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8/13/2016 TheEconomyofFoodatSportingEvents
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8/13/2016 TheEconomyofFoodatSportingEvents
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TheeditorsatSportsManagementDegreesdecidedtoresearchthetopicof:
TheEconomyofFoodatSportingEvents
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8/13/2016 TheEconomyofFoodatSportingEvents
Staplessuchashotdogs,peanuts,andbeercanstillbefoundatSportingEvents,rightalongsidelobsterrollsandcornbeefsandwichesallfora
steepprice!Withstadiumfeesandtheteam'stakeoftheprofits,thehighpriceofconcessionstandfoodatsportingeventsistheproductof
complicatednegotiations.
Twothirdsormoreofafacility'stotalconcessionsrevenuescomefromhotdogs,peanutsandotherballparkstaples.
Drinksalmostalwayshaveveryhighprofitmargins(inexcessof90%)
HotDogsStats
Whatoneballparkfoodcanyounotlivewithout(2008info)?
63:percentageoffansthatsaidhotdogs
18:percentageoffansthatsaidpeanuts
19:percentageoffansthatsaidpizza,cottoncandy,andcrackerjacks
80:percentageoffansthathaveeatenahotdogatasportingeveninthepastyear,orwilleatoneatasportingeventthisyear.
20,421,361:projectedsaleofhotdogsatMajorLeagueballparksintheUSin2013
28,113:numberoftimestheamountofhotdogsconsumedwouldroundthebases
361:numberofhomegamesitwouldtakeforall56,000fansatDodgerStadium(MLB'slargeststadium)toeat20,421,361hotdogs
ThereisonlyonemajorleagueballparkthatsellsmoresausagesthanitdoeshotdogsMillerParkinMilwaukee,WI.5
150:averagenumberofhotdogsabaseballvendorsellspergame
1012:thousandhotdogsnumberofhotdogsabaseballvendorsellsperseason.6
40:pounds,approximateweightofavendor'shotdogbin,fullyloaded
45:miles,averagedistancevendorswalkpergameupanddownstairscarryingtheirbintheyworkoncommissionandtips,sotheymovefast
SignatureDishesandBrands
Detroit'sComericaPark
ConeyDogsmotheredinchiliandcheesefromLeo'sConeyIsland
KielbasawithpeppersandonionsfromtheKowalskiSausageCompany
LittleCaesar'spizza
NationalsParkinWashington,D.C.
Ben'sChiliBowl
GreatAmericanBallpark
MontgomeryInnpulledporksandwich
Phillies'ballparkinPhiladelphia
Twolocalcheesesteakrestaurants
RogersCentre
Gyrosandsouvlaki
FenwayPark
Lobsterrolls
Clamchowder
Cubansandwiches
TurkeyBLTs
TropicanaField
"Chipsticks"(potatochipscookedonawoodenskewer)
KaufmanStadium
"Espinacaandchips"(chipswithspinachdip)
http://www.sportsmanagementdegrees.com/stadium/ 5/7
8/13/2016 TheEconomyofFoodatSportingEvents
USCellularField
Peanutbutterandjellysandwiches
Cornedbeefsandwiches
OrielParkatCamdenYards
Rockfishtacos
Bacononastick(everything'sbetteronastick)
Crabcakeburgers(crabcakeontopofbeefpatty)
HEALTHISSUESATSPORTSARENASANDSTADIUMS(2009)
Thereare107NorthAmericanarenasandstadiumsthatarehometoMajorLeagueBaseball,NationalFootballLeague,NationalHockeyLeagueand
NationalBasketballAssociationteamsin2009.
28:percentage(30outof107)ofarenas/stadiumswithmorethanhalfoftheconcessionstandsorrestaurantscitedforatleastone"critical"or
"major"healthviolation.
CONCESSIONSBIGBUSINESS(2009data)
$26million:twoyearcontracttoprovideconcessionsattheUniversityofPhoenixStadium.
$13million:annualconcessionsalesattheUniversityofPhoenixStadium
$5.8million:profitpromisedbacktotheArizonaCardinals,FiestaBowl,andtheArizonaSports&TourismAuthoritycombined
SampleConcessionsProductProfitMargins
4764:percentageprofitmarginonnachos
6281:percentageprofitmarginonhotdogs
6975:percentageprofitmarginonpizza
8287:percentageprofitmarginonasmallpopcorn
8892:percentageprofitmarginonalargepopcorn
9297:percentageprofitmarginonsnowcones
Overall,theTeamcontrolsallbrandsofferedattheirvenue,oftendirectedbytheresultsoffansurveys.
AveragecostofattendinganNFLgame(familyoffour)
FanCostIndex(FCI)2012
FCI:$443.93
(SampleofexpensesthatmakeuptheFCI)
Ticket:$78.38(x4)(singleticketinNewYorkGiantsin2012costs$464.75)
Beer:$7.28(x2)(MostexpensiveSanDiego'sQualcommStdmBuffalo'sRalphWilsonStdmat$9)
SoftDrink:$4.57(x4)
HotDog:$4.84(x4)
LowestFCI:JacksonvilleJaguars=$342.70
HighestFCI:DallasCowboys=$634.78
AveragecostofattendinganMLBgame(familyoffour)
FanCostIndex(FCI)2012
FCI:$207.68
(SampleofexpensesthatmakeuptheFCI)
Ticket:$26.98(x4)
Beer:$6.10(x2)
SoftDrink:$3.71(x4)
HotDog:$4.13(x4)
LowestFCI:ArizonaDiamondBacks=$145.94
HighestFCI:BostonRedSox=$336.99
13ofthe30MLBfranchisesofferedallyoucaneatseatingsectionsforallorpartofthe2008season.
AveragecostofattendinganNBAgame(familyoffour)
http://www.sportsmanagementdegrees.com/stadium/ 6/7
8/13/2016 TheEconomyofFoodatSportingEvents
FanCostIndex(FCI)2010
FCI:$301.06
(SampleofexpensesthatmakeuptheFCI)
Ticket:$48.48(x4)
Beer:$6.96(x2)
SoftDrink:$3.95(x4)
HotDog:$4.50(x4)
LowestFCI:MemphisGrizzlies=$192.80
HighestFCI:NewYorkKnicks=$608.78
AveragecostofattendinganNHLgame(familyoffour)
FanCostIndex(FCI)2013
FCI:$354.82
(SampleofexpensesthatmakeuptheFCI)
Ticket:$61.01(x4)
Beer:$7.07(x2)
SoftDrink:$4.06(x4)
HotDog:$4.48(x4)
LowestFCI:PhoenixCoyotes=$253.30
HighestFCI:TorontoMapleLeafs=$631.13
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