and Sgt. 1st Class Jason Sherer do the reverse fly exercise Staff Sgt. Adrian Woodson of the 644th Transportation Company leads an aerobics
with the Thera-Band© system of resistance found in Army Fitness Deployed, a pocket- class of more than 60 participants three times a week at the Logistics Support Area
sized exercise kit. Anaconda in Balad, Iraq.
- Photo by Twylla Stewart - Photo by Spc. Steven J. Schneider
Deployed Soldiers continued to benefit from MWR fitness kits in 2005 installations have been asked to validate the ownership of fitness
containing the popular “Strength Training Guide” and Thera-Band© facilities against official HQDA records. Consolidation and analysis
kits. With these kits, deployed Soldiers are able to maintain their of the data should be completed by the end of FY06.
muscular strength and resistance levels regardless of location or
condition of employment. The guide can fit into a Soldier’s BDU The sports, fitness, and aquatics office is coordinating revisions
pocket and the Thera-Band© elastic resistance tubing is portable, to the Army Civilian Training, Education, and Development Sys-
versatile, and easy to use. The guide provides programs and educa- tem. New policy guidance requires that all ACTEDS elements be
tion for the body’s major muscle groups, focusing on progression, standardized, which includes identifying job competencies in order
rest, recovery, and muscle balance. Fitness kits were initially sent to develop career ladders, training plans, and job descriptions.
to 25 power projection and support platform installations, but the Industry, Department of the Army, and DoD benchmarks for staff-
popularity of the kits grew and resulted in requests from deploy- ing and training have been used to revise the system. Updated,
ment locations such as Qatar, Bagdad, Kandahar, and agencies standardized NAF position descriptions will be utilized by all instal-
not usually associated with Army MWR such as the Army Surgeon lations to hire MWR athletic, fitness and aquatic personnel. A new
General’s Office and U.S. Southern Command. sports, fitness, and aquatics organization chart now recommends
training and career ladders for professional staff. These initiatives
More than 80 installation aquatic managers attended an intense nine- have been reviewed by IMA Regional and installation sports and
day training session hosted by the CFSC aquatics staff. Attendees fitness representatives.
were also able to participating in the Athletic Business Conference,
which offered a separate aquatics track jointly developed by ABC The CFSC sports, fitness and aquatics staff are available to answer
and CFSC staff to cover topics relevant to day to day operations, questions from the field regarding standards, regulatory guidance,
such as risk assessments and facility maintenance.Attendees spent policies, or technical questions.
two and a half days in an Aquatic Facility Operators course—a re-
quirement for certification of installation MWR aquatic managers.
The Army breakout session covered Common Levels of Support;
water survival training for deployed Soldiers; facility design; MWR
baseline standards; standardized job descriptions; and Army Civil-
ian Training, Education and Development. Attendees were able to
experience the latest in equipment, supplies, and architecture at
one of the best trade shows in the field.
The CFSC renewed a contract with Functional Fitness to train MWR
fitness facility operators to safely and effectively use fitness equip-
ment. Begun in 2004, training in 2005 was conducted at six instal-
lations: Forts Stewart, Sill, Bliss, Polk, Drum, Riley, and Benning.
Functional Fitness has conducted training at 16 Army installations to
date. Initial evaluations are very positive thanks to an emphasis in
hands-on training, and formal written evaluations (post 6 months)
are also being conducted to analyze effectiveness and use.
Guidance issued in May 2002 from the Under Secretary of Defense
requires Unified Facilities Criteria for all DOD facilities. The CFSC has
met with the other Services to develop and complete a draft matrix
comparison of the initial criteria for physical fitness centers.
The CFSC is coordinating with ACSIM to analyze and crosswalk the
real property on-hand inventory of fitness facilities against Installation
Status Report ratings and MWR baseline standards (staffing, training,
programming, and equipment). The outcome of this analysis will
provide Commanders and other decision makers with an integrated
snapshot of the status of fitness facilities and programs. Army
Spc. Eric Sellers looks on as 1st Lt. Henry Moltz tries
out new equipment at the gym at Bagram Air Base.
Both Sellers and Moltz serve with Company B, 3-504th
Parachute Infantry Regiment.
- Photo by Sgt. Stephanie Hall
44 Army MWR FY 2005 Annual Report
Libraries Outdoor Recreation
Outdoor recreation continues to be
a popular outlet for Soldiers, family
members, and civilians, and program
participation continued to increase
in FY05. The correlation between
outdoor recreation and the military
mission is based on elements of
Army MWR libraries provide knowledge services and support the adventure, wellness, and fitness.
leisure needs of Soldiers and their families 24/7. Library use and Installation outdoor recreation staffs
importance to the community is validated through many surveys, provide a wide variety of high-qual-
including the Leisure Needs Survey, Survey of Army Families, and ity equipment, introductory classes,
the Sample Survey of Military Personnel. Up-to-date collections and specialized programs to meet
and electronic resources emphasize Soldier professional and off- customer needs and interests.
duty education, mission requisites to include the Army’s Chief of
Staff Reading List, general information needs, lifelong learning, and High adventure and wilderness
recreation. Professional staffs manage libraries and their collection activities continue to top the list
organization, and are also available to facilitate online and in-house of patron interests, especially for
research and to excite a love of learning in young readers to serve programs such as geocaching, rock
them over a lifetime. Library programs highlight the collections, climbing, and white-water rafting.
improve literacy and computer skills, enable collaboration between The trend toward high adventure
MWR activities, and offer fun and diversion for family members. activities continues to draw young
Soldiers and youths faster than any
Central purchases by CFSC saved the other user group. Installation ODR
The Next Generation of
Army Intelligence Army $4.1M in FY05 for full-text online programs continued to support families
commercial databases and 2.600 e-books.
Free electronic resources for Army members and their families of deployed Soldiers by providing
These titles and more are accessible
The best soldiers are prepared for any challenge, whether
programs that met their varied needs
through the Army Knowledge Online and schedules.
physical or mental. The U.S Army Community & Family
Support Center helps make the mental preparation
easier by giving you free unlimited access to online
Jennifer Pilkinton, ODR manager at
portal. Soldiers and family members
resources through Army Knowledge Online (AKO).
If you want help studying for an Officer’s exam, checking Fort Monroe, helps customers at the
up on your portfolio or even reading your home city’s
Entertainment
The U.S. Army Entertainment Division continued to increase direct The BRAVO! Army Theatre Touring Company fielded two touring units
support to installation entertainment programs and deployed troops. in FY05. The first unit performed The Complete History of America
Support activity grew for the eighth consecutive year with the ad- (Abridged), a wild romp through America’s history. Deployed from
dition of three new installation-level theatre programs. Deployed January to Feburary 2005 to support OIF/OEF Soldiers, the troupe
Soldiers initiatied the programs, and with the support of IMA-Europe also toured in the CONUS Northeast and Southeast regions for
and the USAED two new activities were stood up in Iraq and one two months before entertainment the troops in Honduras, Guanta-
in Turkey. Other initiatives in FY05 included the deployment of namo Bay, and Puerto Rico. The five-member Soldier unit traveled
the BRAVO! theater troupe and the USA Express bands to sup- 27,000 miles through 10 countries and four continents, staging 40
port Solders in OIF/OEF, the distribution of recreation kits and performances for 4,440 attendees. From June through September
“theaters-in-a-box” to the Southwest Aisa theater of operations, 2005, a second BRAVO! Production, Private Wars, toured through
and the initiation of a new program of instruction for Soldier Show the Southeast region and the European region, to include Hungary,
participants, resulting in the award of 12 undergraduate credits for Bosnia, and Kosovo. This five-members Soldier unit traveled 12,000
the successful completion of production coursework and participa- miles and staged 40 performances to entertain 4,000 attendees.
tion in the Soldier Show tour. The credit program is established
through Rutgers University and will be expanded to include other Army Community Entertainment expanded with new theatre programs
USAED programs in FY06. in Ankara, Turkey; Baghdad, Iraq; and Tillil, Iraq. Fort Campbell,
Ky. continued to expand its existing program, and a new activity
The USAED detachment maintained 100 percent fill of its Table of was initiated at Fort Lewis, Wash. The ACE currently supports 28
Distribution and Allowances positions but maintained less than 60 full-time theatre programs and 16 part-time programs worldwide.
percent of its Memorandum of Agreement positions due to issues An increased number of installations participated in the IMA-Europe
related to the Army’s high operational tempo. Soldiers were re- “Topper” and One Act Play Festival, as well as the CONUS Festival
cruited and attached to fill MOA positions. Despite a shortage of key of the Performing Arts. In June, ACE and IMA-Europe represented
personnel, all missions were accomplished all standards were met. Military Theatre Overseas (Region 10 of the American Association of
Operational improvements instituted by USAED increased training Community Theatre) at the National One-Act Festival in Kalamazoo,
of all Soldiers within their respective programs and compensated Mich., with a production of Suberb by Heidelberg’s Roadside Theater
for the shortage of personnel/positions during FY06 with new and (next page, bottom left). The play won third place in the National
expanded recruiting measures. standings and an Outstanding Achievement in Acting award for
Debbie Baur.
The 2005 U.S. Army Soldier Show celebrated its 88th anniversary.
With the theme, “Operation America Cares,” the Soldier Show staged The Copyrights and Royalties Program reported 174 produced shows
100 performances for well over 113,000 patrons at 50 locations in with 1,214 performances worldwide—a 20 percent increase in ac-
CONUS, Alaska, Korea, and Japan. tivity from FY04. Installations reported audiences totaling 84,407
and $911,517 in ticket sale income. For every $1 invested by the
Army in royalties, rentals, and materials, $5.31 was generated for
installations. With the involvement of 4,526 cast and crew members
representing Soldiers, families, community and DOD civilians, the
program received 313,903 hours of volunteer support.
46 Army MWR FY 2005 Annual Report
(Top left) The BRAVO! Army Theatre Touring Company; (bottom left) the Best of Battle of Bands, La Orquesta Esencia; (right) highlights from the 2005 U.S. Army Soldier Show.
The Soldier-entertainers of USA Express toured in July and August The 2005 Army Concert Tour produced 11 outdoor and two indoor
to support Soldiers deployed to OIF/OEF and Djibouti and those concerts from May to September 2005 and achieved its best financial
stationed in the CONUS Southeast region. Receiving an enthusiastic results ever. Talent bookings ranged from country, classic rock,
response at 30 locations, the tour performed for more than 5,500 alternative rock, hip-hop, and comedy genres. Notable perform-
Army, Navy, Marine Corps, and Air Force personnel, with the largest ers included Jo Dee Messina, Montgomery Gentry, Gary Allen, Pat
single audience of 800 active duty at Camp Arifjan, Kuwait. Green, Terry Clark, Miranda Lambert, Lynyrd Skynyrd, Ted Nugent,
Lover Boy, 38 Special, the Donnas, Crossfade, 112 Juvenile, MC
The “The Margaret “Skippy” Lynn “Stars of Tomorrow” Entertain- Lyte, Keysha Cole, Trey Songz, and Carrot Top. Paid attendance
ment Contest was held at Fort Belvoir, Va., in January 2005 and hit 56,959—a 34 percent increase from FY04—and generated instal-
showcased 24 Soldiers representing the best amateur talent in the lation revenue of $590K. Combined with sponsorship revenue of
Army. Category and overall winners in both competitions received $305K and other sources, program revenues covered 94 percent
monetary awards for their installation BOSS and entertainment of expenses, the highest percentage to date.
programs.
The USAED Special Events program supported and produced five
An all-new Military Idol program began as a cooperative effort between additional events in 2005. The USAED and Al Wash Entertainment
CFSC’s Business Programs Directorate and the USAED under license co-promoted a “Sisters in the Spirit” (below middle) tour stop in
from Fremantle Media. From August to September, 36 installations Columbus, Ga., with Yolanda Adams, Juanita Bynum, Martha Munnizi,
(20 CONUS and 16 OCONUS) participated in Military Idol, attracting Kelly Price, Rizen, and band leader Sheila E. The USAED partnered
30,000 installation patrons and significant income for participating with Al Wash Entertainment and a Hampton, Va., radio station to
facilities. Thirty-three installation winners advanced to a Military produce “A Picnic in the Park” gospel festival on Fort Monroe. The
Idol final competition at Ft Gordon, Ga., in October 2005. USAED also provided production support to the Soldier Show at Ft
Benning, the Military Idol competition at Fort Gordon, and produced
a Latin concert at Fort Benning featuring the legendary salsa artist,
Tito Nieves (below right).
The 2005 Interservice Chess Championship. (Above and below) The Fort Knox Auto Crafts Shop.
- Photo by Kris D’Alessandro - Photo by Laura Sanders
2005 All-Army Photography Contest: Sgt. Nicholas Sendelbach’s “Jovial Peek” (left) at
Iraqi schoolchildren was taken from afar with a 200-millimeter lens; in “Past Time” Sgt
Sendelbach captuerd a Soldier reading a book aboard a C-17 aircraft.
- Photos by Sgt. Nicholas Sendelbach
2005 Arts and Crafts Contest (left to right): “’Beauty” by Maj. Leon Pennington won
2nd place in Accomplished Ceramics and 1st place in Mixed Media 3-D categories;
“Hawaiian Quilt” by Yuko Westover won 1st place in Novice Fibers; “4AESO/5” vase by
Master Sgt. David Strong won 2nd place in Accomplished Ceramics.
Blake Harrup and other ITR staff members give away prizes during a Travel Expo at - Photos courtesy of CFSC Community Recreation Directorate
the Fort Hood Community Events Center.
- Photo by Spc. Nicole Poppe
Army MWR FY 2005 Annual Report 49
Business Programs
2005 James A. Carroll, Jr., Awards
Officers’ Club Under $1M Annual Revenue
Tianna Marie Bowden Fort Bliss, Texas
Officers’ Club Over $1M Annual Revenue
Azeb Aweke Fort Myer, Va.
Food, Beverage & Entertainment Activity Over $750K Annual Revenue
Gabriele McCollum Fort Lee, Va.
2005 Excellence in Management Awards
Golf
Mark S. Smith Wiesbaden, Germany
Bobby N. Kaerwer Fort Bliss, Texas
Bowling
Cho, Benedict Chihwan Camp Red Cloud, Korea
Paul Mitchell Fort Knox, Ky.
Barbara Cox Fort Hood, Texas
Recycling Center
Donnie L. Hutchenson Fort Campbell, Ky.
Richard L. Lucas, Sr. Fort Jackson, S.C.
Most Improved Facility
Abdul Qayyum Fort Myer, Va.
Business Manager (Multi-Facility or Community Operations Division)
The new Java Café represents a quick-serve coffee concept offering “We Proudly Brew”
Ronald Telles Fort Bliss, Texas Starbucks Coffee program and a menu including pastries, bagels, breakfast and deli
Figure 5-7
sandwiches, salads, soups and sweets. Pictured is a coffee kiosk version of Java Café.
- Photo courtesy of CFSC Business Programs
Themed Food and Beverage Operations Clubs and Food, Beverage, and Entertainment
In FY05, 56 MWR theme operations and 20 Hot Stuff Foods restaurants Army CFBE operations are an integral part of business operations
were open around the world. These restaurants, both full-service in Army communities and contribute essential funding to support
and quick-service, meet customer demand for fast casual dining MWR programs. The Army operates 213 CFBE facilities world-
on military installations and generated total revenue in excess of wide with a wide variety of programs and services, enhancing unit
$21M. There are currently seven projects in construction, 13 in readiness and supporting community social needs. More and more
design, and 28 in planning stages. The MWR theme operations management effort is directed at reducing and eliminating losing
program also expanded to include the other Services. The Marine operations. Army benchmarks for food and beverage operation are
Corps, Air Force, and Coast Guard adopted the program by signing also evolving, making them more applicable to everyday use and
Memorandums of Agreement with CFSC to operate MWR theme a very useful tool to evaluate and compare programs.
operations restaurants/snack bars on their bases. Currently, theme
restaurants are open on Marine Corps Air Station Beaufort, S.C.; For FY05, the Army’s CFBE program (which includes some club
Marine Corps Base Quantico, Va.; and Menwith Hill Station Air facilities that have Army-branded/theme food and beverage opera-
Force Base, England. tions located within their facilities) recorded NIBD of $10.8M on net
revenue of $160.8M, for a return of 6.7 percent. The MWR BOD
The newest brand to join the Army’s restaurant portfolio is Java Café. standard for FY05 was a positive 8.0 percent NIBD. Net revenue
Development of the brand is almost complete and the concept will for CFBE decreased $7.9M, or 4.7 percent, when compared to FY04.
be unveiled in FY06. The new Java Café brand represents a quick- Army Recreation Machine Program reimbursement, down $131K
serve coffee concept offering “We Proudly Brew” Starbucks coffee or 3.3 percent, was the largest factor in the decline of both net
program. Starbuck’s coffee, syrups, equipment, paper products, revenue and NIBD for the CFBE program for FY05.
and distinctive merchandise are all present in Java Café. Java Café’s
menu will include pastries, bagels, breakfast and deli sandwiches, Bingo, a cornerstone of most CFBE operations, continues to thrive
salads, soups, and sweets. Java Café’s focus is on freshness and throughout the Army. For FY05, the Army’s bingo program gener-
guest value for meals and snacks served throughout the day. ated NIBD of $8.4M on net revenue of $44.6M, for a return of 19
percent.
The Name Brand Fast Food program enables installations to offer
nationally recognized quick-service restaurants in MWR Facilities. A Catering Module was introduced in January 2006, at the Cater-
Since 2001, 53 assessments have been completed, with 30 rec- source’s 14th Annual Conference and Tradeshow. The module was
ommendations for implementation. The first Army NBFF outlet, developed as a tool for all catering managers to use as a “how to”
a Subway sandwich shop, opened in 2003 at Walter Reed Army guide. The module includes suggestions on how to set up a cater-
Medical Center. Since then, 18 additional NBFF outlets have opened, ing office for optimal operations; samples of brochures, menus,
including a Dunkin’ Donuts shop in the lobby of the Walter Reed follow-up letters, and proposals; hundreds of resources; the latest
Hospital and a large, standalone coffee shop named Mainstreet trends; ideas for “themed” events; customer handouts to assist in
X-presso “proudly brewing Starbuck’s Coffee” at Fort Bliss, Texas wedding planning; and much more. Over 200 copies of the catering
in 2004. Mainstreet X-presso offers fresh pastries, pannini-grilled module have been mailed out to the field.
sandwiches, and Starbucks retail merchandise. Due to exchange
rate fluctuations with the EURO, several NBFF operations in Europe
were negatively impacted and are being reviewed; one operation has
already closed. In CONUS, force protection issues and continuing
rotation of Soldiers and families have negatively impacted several
operations; CFSC and AAFES are exploring ways to mitigate these
impacts. Overall, the program has been a success and the Army plans
to continue reviewing locations to place additional operations.
The name brand casual dining initiative meets a demand for casual
sit-down dining and generates maximum revenue for installations.
The first unit to open was a T.G.I. Friday’s restaurant at Patrick Henry
Village in Heidelberg, Germany in 2004. In 2005, nine additional
assessments were completed with positive results. CFSC is soliciting
the NBCD industry for brand partners at four installations in CONUS
and is positioned to open an additional T.G.I. Friday’s in Korea.
Golf Bowling
The Army’s 57 golf courses recorded NIBD of $11.9M on net revenue In FY05, the Army operated 97 bowling centers with 1,780 lanes.
of $70.9M in FY05, a return of 16.8 percent compared to the MWR Patrons bowled 7.4M lines producing $44.3M net revenue and $3.9M
BOD standard of 20 percent. This is an 8.2 percent improvement in NIBD, 8.8 percent of net revenue. NIBD performance was down
NIBD from FY04 while net revenue increased 3.5 percent, attesting from FY04 which had $42.3M in net revenue and $4.2M in NIBD or
to more efficient operations. The Korean Region had the largest 9.9 percent of net revenue. The decline in bowling center usage
positive NIBD variance, exceeding FY04 results by $1.1M. from force protection and combat operations began in FY02. Total
lineage consisted of 50 percent – open, 26 percent – league, 20
Fort Jackson hosted the All-Army Golf Trials 12-16 September 2005, percent – tournament and other types of bowling, and four percent
and the Marine Corps hosted the Armed Forces Championship the promotional. The BOD’s FY05 “green” standards were “break even”
following week at Parris Island, S.C. The Fort Jackson Golf Course for Category B centers and 20 percent NIBD for Category C centers.
management and staff are commended for their superb efforts and For FY06, Category B standards remain the same and Category C
results. Although the Army took third place at the Armed Forces standards increase to 21 percent.
Championship, several newcomers played exceptionally well.
The All-Army Bowling Team of six men and six women was chosen
Manager and superintendent training a paramount priority for the at a combined Army/Air Force trial camp held at the Don Carter
golf program. Texas A&M University again hosted the Golf Course Bowling Center in Dallas, TX, Jan 06. Seventeen men and seven
Superintendents’ Course from 28 November to 9 December 2004 women competed for the Army Team. The Army served as host to
with 30 superintendents representing all four services. With less the trial camp and the Armed Forces Bowling Championship. The
funding for course improvements, Army Day presentations focused Service teams competed for the Armed Forces Championship while
on low-cost improvements to courses. Core subjects provided by simultaneously competing in the United States Bowling Congress’
Texas A&M included agronomy, irrigation, and developing a mainte- National Amateur Championships. By combining resources and
nance plan. Fifty-five managers and supervisors also attended the holding the events in conjunction with industry competition, more
PGA/Armed Forces Golf Managers’ Seminar in Orlando, Fla. in January Soldiers are afforded the opportunity to compete at the top levels
2005, immediately followed by the PGA Merchandise Show. in the sport.
Fort Campbell and Redstone Arsenal requested approval to open In construction, a new 32-lane, $7.9M, center was opened at Redstone
their courses to general public play, bringing the total to 27. Seven Arsenal, AL in Jun 05. The state-of-the-art center contained multiple
courses are open to veterans in addition to those open to the general party rooms, video arcade, full-service lounge, Strike Zone snack
public. This initiative recognizes honorably discharged veterans bar, and an expansive sound and light system for glow bowling. A
for contributions to the country and provides them a highly desired new 16-lane, $9.9M, Soldier and Family Entertainment Center was
“perk”. White Sands Missile Range and DSCC (Columbus) received in design in Vicenza, IT. Funding is on hold for new or renovated
approval to open courses to surrounding communities. centers at Wiesbaden, GE; Fort Bragg, NC; Fort Gordon, GA; and
Construction projects for FY05 include clubhouse and irrigation Fort Lewis, WA. Seven new Strike Zones opened at Fort Knox, KY;
system renovations at Camp Zama, Japan, and a new golf clubhouse Stuttgart, GE; Fort McPherson, GA; Yongsan, Korea; Fort Stewart,
at Fort Eustis, Va., as well as golf course maintenance facilities at GA; Redstone Arsenal, AL; and Fort Story, VA.
Carlisle Barracks, Pa; Fort Shafter, Hawaii; and Camp Walker, Korea. To express appreciation to those who serve in the Military, the
Total construction costs for the projects are $14.6M. Bowling Proprietors Association of America (BPAA) worked with the
Club Car, Inc. was awarded single-source provider of golf cars for Army’s Bowling Program to donate and send 200 bowling lane kits to
Army courses. Where feasible, the Army will transition to an all- troops in Afghanistan, Iraq, Kuwait, and Qatar. The kits consisted of
electric fleet. The program calls for a five-year transition to a single a heavy duty carpet the size of, and marked like, a regular bowling
provider with an additional five-years to “enjoy” the standardization. lane, 10 plastic pins, and a rubber ball. The kits are lightweight,
Golf car fleets will be replaced at 20 percent of Army garrisons per portable, and can be used for recreation inside and out.
year, or approximately 4,000 golf cars over a 5-year period. The Army’s Bowling Center Management Certification Program continues
Fort Bragg’s Ryder Golf Course was recognized in April 2005 by to certify managers and provides a measurable and recognizable
Audubon International as a certified Audubon Cooperative Sanctuary. degree of professionalism.
Audubon International, a leading environmental organization, provides
environmental education and conservation assistance to U.S. and
Canadian golf courses. Ryder Course is one of 2,300 certified golf
courses and the first in the Army to receive this designation.
Events
Events initiatives in FY05 focused on customer loyalty promotions check funded by promotion sponsors Coors Brewing and MJM Sports.
and generating new customers for Army clubs, bowling centers, and The fantasy sports machine proved a great tool for managers,
golf courses. Several initiatives were cross-promotions with other with automated features for couponing, an e-mail database, and
elements of the MWR family—the most successful being the Military a platform for other fantasy games. The interactive promotion
Idol promotion. Events personnel assisted with MWR Academy continues to drive repeat customers into MWR facilities. The Grand
courses and planned events for and conducting training at the BOSS Prize winners of two $10,000 cash prizes were Sgt. 1st Class Colin
conference and the MWR Theme Operations Unit Managers’ Confer- McKiel of Fort Dix (the “You Pick” winner), and Spc. Tyrone Caldwell
ence. Events personnel conducted a series of focus groups around of Fort Carson (the “Quick Pick” winner).
the Army for the Branded Theme Restaurant group to determine
solicit MWR customer preferences on promotions and prizes. Golfers at 30 Army golf courses celebrated the Army’s 230th Birth-
day in the summer of 2005 by picking up their putters to try for
The successful Military Idol Competition, a spin-off of the wildly $10,000. The “Putt for Dough” promotion was intended to both
popular American Idol television franchise, ended in October with outreach into local communities where reciprocal agreements allow
the finals being web-cast from Fort Gordon, Ga. on Army Knowl- the use of Army golf courses and to promote veteran play at Army
edge Online. Thirty-six installations held competitions at food and golf courses. CFSC also launched www.ArmyMWRGolf.com to help
beverage activities and sent contestants to the week-long finals. In golfers find out more information about Army golf courses.
a 14-day period before, during, and after the finals, AKO recorded
85,000 visits to the Military Idol webpage. Participating installa- MWR food and beverage facilities teamed up with sports and fitness
tions considered the program a success, and virtually all would to help customers shed holiday pounds and commit to getting fit
participate again in 2006. Installation competitions held according in the winter of 2005. A “Lighten Up! Tighten Up!” promotion was
to guidelines reported a significant increase in sales and attendance. offered by 74 clubs, snack bars and quick-service theme restaurants
Final winners were: First Place - Sgt. William Glenn of Darmstadt, at 44 installations, featuring fitness opportunities and prizes. Four
Germany; Second Place - Spc. Richard Sianoya of Wuerzburg, Ger- grand prize winners were drawn from redeemed frequent diner
man; Third Place - Capt. Ron Carden of Fort Knox, Ky. cards. Grand prizes were a BowFlex by Nautilus, two gas grills
from Gardenburger, and a spa vacation sponsored by www.GovArm.
The “Spin-2-Win” initiative was designed for MWR theme operations. com that included $1500 to off-set travel or spa treatments and
Centered around 42” and 48” wheels of fortune delivered to 25 amenities.
Strike Zone bowling center snack bars, three promotions were used
by managers in 2005 to create buzz with bowlers. A “Spin-2-Win The 2005-2006 Business Managers’ Planning Calendar is a continuing
Pizza League” promotion began in October 2005—before league favorite of business and marketing personnel. Published in August
play began every night, the wheel was spun and the team bowling 2005, additional copies were distributed at the October 2005 MWR
on that lane received a free pizza. Two other promotions, “Lucky Expo in Heidelberg, where managers were trained on how to use it
Lanes” and “Give It A Whirl–Lineage”, were used during open bowl- to brainstorm new installation promotions. This popular 15-month
ing. All point-of-sale and promotion components were included planning tool was designed for and distributed to revenue-gener-
in packages sent to installations in September 2005. ating club, golf, bowling and theme restaurant managers and the
installation marketing/sponsorship staff. In addition to hundreds
The “Bite Me Combo Craze” promotion was also targeted at increase of promotion ideas, this year’s calendar featured customer service
combo meal sales at Army theme operations. Launched at 36 tips, industry events, a month-at-a-glance, and daily calendars.
quick service theme operations, the promotion featured a pull tab
game where participants won instant prizes awarded at the cash To enhance current promotions and determine what prizes and
register. Over 1,500 patrons participated in the on-line portion of promotional materials entice MWR patrons to visit MWR food and
this promotion to win an iPOD mini. beverage activities, the Events Division conducted focus groups with
MWR market segments at Forts Myer, Belvoir, Hood, Leonard Wood,
Twenty-one locations hosted a fantasy football promotion in their McCoy, Bragg, Knox, and at Stuttgart-Friedberg, Germany. Focus
MWR food and beverage facilities. The fantasy league was sup- group responses were consistent with industry findings—speed of
ported by a fantasy sports kiosk and plasmas screen that allowed service, value and price, decent food, and friendly customer service
patrons to log in weekly to select their team. Each week top instal- topped the list of what lures patrons into facilities. According to
lation winners received prizes funded by CFSC. Weekly prizes were feedback, promotions and opportunities to win prizes such as gas
awarded to 714 local winners throughout the 17-week promotion. cards, electronics, or cash are “icing on the cake,” but patrons look
Top Army-wide winners each week were awarded prizes, and the for all-around quality service.
cumulative high point winners for the season each won a $10,000
52 Army MWR FY 2005 Annual Report
Joint Services Prime Vendor Recycling
The Joint Services Prime Vendor Program began in 1991 as an In the 25 years of direct MWR involvement in installation Qualified
initiative to combine the purchasing power of Army, Navy, Marine Recycling Programs, the business of recycling has changed sub-
Corps, Coast Guard and Navy Exchange food activities. The pro- stantially. The “easy to get” material has been collected, sorted,
gram currently sends products to 800 food activities across the sold, and recycled. With only day-to-day functions left, greater
continental U.S. and into 14 overseas countries. emphasis is being put on expanding into other “profitable” items,
re-energizing garrison activities to fully participate in contributing
Current food activity participants include officer and noncommis- recyclable items; and pulling items into the QRP that currently cost
sioned officer clubs, enlisted clubs, community clubs, bowling and the garrison funds to dispose of (which reduces disposal expenses
golf snack bars, military school systems, childcare, military hotels, while creating net proceeds to the installation).
recreation centers, sports activities, Army lodging, Senate restaurants,
Pentagon private dining rooms, and OCONUS NAF warehouses in Almost all MWR-operated QRP’s continue to report a positive bottom
Europe and the Far East. The participant list continues to grow as line. In FY05 overall revenue was $9.6M with a $4.5M NIBD—an
more Coast Guard activities and Navy Lodges join. increase from FY04 mostly due to timing of payments received and
additional items being eligible for a QRP at bases with industrial
Contracts save in two significant ways: by establishing a set mark- activities. As always, annual results will reflect variations in market-
up above supplier’s costs and by obtaining rebates and discounts ability of products, the daily pricing of recyclables items, and the
from manufacturers. The combined purchasing power of program timing of transfers by the garrison commander of funds from the
participants totaled $117.3M in FY05, an increase of $1.7M from installation recycling suspense account to the recycling program.
FY04. Contract savings through lower pricing amounted to $15M.
Manufacturer rebates and discounts totaled $2M, an increase of 25 Demand for recycled content items continues to increase in the
percent from FY04. Total savings was $17M for FY05. private sector and legislative initiatives should further increase that
demand. This demand increase should stabilize or increase prices
received for recyclable materials until production again reaches parity
with demand. For example, if steel demand increased substantially
amid an insufficient world supply, prices for steel will rise, as will
prices for recyclable material containing steel. This cycle has been
seen for both cardboard and aluminum. The federal government’s
expanding list of products that require recycled content materials
should increase demand for Army products, at least in the short
term, and allow the removal of more items from the solid waste
stream. Installations should coordinate with the DPW, Environment,
and other offices to monitor continuing requirements (i.e, the DoD’s
Pollution Prevention Measure of Merits program requires systematic
reporting of recyclable and solid waste disposal quantities).
Installations with approved QRP’s may keep the net proceeds of
recycling sales (after expenses) for use by commanders for pollution
abatement, energy conservation, and occupational safety and health
projects. Up to 50 percent of the net balance may be used in these
areas, and the balance (at least 50 percent and up to 100 percent
if the commander does not fund the first group) may be turned
over to MWR. A balance in the suspense account in excess of $2M
at the end of a fiscal year must be returned to the U.S. Treasury.
Prudent commanders will ensure that funds are distributed from
the suspense account in a timely manner, and that items recycled
through the QRP have a positive or breakeven return. To maximize
installation recycling while not acting as a detriment to the QRP,
items that do not qualify for the QRP should be recycled by other
means and other offices to ensure credit is received to meet the
Measure of Merits’ goals.
The Army Lodging Program continued to make great strides through- Product standardization and consolidated purchasing initiatives con-
out FY05 by focusing on Wellness Plan implementation, customer tinue to provide consistent products and financial benefits through
service, and enhancing corporate structure through standardization centralized contracts and consolidated buys. Thirty-two instal-
initiatives. Army Lodging operations at 89 garrison locations provide lations participated in the November 2005 Annual Consolidated
customer focused, mission-driven lodging and hospitality services Buy. Where possible, Army Lodging purchasing requirements were
to support readiness of the worldwide total defense force. consolidated with the Air Force NAF Fund Purchasing Office in order
to maximize total volume discounts for both Services. Purchases
In FY05, 91 percent of the 5.5M occupied room nights directly sup- were consolidated for items ranging from total guest room fur-
ported Temporary Duty or Permanent Change of Station travelers. niture packages to televisions and coffee pots, resulting in total
With an average cost of $38.77 per occupied room night, the use discounts estimated at seven percent in comparison to normally
of Army Lodging saved $199M in official travel costs compared to available government pricing. Central contracts for standard hotel
lodging per diem and $19.7M in savings to space available travel- linen, amenities, registration supplies, and other consumable items
ers. With a 77.9 percent occupancy rate of available room nights resulted in estimated savings of more than $432K.
for 19,488 guest rooms, Army Lodging provided $215.6M in total
NAF revenues. Charged with operating on a breakeven basis, The partnership between Army Lodging, AAFES, and Sprint telecom-
Army Lodging revenues supported $185M in operating expenses, munications brought hospitality telecommunications systems to 28
$30.6M in local repair, maintenance, and capital purchases, and Army Lodging sites and $601K in service commissions to the Army
$48.8M towards the central Army Lodging new construction and Lodging program in FY05. As directed by the February 2005 MWR
renovation program. Board of Directors, telecommunications will be expanded to include
in-room high speed internet access; installation has been completed
The Army Lodging Wellness program is well underway with 10 new for all guest rooms at 28 CONUS and 19 OCONUS locations and will
construction and 12 renovation projects in various stages of design be completed at all operations by the end of FY06.
and construction. When completed, buildings will be configured
for hotel use with guest convenience features to ensure a quality By the end of FY05 36 lodging operations had completed the transi-
hotel experience for Soldiers, civilians and family travelers. Con- tion to a central CB&T CONUS credit card processing contract. This
struction groundbreakings were celebrated in 2005 for a 60-room agreement has reduced the average processing fee to 2.2 percent
hotel at Dugway Proving Ground, Utah, a 50-room hotel at Camp of total transactions compared to a historical average of 3 percent,
Carroll, Korea, and a 185-room hotel at Fort Lewis, Wash. Each resulting in a savings of $411K for FY05 alone. Eleven of the 19
of these facilities will have varied room configurations to meet the remaining CONUS garrisons are preparing to convert services under
specific needs of short- and long-term business/student temporary the central contract. OCONUS operations continue to benefit from
duty travelers and suites for permanent change of station credit card processing services through AAFES, with fees of 1.65
families. percent of total transactions.
Design is nearing completion for additional or replacement Army Lodging professional development focuses on the Army
facilities to upgrade lodging accommodations in Lodging Penn State University curriculum and the Performance
Germany, Italy, and Belgium, as well as initial Plus Program from the Educational Institute of the
renovation work at Aberdeen Proving Grounds, Amercian Hotel and Lodging Association. Penn State
Md., and Yuma Proving Grounds, Ariz. Each of offers a well-rounded curriculum of management
these projects incorporate standard finish and and supervisory courses, as well as certifications
furniture specifications to ensure a standard in Advanced Hospitality Management and Strategic
guest experience among garrisons as well as Hospitality Leadership. On-site line level curricu-
to ensure requirements are consolidated for lums, certifications, and organizational training
current and future savings. Performance Plus curriculums offer individual and
group training opportunities for line, supervisory,
and management staff.
54 Army MWR FY 2005 Annual Report
2005 Army Lodging Awards
Operations of the Year
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Hale Koa Hotel© Shades of Green©
The Hale Koa Hotel® started off FY05 with state-wide recognition The Shades of Green® was approved as a “secure site” this year,
for its commitment to preserving and complimenting “green space” allowing the resort to host classified DoD meetings up to and includ-
on the grounds of Fort DeRussy and the Hale Koa Hotel® by being ing Secret. Shades of Green® is now “one of a kind” as the only
presented the 2004 Betty Crocker Landscaping Award in the Xeri- “off-post” resort able to host such meetings.
scape Garden Category by the environmental group Scenic Hawaii.
The resort was also honored with the prestigious Green Award by Increasing numbers of Soldiers returning from Iraq and Afghanistan
Hawaii’s Governor, the Honorable Linda Lingle. The Green Award is took advantage of Shades of Green®’s programs in FY05. More than
presented annually to the top six businesses in Hawaii to recognize 2,000 sponsors stayed at the resort with their family members for
energy efficiency, water conservation, recycling, and environmentally- an average four days, enjoying resort amenities for the reunifica-
friendly landscaping. Receiving this award on behalf of the Hale tion with families.
Koa Hotel® was John Jefferis, General Manager; Mark Rugenstein, In addition to offering swimming pools and tennis courts, the resort
Chief Engineer; and Heidi Bornhorst, Landscape Director. The Hale negotiated a “Space-A” golf program with Disney’s pristine Pro Golf
Koa Hotel® continued its landscaping progress with the completion Association Championship courses at a discounted rate of $45.00.
of the Maile Garden, the resort’s newest outdoor venue for catered By comparison, resort and day guests to Walt Disney World® Resort
events and functions. pay $129-$155 plus tax. As Disney golf cancellations occur or
Longtime Hale Koa Hotel® Executive Chef Rolf Walter was honored tee-times become available, Shades of Green® guests can reserve
as an elite member of the Society of Chefs in the American Culinary tee-times and play the “Pro” courses. This year guests enjoyed
Federation. This elite status was bestowed by the American Culi- more than 700 rounds of golf, ensuring that many tall tales were
nary Federation Chefs de Cuisine Association of Hawaii. Executive overheard in the “Eagles Lounge”. The most important guest en-
Chef Walter is not only one of the original employees of the Hale hancement, however, was the introduction of “Extra Magic Hour” at
Koa Hotel®, but is also the resort’s original Executive Chef since Walt Disney World® Parks. When guests purchase Disney tickets at
opening to guests in 1975. the Shades of Green® Attraction Ticket Sales Office, they’re allowed
early access to a different park each day and can stay at the park
FY05 was a banner year for the the resort’s performance—by year-end after normal crowds have departed.
the resort’s NIBD was twenty percent above its projected budget.
Effective manpower management, increases in food and beverage The first “Summer Fun in the Sun” package specials were offered
bottom-line through innovative new promotions, and continued from August to September. Packages ranged from a basic five-
excellence of products/events all contributed to this success. The night stay and complimentary breakfast to the popular first-class
Hale Koa Hotel® continues to excel at catered events such as wed- customer service offered in a six-day “Ultimate Access” VIP package.
dings, birthdays, celebrations, and special events, and the catering Some packages included an up close and personal Backstage Safari
business receives outstanding guest compliments and results. experience with exotic animals at Disney’s Animal Kingdom Park,
but the most exciting adventure for many guests was a private
cooking demonstration of Tuscan cuisine as served in the resort’s
specialty restaurant, Mangino’s. Package specials may continue
to be offered on a seasonal basis.
The Shades of Green® launched an improved website at www.
shadesofgreen.org.
In FY05, the 480 dedicated employees of the Dragon Hill Lodge® In its first year of operation the Edelweiss achieved an occupancy
produced 135,696 occupied guestrooms—a 95.7 percent occupancy rate of 93 percent, with 276,963 Service and family members
rate; served 831,898 meals; monitored 1,958 POiNT fitness center vacationing at the resort. Included in these numbers were 12,300
visits; and managed 746 Hartell House memberships. The resort Servicemembers and their families on R&R and Block leave from
achieved $40.7M in total revenue and $16.5M NIBD for the year. serving in Iraq and Afghanistan who were taking advantage of
the Army’s special Edelweiss Lodge and Resort “Operation R&R”
program.
The goal of NAF contracting is to provide strategic communication, initiatives using centralized funding and purchasing were executed
resources, policy, guidance, and oversight to foster and facilitate a in FY05. Two centralized contracts for cardio equipment achieved a
cost effective and efficient worldwide NAF acquisition process. The combined savings of $269K. One centralized contract for golf cars
CFSC NAF Contracting Directorate, in partnership with IMA, continued leveraged the Army’s buying power, achieving an average savings
to support DoD and Army MWR, Army Lodging, and Civilian/Post of $1,122 per car. Orders were also awarded to support Stars and
Restaurant Fund programs in FY05. Key initiatives for the year Stripes, “America Supports You,” purchases for USAG Heidelberg,
included test and deployment of enterprise information technology the Pentagon Athletic Center and the Civilian Welfare Fund. Con-
solutions at Army locations, continued success with consolidated tracts were also awarded for a financial audit for IMA-Europe and
contracts, and contracts for renovation, major, or minor construction North West Region.
projects and public private ventures at installations.
The Joint Services Prime Vendor Program began in 1991 as an
The major revision to AR 215-4, NAF Contracting Regulation was initiative to combine the purchasing power of Army, Navy, Marine
implemented in March 2005 which included new NAF contracting Corps, Coast Guard and Navy Exchange food activities. The pro-
forms, contract clauses and provisions. The Standard NAF Auto- gram currently sends products to 800 food activities across the
mated Contracting System is used as the only source for contracting continental U.S. and into 14 overseas countries.
professionals to use forms, clauses and provisions prescribed by
the regulation. This provides users of SNACS better tools to issue Current food activity participants include officer and noncommis-
uniform contract documents for NAFIs sioned officer clubs, enlisted clubs, community clubs, bowling and
golf snack bars, military school systems, childcare, military hotels,
For the year, approximately 3,000 NAF purchase card holders world- recreation centers, sports activities, Army lodging, Senate restaurants,
wide completed over 300,000 transactions purchasing $125M in Pentagon private dining rooms, and OCONUS NAF warehouses in
goods and services, yielding in excess of $1M in NAF rebates. Europe and the Far East. The participant list continues to grow as
more Coast Guard activities and Navy Lodges join.
In FY05, construction projects valued at over $337.1 M were pro-
cessed through acquisition development, through the construction Contracts save in two significant ways: by establishing a set markup
completion and warranty phases. The construction program, in above supplier’s costs and by obtaining rebates and discounts from
support of Army Lodging, had $78.2M in new lodges awarded or manufacturers. The combined purchasing power of program par-
under construction while $55M in new lodges were under devel- ticipants was $117.3M in FY 2005 an increase of $1.7M over FY
opment. A large maintenance and repair program for 10 Army 04. The contract savings through lower pricing amounted to $15M.
Lodges, totaling $29.4M, was under development, or construction. Manufacturer rebates and discounts totaled $2M which is an increase
Additionally, 29 Marine, Navy, NEXCOM and AAFES projects, totaling of 25% from FY 04. Total savings was $17M for FY 05.
$102.4M, were in development, construction or had been completed
and were in warranty. Other contract initiatives in FY 05 included:
• PPV contract administration that generated approximately $1M
The Army Lodging Success Program continues to expand. There income to their respective installations since inception.
are currently 60 contracts with partner hotels for 20 geographical
locations. Contracts supporting DoD travelers, military training, and • Administration of contract for the Hotel Thayer and the Inn at
student services are averaging negotiated room night rates of 20 Schofield Barracks.
percent below per diem showing a savings in FY05 of $5.2M. The • Food concession contract in support of Qatar ASG.
Lodging Centralized Procurement Support cell processed purchase • Service contract for club operations in support of OIF and OEF
requests in excess of $19M in support of Army Lodging locations troops on 3-4 day passes at Qatar ASG.
worldwide. Consolidated purchases made during the Army Lodging • Implementation of a MWR electronic shopping mall (eMall)
annual “show-buy” program were $2.5M with additional discounts to provide one-stop shopping capability via the Internet for
up to 10 percent. With the sustained growth of Army Lodging NAF purchase card holders to use to compare pricing, make
programs, further program savings resulted from continuing central- purchases, and obtain cost savings. To utilize the eMall and
ized contract support. Centralized contract initiatives for lodging for more Information visit www.mwremall.com.
resulted in a total purchase volume of $1.4M and $278K in sav-
ings. In support of the Armed Forces Recreation Centers, Shades
of Green and Edelweiss Lodge and Resort, seven service contracts
were awarded for a total of $20M with an anticipated savings of
$5M in personnel costs.
Contract support to IMA regions and installations also realized
significant savings to the Army in FY05. Two IMA consolidation
Army MWR FY 2005 Annual Report 59
Marketing Communications
Army MWR contributes to Soldier readiness and retention through
many programs and services designed to enhance quality of life
and well-being for active duty and retired Soldiers, their families,
and Army civilians. The CFSC’s marketing communications efforts
to develop a cohesive and strategic MWR identity reinforces this
mission and is an integral part of CFSC operations.
One element of the MWR strategic communications plan is to engage
both customers and employees and educate them about the scope
and relevance of MWR programs and services through promotion
of the MWR brand. To further strengthen the brand, Marketing
Communications developed a six-month image campaign to boost
customer recognition and continue momentum for the MWR brand-
ing initiative among MWR employees. More than 180,000 branded
promotional items were sent to installation and region marketing
departments to be utilized at local MWR events and programs to
drive participation, build awareness, and increase recognition.
Marketing is an integral part of strategic planning and business
operations. To assist Army garrisons with developing MWR mar-
keting plans, the Marketing Communications Division distributed a
software package, Marketing Plan Pro, which automates the planning
process and enables installation marketing professionals to work
with program managers to develop effective, actionable market-
ing plans. The software standardizes the marketing plan platform
for Army MWR, manages the step-by-step process of creating a
marketing plan, provides embedded calculations for budgeting, and
facilitates identification of marketing needs. Marketing Plan Pro aligns
MWR marketing planning with industry standards and establishes
a single Army-wide format recognized by marketing experts. The
marketing plan software will assist garrisons in achieving strategic
goals, improving operations, and give MWR marketing offices the
advantage of having a standardized planning tool.
The “Marketing Plans for Activity Managers” online course, a col-
laborative project between CFSC marketing communications and
the MWR Academy, is designed to further enhance marketing results
within MWR. The online course provides instructions for developing
an activity marketing plan that follows the framework established in
the Marketing Plan Pro software. The course is scheduled to ‘go live’
at www.mwraonline.com in 2006, and is recommended for anyone
involved in program or event planning. Upon completing the course,
activity managers will have developed an actual marketing plan The CFSC websites provide information to eligible MWR patrons
for their activity that will serve as a roadmap for building stronger and professionals, as well as the general public. ArmyMWR.com
relationships with customers, establishing increased value for their promotes MWR programs to our patrons and the public at large, and
MWR activity, capturing customer interest in their products and serves as a customer-focused information center for MWR activities
services, and ultimately driving increased participation. such as travel, recreation, family programs, and features news and
events relevant to the Soldier, family member, retiree, and civilian.
The website delivers an average of 800,000 webpage views monthly
and is supplemented by commercial advertising and sponsorship.
As the face of the MWR brand, this site delivers a consistent image
and message for customers, employees, and the American public.
ArmyMWR.org features information for the MWR professional at all
levels and functional areas. More than 540,000 documents were
downloaded in 2005, featuring specialized information and policy
guidance for MWR programs.
The Army MWR Leisure Needs Survey measures leisure activity
participation, patron preference, usage, satisfaction levels, and
perceived quality of installation MWR programs and facilities. The
LNS is a cost-effective MWR program and service survey tool pro-
vided to installations triennially by CFSC. Administered centrally
at significant savings, the survey provides data for the five-year
program planning process and meets Installation Status Report
requirements as well as the needs assessments requirements in
chapters two, five and ten of AR 215-1. The LNS eliminates the need
to conduct local surveys to meet these requirements while gaining
the ability to compare MWR programs Army-wide. The latest LNS
was fielded in 2005. Ninety-two custom surveys were developed for
installations participating in the 2005 LNS. The survey included four
population segments of eligible MWR patrons—Soldiers, spouses of
Active Duty Soldiers, civilian employees, and military retirees—and,
for the first time offered respondents the option to complete the
survey online. A comprehensive installation report will be provided
to each installation in electronic format in 2006. Each report will
provide patron data in the form of a complete, queriable database
consisting of both installation specific and cumulative regional and
Army-wide data.
60 Army MWR FY 2005 Annual Report
Public Affairs
In 2005, the CFSC Public Affairs Office continued to tell the CFSC
and Family Programs story through civilian and military media
outlets. Thanks to the office’s award-winning broadcast journalist,
more than 800 civilian cable broadcast media outlets showed stories
of Soldiers and families being supported by the over 50 programs
and services CFSC provides.
The Public Affairs Office also forged a stronger relationship with
Department of the Army Public Affairs to leverage the resources
of both organizations to ensure our stories are told to the widest
possible audience. This partnership was especially important in the
run up to the 2006 Winter Olympics in Torino, Italy. Throughout
2005 Soldier-athlete participants were featured in a variety of media
as they strived to make the U.S. Olympic team.
The CFSC Public Affairs Office generated 69 press releases in 2005.
More than 121 video and radio news releases and 22 special video
projects were produced for Soldiers Radio and Television, includ-
ing special video releases for the U.S. Army Soldier Show and the
Soldier-athletes vying for a slot on the U.S. Winter Olympic Team.
These video releases were included in a biweekly 30-minute Soldiers
Fort Bragg’s 1st place winners in the 2005 Scion Slam “3-on-3” tournament.
- Photo courtesy of CFSC Corporate Sponsorship and Advertising
Radio and Television news magazine “Army Newswatch,” which is
distributed to more than 800 civilian cable stations nationwide,
reaching millions of households.
Publication of the:
U.S. Army Community and Family Support Center
4700 King Street
Alexandria, Virginia 22302-4419
Army MWR
www.armymwr.com
Army Entertainment
www.armyentertainment.net
Army Libraries
www.libraries.army.mil