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Program Overview
Spring 16: February April 2016 | Summer 16: May July 2016
AppExchange Marketing Program Partners
Thank you to 80+ partners who have invested in AMP programs.
Accounting Seed Cornerstone OnDemand InsideSales ScreenMagic
Acromobile Coveo InsightSquared Seismic Software I often see a direct and
Adobe CRMCulture Jobscience Selectica immediate correlation with AMP
Anaplan DemandFarm Kimble ServiceMax program elements and inbound
Apttus DocuSign KnowledgeTree Silanis
leads from the AppExchange.
BigMachines Drawloop LearnSmarter Silverline
Bizible EDL/Cloud Craze LevelEleven Skuid - Consistent AMP participant
BluSynergy Equifax Marketo Spanning
BMC Remedyforce Experian MindTouch SpringCM
Box Fairsail Mulesoft SteelBrick
Cadalys FinancialForce.com Musqot SurveyMonkey
CallidusCloud Five9 NC Squared Synety
Canon Gainsight NewVoiceMedia Talent Rover
ChannelInsight GPS Dashboard Point N Time The TAS Group
CipherCloud Groove Precisio Business Solutions TOA Technologies
ClickSoftware HeyWire PrintingForLess.com (PFL) Velocify
CloudCoach HireVue Prodly Vidyard
Conga Hoopla PROS (Cameleon) Wizeline
ContactMonkey iContact Quosal Xactly
Conversica inContact Qvidian Yesware
Informatica SAVO
What is the AppExchange Marketing Program?
Turnkey promotion and co-marketing opportunities.
Each AMP participant interacts directly with our team to optimize their presence on
the AppExchange and make the most of their selected packages. We make a point
to test, learn, and listen to feedback so the program constantly evolves to provide
increasing value and returns for our partners.
AMP co-marketing yields real results.
Actual KPIs from an AMP partner that has leveraged AMP for four quarters.
This partner combined the 3000 Unique Visitors Listing Activity Lead Activity
1500
Home Page Promotion +690%
Category Promotion 1000
Retargeting
500
+1,600%
Our content and community experts will develop We will invite a select group of high-growth
several insightful, engaging themes to appeal to our Consulting partners with expertise implementing a
core audiences through all shared AMP content. We variety of AppExchange apps to help customers with
will also work with each promotion and app/partner of total business transformation to pilot a few
the week partner to develop a cohesive plan for every packages.
aspect of your package.
Partners consistently ask us to offer lower-priced New options across the marketing spectrum:
packages, so were lowering the bar yet again. Were AppExchange Connected Leaders webinars, 2-
excited to introduce three new packages with a $5K minute demo videos, an updated Awesome App of
price point. the Week (formerly Awesome App Spotlight), and a
new Awesome Partner of the Week.
AppExchange Marketing Program Packages At-a-Glance
Package Primary Purpose Primary KPI Qualifications Capacity Partner Type Price
App Talks Customer Interview Awareness 10K+ video views 5+ reviews 3 ISV, Consulting $20,000 per App Talks
App Mavericks Web Chat Awareness 10K+ video views 2+ reviews 9 ISV, Consulting $7,500 per App
Mavericks
2-minute Product Demo Video (new) Awareness/Dem +15% AppExchange leads 2+ reviews 3 ISV $5,000 per Demo Video
and
Awesome App of the Week (updated) Awareness/Dem +10% traffic and activity 2+ reviews 12 ISV $5,000 per quarter
and
Awesome Partner of the Week (new) Awareness/Dem +10% traffic and activity 2+ reviews 12 Consulting $5,000 per quarter
and
Display & Social Retargeting Awareness/Dem 2.5 million+ impressions 10+ reviews 10 ISV, Consulting $20,000 per quarter
and
AppExchange Connected Leaders Demand 50+ leads per partner 5+ reviews 3 ISV, Consulting $5,000 per webinar
Webinar Series (new) or 9+ CSAT (per webinar)
AppExchange Category Promotion Demand +20% traffic and activity 5+ reviews 8 ISV $10,000 per quarter
AppExchange Home Page Promotion Demand +25% traffic and activity 10+ reviews 10 ISV $40,000 per quarter
AppExchange Customer Spotlight Awareness Ongoing exposure Strategic, Platinum, n/a ISV FREE
Gold partners only
AppExchange Demo Jam Awareness/Dem 100+ live attendees per Strategic, Platinum, n/a ISV FREE
and event Gold partners only
Qualifications: Revenue-sharing ISV/OEM Partners only. SI partners by invitation-only during pilot quarters. See package details for specific requirements.
Customer satisfaction: All partners must have a 4-star or above average review rating and or a 9+ CSAT rating on AppExchange.
Which packages are right for you?
A few recommended packages for typical partner stages.
Awesome App/Partner of the Week* Display & Social Retargeting * AppExchange Category Promotion
App Mavericks Web Chat * AppExchange Connected Leaders App Talks Customer Video *
Webinar Series *
Display & Social Retargeting *
App Talks Customer Video *
AppExchange Connected Leaders
Awesome App/Partner of the Week* Webinar Series *
Benefits
1 professionally shot and produced App Talks video with your customer. Optional
demo and executive cameo.
10-15 minute video shot in the live studio or via high-end web/video conference.
Completely managed by Salesforce, from developing talk track to finished edits.
Video footage will be provided for your preferred use (approval required).
1 blog post to promote your App Talks video.
YouTube promotion for your App Talks video.
3 organic tweets, 1 LinkedIn post and 1 Facebook post promoting content and partner.
Availability
ISV & Consulting Partners.
Max of 3 partners per quarter.
Max of 1 direct competitor per category (i.e., CPQ, Integration, Accounting).
Bottom Line
PURPOSE PRIMARY MEASURE QUALIFICATIONS PRICE
Benefits
1 professionally shot App Mavericks Web Chat with your top exec and a Salesforce
MVP.
3-4 minute web chat with a Salesforce MVP via high-end web/video conference.
MVP will help you define your story to help prospects and influencers understand your
unique value.
Video footage will be provided for your preferred use (approval required).
1 thought leadership blog post covering topic of web chat, with relevant tie-in,
mention, and link to your app.
YouTube promotion for your App Mavericks.
3 organic tweets, 1 LinkedIn post and 1 Facebook post promoting content and partner.
Availability
ISV and Consulting Partners.
9 spots per quarter.
Max of 1 competitors per sub-category (i.e. CPQ, Integration, Accounting).
Bottom Line
PURPOSE PRIMARY MEASURE QUALIFICATIONS PRICE
Benefits
Deep dive into the features and benefits of your app with the AMP team.
AMP team will interview one of your current customers to hear their perspective.
Complete script highlighting how customers can benefit from using your app.
Once the script is locked and screens are provided, a video editor will produce the
demo video.
Final product will be a high-quality 2-minute product demo video for use on
AppExchange and beyond.
Availability
ISV Partners only.
Max of 3 partners per quarter during pilot period (Spring 16).
Max of 1 direct competitor per category (i.e., CPQ, Integration, Accounting).
Bottom Line
PURPOSE PRIMARY MEASURE QUALIFICATIONS PRICE
Availability
ISV Partners only.
Max of 1 direct competitor per category (i.e., CPQ, Integration, Accounting).
Max of 12 partners per quarter, first-time partners are given preference.
Bottom Line
PURPOSE PRIMARY MEASURE QUALIFICATIONS PRICE
Benefits
Inclusion in the AppExchange Awesome Consulting Partner of the Week
Collection and SlideShare.
One Facebook ad, promoting your app with up to 4 total partners.
One Featured partner placement in the AppExchange Weekly Digest.
One month of rotating placement on the all-new 50 Fremont AppExchange
kiosks.
One organic tweet on Awesome Partner of the Week day.
Chatter to drive internal teammates to join your Org62 Chatter group.
A cohesive theme connects your content over the quarter.
Availability
Consulting Partners and multi-app ISV Partners.
Max of 1 direct competitor per category (i.e., CPQ, Integration, Accounting).
Max of 12 partners per quarter, first-time partners are given preference.
Bottom Line
PURPOSE PRIMARY MEASURE QUALIFICATIONS PRICE
Benefits
1 set of retargeting ads (includes copywriting and template-based creative).
Placement of all ads across display and social media.
Optimization as needed throughout the quarter.
Availability
ISV and Consulting Partners.
Max of 10 partners per quarter.
Max of 1 direct competitor per category (i.e., CPQ, Integration, Accounting).
Bottom Line
PURPOSE PRIMARY MEASURE QUALIFICATIONS PRICE
Benefits
3 months rotating in Featured Apps on AppExchange category & sub-category pages.
1 Featured App promotion in one issue of the weekly AppExchange Digest.
1 thought leadership blog post with relevant tie-in, mention, and link to your app.
Organic tweet, LinkedIn post and Facebook post promoting content and partner.
A cohesive theme connects your content over the quarter.
Availability
Max of 8 partners per quarter.
Max of 2 direct competitors per category (i.e., CPQ, Integration, Accounting).
ISV Partners only.
Bottom Line
PURPOSE PRIMARY MEASURE QUALIFICATIONS PRICE
Benefits
3 months rotating in Featured Apps on the AppExchange home page.
1 Featured App promotion in the AppExchange Monthly Digest.
1 Featured App promotion in a shared direct email to a select group of AppExchange
newsletter subscribers (target 10K recipients).
1 thought leadership blog post with relevant tie-in, mention, and link to your app.
Organic tweet, LinkedIn post and Facebook post promoting content and partner.
A cohesive theme connects your content over the quarter.
Availability
Max of 10 partners per quarter.
Max of 2 direct competitors per category (i.e., CPQ, Integration, Accounting).
ISV Partners only.
Bottom Line
PURPOSE PRIMARY MEASURE QUALIFICATIONS PRICE
Benefits
The AMP team interviews a marquis customer of your choice. You secure the customer
and make an intro. We will take it from there.
We create a compelling Customer Story slide highlighting how your customers success
is amplified with your app.
Once the story is ready to publish, we share it on all relevant internal ad external
channels, including a SlideShare collection and blog posts to feature collections of
complementary stories.
1 Organic tweet, 1 LinkedIn post, and 1 Facebook post promoting content and
partner.
Availability
Customer Spotlight 2015 SlideShare
AMP team will reach out to partners individually regarding schedule, in order of priority
determined by ISV management.
Available to Gold+ ISV partners only.
Bottom Line
PURPOSE PRIMARY MEASURE QUALIFICATIONS PRICE
Benefits
Show off your coolest use case or most exciting new developments to a live audience
of 100+ attendees in a 3-minute speed demo.
Build a great relationship with your demo coach, a Salesforce MVP or User Group
leader who will help you refine and practice your demo storyline.
5 Organic tweets, 1 LinkedIn post, 1 Facebook event and 1 Facebook post promoting
content and partner.
Enjoy ongoing social exposure as we record, post, and promote video from each event.
Availability
Max of 7 partners per monthly event.
Max of 1 direct competitor per category (i.e., CPQ, Integration, Accounting).
Available to Gold+ ISV partners only.
AppExchange Demo Jam Collection
Bottom Line
PURPOSE PRIMARY MEASURE QUALIFICATIONS PRICE
3. We will let you know if your application has been accepted within within 5 business days.
Q: Are we eligible for AMP if our app isnt through security review yet, or if our listing is not yet live, but should be during the quarter?
A: Your app must pass security review, and your listing must be live on the AppExchange, with at least 2 reviews, before you can participate in AMP.
Q: Can we sign up if we dont meet the full review requirements yet but have customers that have promised to write reviews?
A: You may submit an application but keep in mind that priority will be given to apps that meet the qualifications.